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If you’ve been waiting to buy packing cubes for easier carry-on travel or your suitcase barely rolls, now’s the time to make moves.

As a Deputy Editorial Director for BuzzFeed’s shopping team, I love to get into the weeds of why a product’s worth the money by deep diving into customer reviews, and product-testing as much as possible.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "LOVE the color! Incredible quality for the price. The suitcase set is stylish, durable, and practical. Rolls easily. Zippered compartments inside the suitcases are great for packing. I love that the color stands out and makes it easy to identify when I check my bags. I have brought these suitcases on a few trips already and can tell they are durable and should last well." —Elizabeth Hurst

Price: $157.06+ (originally $329.99; available in 12 colors)

Promising review: "So happy to find this color! Wonderful backpack and comfortable too. The zippers zip easily, it has great straps, and easy-to-carry handles. It may look small, but it has the capacity to carry everything I need when I travel." —J Fingal

Price: $39 (typically $90; available in dozens of colors, with a select few on sale) — and check out all the other Fjällräven deals here! 

Promising review: "Works great! It charges our devices fairly quickly. Went from red to almost half charged in about 30 minutes. The retractable cords are wonderful because they help keep my car a little more organized, and when not in use, they are not hanging everywhere or on the floor to get stepped on. It also offers a couple of extra spaces to add cords, which comes in handy when traveling with kids and needing to charge multiple devices. It is a tad bulky, but not a big deal for us. It does fold up or bend, which is helpful for adjustments." —Danielle Ariaza

Price: $18.99+ (originally $34.99+; available in nine colors, two sizes, and packs of two) — and see all Lisen deals here

See a TikTok of the Wonderboom speaker in action. 

Promising review: "These speakers are awesome. Got one for each of my parents for their birthdays this year. The audio is crystal clear, and it also gets very loud for its size without compromising the audio quality. Great for both music and podcasts, etc. Also love that you can attach a carabiner to the speaker so you can hook it onto your pants or backpack, etc., and have the speaker effortlessly follow you around. The different settings/features are also really cool and handy. Would definitely recommend this product and honestly any product from the Ultimate Ears speaker line, as in my personal opinion, this line of speakers is the best line of portable speakers I know of or have ever heard. They're priced well, too. I mean, they aren't super cheap, but they aren't overly expensive either; it's kinda right in that sweet spot." —Dgiberkeley

Price: $56.99 (originally $99.99; available in three colors) — and shop all the Ultimate Ears deals here

My colleague Maitland Quitmeyer is a fan: "I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!"

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $149.99 (originally $199.99) — and shop all the Kindle deals here

Promising review: "This has been the perfect tablet for my kids! I love that there are so many educational games, books, and learning activities included, so they can have fun while learning. My favorite feature is the parental controls through the app. They’re easy to set up, and I feel like I still have a lot of control over what my kids can access, how long they’re on the tablet, and what they’re doing. That peace of mind makes a huge difference. It’s been a great purchase for our family, and I’d definitely recommend it to other parents looking for a kid-friendly tablet." —Kasey

Price: $89.99 (originally $169.99) — and shop all the deals on Amazon Devices here

Storytime: I finally bought a couple of Apple AirTags during 2022 Black Friday sales. And I am SO grateful I did. My normal carry-on bag was too big to fit the Lufthansa luggage requirements (and BOY, do they check that!) so I had to check my bags for a December 2022 trip to Vienna and back from Prague (with a layover in Frankfurt). My bag didn't make it onto the plane in Frankfurt, and once I landed in Newark, New Jersey, I pulled up the Find My app on my phone and saw that yes, my backpack AirTag was indeed with me, but my suitcase AirTag was still in Germany. (The screen grab is from an Amazon review, but you get the gist.) The AirTag also helped me track FedEx's delivery of the suitcase to my parents' house, where I was spending the holidays immediately after my Europe trip ended. I was even able to see it on a highway less than an hour's drive from my parents' house. TL;DR: I think AirTags are very much a worthwhile investment if you travel a few times a year. And I'm not the only one who thinks so. I always travel with them now!

Price: $89 (originally $99) — check out more Apple deals

Promising review: "Awesome headphones. I've owned Beats, JBL, Technics, and several others, including an earlier version of these from 10 years ago. I've had ear buds, on-ear, and over-the-ear headphones. I spent hours researching and actually purchased and returned 5 other brands before purchasing these. These are perfect. The best sound quality, ease of use, and very comfortable. Noise canceling is very good. I enjoy tight bass and spatial range of sound..listening to all different genres of music...rock, jazz, classical. These headphones bring out the subtle nuances and provide a very enjoyable quality of sound and comfort.  Controls took some getting used to, but work perfectly to increase/decrease volume, rewind/fast forward. Hands-free calls are quiet, and the mic is excellent. Includes hard case. Fairly compact but I just stash them in my backpack when traveling. Have flown all over the country as well as to Europe and South American and these are my go-to headphones. Highly recommended." —Steven

Price: $198 (originally $399.99, available in four colors) — and shop all the Sony deals here

Promising review: "These headphones are great! They fit perfectly and are very comfortable to wear. The audio is clear and immersive, especially when watching movies—it feels like you're in a movie theater. It makes the whole viewing experience more enjoyable. I would definitely recommend these headphones." —Felicia

Price: $59.95 (originally $89.95; available in five colors) — and see all JBL deals here

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

Natalie Brown: Granted, we needed the other stroller when our kiddo was a newborn and couldn't quite sit up by himself, but once he got to the point that he could, we left the other stroller at grandma's house to use there. The one-handed fold is SUCH a game-changer — like yes, convenient for travel, but don't you want that convenience literally all the time, including when you want to go for a walk around the neighborhood? I def do, and we take more walks because of it. The seat fully reclines for on-the-go naps, the basket underneath is surprisingly spacious, and the wheels have handled (easy) hikes on dirt paths just as well as sidewalks.

