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I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; this is a Prime-exclusive deal; available in 47 shades)

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; this is a Prime-exclusive deal; non-Prime members can get it for $21; available in six colors), and check out more Tarte deals here.

This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually, I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it were bigger; it's a teeny bottle. Would definitely buy again!!" —Rachel

Price: $8.66+ (originally $15; available in 25 shades and in multipacks)

Promising review: "I loved this setting powder; it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehe." —Charlotte Laim 

Price: $17.50 (originally $25; this is a Prime-exclusive deal) and check out more Laneige deals here

BuzzFeed editor Maitland Quitmeyer says, "I use this exfoliator a few times a week (I follow a skin cycling routine) and I'm in loooove. The formula isn't too hard with my sensitive skin (and I've been known to overreact to other anti-acne products with salicylic acid in them), but it helps keep my skin soft, clear, and glowy. It's the only product that has *ever* kept the pores on my nose noncongested. Put away the harsh blackhead strips and try this instead!"

Promising review: "Best purchase ever! I bought this item when I ran out of the very expensive toner I generally use. Boy, have I been wasting money. This lotion is magnificent!!! I decided to use it as a toner, and I am so happy I made that decision. This is the best toner I have ever used! It leaves my skin smooth, looking radiant, and youthful. And although I rarely ever have problems with my skin; with this product, I never will have problems. Run, don't walk to get this item." —Michel-Ange Chevry

Price: $25.90 (originally $37; this is a Prime-exclusive deal) — and shop all the Paula's Choice deals here for 30% off bestsellers

Promising review: "These products are superior to any others I’ve tried. The shampoo is super concentrated, so it goes a long way, and the conditioner left my medium-length hair shiny and manageable." —Kathleen

Price: $47.60 (originally $68; this is a Prime-exclusive price), and see more Olaplex deals here.

*All Cosrx products are dermatologist tested, cruelty free, and have no parabens, sulfates, or phthalates.

Psst! Did you know this product was awarded at our first-ever Buzzy Awards this year?! Check out all the Buzzy-Award-Winning products on sale for Fall Prime Day!

Promising review: "The COSRX Snail Mucin 96% Power Repairing Essence has completely transformed my skincare routine. This hydrating serum delivers PEPTIDES, PEPTIDES, PEPTIDES that work magic on the skin! The results are truly remarkable — my face has never looked more radiant, with an unparalleled glow. The lightweight texture absorbs quickly without any stickiness, making it perfect for layering. I've converted my entire friend circle to this product, and every single one has become a believer after seeing their own results. If you're looking for that 'glass skin'effect with serious hydration benefits, this snail secretion filtrate essence is absolutely worth trying. Holy grail status achieved!" —Trent

Price: $14.63 (originally $25 (and currently $25 at Ulta and Demstore); this is a Prime-exclusive deal; non-Prime members can get it for $18.50; available in a two-pack) — and check out all the Cosrx products on sale for Prime Day

Promising review: "I’ve purchased this blonde shade three times now and will never go back! I have very very light blonde eyebrows and this fills them in perfectly to a natural tone. I’ve worn it through all of my 12-hour night shifts and it hasn’t budged. I’ve also noticed other brands pencil break easily within the tube, but this hasn’t given me that problem at all!" —Adrianna Silvia

Price: $18.20 (originally $26; available in 11 shades) — and check out the other Anastasia Beverly Hills deals here

Promising review: "LOVE these balms! I have four, and they’re all gorgeous, but Black Cherry is my favorite! They're the perfect sheer wash of color for a polished, professional look without being overdone. They’re also perfect for no-makeup days when I want to feel put together. The formula is AMAZING — creamy, super moisturizing, non-sticky, and long-lasting. I barely need to reapply. They all smell good, although I didn't love Rose, but Birthday smells divine! Beautiful color + amazing formula. Buy them! 💋❤️" —Nicole O.

Price: $12.80 (originally $16; available in 12 shades) — and shop the rest of Glossier's Prime Day deals here

Check out a TikToker applying the foundation.

Promising review: "I don’t write reviews very often, but I had to share my thoughts on this one. I am so picky when it comes to foundation, but this one has surpassed all my expectations. It doesn’t feel cakey at all, but still provides great coverage. It is so light on the skin that I barely even realize it's there. My glasses don’t rub it off my nose, which is a GAME CHANGER. It also matches my skin tone in a way other foundations just haven’t been able to. I am never going back now." —Anna Burton

Price: $17.50 (originally $25, typically $19.99–$25 on Amazon; this is a Prime-exclusive deal; available in 39 shades and a mini size) — and shop all the TirTir deals here

Promising review: "This jelly in a jar is the best kept secret for my face. I’ve been using it for a month, and it’s incredibly hydrating, lightweight, and keeps my oily t-zone at bay. Truly keeps my skin plump and glowing more than any cream/lotion ever has. When I use it before bed, my face is still soft and squeaky clean the next afternoon. I also recently recommended this to a friend with completely different skin concerns than me (we are both in our 30’s) and she is in love with it as well, so this product has a benefit for ALL kinds of skin types/concerns." —Kenna Labenski

Price: $9.90+ (Collagen formula originally $14.90; Hyaluronic Acid formula originally $16.90), and see more Medicube deals here

Promising review: "I’ve tried a handful of setting sprays and this one is by far the most impressive. I have combination skin that tends to get oily around my T-zone by early afternoon, and this spray genuinely keeps everything in place — no melting, no sliding, no patchy spots showing through by the end of the day. The claim of up to 24-hour hold sounds like marketing hype, but honestly, after a full work day plus errands, my foundation still looked fresh.

