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You deserve it, and you deserve it *even more* because you’re buying now, when you can save.

As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I held off purchasing this for a year because it’s definitely a small decorative item for me that won’t get a lot of use outside of being festive. But I got it on Prime Day, and LOVE LOVE LOVE IT! It will be so cute for serving a dip, but also is just so cute adorning my stove all of the fall months. It’s ceramic, not cast iron like its Le Creuset rival, haha, making it much lighter, which is nice. The metallic glazed “stem” is just so beautiful!" —Leah M

Price: $39 (originally $90; other colors on sale, including this adorable lavender and confetti style for 26% off) — and shop the rest of the Fjällräven deals here

Promising review (for the pumpkin): "Classic. Timeless. Expensive but worth it to have forever. Color matches the appearance online." —melinda martland

Price: $59.96 for the pumpkin (originally $79.97; available in seven other colors) and $89.97 for the set of crows (originally $149.95) — and shop the rest of the MacKenzie-Childs sale here

Promising review: "Love this Dyson hair dryer. Dries my hair quicker with less damage and is lightweight. Styling attachments are great!" —anonymous

I've had my Away carry-on for over five years, and I love it every time I use it! —Maitland

Promising review: "I just love my Away carryon! Using it on trip to Ireland and was able (with compression bags) to pack for a 13 day trip. Despite all the weight packed, with the lightweight case I was able to easily get into the overhead bin without assistance. The look is modern and the rollability is like butter. Lots of compartments for stashing bits. Also like the built in security with zipper lock. Great value for the money!" —jms

Price: $220+ (originally $275; available in eight colors) — and shop all the Away deals here

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $10 (originally $25; available in 40 shades and a mini size) — and check out more TirTir deals here! 

Check out a TikTok of the Stanley Quencher in action. 

Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs

Price: $24.75+ (originally $45+; deal available on select colors) and shop all the Stanley deals here

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $16.80 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!

Check out a TikTok of Yankee Candles in action. 

Promising review: "Wonderful. Yummy smelling!" —Diana Tucker

Price: $14.99 (a Prime member-exclusive deal; originally $24.99) — and check out all the other Yankee Candle deals here! 

Check out a TikTok of the Better Than Sex mascara in action. 

Promising review: "I used to just buy whatever mascara I felt like buying, and then I tried this a few years ago, and now this is the only mascara I buy. I don't even try any other ones that come out new because this one is so amazing, and it covers all my lashes, and it just makes them look so nice and long and separates and as I like. I don't like clumpy-looking crap. And, I'm buying my third one at that time. So it lasts a while. Literally buying my third one right now." —Nikki

Price: $11.20 (originally $16; available in three colors) — and check out more Too Faced deals here! 

Promising review: "I really like this foot massager! It’s very lightweight, so it’s easy to move around and carry from room to room. The heat and cold adjustment is a great feature, and I really enjoy being able to choose the temperature depending on how I’m feeling. The massage itself is very comfortable and relaxing. It helps me unwind and relieve stress after a long day. I also like that the pressure can be adjusted, so I can find the level that feels best for me. One of my favorite things is using it while studying. I can keep my feet relaxed and enjoy a massage while reading or working, which makes long study sessions much more comfortable. Overall, it’s a convenient and relaxing product that I’m very happy with." —julia

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Check out a TikTok of the Ugg Whitecap Blanket in action. 

Promising review: "Buy it for life! Seriously, these are probably three to four times thicker than your average fleece blanket. They're heavy in a good way, soft on both sides, and so warm and cozy. These are worth every penny! These should last you ten to twenty years, I bet. Color is great, washing is easy, obviously very durable, and high-quality. I don't write reviews about blankets, but this one deserved a review. I'm so impressed with these." —J

Price: $53.99+ (typically $108; available in three colors and also in Twin-King sizes for beds!) — and check out all the other Ugg deals here! 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (typically $14.99) — and check out the rest of Olay's deals here! 

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Check out a TikTok of the Casper pillow in action. 

Promising review: "LOVE these pillows! We have 2 homes and 12 beds, and every bedroom has these pillows! Our family and guests love them! I have gifted them to all of my adult children, too! No matter what firmness you prefer, this pillow is definitely the answer!!! They are durable, high quality, and fabulous overall!" —Michele Jasper

Price: $62.12 for two standard-size pillows (originally $81; also available in king size) — and shop all the Casper deals here!

