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Putting the ~fun~ in “functional products that will improve your daily life.”

I am a contributor and former editor who has been writing for BuzzFeed Shopping since 2020, where I'm focused on everything from home decor to beauty to where to buy the world's most comfortable high heels.

Promising review: "This toothpaste is the real deal! I first saw it overseas on a trip to Japan and purchased it and now i get it here. It gently whitens and freshens breath. It is now my every day toothpaste and i don't leave home without it!! Love the taste, it's pleasant and it's pink, how cute :) Does not radically affect sensitivity like other whitening toothpastes, but is very gentle. Despite being gentle, it is still super effective. I see the difference in the color of my teeth in less than a month. I can see it in pictures even when i wear a white shirt. Great quantity as you don't need to use much on your brush." —BjP

Price: $13+ (available in packs of one, two, and three)

Promising review: "I work long 12-hour days on my feet, and let’s just say my shoes have seen (and smelled) better days. Enter this shoe deodorizer spray — and wow, what a difference! I gave it a shot after a long shift, sprayed it inside both shoes, and the next day they still smelled fresh. Not masked, not covered up — just genuinely clean and pleasant.

The scent is fantastic: light, refreshing, and not overpowering. It smells natural, not like harsh chemicals or artificial perfumes. Best of all, the ingredients are all-natural and simple, which is a huge win for me. I’m picky about what I bring into my home, and this spray checks every box — safe, effective, and clean.

It’s super easy to use too. The spray nozzle works perfectly, giving an even mist without overdoing it. One or two quick sprays and you’re set. The bottle size is generous for the price, making it a great value — especially since a little goes a long way.

I’ve tried several shoe deodorizers in the past, but nothing compares to this in terms of both quality and effectiveness. It’s now a part of my daily routine. Whether you’re in work boots, sneakers, or dress shoes — this spray keeps your footwear (and your confidence) in great shape.

Highly recommend it as a gift or a personal essential. Your feet — and everyone around you — will thank you!" —Nick

Price: $13.95+ (available in three scents)

Promising reviews: "Amazing! Seams don’t show or roll! I love seamless, they are really the only style of underwear that I wear, but a common problem that I have with them is the edges rolling when you a) move or b) adjust your pants. However, these underwear have a little fold over on their seams. It like a 1 centimeter section wear they folded the fabric over and sealed it so that it is two layers on the edges. This does the trick! These underwear do not move at all and they are great! FINETOO in general has been my go to, so I highly recommend if you’re looking for a comfortable, breathable, durable pair of underwear that gives you good coverage, doesn’t move, and feels so natural you hardly notice they’re there." —Chloe Ureste

"I've tried a few types of seamless underwear. They usually don't fit properly, stretch out after one wear, gives wedgies, etc. Hated them. I love these because they are the perfect combination of seamless, soft and durable. They dont ride up like others and don't loosen completely after once wash. I bought a second pack because I'm that convinced. Cheap, too." —ems

Price: $14.99+ (available in women's sizes XS—XXL and 13 color combinations)

Promising reviews: "Walked several miles out to an island and back in shin high water in these shoes. The sole is thin and flexible but strong enough to be able to walk on rocks and sticks without pain. Water moves easily through them but NOT sand! Finally a pair of water shoes that do not end up filled with sand after the first three steps. I don't know how long lasting they will be but they are 100% worth buying again if they wear out. I've hated ever other pair of water shoes I've ever bought." —Tony & Shellz

"These water shoes are super comfortable and fit perfectly! They are lightweight, easy to slip on, and have great grip on the bottom. Perfect for the beach, pool, cruises, or any water activity. I also love how quickly they dry. Definitely a great purchase and worth every penny!" —Rhonda Grow-Davis

Price: $9.98+ (available in women's sizes 4–13.5, men's sizes 3–12, and tons of colors/patterns)

Promising review: "I love WD-40 products and use them for everything. I spray on shovels to keep dirt or snow from sticking, spray around windows and thresholds to deter bugs, clean Sharpies off wood and walls, and, of course, stop squeaky doors. These small direct-point application pens are great. Keep one in the glove box, my kitchen 'junk' drawer, and the house toolbox." —BBP623

Promising review: "I love this Owala mug! If you're looking for a commuter friendly mug, this one is for you.