The mist itself is ultra-fine, which I really appreciate — it doesn’t leave your face damp or disturb your makeup when you spray it. It settles in almost instantly and gives a natural, not-cakey finish, which is exactly what I want. I also tested it on a sweaty gym day and a humid outdoor event, and it held up both times without any breakdown.

A little goes a long way, so the bottle lasts a while even with daily use. It’s become a non-negotiable step in my routine now, especially for long days, special occasions, or any time I know I’ll be out in heat or humidity.

Highly recommend if you need your makeup to genuinely last without touch-ups." —Susan

Price: $12.60+ (originally $18+; available in three sizes) — and shop more Urban Decay deals here

I've had this flat iron since 2018, and it really leveled up my results. I bought it because it's what my hairdresser used on my hair, and she always kept it looking teaaaa. It's worth every penny, works better than any flat iron I've ever used, and I have no regrets. In the GIF above, I had just straightened and curled my hair with this, and omg the shiiiiiine, the way my hair moves...it looked and felt exactly like when my hairdresser would do my hair. I love this thing. It gets hot quickly and gets my hair straight as a pin, too. It has made a HUGE difference in my results, and I recommend it to absolutely everyone. It takes me wayyy less time to straighten my hair now, and I can use it to curl and crimp my hair flawlessly. 

Promising review: "Do it. Spend the money. You won’t regret it. Total game changer. I don’t even blow-dry anymore because this straightens any hot mess in record time. Best purchase of my life." —Sarah

Price: $146.99 (originally $209.99+; available in three sizes and two colors on sale) — and check out more BaByliss deals here

Promising review: "Overnight glow-up! I recently tried the BIODANCE Bio-Collagen Real Deep Mask, and it’s a treat for my skin! This hydrating overnight hydrogel mask leaves my face feeling refreshed and elastic by morning. While it minimizes pores, the real magic is in the deep hydration it provides. It’s a perfect addition to my nighttime routine. Highly recommend for a glowing complexion!" —Marisa

Price: $12.99 for four (originally $19; this is a Prime-exclusive deal; available in four formulas) — and see more Biodance deals here.

Promising review: "The hype on TikTok is real about this scent. It’s very warm and vanilla-smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the bandwagon with this one." —Karli Bullins

Price: $12.35+ (originally $26; this is a Prime-exclusive deal; available in 11 scents and two sizes), and see more Sol de Janeiro deals here

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $199+ (originally $349.99; several styles on sale), and peruse Shark's other Prime Day beauty deals here

Psst!!! You can also get this duo for 30% off, which gets you a full-size AND a mini travel-size of the Berry flavor for the price of one! 

Promising review: "I recently started a new medication that made me extremely thirsty and somewhat dehydrated. I’ve been struggling with dry lips ever since. Using regular ChapStick did little to nothing to help my dry lips. The ChapStick was almost immediately absorbed, leaving my lips feeling dried out and cracking. So I tried this and immediately felt relief. The first night after wearing this, I woke up and still had some product on my lips. My lips felt hydrated and soft. I wish I found this sooner." —Sarah C.

Price: $16.80 for the Lip Sleeping mask (originally $24; this is a Prime-exclusive deal; available in seven on-sale flavors) and check out more Laneige deals here!

Promising review: "This eyebrow pen has become my daily go-to! I love the product overall. The way it makes my eyebrow hairs look so realistic, it’s amazing. I love it so much I have recommend it to my friends, and they are also loving it! Get it, and I promise you, you won’t regret it! Super fast and easy to use; they did their thing with this eyebrow pen!" —Zuny Nicole

Price: $9.99 (originally $14.97; available in seven shades)

Rizos Curls is a Latine woman–owned small biz!

Promising review: "I absolutely love this hair gel! It gives my curls beautiful definition without that crunchy, stiff feeling. The texture is smooth and creamy, making it easy to apply and distribute evenly throughout my hair. It controls frizz, locks in moisture, and leaves my curls soft, shiny, and bouncy all day long. A little goes a long way, and it doesn’t flake or weigh my hair down. My curls look healthy, well defined, and full of life every time I use it. Hands down one of the best curl defining products I’ve tried. Highly recommend for anyone wanting defined, moisturized curls with a natural finish that's not sticky! 💛✨" —Terry Thomas

Price: $7.70+ (originally $11+; available in two sizes)

I've tried a few of their Exosome Shots, and *it is* recommended to start with the 2,000 version first. The 7,500 version is meant to only be used three times a week, and it's perfect to use after using the "Air Shot" mode on your Booster Pro! It does feel kinda prickly!! Nothing unbearable, but definitely uncomfortably tingly, kinda like a lip plumper feel, but all over your face. You may experience itchiness, tingling, redness, and a sensation of heat, which are natural reactions!!

