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As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "So happy to find this color! Wonderful backpack and comfortable too. The zippers zip easily, it has great straps, and easy-to-carry handles. It may look small, but it has the capacity to carry everything I need when I travel." —J Fingal

Price: $39 (typically $90; available in dozens of colors, with a select few on sale) — and check out all the other Fjällräven deals here! 

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Promising review: "LOVE the color! Incredible quality for the price. The suitcase set is stylish, durable, and practical. Rolls easily. Zippered compartments inside the suitcases are great for packing. I love that the color stands out and makes it easy to identify when I check my bags. I have brought these suitcases on a few trips already and can tell they are durable and should last well." —Elizabeth Hurst

Price: $157.06+ (originally $329.99; available in 12 colors)

Promising review: "These products are superior to any others I’ve tried. The shampoo is super concentrated, so it goes a long way, and the conditioner left my medium-length hair shiny and manageable." —Kathleen

Price: $47.60 (originally $68; this is a Prime-exclusive price), and see more Olaplex deals here.

I get this calendar every year, and it's an absolute delight! The holiday-themed flavors are always such a fun surprise, and it's always a blast to decide which of them to gift to pals as a little pick-me-up and which ones to keep in a purse for a little emergency stash of lippies that will last the whole next year. I can't wait to stock up again with this new version! 

Price: $20.99 (originally $29.99) — and check out all the Burt's Bees deals here! 

Check out a TikTok of the Cabana Clear sunscreen in action. 

Promising review: "It’s lightweight, non-greasy, and gives my skin the perfect dewy finish without clogging my pores. I love how it feels like I’m wearing nothing at all, yet I know my skin is fully protected. Plus, it wears beautifully under makeup, which is a huge bonus! If you’re looking for an SPF that combines effectiveness with a skin-loving formula, I highly recommend giving Naked Sunday a try. It’s become a must-have in my skincare lineup!" —Martha Benitez

Price: $16 (originally $24) — and psst, Naked Sundays Tinted BeautyScreen sunscreen is also 25% off!

Check out a TikTok of the mini projector in action. 

Promising review: "I absolutely love this mini projector! It’s compact, easy to set up, and the picture quality is surprisingly impressive for such a small device. The portability is a huge plus — I can easily move it from room to room or take it with me when traveling. The Roku interface makes streaming incredibly convenient, and everything works smoothly. Great quality, great size, and excellent value for the price. Definitely recommend it to anyone looking for a portable projector!" —Sebastian

Price: $85.48 (originally $139.99) — and check out all the Aurzen electronic deals here! 

Check out a TikTok of the Kasa smart bulb in action. 

Promising review: "For someone who uses my bedside lamp constantly, this is perfect. I love the app, and it has every color. I love to set the red light on a timer before bed. It's incredible and super easy to use." —Corey S. 

Price: $7.99 (originally $11.99) — and check out the rest of Kasa's deals here! 

Promising review: "I love every single one of these flavors!!!" —KD

Price: $14.99 for a pack of 12 (typically $24.99) — and check out all the other Poppi deals here! 

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "Actually, a game changer. I didn't think anything could help my fiancé. Between all the gum, mints, floss picks, dentist visits with no problems found, I SAW THIS. It's not exactly the prettiest or aesthetically pleasing for any bathroom, but man, does it work. It took like three weeks using this, and even morning breath was so much more tolerable. I never thought I'd write a review for toothpaste, but if you or your partner or kid has problems with seemingly no solution, switch it out. Tastes just like normal mint, but is an absolute game changer. Don't let the three-week period turn you off, I promise it's worth it. You've survived without it, battle's almost over." —Shelby Minin

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Price: $8.12 for a pack of two (typically $13.99) — and check out all the TheraBreath deals here! 

Check out a TikTok of the rainbow Astercook knife set in action. 

Promising review: "These things are SHARP! Lol. Nice, clean, easy cutting. Have zero problems cutting into anything. Watch those fingers! I haven't worked with such sharp knives in a while, and these will bite if you're not super careful. But I also like to sharpen knives after almost every use as well. Sheath is a must-use for safety. Very durable, handles well. I haven't experienced any rust, and they're comfortable to use. And the colors are a nice contrast to the bland everyday of regular knife sets." —Shawna

Price: $15.98 (typically $24.98) — and check out all the Astercook deals here! 

Check out a TikTok of the Ugg Whitecap Blanket in action. 

Promising review: "Buy it for life! Seriously, these are probably three to four times thicker than your average fleece blanket. They're heavy in a good way, soft on both sides, and so warm and cozy. These are worth every penny! These should last you ten to twenty years, I bet. Color is great, washing is easy, obviously very durable, and high-quality. I don't write reviews about blankets, but this one deserved a review. I'm so impressed with these." —J

Price: $59.99 (typically $108; available in three colors and also in Twin-King sizes for beds!) — and check out all the other Ugg deals here! 

Promising review: "I love this trio. I’m 58 and have very dry skin. I use a tinted moisturizing SPF as my makeup, and this blends beautifully and has a hydrating quality. Love the colors and how well they blend together as a bronzer and blush combination. The trio takes the guesswork out of deciding which colors to choose. Silky application that allows buildable coverage for bolder looks. This product will be a staple in my cosmetic line." —Kristina M.