I picked this mug because I have a 45-minute commute (1 hr if there's traffic), then I walk 0.5 miles to my office, so I needed a mug that would stay extra warm and doesn't spill. This travel mug doesn't spill at all, I toss it in with my laptop and don't have to worry. I also love how simple it looks, it's great to bring to the office or keep at home, I just appreciate clean and neutral looks. I also didn't think I'd like the sipping feature of the lid as much as I did, I really thought it was just for design but it actually improves the drinking quit a bit especially if you're drinking as you're walking.

I'm somewhat clumsy and I do tend to spill drinks on myself especially if I'm drinking and walking, so the protruding sipping feature actually helps a lot... I appreciate it!

I make my coffee at 7 a.m., and it stays hot until 1–2 p.m.! I also occasionally make ice coffee, and it stays pretty cold for 12 hours as well (I do put a lot of ice too).

Overall, this is the mug that made me stop buying other mugs or looking for a better product because it meets my needs. It is a bit pricey, but for me, it is the last mug I'll buy. It's neutral and pretty, it's leakproof, I love the sipping feature, it keeps my drinks hot or cold through my commute and day, and it's beautiful to hold as well.

Once my Hydro Flask mug naturally dies (it barely keeps my coffee warm past an hour), I plan to retire it and if needed, just get another Owala." —PX

Price: $19.99+ (available in three sizes and 13 colors)

Promising review: "In hot weather OR when the heater is pumping away, I sometimes "GLOW" (perspire - for those who don't speak 'Southern English'). Often this occurs in areas where skin rubs against other skin (think 'chub rub'). Annoyingly, these are places that are not easily cooled down by fanning in public. I have unsuccessfully tried various powders/creams etc.

These liners work like a charm. Because they are designed for this specific purpose, they are just the right size, shape and density to use (as opposed to clean wash cloths, old cloth diapers or old T-shirt material.). The bamboo fiber is extremely soft and comfortable, the antimicrobial properties really do eliminate odors and they hold their shape after washing (and have snuck into the dryer, although that is not advised) with no adverse effect that I could tell.

They DO discreetly prevent chafing, perspiration and odor and leave me feeling much less "wilted" and uncomfortable at the end of an unpleasantly warm day.

Your comfort is worth the all expenses - go on ahead and try them!" —Gramma J

Price: $12.99+ (available in women's sizes M–XXL and four color combinations).

Promising review: "I was looking for something to keep me cool on my trip to Disney. I honestly did not expect much from this, but wow was I blown away (pun intended, more to come). For how compact this is, it really packs a punch and the three levels of intensity were a breath of fresh air. It held a charge the entire day through many parks and charges easily with a USB-C. I'd definitely buy more of these, and for the price? Definitely a big fan of this little fan." —Charles W. Griff

"Lifesaver, no joke. Love love love! An absolutely life saver on a flight on a brand new fancy plane that no longer has little air fans. (Why would they do that?) Saved my day at a museum when we were overheating. This little thing went the whole 12-day trip with no recharge. Everyone asked for it when we were too hot on a train or bus, etc. it quickly would change the mood and we’d cool down. Only down side I occasionally would have hit the flashlight button in my purse. But battery never went out, so made no difference. I carry in my purse now just for regular days." —jmsh

Price: $15.29+ (available in three colors)

Promising review: "I was pleasantly surprised at how well this works! I have a Pendleton wool cape that had pilled, and this did the trick. Easy to use and snag-free!" —A. Fernandez

"I’ve had this fabric shaver for about six years now and it still works just as well as when I first got it. I use it on furniture, yoga pants, sweaters, and other fabrics that start to pill, and it makes everything look so much better and almost new again. It’s really easy to use and removes a surprising amount of lint each time. Definitely one of those simple tools that actually works and lasts." —Rock Sophic

Promising review: "This monthly organizer has been a total game-changer for keeping my daughter's vitamin routine on track. Since her dad and I share 50/50 custody and her vitamins actually change depending on the time of the month, staying organized is everything. Her dad isn't quite as meticulous as I am so I actually bought two sets. I pre-fill the one for his house and keep one here so she never misses a dose no matter where she is staying. I even bought a third one just to have a backup ready to go the second his runs out.

