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As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I love every single one of these flavors!!!" —KD

Price: $14.99 for a pack of 12 (typically $24.99) — and check out all the other Poppi deals here! 

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Check out a TikTok of the Ugg Whitecap Blanket in action. 

Promising review: "Buy it for life! Seriously, these are probably three to four times thicker than your average fleece blanket. They're heavy in a good way, soft on both sides, and so warm and cozy. These are worth every penny! These should last you ten to twenty years, I bet. Color is great, washing is easy, obviously very durable, and high-quality. I don't write reviews about blankets, but this one deserved a review. I'm so impressed with these." —J

Price: $59.99 (typically $108; available in three colors and also in Twin-King sizes for beds!) — and check out all the other Ugg deals here! 

Check out a TikTok of the SpeedStyle Hair Dryer in action. 

I've been using this hair dryer for a few months now (in the gray ProFlex style that comes with extra attachments), and as a single mom of an infant whose hair cannot air dry properly to save its life, this hair dryer has been INDISPENSABLE in my routine. If I put that baby on his kick and play mat while I get ready, I've got like, ten minutes max before he realizes mommy is not the one singing "purple monkey" to him. It would have been impossible with a regular hair dryer, but the Shark version dries my medium-long hair in less than five minutes and gives me time leftover to add a gentle curl. Bonus — it even has a "cool shot" mode that I am obsessed with for when I'm still sweaty from outside even after cold shower! It stops my sweat from wrecking my hair mid-dry. 

Price: $129 (typically $229) — and check out the rest of Shark's deals here! 

Check out a TikTok of Yankee Candles in action. 

Promising review: "Wonderful. Yummy smelling!" —Diana Tucker

Price: $14.99  (a Prime member-exclusive deal; originally $24.99) — and check out all the other Yankee Candle deals here! 

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "Actually, a game changer. I didn't think anything could help my fiancé. Between all the gum, mints, floss picks, dentist visits with no problems found, I SAW THIS. It's not exactly the prettiest or aesthetically pleasing for any bathroom, but man, does it work. It took like three weeks using this, and even morning breath was so much more tolerable. I never thought I'd write a review for toothpaste, but if you or your partner or kid has problems with seemingly no solution, switch it out. Tastes just like normal mint, but is an absolute game changer. Don't let the three-week period turn you off, I promise it's worth it. You've survived without it, battle's almost over." —Shelby Minin

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Price: $8.12 for a pack of two (typically $13.99) — and check out all the TheraBreath deals here! 

I get this calendar every year, and it's an absolute delight! The holiday-themed flavors are always such a fun surprise, and it's always a blast to decide which of them to gift to pals as a little pick-me-up and which ones to keep in a purse for a little emergency stash of lippies that will last the whole next year. I can't wait to stock up again with this new version! 

Price: $20.99 (originally $29.99) — and check out all the Burt's Bees deals here! 

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.59 (typically $12; available in four colors) — and check out all the other Kitsch deals here! 

Check out a TikTok of the mini projector in action. 

Promising review: "I absolutely love this mini projector! It’s compact, easy to set up, and the picture quality is surprisingly impressive for such a small device. The portability is a huge plus — I can easily move it from room to room or take it with me when traveling. The Roku interface makes streaming incredibly convenient, and everything works smoothly. Great quality, great size, and excellent value for the price. Definitely recommend it to anyone looking for a portable projector!" —Sebastian

Price: $85.48 (originally $139.99) — and check out all the Aurzen electronic deals here! 

You can check out the rest of Eucerin's Radiant Tone collection on Amazon! 

Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. 

Price: $16.61 (typically $24.99) — and check out all the other Eucerin deals here! 

Promising review: "Love this eyeshadow stick. It’s the perfect color, blends out easily, and lasts all day." —Kristine

Price: $15.60 (typically $26; available in nine shades) — and check out all the other Tarte deals here! 

Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks

"In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson

Price: $8.39+ (typically $11.99; available in nine other new OPI fall shades!) — and check out all the other OPI deals here! 

