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No magic wand required to unlock these deals.

As a BuzzFeed Shopping editor, my goal is to find all the products actually worth buying.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "The raspberry sherbet flavor is my absolute favorite, and it tastes just like ice cream!!" —Holly A.

Price: $14.99+ (originally $27.36; $20.92 for non-Prime members; available in 15 on-sale flavors at various discounts) — and shop all Olipop deals here plus more home and kitchen deals here!

Promising review: "These are so so so cute!! Love them, the quality is great, and I got both sets of cocktail earrings for the price of one! Great value and they are so fun!" —Sloane Radcliffe

Price: $12 (originally $44; Prime exclusive deal)

Promising review: "My 9-year-old loves her Bitzee! Battery life is awesome, and it entertains for long periods of time. It's also very interactive, so it beats being on a screen. It's really cool how it works too! If you need a present for a 7-9-year-old, this is a GREAT choice." —Feedback

Price: $18.99 (regularly $29.99 for non-Prime members)

Promising review: "I love Urban Decay eyeliner. Colors are bright and vibrant. Plus, they don’t run; they stay in place. I’ve used this eyeliner for the last 10 years, and I have several colors I switch between. Plus, it’s a longer pencil than most other brands, so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; Prime exclusive deal; available in 25 colors) — and shop all the Urban Decay deals here

And shop the best beauty Fall Prime Day deals for more!

Promising review: "I’m seriously impressed with the JBL GO 4! For such a compact speaker, the sound quality is amazing — clear highs, solid bass, and plenty of volume for its size. The battery life is great, and I love how portable it is. It connects instantly to my phone via Bluetooth, and I’ve had no issues with the connection. Perfect for the beach, small gatherings, or just chilling at home. JBL never disappoints!" —Randall Enoc Luciano

Price: $34.95 (originally $49.95; ; Prime exclusive deal; available in eight colors) — and shop the rest of JBL's deals here

Price: $6.29 (originally $8.99) — and shop the rest of the ChapStick deals here

And shop the best beauty Fall Prime Day deals for more!

Check out this viral Lego flower bouquet in this TikTok from @shaelorend. 

The bouquet includes 15 stems with a mix of flower and leaf varieties, including roses, snapdragons, and poppies, and it uses elements made from plant-based plastic. My 4-year-old is Lego-obsessed and had a blast working on these with me! They appear intricate, but, honestly, weren't hard to put together at all (and I'm a Lego novice)!

Promising review: "Buy this for anyone in your life who loves gardening, and you are guaranteed to see their face light up when they open it up. Got it for my mom on her birthday and she thought it was the coolest gift ever." —Greg

Price: $33.59 (typically $59.99) — and shop all the Lego deals here.

Promising review: "My hair is on the 'bigger' side, so headphones tend to become uncomfortable after an hour or two of usage. However, these are so comfortable and light that I often forget I've got them on. I'm by no means an expert on this topic, but the sound quality these headphones provide is unreal. When listening to my favorite songs, I pick up on background instruments I was previously unable to. It's just so amazing to be able to listen to music like this. The noise cancellation is also top tier. Even in a crowded room, noise just disappears with the press of a button. Transparent mode works extremely well, too. I love being able to hold a conversation while still being able to hear my music. I HIGHLY recommend these headphones for anyone looking for a more budget-friendly alternative to more pricy competitors." —Shanae

Price: $119+ (originally $299.99; available in seven colors) — and shop all the Beats deals here

Promising review: "So happy to find this color! Wonderful backpack and comfortable too. The zippers zip easily, it has great straps, and easy-to-carry handles. It may look small, but it has the capacity to carry everything I need when I travel." —J Fingal

Price: $39 (typically $90; available in dozens of colors, with a select few on sale) — and check out all the other Fjällräven deals here! 

Promising review: "I used this for my trip to Cabo and loved it! It goes on clear, and I don’t find it super greasy. It worked great protecting my skin while I was at the pool all day." —Kenzie

Price: $19.80 (originally $33; Prime exclusive deal), and see more Shiseido deals here

And shop the best beauty Fall Prime Day deals for more!

Promising review: "I can’t believe I ever lived without this extra virgin olive 'drizzle' oil! Not only is the oil in a convenient twist and dispense container, but the container itself is also eye-catching and allows the oil to remain fresh by not letting any outside light in. There is no overspray or running down the side of the bottle as you get with some of the other products out there. I know when I drizzle this oil on my salad that I’m not going to have to clean up the counter. The taste is excellent, and this oil is a big win!" —JMilwaukee

Price: $13.17 (originally $17.84) — and shop the rest of Graza's deals here

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Check out a TikTok of this mask in action.