The best part is that the individual daily a.m./p.m. containers pop right out. If they are heading out for the night they can just grab the specific day and toss it in a bag without taking the whole bulky tray. The quality feels really solid too. Just a heads up that it is on the smaller side for pill capacity. You can comfortably fit about 4–6 vitamins depending on how big they are, which is perfect for our needs but something to keep in mind if you have a ton of large supplements. For any parent trying to manage a complicated schedule between two homes this is an absolute must-have." —Peace&Love

Price: $15.99+ (available in four color combinations)

Promising review: "Best toothbrush, EVER. This cleans so well and gets in between your teeth! I love the soft bristles and the good grip. My best cleaning toothbrush of all time. It is now the only brand I buy. I stated using it over a year ago and it’s amazing the quality and results." —Maggie Case

"I love these toothbrushes. Of course, ideally, you should still floss. But I am very lazy and often I don’t. The tiered bristles on this brush are so good at getting into tiny crevices between teeth and around gums. I also usually in addition to just brushing with these toothbrushes, go through and kind of tap the longer bristles into the spaces in between my teeth. These toothbrushes are great because I think they clean just as effectively if not more effectively than expensive electric toothbrushes and if you don’t like the feeling of electric toothbrushes, these are such a good option. I’ve been using these toothbrushes for years and even though I’m not the best at taking care of my teeth, when I go in for my cleanings, the hygienist says she’s not seeing any built-up plaque around my teeth. So to me that feels like all the evidence I need. One note is that the bristles are natural I think, so they can look a bit dull or discolored, so just be prepared for that and don’t expect those bright white plastic brush hairs you’re used to." —M

Set includes a flat sheet, a fitted sheet, and one or two pillowcases.

Promising reviews: "Finally feeling cool. I can’t praise these enough right now. I have entered that phase where you wake up with night sweats. I was stressed. Ordered these and a cooling comforter and it made a huge difference. My husband keeps saying “I don’t know how these work but they keep you cool”. He’s a natural hot sleeper and was a huge skeptic. Now he loves them and still doesn’t understand how it works but loves it!" —dbfrmid

"These are eerily cool. It totally catches you off guard in a good way- even in the hottest of days they feel notably cool to the touch. It’s a total game changer if you have a foam mattress or you are a warm sleeper." —Paul Copello

Price: $43.19+ (available in sizes twin–California king and 24 colors)

Promising review: "My husband has had a lot of earwax impaction problems in his life, and up until this point, we have paid to have a professional take care of it. But recently, he suddenly lost about 80% of his hearing and just couldn't wait for an appointment, so we bought this item. From the reviews I have read, it was a particularly easy solution for my husband. Nasty huge chunks start falling out after just a couple of squirts. Cleared everything out, no problem. Highly recommend." —Tea

Promising review: "I cleaned six full-grain leather boots, three leather + suede sneakers, and two additional sneaker soles—and I didn’t even use one-quarter of the 8-ounce bottle. Best of all, the leather actually smells like leather again.

Four of my boots are dress boots worn with suits, so they mainly deal with city streets and light wear. Pink Miracle cleaned them effortlessly. Another pair are farm-work boots covered in everything from loose dirt to thick caked-on mud, and PM handled them impressively. I also have winter boots that trek through melting snow and road salt; although they’re black, they had turned a dull gray. PM restored the rich black appearance perfectly.

On the sneaker soles, there was only one small stain near the back heel that PM couldn’t completely remove. Since it’s barely noticeable and on the back, I’m perfectly fine with that.