Promising review: "I’m always looking for a small crossbody bag that also has style and comfort. This purse was of great quality for the money, and I’m sure it will last me for many years. The size is just right to fit my phone and my small wallet. The style goes with almost every outfit for all but the most dressy occasions. There were no weird smells when I got it, so that’s another plus!" —Amazon Customer

Price: $24.24 for the black (originally $38.30) — the olive color is also on sale for 15% off as a Prime-exclusive discount — and check out more Amazon Essentials deals here! 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (typically $14.99) — and check out the rest of Olay's deals here! 

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Promising review: "I use CeraVe's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field

Price: $15.39 (typically $21.99) — and check out all the other CeraVe deals here! 

Promising review: "These headphones are great! They fit perfectly and are very comfortable to wear. The audio is clear and immersive, especially when watching movies—it feels like you're in a movie theater. It makes the whole viewing experience more enjoyable. I would definitely recommend these headphones." —Felicia

Price: $59.95 (originally $89.95; available in five colors) — and see all JBL deals here! 

Check out a TikTok of the Downy Unstopables in action. 

Promising review: "This brand and scent are hard to find in big box stores, but were easy and convenient to buy online. The bottle is large and can handle many loads! I not only use it for my laundry to smell amazing, but I also found ways to use it as a scent in the house. Has value for the money as it is a larger bottle. Leaves clothes smelling clean for a long time and makes them feel soft. Overall, I’d recommend it and can understand why this product and scent are a huge hit!" —Kassi Kayeeeee

Price: $11.99 (typically $15.97; available in seven other scents) — and check out all other Downy deals here! 

Check out a TikTok of the Pestlo Baby Collagen Mask in action. 

Promising review: "This collagen mask is seriously a game-changer for my skin! My face feels so plump and hydrated after using it, and those fine lines look way less noticeable. It's super easy to apply and feels really luxurious on my skin. I love that it leaves my complexion looking bright and refreshed. Definitely adding this to my regular skincare routine!" —Cody 

Price: $21.84 (typically $33.60) — and check out all the other Pestlo deals here! 

Check out a TikTok of the Case-Mate bag in action. 

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $99.99+; available in six other colors with varying discounts) — and check out all the other Case-Mate deals here! 

Promising review: "After trying many pairs of sneakers, I assumed there just weren’t any comfortable, stylish sneakers out there, for me. The Project Cloud sneakers are totally the exception; not only do they look great, but they are also so comfortable. Right out of the box, they fit and felt like everything I had been looking for. I absolutely love them and highly recommend them to anyone looking for that perfect pair of sneakers." —Teresa Barton 

Price: $32.22 (typically $44.90; available in women's sizes 5.5–11 and ten styles) — and check out all the other Project Cloud deals here! 

Check out a TikTok of Glamnetics in action. 

Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn

GUESS WHAT, they also have an entire line of NFL nails for fall!! You're welcome. 

Price: $12.99 for the ghosties and $12.99 for cobwebs (typically $19.99; available in dozens of other styles for fall and Halloween!) — and check out all the Glamnetic deals here! 

Check out a TikTok of the cardigan in action. 

Promising review: "This sweater is perfect for those days that are slightly cool, warm enough to take the chill off, yet still lightweight and breathable for year-round layering. It is very soft and comfortable to wear and is made of ultra-soft knit fabric. I wear a medium, and this fits perfectly and is true to size. I highly recommend this sweater as it is a great value." —Mike A. 

Price: $14.24 (typically $19.99; available in women's sizes XS–XXL and 26 styles) — and shop all Trendy Queen deals here! 

Check out a TikTok of the Febreze Trash Can Odor Fighters in action. 

Promising review: "I really like this trash can deodorizer because it’s easy to install, and each of the two scents smells lovely. Remember, you get two different scents, which spares you from having to buy a second scent the moment the first one runs dry. Each scent smells deliciously sweet and nature-like (it doesn’t stir up our allergies). The scent is neither too weak nor too strong. Plus, on the practical side, the size is perfect, the adhesive lasts a long time, and the product delivers on its promises. It’s a great choice and an excellent value for the price!" —Lynne Texas

Price: $8.45 for two holders with two refills (typically $11.88; check out all the other scent refills you can get here, plus all the Febreze deals here! 

