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As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "These are so so so cute!! Love them, the quality is great, and I got both sets of cocktail earrings for the price of one! Great value and they are so fun!" —Sloane Radcliffe

Promising review: "Colors on the trackers make it easier to find in purses, etc. A nice improvement over the standard tracker. Nice and loud, too." —Nunya Bidness

Flavors include: White Cheddar, Nacho Cheddar, Ranch, Butter, Kettle Corn, Caramel Corn, Bacon Cheddar, and Cheesy Jalapeno.

Promising review: "This variety pack has been such a fun addition to our family movie nights. Everyone can choose a different flavor, so we no longer have to agree on how to season the entire bowl of popcorn. I also like being able to switch flavors halfway through instead of eating the same thing every time. The bottles are easy to use, and the variety gives us plenty of options to try. It is a simple little treat, but it makes an ordinary bowl of popcorn feel much more special." —Holly | Found by Holly

Price: $6.29 (originally $8.99) — and shop the rest of the ChapStick deals here

Promising review: "Ok, this has to be my number one recommended product for shaving in sensitive areas (face, bikini). It works very well. Holds a charge for an incredibly long time.

I get really bad bikini razor burn, and with this product, my bikini area is hair-free and razor-burn-free. I can not express the joy this brings me, as I have suffered for years only to finally find this product.

My husband also has one and loves it for his face. He says this is the closest shave he has ever gotten. He even compares it to his straight razor. ⭐⭐⭐⭐⭐" —ShugarShugars

Price: $34.96 (originally $49.99; this is a Prime-exclusive deal) and shop all the Philips Norelco deals here

Promising review: "I used this for my trip to Cabo and loved it! It goes on clear, and I don’t find it super greasy. It worked great protecting my skin while I was at the pool all day." —Kenzie

Price: $19.80 (originally $33), and see more Shiseido deals here

Promising review: "REALLY love this lip oil. If you want something hydrating with a tint of color, this is your jam. My lips are always soft and get a color splash along with it. Pricey? Yeah, I will give you that. But I only advocate for products that do their job and do it well, so this is one of them :). If you find one that does it better and costs less, you let me know." —Mandy Margeaux

Price: $18.20 (originally $26; available in eight shades) — and shop all the Summer Fridays deals

Promising review: "LOVE these balms! I have four, and they’re all gorgeous, but Black Cherry is my favorite! They're the perfect sheer wash of color for a polished, professional look without being overdone. They’re also perfect for no-makeup days when I want to feel put together. The formula is AMAZING — creamy, super moisturizing, non-sticky, and long-lasting. I barely need to reapply. They all smell good, although I didn't love Rose, but Birthday smells divine! Beautiful color + amazing formula. Buy them! 💋❤️" —Nicole O.

Price: $12.80 (originally $16; available in 12 shades) — and shop the rest of Glossier's Prime Day deals here

Check out this viral Lego flower bouquet in this TikTok from @shaelorend. 

The bouquet includes 15 stems with a mix of flower and leaf varieties, including roses, snapdragons, and poppies, and it uses elements made from plant-based plastic. My 4-year-old is Lego-obsessed and had a blast working on these with me! They appear intricate, but, honestly, weren't hard to put together at all (and I'm a Lego novice)!

Promising review: "Buy this for anyone in your life who loves gardening, and you are guaranteed to see their face light up when they open it up. Got it for my mom on her birthday and she thought it was the coolest gift ever." —Greg

Price: $33.59 (typically $59.99) — and shop all the Lego deals here.