Overall, I’ve tried wipes and other cleaners that cost a fortune. For around $24, Pink Miracle is a fantastic value—especially if it helps extend the life of $100+ shoes and $400+ boots." —Jimmy

Price: $17.97+ (available in three sizes)

Promising review: "Love this product. amazing product. Had to cover holes from staples and nails used to hang soundproofing foam on walls before moving out. Used as directed — rubbing on the wall in circular motion — and it works amazingly well. Also used my finger to rub into smaller holes and it worked great. Wiped off with damp rag about 2–5 minutes after applying and the room was totally transformed even before paint touchups!!" —Jamie

Price: $14.89+ (available in one or two packs)

Promising review: "This, this is the god of all pillows I’ve ever purchased. It’s the perfect balance of firm and soft and it’s easily adjustable using the added filler. I’m a side sleeper so having a primary pillow is a must. Combined with a decent secondary pillow this one provides a perfect amount of support. This pillow is so nice, my wife ‘borrowed it’." —William

Price: $89+ (available in queen and king sizes, and three shapes)

Promising review: "This toothpaste is great! You can really feel the deep cleaning effectiveness that this product advertises. Compared to popular brand toothpastes, this one blows them out of the water. It is pricey, but it is definitely worth it. I get zero sensitivity (I have very sensitive teeth). It cleans very well and leaves your mouth minty fresh. Combine it with their mouthwash, and you’ll have fresh breath all day. I love TheraBreath products!" —usmc85

Promising review: "This might be the best product I’ve ever owned. I know that sounds dramatic but it’s truly life changing. I have terrible allergies including being allergic to cats which I have two of. This helps tremendously. I put it in the same room as their litter boxes and the smell is completely gone. Like 100% gone. Not just masked or covered up. I’ve tried so many things to help with the smell and nothing has ever worked like this. I actually watched a clump of fur in the air get sucked into the machine… wow!! Super easy to set up, doesn’t take up too much space or look bad, love everything about it! Highly recommended especially if you have allergies and/or pets. If you’re considering getting this, get it!!!! (Also side note, I just used the regular filter that comes with this. I know they have one that’s specifically made to help with pet odors and allergies but so far I find the original one works great for me and my cats but if you have more animals or stronger odors and find the regular doesn’t work, try the pet-specific one?!) (I also use it on the highest setting and it does have a “white noise” sound to it but it doesn’t bother me personally and I don’t find it extremely loud.)" —Amanda

Price: $80.74+ (available in four models, two colors, and a two-pack)

Promising review: "Because I travel a lot and I have fur babies, I needed something I could throw in the suitcase. This roller is great. No more having to roll and take a sticky sheet off. This rolls wonderfully and the hair removal is amazing. The best part is I just wash it off. It picks up better than the paper in my opinion." —M.F.

Price: $6.99+ (available in four colors and sets of two and four)

Promising review: "If you want to take your cleaning game to the next level, this Drillbrush kit is a total game-changer! 🎯 The three different brush heads tackle everything — from furniture and carpets to shower doors and grout — making every surface spotless without the elbow grease 💥🛋️🚿.

Attaching these brushes to my drill was super simple, and the power scrubber does the hard work for me. It saves so much time and effort, plus the brushes feel durable and well-made. Whether you’re deep-cleaning your home or sprucing up your car’s interior, this kit has you covered.

Highly recommend for anyone looking to clean smarter, not harder! 🧹🔥" —David Houck

Price: $19.99+ (available in eight colors and stiffness levels)

Promising review: "I had been thinking about getting a Stanley Quencher for a long time, and I am absolutely in love with this color.

Its performance in keeping my drinks at the perfect temperature or ice-cold all day long is already amazing, but the biggest plus for me is the design.

Thanks to its tapered bottom, it fits like a glove in my car's cup holder; it doesn't wobble at all while driving and eliminates any risk of spills. It has easily become my number one companion that I never leave behind, whether at work, the gym, or on road trips." —Yunus Tozal

Price: $25+ (available in five sizes and tons of colors)

Promising review: "I have an outlet above our mantel that's meant for a wall-mounted TV. We have a large painting covering it. We wanted to use the plug to power two Wi-Fi speakers on the long mantel. The thinness of the plug is perfect behind the painting. The power strip is hidden by a mantel clock. So, we have two speakers on either side and no visible wires. This product may not work for every application, but for us, it's 10 stars." —Chashum

Price: $21.95+ (available in three lengths, single and dual outlets, and for standard and inverted outlets)

Promising review: "These suction cup hooks work amazingly well! Installation took seconds — no tools or drilling needed — and they stick securely to tile and glass without slipping. I’m using them for towels and robes, and they hold surprisingly strong.