Promising review: "These smell amazing! Would use these all year if offered! Leaves clothes clean and smells amazing!" —Cami Baker

Price: $12.75 (typically $15.99) — and check out all the other Gains deals here! 

Promising review: "As a freckled person, I like using these kinds of pens to emphasize certain freckles I already have or turn a pimple into a mole by placing a few dots on the spots I want without blending them out. I bought shade 01, and I really like it so far! The pen itself and the nib look and function the same as the Beaubble x Ruddy Berry freckle pen, at a much more accessible price. The main difference between them is the colors: Peripera’s is a warm reddish brown, and Beaubble’s is a yellow-leaning neutral brown — but in practice, this doesn’t make much of a difference to me. The freckles stay on well as long as you’ve let them dry down properly (I powder them lightly just in case)." —Maylady

Price: $9.90 (typically $13.99; available in two shades) — and check out the rest of the Peripera deals here! 

Promising review: "Now the whole family has Sonicare brushes. It was time to replace them as it’s been years. This one is doing well. Same charging base, easy and convenient, and the colors are good, so everyone knows their own color brush, regardless of which bathroom the brushes are in. It has the original style base charger, and we didn’t want the version with the app and charging cup. I like the gum setting the most, and my husband keeps his in the other main setting. The timing helps my kids. Noise level is good. Battery life has always been good." —RMK

Price: $64.96 (originally $109.99; available in four on-sale colors; this is a Prime-exclusive deal) — and shop all the Sonicare deals here! 

Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer

Price: $5.59 for a four-pack (typically $7.78) — and check out all the other ChapStick deals here! 

Promising review: "This is my favorite body mist ever, I'm not even joking lol. If they made this a perfume, my wallet would hurt. If you like sweet body mists, this is for you." —mars 

Price: $9.34+ (originally $15+; available in two sizes and three other scents at various discounts), and see more NYX deals here.

Promising review: "The insulation keeps food and ice packs cold for hours, and the interior lining wipes clean effortlessly if anything spills. It’s surprisingly roomy enough to fit a bento box, snacks, and a juice pouch while still staying lightweight and easy for little hands to carry or pack into a backpack. High-quality, durable zippers and super cute designs. definitely a 5-star find!" —Meriah

Price: $22.49 (typically $29.99; available in dozens of styles, but on sale in 11 styles) — and check out all the other Simple Modern deals here! 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the Good Molecules yuzu blemish cream in action. 

Promising review: "I love this cream! It feels great on my skin, absorbs quickly, and doesn't leave a sticky residue. My skin feels softer, looks healthier, and has a beautiful glow. It does plump up under the eyes. I highly recommend giving it a try!" —CYNTHIA

Price: $6.08 (typically $8) — and check out all the other Good Molecules heals here! 

Check out a TikTok of the PDRN cream in action. 

Promising review: "Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks 'bouncy' and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!" —Beachy1

Price: $16 (typically $20) — and shop all the Mario Badescu deals here! 

Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner

Price: $16.90 for 30 pairs (typically $21.90) — and check out all the other Medicube deals here! 

I had the opportunity to sample these before the launch, and they are every bit as delicious as they sound. The Leite Cafe adds such a rich, milky depth to the brand's usual sweet scents and smells like waking up on a sunny, lazy weekend morning. The Leite Nectar really surprised me, because I typically don't like sweeter scents, but the coconut milk scent balances it beautifully and makes it smell creamy and bright. On a more vain note, the bottles are simply gorgeous. I love beholding them. 

Price: Leite Cafe for $20.80 and Leite Nectar for $20.80 (typically $26) — and check out all the other Sol de Janeiro deals here! 

Starface World is a small business that specializes in skincare products. 

Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton

Price: $11.18+ (typically $13.99; available in six styles) — and check out all the Starface deals here! 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.