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Impulse buys are fun. Impulse buys while they’re on sale for less money = *way* more fun.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Check out a TikTok of Yankee Candles in action. 

Promising review: "My house smells like fresh-baked cupcakes!!!! The burn time is good, not like other candles, where it goes away after a couple of days." —Manal Zaidan

Price: $12.81  (a Prime member-exclusive deal; originally $24.99) — and check out all the other Yankee Candle deals here! 

Promising review: "So happy to find this color! Wonderful backpack and comfortable too. The zippers zip easily, it has great straps, and easy-to-carry handles. It may look small, but it has the capacity to carry everything I need when I travel." —J Fingal

Price: $39 (typically $90; available in dozens of colors, with a select few on sale) — and check out all the other Fjällräven deals here! 

Promising review: "I purchased the petite Staub Cocotte mainly to use as autumn decor or as a candy dish. It is a very cute, high-quality serving piece. This is my first Staub piece, and I couldn't be happier with my purchase. I also plan to use it eventually as a serving dish for hot or cold dips but have not yet done so." —Vicki R. 

Price: $29.99 (typically $59.99) — and check out all the other Staub deals here!) 

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Promising review: "These Crocs are super cute, and I can’t wait to wear them out! They’re really comfortable, especially because I’m a wide-foot girly, so comfort is my number one priority when it comes to picking out my shoes. They’re so stylish, and they have just the right amount of height added to them. Overall 10/10!! ♥️" —alissa

Price: $29.95+ (originally $59.99; available in women's sizes 4–11 and five colors) — and check out more Crocs deals here! 

Promising review: "I love every single one of these flavors!!!" —KD

Price: $14.99 for a pack of 12 (typically $24.99) — and check out all the other Poppi deals here! 

Promising review: "I love this little guy. I found him on a BuzzFeed list and had to have it as soon as I saw it! I’ve minced as many as five cloves in it in seconds. It’s a little tricky getting all of the garlic out once minced (I use a silicone basting brush to get most of it, but I always use more than the recipe calls for anyway, so it’s not a deal breaker). Cleanup is a breeze because he goes right in the dishwasher!" —Barbie

Price: $9.95 (typically $15.97) — and check out all the other Ototo deals here! 

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Check out a TikTok of the Govee lamp in action.

Promising review: "Bought this light because I thought it was cool, but it is more than that! I use it every day, and it has many colors and patterns to choose from. The thing I love the most is you can set up times for it to come on and turn off. You can set how bright you want it, so I had it turned on with a dimmed light to help me wake up in early mornings." —Rueben Thao

Price: $59.99 (originally $99.99; available on sale in two styles) — and shop all the Govee deals here! 

Promising review: "One of my absolute favorite puzzles that I have worked. I love Disney and Pixar, and this was so much fun to work on. No false fits and the quality is top-notch (pun intended). The picture is super clear and very colorful. I love all the characters. One of the few that I will work again." —Renee Edwards

Price: $20.49 (originally $29.99) — and check out more Ravensburger deals here! 

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.) 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Price: $8.39 for an eight-pack (originally $11.99) — and check out all the other Death Wish Coffee deals here! 

Foldology is a small business that specializes in unique puzzles. 

Promising review: "So much fun! This activity has provided hours of enjoyment. They start off easy and with each you learn a new fold and they progressively get harder. Definitely a worthwhile purchase for someone who likes puzzles." —Amazon Customer

Price: $9.99 (typically $14.99) — and check out all the other Foldolody deals here! 

Promising review: "The insulation keeps food and ice packs cold for hours, and the interior lining wipes clean effortlessly if anything spills. It’s surprisingly roomy enough to fit a bento box, snacks, and a juice pouch while still staying lightweight and easy for little hands to carry or pack into a backpack. High-quality, durable zippers and super cute designs. definitely a 5-star find!" —Meriah

Price: $22.49 (typically $29.99; available in dozens of styles, but on sale in 11 styles) — and check out all the other Simple Modern deals here! 