Promising review: "These Crocs are super cute, and I can’t wait to wear them out! They’re really comfortable, especially because I’m a wide-foot girly, so comfort is my number one priority when it comes to picking out my shoes. They’re so stylish, and they have just the right amount of height added to them. Overall 10/10!! ♥️" —alissa

Price: $29.95+ (originally $59.99; available in women's sizes 4–11 and five colors) — and check out more Crocs deals here! 

Promising review (for the cinch baggy jeans): "I really like these Levi's Cinch Baggy jeans! They have a relaxed fit without looking too oversize, and the denim feels comfortable for everyday wear. They're easy to dress up or down and pair well with sneakers or boots. Great casual jeans with a stylish fit!" —Allison Restin

Get the cinch baggy jeans for $42.38+ (originally $84.95; non-Prime members can get them for $59.46; available in women's sizes 24–40 Plus and nine washes/styles) — and check out all Levi's deals. 

This set includes a 1.5-quart saucepan with lid, 3-quart saucepan with lid, 3.5-quart sauté pan with helper handle and lid, 8-quart stockpot with lid, 8" skillet, 10" skillet, and 20cm steamer insert with lid.

Promising review: "I bought this set along with a few additional pieces back in 2009. This set has held up wonderfully. I cook a lot, a whole lot! I’ve cooked countless meals for my family (including two hungry boy teens, husband, friends and family) with this cookware. It performs fantastic! Food does not stick and it’s easy to clean. It holds temperature perfectly. When my college-age son, who is in grad school wanted a good set of pots and pans this year for Christmas, I was amazed this was still available! The exact same set was for sale in 2025. He was excited to get such a great set! I feel it will truly last him a lifetime. These pots have been thrown into the cabinet and not pampered. No dents. No defects. Still work perfectly after all these years. My daughter-in-law cleaned them up really nice (bottoms of all pans get discolored over time). They looked like brand new. Light scratches inside from years of cooking but that doesn’t affect the performance. I don’t baby my pans. They are workhorses in my kitchen. I will probably be gifting another set to my other son next year. Great job Cuisinart! 10/10 A+++" —ShellH

Promising review: "Awesome headphones. I've owned Beats, JBL, Technics, and several others, including an earlier version of these from 10 years ago. I've had ear buds, on-ear, and over-the-ear headphones. I spent hours researching and actually purchased and returned 5 other brands before purchasing these. These are perfect. The best sound quality, ease of use, and very comfortable. Noise canceling is very good. I enjoy tight bass and spatial range of sound..listening to all different genres of music...rock, jazz, classical. These headphones bring out the subtle nuances and provide a very enjoyable quality of sound and comfort.  Controls took some getting used to, but work perfectly to increase/decrease volume, rewind/fast forward. Hands-free calls are quiet, and the mic is excellent. Includes hard case. Fairly compact but I just stash them in my backpack when traveling. Have flown all over the country as well as to Europe and South American and these are my go-to headphones. Highly recommended." —Steven

Price: $198 (originally $399.99, available in four colors) — and shop all the Sony deals here

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price $28.80 (originally $36) — and shop all the Sol De Janeiro deals here

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at its lowest price.

Didn't get your dinner timing right? No problem, it automatically keeps rice warm until you're ready to eat — without drying out or getting mushy. And thousands of reviewers absolutely swear by it for the best rice they've ever made.

I LOVE THIS RICE COOKER!!! After years of making just ok rice on the stove, I knew I wanted a better option with more consistent results and less hands-on stove time. And after a trip to Japan last winter and having the best rice of my life every single day of that trip, I knew I wanted a Japanese rice cooker. I'd already recommended other rice cookers from this brand based on the glowing reviews, so this compact 3-cup model was the perfect fit for me and my NYC kitchen. I watched and waited for this baby to go on sale (not as discounted as it is now!), and as soon as it did, I purchased it immediately. If it died tomorrow, I would immediately repurchase it at full price. Honestly, it's already paid for itself with how much I've used it (and therefore how little takeout I've gotten since). I've made basmati, jasmine, and sushi rice tons of times, and every time it's utterly flawless. I've even made steel-cut oats in it, also with flawless results! It's incredibly easy to clean, and I love the handle and retractable cord that help me move it around and store it with ease. And the little songs it plays when you start and finish cooking = a delightful little cherry on top. 