Price: $49.50 (originally $99), and see more Ogee deals here.

Promising review: "I bought one of these many years ago and love mine. I just bought this one for a friend as a gift. She loves it! This item is of great quality. Perfect size to do quick, creative work. This board helps a person come into the present. Let the world melt away while they use it. Before you know it, time has slipped by, and the calm has set in. It may be perfect at the office! Definitely would have people stopping by to chill for a minute! (Just a thought.) I would imagine this would be calming for kids, too! Get one for yourself. Leave the world behind." —ClearlyLiving

Price: $29.60 (typically $37.95) — and check out all the other Buddha Board deals here! 

Check out a TikTok of the Ninja coffee maker in action. 

Promising review: "Brews an excellent cup of brewed and K-Cup coffee. I appreciate the fact that all of the accouterments have a dedicated space. The size of the reservoir means I only need to refill it a couple of times a week. Clean up is simple. It brews quickly, and the cup sizes are perfect for me. It takes up far less space than my 8-cup coffee maker, and fits perfectly in its spot on the counter. I would highly recommend this product." —Leonard Jenkins

Price: $99.99 (typically 129.99; on sale in three colors, available in five) — and check out all of the Ninja deals here! 

You can check out the rest of Eucerin's Radiant Tone collection on Amazon! 

Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. 

Price: $16.61 (typically $24.99) — and check out all the other Eucerin deals here! 

Promising review: "We are IN LOVE. This rolls like a dream and looks so sleek. I love that there are so many different ways to set it up. The basket has plenty of storage space. When you fold it up to put it in the car it is a little bulky, but that doesn’t bother me. It is super easy to fold and change out the different parts. Overall the value is amazing and I am very pleased." —Bella

Price: $531.99 (originally $699.99) — shop all the MomCozy deals here

Check out a TikTok of the Fully Pore Peptide Sebum Melting Cream in action (including the gunk literally coming out of the reviewer's pores!). 

Promising review: "Been using this product for a couple of weeks now and I’ve seen a massive decrease in my clogged pores! My face has also felt less greasy in general! Highly recommend!" —Henrie

Price: $10.50 (typically $15) — and check out all the other Fully deals here! 

Check out a TikTok of the Marshall Acton III Bluetooth Speaker in action.

Promising review: "This is my most FAVORITE thing I have ordered on Amazon ever! This speaker is cute to look at and has AMAZING sound! It’s not that big, so it fits easily on a bookshelf, but it fills our entire kitchen with music that isn’t scratchy or distorted even at higher volumes. It’s super easy to pair with Bluetooth. For the money, it’s a great value. I can’t think of one bad thing about it-the best speaker ever!" —Nan

Price: $189.99 (typically $299.99; on sale in two colors) — and check out all the other Marshall deals here! 

Promising review: "I use CeraVe's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field

Price: $15.39 (typically $21.99) — and check out all the other CeraVe deals here! 

Promising review: "These headphones are great! They fit perfectly and are very comfortable to wear. The audio is clear and immersive, especially when watching movies—it feels like you're in a movie theater. It makes the whole viewing experience more enjoyable. I would definitely recommend these headphones." —Felicia

Price: $59.95 (originally $89.95; available in five colors) — and see all JBL deals here! 

Promising review: "This product is a favorite of mine. I remember when I was 12, and my sister bought this for herself. I would use some of it to wash myself. It still smells the same as I remembered, like vanilla batter with sweet sprinkles in it. The amount that you get is good as well; it is medium-sized and can last you quite a long time. It lathers on nicely, and my skin feels smoother after my shower. It is a good value for your money, especially if you want to stay smelling like yummy birthday cake!! I feel absolutely refreshed after my shower and like a new person." —Loren

Price: $19.60 (typically $28) — and check out all the other Philosophy deals here! 

Check out a TikTok of the Downy Unstopables in action. 

Promising review: "This brand and scent are hard to find in big box stores, but were easy and convenient to buy online. The bottle is large and can handle many loads! I not only use it for my laundry to smell amazing, but I also found ways to use it as a scent in the house. Has value for the money as it is a larger bottle. Leaves clothes smelling clean for a long time and makes them feel soft. Overall, I’d recommend it and can understand why this product and scent are a huge hit!" —Kassi Kayeeeee

Price: $11.99 (typically $15.97; available in seven other scents) — and check out all other Downy deals here! 

Check out a TikTok of Glamnetics in action. 

Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn

GUESS WHAT, they also have an entire line of NFL nails for fall!! You're welcome. 

Price: $12.99 for the ghosties and $12.99 for cobwebs (typically $19.99; available in dozens of other styles for fall and Halloween!) — and check out all the Glamnetic deals here! 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Price: $13 (typically $18.90) — and check out all the other Medicube deals here! 

Check out a TikTok of the Pestlo Baby Collagen Mask in action. 