Promising review: "Oh… my god… 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? Put it on over my lips as well, and it almost looked like I had fillers. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get a pack of four from Amazon for $13.30 (originally $19; available in four styles; also available in a 16-count) — and shop all Biodance deals here and more K-beauty deals here. 

Flavors include: White Cheddar, Nacho Cheddar, Ranch, Butter, Kettle Corn, Caramel Corn, Bacon Cheddar, and Cheesy Jalapeno.

Promising review: "This variety pack has been such a fun addition to our family movie nights. Everyone can choose a different flavor, so we no longer have to agree on how to season the entire bowl of popcorn. I also like being able to switch flavors halfway through instead of eating the same thing every time. The bottles are easy to use, and the variety gives us plenty of options to try. It is a simple little treat, but it makes an ordinary bowl of popcorn feel much more special." —Holly | Found by Holly

Price: $10.39 (originally $13.85; Prime exclusive deal)

Promising review: "I couldn’t give this blanket enough stars if I tried!! It’s perfect for lounging on the couch, but it is also the perfect size for my toddler's crib. I am so happy I got this size! Barefoot Dreams blankets are my absolute favorite for their durability and soft texture! If you are even slightly considering getting this blanket — BUY IT, YOU WON’T BE DISAPPOINTED!" —Shannon Shepard

Price: $65 (originally $145; available in four colors)

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29; Prime exclusive deal) — and check out all the other Medicube deals here and K-beauty deals here!

Dossier is a small biz that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising reviews: "This smells SO good, it’s warm and smells sexy. I can pick up lots of the mentioned scents, and they work so well together. The perfume is noticeable but not overpowering. I put some on before my husband got home, but I didn’t say anything. He came and sat next to me, and immediately noticed and loved it. He asked what perfume it was, and he came up to me multiple times and gave my neck a smell when he walked by! Definitely a win. I love it, and he does too!!!" —Amazon Customer

"Intoxicating! If you want to smell like a hot girl, this is the perfume for you. Ambery Vanilla is perfect for anyone looking for a grown-up, nuanced vanilla. It’s balanced by notes of coffee and citrus, making it bright yet warm. It’s long-lasting but not overpowering, and it smells identical to YSL’s Black Opium. This is the kind of perfume that you can wear anywhere, anytime — it’s fresh and modern, yet timeless." —Gertie

Price: $22.57+ (originally $29+; ; Prime exclusive deal; available in eight scents and two sizes; $25.47+ for non-Prime members)

Check out a TikTok of Touchland in action. Get a hand sanitizer keychain here. 

Promising reviews: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.

"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden

Price: $21+ (typically $30; Prime exclusive deal; available in a variety of scents) — and shop the rest of the Touchland deals here

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

Promising review: "This candle smells incredible!! It’s relaxing and also sexy, if that can be a scent, haha. I also love the color of the candle holder and how it can be used as decor. While this candle is on the expensive side, it’s worth the splurge!" —Ashlyn

Price: $39.20 (originally $49; Prime exclusive deal; available in three scents) — and shop the rest of Salt & Stone's deals here

See a TikTok of the Chef iQ thermometer in action.

Promising review: "I can’t express how impressed I am with this probe. From the packaging to the probe, everything is top quality. The charging block keeps you informed, and the Wi-Fi app allows you to monitor from anywhere. Setup is extremely easy, and the app works flawlessly. It not only gives you recipes, but you can choose the type of meat/fish/etc, and how well you want it cooked, and it will tell you what temp to cook at and for how long. You can also choose how you cook, ie, smoker, grill, oven, etc. It gives you real-time temps and time to finish that is accurate. Everything I have cooked with this in my smoker has come out perfectly. It even accounts for meat rest times. I will definitely be buying more as gifts and will buy additional probes for myself. Highly recommend, this company did everything right. I definitely don’t often rave about products, but this one is worth it." —Zach

Price: $63.99 (this is a Prime-exclusive deal; non-Prime members can get it for $93.93; originally $129.99) — and shop the rest of Chef iQ's deals here and more home and kitchen deals here!