Promising review: "These are ridiculously effective. Saved my dry, cracked heels. Love these! They wash well and are very comfortable. A good alternative if you don't want to wear a full sock." —Shahidah Williams, Esq

Price: $9.87 (typically $14.95; available in seven colors) — shop the other Dr. Frederick's deals here

Promising review: "Just unbelievable comfort and sophistication in one. The materials have a premium feel, as they should, since this was twice the price of Tommy crew socks I purchased before. My shoe size is 12, and the 6–12.5 fits like a glove. The colors are muted and preppy, so this will go well even with a casual suit when I am out and about. Feels like I am floating on a cloud when I wear these because they breathe so easily. These are great value for money and offer a premium look and feel. Buy it, your feet will thank you." —Sunny

Price: $22.06+ (typically $30.98; available in men's sizes 6–12.5 and 12–17 and in 14 colors/styles) — and shop the rest of the Polo Ralph Lauren deals here

Promising review: "Marc Jacobs always creates such beautiful perfume bottles, and Daisy Dream is one of my favorites. It looks like it's adorned in lace flowers, wearing a little wedding dress. It's rare to find a perfume that highlights wisteria and blackberry, and even rarer to find one where those notes come through the strongest. Daisy Dream is unique, even though it keeps the clean, airy, white floral DNA that defines the Daisy line. Imagine Daisy in pale lavender hues, with wisteria waving to you in a cool breeze as you catch the scent of ripe blackberries just beyond a garden wall. This is a soft, fruity-floral with a crisp, clean, creamy quality. It's elegant rather than loud, it's not sugary sweet, and it's subtle yet long-lasting. I usually reach for earthier or gourmand perfumes, but every time I wear Daisy Dream, I remember how graceful and serene it feels. It's the kind of scent that doesn’t demand attention; it just quietly lingers, beautiful in its own soft-spoken way. It's easy to wear, and it feels simultaneously casual and elegant. I recommend it if you enjoy clean (but non-soapy) florals, soft fruit notes, and delicate feminine fragrances that feel like a breath of fresh air." —catsandcolognes

Price: $59.50+ (originally $85; available in three sizes) — and shop the rest of the Marc Jacobs deals here

Promising review: "I can’t believe I ever lived without this extra virgin olive 'drizzle' oil! Not only is the oil in a convenient twist and dispense container, but the container itself is also eye-catching and allows the oil to remain fresh by not letting any outside light in. There is no overspray or running down the side of the bottle as you get with some of the other products out there. I know when I drizzle this oil on my salad that I’m not going to have to clean up the counter. The taste is excellent, and this oil is a big win!" —JMilwaukee

Price: $13.17 (originally $17.84) — and shop the rest of Graza's deals here

Promising review: "Long-lasting plumper! It's a great alternative to injections, and yes, your lips will feel like they've got some spicy-tingling sensation on them, but that's the idea! The tube is nice, and the wand is what you'd expect from a lip gloss. It has a fairly high glossy (duh) sheen, and has what I think most of us would consider to be medium coverage. It didn't dry out quickly and become tacky, and I reapplied hours later because it stayed put and didn't run to the corners of my mouth (I also like the spicy-tingly feeling lol). Would buy again." —Alexx Azure

Price: $15.40+ (originally $26; available in 33 shades) — and shop the rest of Buxom's deals here

Promising review: "I’ve been using the Olaplex Wash and Shine Hair Kit (No. 4, 5, and 7) for a few weeks now, and I can honestly say it lives up to the hype. My hair was feeling dry, frizzy, and a bit damaged from heat styling, but this set made a big difference. The shampoo (No. 4) cleans really well without stripping my hair, and a little goes a long way. The conditioner (No. 5) leaves my hair super soft, smooth, and easy to detangle. The bonding oil (No. 7) is my favorite—it adds shine, controls frizz, and doesn’t make my hair greasy at all. After consistent use, my hair feels stronger, looks healthier, and has a noticeable shine. I also love that it works for all hair types. The only downside is the price, but honestly, the quality makes it worth it. I’ll definitely keep repurchasing! Highly recommend if your hair needs repair and hydration. 💛" —Yesika Ochoa Blanco

Price: $47.60 (originally $68) — and shop the rest of the Olaxplex deals here

Each set comes with a carrying case and several sizes of silicone tips to get your perfect fit!

