Allred to Lead Network of Creators Across Lifestyle, Music, Gaming, Pop Culture and More

Los Angeles, CA – October 6, 2026 – BuzzFeed, Inc. today announced the appointment of Anthony Allred II as Head of Talent & Creator Partnerships, where he will also lead the newly renamed BuzzFeed Creative Network, an expanded roster of creators spanning lifestyle, music, gaming, pop culture and more. In his new role, Allred will lead BuzzFeed’s talent and creator relationships and develop new opportunities for them to collaborate across the company’s suite of global brands, including BuzzFeed, Tasty, Cocoa Butter, Pero Like, and the Studio’s premium original programming in film and television 

The BuzzFeed Creative Network – formerly known as the BuzzFeed Creator Program – brings together a diverse group of established and emerging creators with distinct voices across culture, sports, entertainment and lifestyle. The network is designed to connect creators with BuzzFeed’s audiences, editorial and creative capabilities, spanning from social all the way to theatrical feature film, and commercial partners, while creating new opportunities to develop original content and culturally relevant experiences. 

The network includes ten popular creatives: Ace Greene, GLDN HR, Andrew Badami, Patrick Cloud, Aixa, John Gaines, Bryan Arenales, Erik Hung, Aamir Dassat, and Eutel Wallace, with more to be announced in the coming months. 

“I’m excited to be leading the BuzzFeed Creative Network and overseeing talent and creator relationships across the company,” said Anthony Allred II, Head of Talent & Creator Partnerships at BuzzFeed. “Creators who are authentic, relatable and have fandom are shaping culture in a way we’ve never seen before. Their fans and friends are building communities and sharing their nuanced stories and BuzzFeed Studios is uniquely positioned to help turn that influence into great content, programming and experiences with its global reach and culture-defining brands.”

“We’re thrilled to have Anthony leading our talent and creator partnerships and the newly expanded BuzzFeed Creative Network,” said Richard Alan Reid, President of BuzzFeed Studios. “Anthony brings deep experience building relationships with top talent and creators and a proven ability to turn those relationships into compelling programming and cultural moments. His leadership will be instrumental as we continue expanding our original content and finding new ways to connect exceptional talent with our global audiences and ever growing portfolio of brands.”

Anthony Allred is an Executive Producer and Creative and Talent Executive with more than a decade of experience producing original content and securing high-profile talent across television, digital, social and live programming. He began his entertainment career at BET’s flagship music and entertainment program 106 & Park before joining REVOLT TV, where he served as a Senior Producer on Revolt Live. In 2019, Allred joined Complex Networks, where he led talent strategy and relations across the company’s programming, experiential events and brand partnerships. As Head of Talent from 2021 to 2025, he booked an expansive roster of talent including President Joe Biden, LeBron James, Matt Damon, Janet Jackson, Dwayne “The Rock” Johnson, Kamala Harris, Courteney Cox and Keke Palmer, among many others.

During his tenure at Complex, Allred helped shape the company’s talent strategy, developed the Complex Creators Program and helped navigate the SAG-AFTRA strike. He is an Emmy-nominated booker for Hot Ones, a two-time Telly Award winner and BET Award winner, and was an Executive Producer of the Caribbean Music Awards. He is also a member of the Recording Academy and manages Grammy Award-winning and BET and Stellar Award-nominated artist Darrel Walls and Grammy-nominated, Stellar Award-winning group The Walls Group. Allred has returned to BuzzFeed as Head of Talent & Creator Partnerships, where he leads efforts to build meaningful relationships with talent and creators and develop the next generation of memorable programming and cultural moments.

BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food, and news, our brands drive conversation and inspire what audiences watch, read, and buy now and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

BuzzFeed Studios delivers premium content across film, television, and streaming platforms, powered by digital media juggernaut, BuzzFeed, Inc., and its portfolio of beloved brands — BuzzFeed, Tasty, HuffPost, and more. Led by industry veteran Richard Alan Reid, BuzzFeed Studios develops, acquires, produces, and markets genre-spanning scripted and unscripted programming covering film, series, video, animation, podcasts, vertical micro dramas, and licensing. A digital powerhouse that leverages insights and data from its massive global audience to create and market premium, cost-efficient projects, BuzzFeed Studios drives creative excellence with content built for today’s most sought-after demographics. 

Lizzie Grams: Lizzie.Grams@BuzzFeed.com