Promising review: "I bought the stronger version and I've been using it everyday for the past two weeks, night and day, along with other skincare products. It does sting and turn my face red, but I know that means it's working. I feel like my skin is absorbing more products.

Since I like this product, I bought three more to give to my mom and my friends to try, and they all loved it." —Dr. Annie Lee

Price: $12.90 (originally $21.99; available in six other versions) — see more Medicube deals here

Promising review: "I didn’t expect this to work because I’ve tried every hair product under the sun for my brittle/dry hair — hair oil, leave-in treatments, shampoo — from high-end brands to drug stores. I got the Pantene mist, and wow, it did wonders for my hair! From day one, it got rid of all the frizz that I’ve been battling for years, and I'm not exaggerating here. Totally a game changer! I spray it all over my hair after showering and leave it on for 20 minutes before blow drying. My hair has been smooth with moderate shine EVERY DAY ever since [I started using it]! Now, I can’t part ways with this little bottle, and will start stocking up year round. The spray is not the easiest to dispense evenly, but at the end of the day, it does the job, so I'm not complaining. I’ve never been this satisfied with how my hair looks. Try it!!" —Schinnie

Promising review: "I have issues with all moisturizers; my face becomes extremely greasy, so I’ve gone years not using any kind of moisturizers for my face. This PDRN Hyaluronic Acid Moisturizer became my face's dream!! It is an amazing product, it absorbs fast, and your skin will love it. I’ve received so many compliments, and my friends have also bought it and they were all impressed. The tube lasts about a month, so I have this product on my subscription list (Amazon auto sends it every month). It’s worth it for both men and women, this is definitely a unisex treatment. Add it to your cart. Don’t think about it or second guess yourself, you won’t regret it!" —Jeremy Valenzuela

Price: $16.80 (originally $27; available in a two-pack) — and shop more Anua deals here

Promising review: "Love this Dyson hair dryer. Dries my hair quicker with less damage and is lightweight. Styling attachments are great!" —anonymous

Price: $499.99 (originally $709.99) — and shop all the Dyson deals here

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: $28.80 for the 5-ounce size (originally $36; this is a Prime-exclusive deal; available in three other sizes and a two-pack), and check out more Sol De Janeiro deals here

Promising reviews: "I’ve been using this collagen balm consistently, and it’s become a staple in my skincare routine. It glides on smoothly without feeling greasy and gives my skin a healthy, hydrated glow. I especially like using it on dry areas and around my smile lines throughout the day. The packaging is convenient to carry in my bag for quick touch-ups. Overall, it’s a great value for the price, and I would definitely purchase it again." —Avonty Green

"Caved because I saw this on TikTok. I am SO impressed. Literally my first time using and the results are surreal. Incredible product!!!! Literally Botox in a bottle. My skin is smooth, soft, and so glowy on top of the wrinkle-reducing effect." —Jenny Skinner

Price: $14.24 (originally $19) — and shop more Dr.Melaxin deals

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (originally $18.90; this is a Prime-exclusive deal; also available in four other formulas), and see more Medicube deals here

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

You can also score 20% off the brand's wildly popular hydrocolloid nose patches!

Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LB

Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!

Price: $17.17 for a jumbo pack of 75 (originally $22.90; this is a Prime-exclusive deal) — and check out more Mighty Patch deals here

A slick-back ponytail hates to see me coming, for real. It's my go-to quick hairstyle. I have this, and seriously, it's probably one of the best gels I've ever used. My hair literally does not move until I make a valiant effort to make it move...the next day. Since I sleep with my silk bonnet, it literally stays neat overnight. I can wake up, wet my brush, add a bit more gel to brush down the inevitable flyaways from sleeping, and go about my day. I don't even take my hair tie out sometimes. It doesn't leave any residue, and it gels my hair down easily in about two minutes. It's the only gel that can keep my baby hairs slicked down in place, even when I'm sweating bullets from the heat and humidity. It's seriously unbeatable. It smells so dang good — like bananas — and it gets the job done with ease. 

Promising review: "I have super oily skin, and this is the only finishing spray that truly holds up. It keeps my makeup in place from morning to evening — no smudges on my clothes, even when I sweat. It’s also transfer-proof, so my friends never end up wearing my makeup when I hug them. For the quality and the price, you just can’t beat it! 🙌" —Casynella A. Cyrus

Promising review: "MY FAVORITE BLUSH I HAVE EVER OWNED. It is perfect for a no makeup makeup type of day. It can look so natural and it’s basically skin care. It’s definitely buildable though. I wear this every single day. I bought two different colors." —Randi Frodermann

Price: $20 (originally $25; available in four shades)

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, home, travel, practical products, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and thirtysomethings.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.