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You’re going to save money now on these deals *and* on those pesky checked-luggage fees later on.

As a Deputy Editorial Director for BuzzFeed’s shopping team, I love to get into the weeds of why a product’s worth the money by deep diving into customer reviews, and product-testing as much as possible.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "So happy to find this color! Wonderful backpack and comfortable too. The zippers zip easily, it has great straps, and easy-to-carry handles. It may look small, but it has the capacity to carry everything I need when I travel." —J Fingal

Price: $39 (typically $90; available in dozens of colors, with a select few on sale) — and check out all the other Fjällräven deals here! 

Promising review: "Absolutely love this backpack, especially in the light blue color—it’s even prettier in person! The size is perfect for everyday use, with plenty of room for books, a laptop, a water bottle, and all the daily essentials without feeling bulky. The quality is exactly what you’d expect from The North Face. The material is durable, the zippers glide smoothly, and the stitching is well-made. These backpacks truly last forever! My kids put them through years of school, travel, and everyday use, and they still hold up incredibly well... It’s comfortable to wear, has great storage compartments for staying organized, and is definitely worth the investment." —Brittany's Page

Price: $56.99+ (typically $90; available in various on-sale colors)

Promising review: "LOVE the color! Incredible quality for the price. The suitcase set is stylish, durable, and practical. Rolls easily. Zippered compartments inside the suitcases are great for packing. I love that the color stands out and makes it easy to identify when I check my bags. I have brought these suitcases on a few trips already and can tell they are durable and should last well." —Elizabeth Hurst

Price: $157.06+ (originally $329.99; available in 12 colors)

Promising review: "I love this bag. I travel weekly, and a sturdy carry-on bag is imperative. It's the perfect size for carry-on. The split compartments are perfect for keeping things organized. There are also 3 zippered compartments, a pocket, and a bag for shoes. The wheels spin wonderfully and it's easy to wheel up inclines. The top handle is sturdy and retractable. My backpack slips over it easily. It also comes with a side handle, making it easy to place in the overhead bin and retrieve. It also has a top handle. It includes a TSA-compliant lock for security. This is a rugged bag and the best bag I have ever purchased. I highly recommend it." —islandgirl62

Price: $192+ (originally $275+; available in two colors) — and shop all Away deals here

My colleague Maitland Quitmeyer is a fan: "I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!"

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $149.99 (originally $199.99) — and shop all the Kindle deals here

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

Promising review: "I am really happy with this Waterpik. It's compact, easy to use, and leaves my mouth feeling super clean. The pressure is just right, and being cordless makes it very convenient for daily use and travel. Highly recommended!" —Jairo Jossiel Alberto

Price: $37.59 (originally $49.99; available in five colors) — and shop all the Waterpik deals here

Promising review: "This sweatshirt is everything I wanted. The material is soft, comfy, and feels way nicer than the price. I grabbed the color Caramel and... It gives full cozy fall vibes. The fit is oversize in a cute, relaxed way without swallowing me. Easy to style with leggings or jeans and great for layering. For reference, I’m 5’7, 170 pounds, athletic build, and usually wear a size large. I ordered a small in this and the fit is exactly what I wanted." —Val Cannon

Price: $18.99+ (originally $40+; available in women's sizes XS–XXL and 22 colors)

Promising review: "I absolutely fell in love with these compression packing cubes! The color was beautiful, but what impressed me even more was how well they actually worked. They fit perfectly inside my carry-on suitcase and made packing so much easier. The compression feature really does make a difference. I was able to pack enough clothing for a 1.5-week trip while keeping everything organized and compact. They saved so much space and made it easy to separate my outfits and other travel essentials. The cubes feel well-made, the zippers glide smoothly, and everything stayed compressed throughout my trip. If you travel often or want to maximize the space in your suitcase, I highly recommend these. They exceeded my expectations and will definitely be coming with me on every future trip!" —KoKo

Price: $29.99 (originally $39.99; available in 21 colors, though the black colorway is the best deal) — and shop all OlarHike deals here

Promising review: "Worked amazing!! I got size large, and it was way bigger than I thought. I had to fold it once, sandwich style, for it to fit in my carry-on. This is great for traveling or storage if you’re switching out seasonal clothes in your closet and needing extra space. Great quality and easy to use. My friends even asked to borrow it when we went on a trip together." —Denice Lozano

Promising review: "Super functional and fast charging. Great for traveling and it's mighty for its size. The display is a really cool feature, as it shows the wattage and the single device you’re charging. It’s also really cute — I got the orange one to match my orange phone!" —Gigi B

Price: $23.99 (originally $39.99; available in four colors)

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $10+ (originally $25; available in 40 shades and a mini size)

Promising review: "These Touchland hand sanitizer sprays are excellent. The scents are light, clean, and pleasant without being overpowering. Lavender, Vanilla, and Rainwater all smell fresh and high quality, not like the typical harsh alcohol sanitizer. What really stands out is how gentle they are on the skin. My hands don’t feel sticky or dried out after using them, even with frequent use. The spray mist is fine and even, and the travel-size bottles are perfect to carry around. Great combination of function and design. If you want a sanitizer that actually feels good to use and smells nice, this set is definitely worth it." —Andy

Price: $36+ (originally $45; available in four scent combinations)

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! Within minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.99 (originally $23.99; available in five styles)

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.