Check out a TikTok of the Case-Mate bag in action. 

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $99.99+; available in six other colors with varying discounts) — and check out all the other Case-Mate deals here! 

Promising review: "So cute and they work great! The light is the perfect brightness to see, but not too bright that it’s annoying in the middle of the night. Changing the colors is easy, and I like how it goes off when there’s enough light in the room." —Jas

Price: $9.48 (typically $15.99) — and check out more Lohas LED deals here! 

Promising review: "This is my favorite body mist ever, I'm not even joking lol. If they made this a perfume, my wallet would hurt. If you like sweet body mists, this is for you." —mars 

Price: $9.34+ (originally $15+; available in two sizes and three other scents at various discounts), and see more NYX deals here.

There's also a built-in alarm to scare off squirrels and other critters.

Promising review: "This whole idea of a smart bird feeder is the greatest thing since I don’t know what!! There are so many available, but I happened to watch the video by a customer, and he sold me on this model. The feeder is well-made. Solid. Great camera and many features. Clear, vibrant videos. Easy app use. Identifies birds. Has a speaker that allows me to chase off unwelcome guests. I am finally getting it on a post tomorrow; I have set it out on the deck and take it in at night for now. Putting up a raccoon baffle, as we have those critters out here. We have a waterfall feature that has always drawn the birds here, so why not feed them too! Great price, easy instructions, solar powered!" —KJ

Price: $69.20 (originally $129.99; clip the coupon on the product page for this price; available in two colors, the deal is on the green version) — and check out all the other Harymor deals here! 

Promising review: "This product is a favorite of mine. I remember when I was 12, and my sister bought this for herself. I would use some of it to wash myself. It still smells the same as I remembered, like vanilla batter with sweet sprinkles in it. The amount that you get is good as well; it is medium-sized and can last you quite a long time. It lathers on nicely, and my skin feels smoother after my shower. It is a good value for your money, especially if you want to stay smelling like yummy birthday cake!! I feel absolutely refreshed after my shower and like a new person." —Loren

Price: $19.60 (typically $28) — and check out all the other Philosophy deals here! 

The bundle comes with one regular Amazon Echo Dot (5th Gen, 2022 release) and the Jack Skellington shell, which is removable if you want to be boring later. 

Promising review: "This is my first home 'smart device' and I have to say that it's pretty good. I use it to turn on/off lights in almost every room in my home, which has made a small impact on my electric usage. The music and 'Easter Eggs' make it fun.. The sound is very good for such a small device as well. So far, I like it." —Joseph E. Nash

Price: $65.98 (originally $89.98; available in three styles) 

Promising review: "I ordered this lamp because of its appearance. I didn't NEED a depressed duck lamp ... but it has totally filled a void in my life I didn't know existed. Everyone who sees it pokes it. The lamp is actually very functional. It's got a really nice set of brightness options and the glow is yellowish, which is much nicer than white in a dim/dark room. One thing that isn't mentioned in the description is that its legs are utterly floppy. It's terrific." —Literated

Price: $12.74 (typically $16.99) — and check out all the other Happybag deals here! 

Promising review: "Oh my god, this is simply wonderful! My son just turned 4, and his grandma bought it for his birthday. He prefers playing over TV or iPad time, asks for a Monopoly game instead of a book before bed, and runs to it first thing when he gets home from school. He really is learning to understand the principles of investing, spending, and saving money. The original Monopoly game would have probably been too complicated for him, but this is simplified beautifully and interests him because of the spider figures. Amazing for first timers." —galia h. 

Price: $11.49 (typically $19.99) — and check out all the other Hasbro deals here! 

Promising review: "These smell amazing! Would use these all year if offered! Leaves clothes clean and smells amazing!" —Cami Baker

Price: $12.75 (typically $15.99) — and check out all the other Gains deals here! 