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Get the powder for $17.50 (originally $25; non-Prime members can get it for $20) and the sleeping mask for $16.10 (originally $23, non-Prime members can get it for $18.40) — and shop all the Laneige deals here

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Price: $219 (originally $399) — and shop all the Ulike deals here

Promising reviews: "I can't say enough good things about these sheets. I was waking up at night HOT all the time, and thinking it was a physical thing for me personally. I was reading online and stumbled on these and thought, 'Hmmm...wonder if my uber-expensive sheets are actually making me hot at night??' I ordered these, and I'm sleeping like a baby now. No more night sweats. Ordering some for my son as well. Game changer! High quality and exceptional price." —J. Marshall

"I read from other reviews these sheets were soft, so I wasn't too surprised when I received them, and man, are they soft and so comfortable. We have Egyptian cotton sheets that were expensive, and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold, and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

Price: $28.47 (for the queen size; typically $36.97; available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns) — and shop all the Mellanni deals here

Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen

Promising review: "These had great reviews but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft, but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

Price: $39.86 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here

Promising review: "This mixer will change your life! I went from making French macarons all by hand to using this standing mixer, and I feel like a new baker! This mixer will definitely transform your practice and baking game; everything has become 100% easier! I suggest cleaning each part (three attachments, guard, and bowl) with mild soap and warm water, then cleaning the bowl with a baking powder paste to remove the gray metal polish that is applied at the factory. I was amazed at how gray the paste turned once I started rubbing it in the bowl. Glad I didn't ruin my first batch of macaron shells. So far, the only con is the price, but having the right tools makes baking SO much more enjoyable and productive." —Mr. P

Price: $379.95 (originally $499.95; available in 20 colors) — shop the rest of KitchenAid's deals!

Promising review: "I purchased this to make ice cream for my child who can't have dairy. A pint of dairy free ice cream around where I live generally cost about $5. I can make a full 24 oz container of ice cream for less than that. It also widens the variety of ice cream/frozen treats available to him. I can also make a higher protein version for his brother. I recommend this product to anyone who has any dietary restrictions/ special dietary needs that enjoys ice cream/frozen treats. The ONE thing I dislike about it is that it sounds like a jet engine taking off as it runs. It's loud. Nothing I can't deal with but it's not convenient to use if anyone is asleep." —JessicaSB

Price: $169.99 (originally $219.99) — and shop all the Ninja deals here

Promising review: "Now the whole family has Sonicare brushes. It was time to replace them as it’s been years. This one is doing well. Same charging base, easy and convenient, and the colors are good, so everyone knows their own color brush, regardless of which bathroom the brushes are in. It has the original style base charger, and we didn’t want the version with the app and charging cup. I like the gum setting the most, and my husband keeps his in the other main setting. The timing helps my kids. Noise level is good. Battery life has always been good." —RMK

Price: $64.96 (originally $109.99; available in four on-sale colors; this is a Prime-exclusive deal) — and shop all the Sonicare deals here

Promising review: "This is SO soft! As someone who loves her Minky Couture blanket, I was shocked by how much I love this, and this is just a fraction of the price. Looks great as a throw blanket on our couch. The tie dye is very subtle and adds dimension to our space. We tumble-dried it on low, and it fluffed up really quickly! Hasn’t shed so far, and it’s been multiple days. Perfect for a cozy movie night :) —Aubrey H

Price: $47.39 (typically $75.99; select colors only slightly discounted from their typical price. Available in four other sizes and 17 colors) — and shop all the Bedsure deals here

Promising review: "I’ll be honest, I wasn’t sure about getting a bidet at first. Seemed like one of those things you don’t really need. After using the Tushy dual nozzle for a bit, I was wrong. Install was easy. Took maybe 10–15 minutes. No tools, no plumber, just follow the steps and you’re good. It sits under the toilet seat and doesn’t look out of place. The dual nozzle is what makes it worth it. One setting for general use, one for a more targeted clean. Both do the job well. Water pressure is adjustable, which matters. Start low… learned that the hard way. Big difference compared to toilet paper. You just feel cleaner. Also cuts down how much paper you use, which is a plus. Over time, it probably pays for itself." —SFRGR

Price: $59 (originally $99; available in two styles and five colors)

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $149.99 (originally $199.99) — and shop all the Kindle deals here

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the eighties. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Price: $43.65 (originally $79.99) — and shop all the Wavytalk deals here

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.