Promising review: "Texas humidity is not something that you play around with. This product helps keep your hair from going poof as soon as you walk out the door. Great product, would definitely buy again." —Jo Lynn

Price: $24.50 (originally $49) — and shop all Amika deals here 

And shop the best beauty Fall Prime Day deals for more!

Promising review: "Just unbelievable comfort and sophistication in one. The materials have a premium feel, as they should, since this was twice the price of Tommy crew socks I purchased before. My shoe size is 12, and the 6–12.5 fits like a glove. The colors are muted and preppy, so this will go well even with a casual suit when I am out and about. Feels like I am floating on a cloud when I wear these because they breathe so easily. These are great value for money and offer a premium look and feel. Buy it, your feet will thank you." —Sunny

Price: $22.06+ (typically $30.98; Prime exclusive deal; available in men's sizes 6–12.5 and 12–17 and in 14 colors/styles) — and shop the rest of the Polo Ralph Lauren deals here

Promising review: "These are ridiculously effective. Saved my dry, cracked heels. Love these! They wash well and are very comfortable. A good alternative if you don't want to wear a full sock." —Shahidah Williams, Esq

Price: $9.87 (typically $14.95; available in seven colors) — shop the other Dr. Frederick's deals here

Promising review: "I absolutely love this white long-sleeve top! The material is soft, stretchy, and super comfortable to wear all day. It has a [good] fit without feeling too tight, and the fabric moves with you. This top pairs perfectly with a cute skirt or your favorite jeans, making it a great staple for fall. I especially love how versatile it is — you can dress it up or down with ease. The simple, clean look makes layering effortless, whether you're adding a jacket or a scarf." —Caroline

Price: $5.59+ (originally $14.99+; available in sizes 3XS–3XL and 43 colors)

Check out a TikTok of the Breville Barista Express in action. 

Promising review: "I've been really happy with the Breville Barista Express espresso machine. The stylish design and built-in grinder make me feel like a true coffee connoisseur. The quick heat-up time and adjustable grind size make it easy to customize my perfect shot. And the programmable shot volume ensures consistent espresso shots every time. Plus, the bonus of being able to claim the title of 'at-home barista' is a definite plus. Highly recommend this machine to any coffee lover out there!" —Ashleigh Johnson

Price: $499.95 (originally $699.95; available in two colors) — and check out more of Breville's deals here! 

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.59 (typically $12; available in four colors) — and check out all the other Kitsch deals here! 

And shop the best beauty Fall Prime Day deals for more!

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Price: $16 (typically $20) — and check out all the other Londontown deals here! 

Promising review: "These little guys sit on my desk like tiny, judgment-free therapists. Had a bad meeting? Grab a Pop-Tart. Long day? Pop-Tart. Questioning all life choices by 2:47 p.m.? Definitely Pop-Tart. They don’t solve my problems, but they do make me feel seen, supported, and slightly happier — which honestly is enough. Highly recommend for coworkers, offices, or anyone surviving adult responsibilities one day at a time." —Sherry

Price: $9 (typically $16.99; available in 18 other styles of emotional support snacks and figures) — and check out all more What Do You Meme? deals here! 

Check out more quirky Prime Day deals here. 

Each set comes with a carrying case and several sizes of silicone tips to get your perfect fit!

Promising review: "I have been eyeing these for a while, but wasn't sure. The first day I had them, I actually fell asleep reading and was out like a light for a few hours. My mom is hard of hearing, and we're a very loud family, so I got these to take some of that volume down when I've got a headache (a frequent occurrence). I wear them much more often than anticipated. They are so easy to change the tips to the right size and fit into your ears. They're very small, so like I mentioned, I can lie down and sleep in them but still hear very well if I need to be woken up. They're high-grade material and come in a case that snaps shut and fits on my keys or in my pocket. They block out almost all background noise, no fans, no AC units, but I can still have a conversation with them sealed in place. I kinda want them in every color now!" —laura locke

Price: $19.95 (originally $24.95, available in four colors) — and shop all the Loop deals here.

Check out a TikTok of the Govee lamp in action.

Promising review: "Bought this light because I thought it was cool, but it is more than that! I use it every day, and it has many colors and patterns to choose from. The thing I love the most is you can set up times for it to come on and turn off. You can set how bright you want it, so I had it turned on with a dimmed light to help me wake up in early mornings." —Rueben Thao

Price: $59.99 (originally $99.99; Prime exclusive deal; available on sale in two styles) — and shop all the Govee deals here! 

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, home, travel, practical products, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and thirtysomethings.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.