Promising review: "I have been eyeing these for a while, but wasn't sure. The first day I had them, I actually fell asleep reading and was out like a light for a few hours. My mom is hard of hearing, and we're a very loud family, so I got these to take some of that volume down when I've got a headache (a frequent occurrence). I wear them much more often than anticipated. They are so easy to change the tips to the right size and fit into your ears. They're very small, so like I mentioned, I can lie down and sleep in them but still hear very well if I need to be woken up. They're high-grade material and come in a case that snaps shut and fits on my keys or in my pocket. They block out almost all background noise, no fans, no AC units, but I can still have a conversation with them sealed in place. I kinda want them in every color now!" —laura locke

Price: $19.95 (originally $24.95, available in four colors) — and shop all the Loop deals here.

Promising review: "I’m seriously impressed with the JBL GO 4! For such a compact speaker, the sound quality is amazing — clear highs, solid bass, and plenty of volume for its size. The battery life is great, and I love how portable it is. It connects instantly to my phone via Bluetooth, and I’ve had no issues with the connection. Perfect for the beach, small gatherings, or just chilling at home. JBL never disappoints!" —Randall Enoc Luciano

Price: $34.95 (originally $49.95; available in eight colors) — and shop the rest of JBL's deals here

Check out a TikTok of this mask in action.

Promising review: "Oh… my god… 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? Put it on over my lips as well, and it almost looked like I had fillers. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get a pack of four from Amazon for $13.30 (originally $19; available in four styles; also available in a 16-count) — and shop all Biodance deals here

Promising review: "This candle smells incredible!! It’s relaxing and also sexy, if that can be a scent, haha. I also love the color of the candle holder and how it can be used as decor. While this candle is on the expensive side, it’s worth the splurge!" —Ashlyn

Price: $39.20 (originally $49; available in three scents) — and shop the rest of Salt & Stone's deals here

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $16.80 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!

Check out a TikTok of the Better Than Sex mascara in action. 

Promising review: "I used to just buy whatever mascara I felt like buying, and then I tried this a few years ago, and now this is the only mascara I buy. I don't even try any other ones that come out new because this one is so amazing, and it covers all my lashes, and it just makes them look so nice and long and separates and as I like. I don't like clumpy-looking crap. And, I'm buying my third one at that time. So it lasts a while. Literally buying my third one right now." —Nikki

Price: $11.20 (originally $16; available in three colors) — and check out more Too Faced deals here! 

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (typically $14.99) — and check out the rest of Olay's deals here! 

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $149.99 (originally $199.99) — and shop all the Kindle deals here

Check out a TikTok of Touchland in action.

Promising reviews: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.

"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden

Price: $21+ (typically $30; available in a variety of scents) — and shop the rest of the Touchland deals here

Promising review: "I love Urban Decay eyeliner. Colors are bright and vibrant. Plus, they don’t run; they stay in place. I’ve used this eyeliner for the last 10 years, and I have several colors I switch between. Plus, it’s a longer pencil than most other brands, so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; available in 25 colors) — and shop all the Urban Decay deals here

And shop the best beauty Fall Prime Day deals for more!

Promising review: "I love how easy these foot peel masks are to use. They help remove dry, rough skin and leave my feet feeling much softer and smoother. The peach and aloe vera scent is pleasant, and the two-pack is a great value. Definitely recommend." —Ivett

"I bought this foot mask after seeing it on TikTok, and I was a little hesitant to order it from Amazon because I’ve heard there are a lot of fakes out there. But this one is definitely the real deal! It worked really well and did exactly what I expected. I’m really happy with my purchase and would definitely recommend it." —Merv

Price: $15.99 (typically $22.99; available in four styles) — and check out the rest of Plantifique's deals here! 

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.59 (typically $12; available in four colors) — and check out all the other Kitsch deals here! 

Check out a TikTok of Glamnetics in action. 

Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn

GUESS WHAT, they also have an entire line of NFL nails for fall!! You're welcome. 

Price: $12.99 for the ghosties and $12.99 for cobwebs (typically $19.99; available in dozens of other styles for fall and Halloween!) — and check out all the Glamnetic deals here! 

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; this is a Prime-exclusive deal; non-Prime members can get it for $21; available in six colors), and check out more Tarte deals here.

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, home, travel, practical products, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and thirtysomethings.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.