Promising review: "I have been using Hello Unicorn deodorant for several years now. It smells nice. It does not break me out or cause any skin irritation. It works all day, even when I am doing yard work in the middle of summer. I love that the ingredients are natural, and it doesn't have aluminum like so many other deodorants. It costs a little more than some deodorants, but it is worth it to me to not have a rash under my arms and that it works as well as it does." —Phil

Price: $10.04 for two (originally $13.99)

Check out a TikTok of Glamnetics in action. 

Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn

GUESS WHAT, they also have an entire line of NFL nails for fall!! You're welcome. 

Price: $12.99 for the ghosties and $12.99 for cobwebs (typically $19.99; available in dozens of other styles for fall and Halloween!) — and check out all the Glamnetic deals here! 

Promising review: "Works as intended, super cute, got for a birthday gift for my now 4-year-old who loves eating ice as well as to save a couple of dollars during the summertime, being able to easily have a nice cold treat. It doesn’t take long to make, the noise level is as expected for crushing ice lol, and overall it was a great investment." —Bambii

Price: $44.99 (typically $59.99) — and check out all the other Nostalgia deals here! 

Promising review: "I bought one of these many years ago and love mine. I just bought this one for a friend as a gift. She loves it! This item is of great quality. Perfect size to do quick, creative work. This board helps a person come into the present. Let the world melt away while they use it. Before you know it, time has slipped by, and the calm has set in. It may be perfect at the office! Definitely would have people stopping by to chill for a minute! (Just a thought.) I would imagine this would be calming for kids, too! Get one for yourself. Leave the world behind." —ClearlyLiving

Price: $29.60 (typically $37.95) — and check out all the other Buddha Board deals here! 

Check out a TikTok of the projector in action. 

Promising review: "I bought this after seeing it on TikTok. I wasn’t sure how great it would be, and the price was a little high for me, but I bought it anyway. After getting it and seeing how badass it is, I would definitely say it’s worth the money!! The lights are so cool and bright. My kids and husband love it!" —Shelby Fulford

Price: $27.99+ (typically $34.99; available in eight colors) — and check out all the Mooyran deals here! 

Promising review: "Bought this by accident because I thought these were baby flash cards. Saw these were actually a card game and tried it with my husband and fell in love with this game. It's fun and competitive :D" —ChocorateChippu

Price: $7.99 (typically $9.99) — and check out all the other Taco Cat Game deals here! 

Promising review: "This air flyer is a game changer! It makes food taste amazing — crispy on the outside and tender on the inside, all without needing tons of oil. I’ve used it for fries, chicken wings, and cake. And everything comes out perfect every time. It’s super easy to use and cooks so much faster than my oven. Cleaning it is quick and hassle-free." —Good buyer

Price: $79.99 (originally $99.99; available in pink and white) — and check out all the other Paris Hilton deals here! 

I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!

Price: $7.59 (typically $9.99; available in eight sets) — and check out all the Chlins deals here! 

Vacation is a small business that specializes in sun care and fragrance products.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "LOVE THIS!! The smell is glorious and immediately takes me back in time to when all my girlfriends would gather poolside and slather on the original St. Tropez Orange Gel. I don’t understand why they ever did away with the original Bain de Soleil, but this new orange gel will make you feel like you are on an eternal vacation and give you the best tan you have ever had. Going to stock up on several more tubes and invite my college girlfriends over to the pool. Oh, and mine came with a key for the tube and a cute message from the head of the company. I would give it a sixth star if I could." —S. M. Harris 

Price: $20 (typically $25) — and check out all the other Vacation deals here! 

Check out a TikTok of the orange juice vase in action.

Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery.

Promising review: "I couldn't resist this silly vase! It's just as cute as expected in person. I have no complaints at all. Very happy with my purchase." —Kaylah

Price: $23.16 (typically $28.95) — and check out all the other Ban.do deals here! 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.

Starface World is a small business that specializes in skincare products. 

Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton

Price: $11.18+ (typically $13.99; available in six styles) — and check out all the Starface deals here!