Promising review: "This collagen mask is seriously a game-changer for my skin! My face feels so plump and hydrated after using it, and those fine lines look way less noticeable. It's super easy to apply and feels really luxurious on my skin. I love that it leaves my complexion looking bright and refreshed. Definitely adding this to my regular skincare routine!" —Cody 

Price: $21.84 (typically $33.60) — and check out all the other Pestlo deals here! 

Promising review: "After trying many pairs of sneakers, I assumed there just weren’t any comfortable, stylish sneakers out there, for me. The Project Cloud sneakers are totally the exception; not only do they look great, but they are also so comfortable. Right out of the box, they fit and felt like everything I had been looking for. I absolutely love them and highly recommend them to anyone looking for that perfect pair of sneakers." —Teresa Barton 

Price: $32.22 (typically $44.90; available in women's sizes 5.5–11 and ten styles) — and check out all the other Project Cloud deals here! 

Check out a TikTok of the cardigan in action. 

Promising review: "This sweater is perfect for those days that are slightly cool, warm enough to take the chill off, yet still lightweight and breathable for year-round layering. It is very soft and comfortable to wear and is made of ultra-soft knit fabric. I wear a medium, and this fits perfectly and is true to size. I highly recommend this sweater as it is a great value." —Mike A. 

Price: $14.24 (typically $19.99; available in women's sizes XS–XXL and 26 styles) — and shop all Trendy Queen deals here! 

Promising review: "As a freckled person, I like using these kinds of pens to emphasize certain freckles I already have or turn a pimple into a mole by placing a few dots on the spots I want without blending them out. I bought shade 01, and I really like it so far! The pen itself and the nib look and function the same as the Beaubble x Ruddy Berry freckle pen, at a much more accessible price. The main difference between them is the colors: Peripera’s is a warm reddish brown, and Beaubble’s is a yellow-leaning neutral brown — but in practice, this doesn’t make much of a difference to me. The freckles stay on well as long as you’ve let them dry down properly (I powder them lightly just in case)." —Maylady

Price: $9.90 (typically $13.99; available in two shades) — and check out the rest of the Peripera deals here! 

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: "Hubby bought these for me because I work full time and just decided to go back to school full time, and he figured I'd be a little stressed, haha. They all smell wonderful, they work great, they'll definitely help me calm down, especially during exam time at school or budget season at work." —Tyleena Gloeker

Price: $9.49 (typically $12.99; available in two styles) — and check out all the other Blriet deals here! 

Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa 

Price: $18.99 (typically $25.99; available in women's sizes S–XXL and discounted in 12 colors) — and check out more Kfuobo deals here! 

Check out a TikTok of the barrel leg jean overalls in action. 

Promising review: "I really do love the comfort and fit of these overalls. I get compliments every time I wear these. I've tried other overalls, and these give a little stretch but are mostly structured while still being comfortable enough to sit on the floor in or walk around in. I work in an environment with lots of walking, squatting, sitting, and standing. They have held up well with no signs of wear so far. These overalls feature deep and multiple pockets. I love that they work great for spring or fall! True to color from the picture of the model. Dress them up or make them casual, these barrel jeans hit right at my ankle, easy to pair with sandals or a cute tennis shoe." —Ms. C 

Price: $37.98 (typically $49.99; available in women's sizes XS–XXL and 10 colors) — and check out more Plnotme deals here!  

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the Good Molecules yuzu blemish cream in action. 

Promising review: "I love this cream! It feels great on my skin, absorbs quickly, and doesn't leave a sticky residue. My skin feels softer, looks healthier, and has a beautiful glow. It does plump up under the eyes. I highly recommend giving it a try!" —CYNTHIA

Price: $6.08 (typically $8) — and check out all the other Good Molecules heals here! 

I had the opportunity to sample these before the launch, and they are every bit as delicious as they sound. The Leite Cafe adds such a rich, milky depth to the brand's usual sweet scents and smells like waking up on a sunny, lazy weekend morning. The Leite Nectar really surprised me, because I typically don't like sweeter scents, but the coconut milk scent balances it beautifully and makes it smell creamy and bright. On a more vain note, the bottles are simply gorgeous. I love beholding them. 

Price: Leite Cafe for $20.80 and Leite Nectar for $20.80 (typically $26) — and check out all the other Sol de Janeiro deals here! 

Promising review: "Love this game!!! I love the retro design of this one compared to what’s on the shelves now at stores. We loved it so much that we actually ended up purchasing a second one as a gift for family. The nostalgia with this family game board makes it worth the purchase price!! All the pieces were there and made of good quality:" —Laura and Jesse 

Promising review: "The insulation keeps food and ice packs cold for hours, and the interior lining wipes clean effortlessly if anything spills. It’s surprisingly roomy enough to fit a bento box, snacks, and a juice pouch while still staying lightweight and easy for little hands to carry or pack into a backpack. High-quality, durable zippers and super cute designs. definitely a 5-star find!" —Meriah

Price: $22.49 (typically $29.99; available in dozens of styles, but on sale in 11 styles) — and check out all the other Simple Modern deals here! 

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Price: $16 (typically $20) — and check out all the other Londontown deals here! 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (typically $14.99) — and check out the rest of Olay's deals here! 

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, home, travel, practical products, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and thirtysomethings.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.