Promising review: "We love this stroller for travel and everyday errands! It performed excellently on our recent trip to Florida. Baby was comfortable, and it folded easily with one hand for boarding the airplane. The only con is that there is no snack tray; however, there are universal snack trays available for purchase on Amazon." —Tess

Price: $151.39+ (originally $189.99; on sale in two colorways) — and and shop all Graco deals here

Promising review: "I have trusted Anker products for years and this purchase was no exception. The charger is compact, and charges fairly quickly—even while charging an iPhone, Apple Watch, and AirPods simultaneously. The MagSafe feature is very convenient and also makes it easy to position your phone in a way to easily see it if you use your phone for an alarm. But the small footprint and reliable charging are its best features (for me). Have tried many other multi-charging stations and this has been the best one so far." —William G.

Price: $59.99 (originally $89.99; available in two colors)

Promising review: "Super functional and fast charging. Great for traveling and it's mighty for its size. The display is a really cool feature, as it shows the wattage and the single device you’re charging. It’s also really cute — I got the orange one to match my orange phone!" —Gigi B

Price: $23.99 (originally $39.99; available in four colors)

Promising review: "I rarely write reviews. But this charger deserves it. I bought 3 for my family for Christmas a year ago. The amount of energy they store is [amazing]. They can charge multiple phones and an iPad on one charge. I'm going to buy one for myself. It's pretty light and they haven't stopped working or had any faulty issues with them. A must for traveling convenience. It charges electronics decently. Maybe 45m for an iPhone from empty to full and enough for more uses. It charges itself slow, but that must be how big the charge it can hold. A++++" —davecapt

Price: $27.96+ (originally $39.99; available in six colors)

Check out a TikTok of the Tumella Umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Price: $19.99+ (typically $29.99; this is a Prime-exclusive deal — non-Prime members can get it for $19.99; available in 25 colors and packs of two)

Promising review: "Absolutely love this backpack, especially in the light blue color—it’s even prettier in person! The size is perfect for everyday use, with plenty of room for books, a laptop, a water bottle, and all the daily essentials without feeling bulky. The quality is exactly what you’d expect from The North Face. The material is durable, the zippers glide smoothly, and the stitching is well-made. These backpacks truly last forever! My kids put them through years of school, travel, and everyday use, and they still hold up incredibly well... It’s comfortable to wear, has great storage compartments for staying organized, and is definitely worth the investment." —Brittany's Page

Price: $56.99+ (typically $90; available in various on-sale colors)

Promising review: "I am really happy with this Waterpik. It's compact, easy to use, and leaves my mouth feeling super clean. The pressure is just right, and being cordless makes it very convenient for daily use and travel. Highly recommended!" —Jairo Jossiel Alberto

Price: $37.59 (originally $49.99; available in five colors) — and shop all the Waterpik deals here

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $79.99+; available in 10 on-sale colors; this is a Prime-exclusive deal) — and shop all Case-Mate deals here

Promising review: "I accidentally left my old Hydro Flask in a hotel after many years of excellent service. So I immediately purchased this one. It’s slightly smaller, but otherwise the same as my old one. I bring it with me whenever I travel. It never leaks, keeps my water cold, and fits in my car's cup holder. It also fits in my backpack's side pocket. I like the loop handle since it’s comfortable to hold if I’m walking around with it. It’s worth buying, and if you go for the cheapest color, you can get a terrific price as I did!" —Greeny

Price: $25.62+ (originally $44.95; available in 22 colors, with select ones on sale)

Promising review: "This sweatshirt is everything I wanted. The material is soft, comfy, and feels way nicer than the price. I grabbed the color Caramel and... It gives full cozy fall vibes. The fit is oversize in a cute, relaxed way without swallowing me. Easy to style with leggings or jeans and great for layering. For reference, I’m 5’7, 170 pounds, athletic build, and usually wear a size large. I ordered a small in this and the fit is exactly what I wanted." —Val Cannon

Price: $18.99+ (originally $40+; available in women's sizes XS–XXL and 22 colors)

Promising review: "I absolutely fell in love with these compression packing cubes! The color was beautiful, but what impressed me even more was how well they actually worked. They fit perfectly inside my carry-on suitcase and made packing so much easier. The compression feature really does make a difference. I was able to pack enough clothing for a 1.5-week trip while keeping everything organized and compact. They saved so much space and made it easy to separate my outfits and other travel essentials. The cubes feel well-made, the zippers glide smoothly, and everything stayed compressed throughout my trip. If you travel often or want to maximize the space in your suitcase, I highly recommend these. They exceeded my expectations and will definitely be coming with me on every future trip!" —KoKo

Price: $29.99 (originally $39.99; available in 21 colors, though the black colorway is the best deal) — and shop all OlarHike deals here

Promising review: "Worked amazing!! I got size large, and it was way bigger than I thought. I had to fold it once, sandwich style, for it to fit in my carry-on. This is great for traveling or storage if you’re switching out seasonal clothes in your closet and needing extra space. Great quality and easy to use. My friends even asked to borrow it when we went on a trip together." —Denice Lozano

Check out a TikTok of the Airplane Pockets tray table cover in action. 

Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

My colleague Emma Lord owns and loves this: "I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves!"

Promising review: "I have taken it on every trip since I bought it. I love it, so easy to just tuck things away and not forget them in the back of the plane seats!" —Kevin H.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.