The sleek black design looks modern and blends nicely with my bathroom decor. I also love that they can be repositioned easily without leaving marks or damage.

If you need extra storage without putting holes in your walls, these are a fantastic solution. Great quality and very practical — highly recommend!" —Yahayra

Price: $15.99+ (available in five colors and two or four packs)

Promising review: "I got this notebook at the start of this semester and thought, 'This is either going to be a hit or a miss, let's find out.' Well, I have to say it is a hit so far and I am two weeks into the semester. It has 16 pages, 32 front and back, which is more than enough to take comprehensive notes in class as well as have a lot of left over pages to write ideas, make a to-do list or simply doodle if I feel like it... This thing is a game changer. I always used to hate notebooks because they rip, they get wet and ruined, they're hard to navigate through when trying to study certain things, and most of all don't have the same freedom you do with the Rocketbook-style notebook. I highly recommend that all college students have one of these. Oh, and did I mention that it's very thin and weighs barely anything so you don't have to lug around six notebooks, textbooks and printouts all day long?" —An Honest Customer

Promising review: "WILL NOT BE GOING BACK TO PADS!!!! I was so skeptical of this and thought it wouldn’t hold or would feel icky but I am PLEASANTLY surprised! I’ve had them for two months now and just ordered more. No leaks, no icky feel and I feel very comfortable and confident in these. Nice soft quality and good coverage! They truly hold you all day and even at night they don’t leak. Highly recommend!" —Kesha J

Price: $39.99+ (available in women's sizes XS–6XL, four color combos, and sets of three or six)

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Price: $16+ (available in two scents or a three-pack)

Promising review: "These are amazing, I had guests ask me what kind of paper towels and toilet paper I had because they loved it, this brand never lets me down. Amazing product, thick, absorbs spills great, and doesn't contribute to deforestation! Checks all boxes for me :)" —Linsi Day

Promising review: "I'm totally converted to washing my car windows with these rags and only water. When you properly wipe and buff the exterior windows, it's as if there is RainX on the windows. Water beads off of it. I've been using these for 2 years, and I now believe that plain water with these rags is better than using window cleaner!" –Nicholas Turner

Price: $17.98 (available in three styles)

Promising review: "This daily planner is packed with all the right spots to keep me organized. I love that it’s not just about appointments and to-dos—it also has a place to jot down what I’m grateful for, today’s must-do list, regular tasks, and even achievements at the end of the day. There’s a blank section too, which is perfect for quick notes or a little doodle break. One of my favorite parts is the health and wellness corner—it helps me keep track of water, meals, and other little habits that are easy to forget. The pages tear off, which is convenient, though I kind of wish it came bound with a pretty cover or at least hole-punched so I could tuck it into another planner. Even so, it’s been a super helpful addition to my routine and honestly makes me sit down and actually plan out my day." —2 Yorkies

Price: $5.99+ (available in daily, weekly and monthly versions, and five styles)

Promising review: "I often go into the city alone to visit friends, and this personal safety alarm gives me real peace of mind. It’s a great safety accessory — very loud and the flashing light is super noticeable. I feel confident it would protect me if needed, and I’m sure the noise alone would scare off any danger. I liked it so much that I bought a few for my friends too to keep them safe!" —Mare F.

Price: $27.95+ (available in six colors)

Read more about constipation relief at home, including using a squatting position, at Cleveland Clinic. 

Promising review: "What can I say, it helps me take a dookie. lol. But seriously, before this 7-inch white plastic monolith entered my life, I was doing it all wrong. The Squatty Potty aligns your internal plumbing like a rare celestial eclipse, turning a daily struggle into a frictionless masterpiece. It tucks perfectly around the base of the toilet, wipes clean in seconds, and doesn't look obnoxious in the guest bath.

If you want to sit there feeling like a majestic gargoyle unleashing pure, unadulterated relief, buy this stool immediately. Your colon will write you thank-you notes. 10/10 highly recommend for anyone who eats food." —Jay

Price: $24.98+ (available in two sizes, two colors, and two packs)

Promising review: "This kit has made dusting so easy! it bends easily to reach around corners and get those hard-to-reach areas where dust hides at my house. It works great on my ceiling fans as well. I am not really a fan of house cleaning but these tools really help make the job go quicker, and are easy to use. Once dirty, they clean easily and are ready to go again the next round of cleaning. They save me lots of time as well. Using the right tool always makes the job go easier!" —Pat N

Price: $8.99+ (available in six colors or a cleaning kit)

Promising review: "I really love this charging station! 😍 It charges my iPhone, Apple Watch, and AirPods all at once without messy cables. The foldable design is perfect for travel and easy to carry anywhere. The magnetic feature holds my phone securely and charges fast. It looks modern, saves space, and works perfectly. Definitely worth buying! 💯" —Sanliebazil

Price: $26.55+ (available in six colors)

Promising review: "I really loved this product. I am currently waiting for a new Invisalign set. My old Invisalign needed to be cleaned. I read the reviews and decided to purchase. OMG it worked! There was a fresh taste and they were clean. I wish I had found this product sooner. I did let them soak overnight only because I had been wearing them for the last four months. Nothing happened to Invisalign; there was no weakness or anything. Just very clean and fresh. If I could have given the product 10 stars, I would have." —Lisa R.

Price: $16.81+ (available in packs of 60, 120, or 240 tablets, and also in kits).

Promising review: "These are kind of expensive but OMG do they work. We can finally wash the flat and fitted sheets and dry them both in one cycle. They dry faster than ever since they don’t get all wadded up, so the product name is spot on. They even worked for our giant couch covers that are 71x150-inch and 71x134-inch. I used one on each and they came out of the dryer completely dry and untangled after one cycle (with both of them in the dryer together!). I usually have to run the dryer 20 minutes at a time 4–5 times and untangle them between each round." —Samantha

Price: $15.99+ (available in sets of two or four)

Promising review: "Excellent results! I tried this on an old table I recently obtained and the difference it made was incredible. It hid scratches and dings and left the table top with a beautiful shine. You can see the difference in the picture taken when half the table was done for comparison. Overall, a great product that requires very little for results and is at a reasonable price." —Susan Munsey

Price: $11.99+ (available in nine finishes)

Promising review: "I purchased this and one more for a coastal trip to see whales. They come in a nice pouch, are thicker and better made than plain pull-over plastic ponchos (these have a zipper) and have pockets for essentials. They were easy to throw on, very roomy and lightweight, provided plenty of protection against the rain and wind and the colors are nice too! We let them dry out and then rolled them back up into the pouch and they are ready to go on our next adventure." —jotitdown

Promising review: "I had back surgery two years ago and work pulling orders in a large warehouse on cement flooring all day. I am BLOWN by the difference these make! The pain in my back is significantly reduced, they fit my boots perfectly, The quality is outstanding. They were easy to place in my boot and makes a HUGE difference in comfort, shock absorbency, They are amazing! I have never made a review so fast. These are Worth the money. The high arch support is wonderful, sturdy, and stays put in my boots all day. I wish I'd found these sooner. It's the BEST pair i've ever owned. I've bought shoe inserts for over 20 years, never have I had such amazing results as with these! It's as easy as opening the pack and placing them in your shoe! These are amazing and I will buy them again when these need replacing. They are top quality, and fits perfectly in my 9.5 mens work boots!! Buy them, you won't be sorry!" —Lisa Wade

Price: $22.17+ (available in men's sizes 4–15.5, women's sizes 6–17.5, and four colors)

Promising review: "Great product. I've used other Sonicare products, and nothing comes close to this one. You will be happy with this one. Your teeth actually feel rejuvenated and clean after using it." —Philip

Price: $109.96+ (available in three colors)

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Plus, home + haircare items, dresses and swimsuits.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.