BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Because your dog, you, and your Adidas Sambas deserve better, tbh.

The heartbeat has two modes: 24-hour continuous use or eight-hour use with automatic shutoff. It comes with AAA batteries and a one-time-use heat pack.

Snuggle Puppy is a small business that was created in 1997 by a breeder who wanted to help a litter of puppies transition to their new homes. It ended up being so effective that the line was eventually expanded to help other pets with stress and anxiety.

Promising review: "This product is genius! Ten stars! Well-made, with clear directions for use. I have an elderly pug who has become increasingly needy. I can't sit with her all day. I tried snuggling her next to articles of my clothing or a shoe. She still cried and whined. So I searched online for some sort of calming dog product. After watching the video, I ordered Snuggle Puppy, and it arrived the same day. I had it out of the wrapper and next to my pug in five minutes. She rubbed her head on it, so I knew she liked it. I turned on the beating heart, and no more crying and whining. I should have purchased this a long time ago." —Clarabella

Get it from Amazon for $39.95+ (available in 13 colors).

Promising review: "I have a 4-month-old terrier mix that is obsessed with tug of war. This is set up on our tree, and she loves it! Makes us laugh every time she plays." —Jennifer

Get it from Amazon for $16.99+ (available in three sizes/styles).

Promising review: "This is such a funny toy. It keeps my puppy entertained. It makes the funniest noises; I laugh every time I hear my dog playing with it. At first, my pup was kind of scared of it, but now he's super curious and loves to push it around with his nose to hear the sound. It's hilarious!" —Amazon Customer

Get it from Amazon for $14.99+ (available in four styles).

Promising review: "He loves this, he will roll it around for ages, nose to the floor right behind it waiting for the treats to drop out." —Lorraine B

Get it from Amazon for $6.35 (available in nine other styles).

Promising review: "I was amazed at how much my dog loves this. I spread a little dog toothpaste on it after brushing his teeth and gave it to him as a reward. He can’t wait to get the reward, so he comes running and jumps up into my lap every night when it’s time to brush teeth, then spends about an hour chewing and playing with it while I relax and enjoy a Netflix TV episode." —Annie1RN

Get it from Amazon for $13.99+ (available in four sizes and two styles).

Promising review: "My dog got so excited, chasing and biting the bubbles! She loved the peanut butter smell." —SharCal

Promising review: "My dog is very picky about toys. He absolutely loves this thing! He's figured out how to pick it up and toss it so the lights come on (and I don't have to constantly throw it for him). He runs to it first thing in the morning and starts playing. It seems very sturdy and well made, and it is easy for him to pick up due to the cutouts. It's a little heavy for a smaller dog (he's 25 lbs.) but he figured it out and just doesn't carry it far. Great little interactive toy." —twinkleshops

Promising review: "Got this for my 2-year-old Bernedoodle for Christmas (yes, I buy my dogs Christmas presents 😂). Anyway, my dog is very particular about his toys, and he LOVES this thing. Hasn’t put it down since I gave it to him. It flips and flops every time he touches it. He prances around the house with it flopping in his mouth all day long, he’s very proud of his catch." —Melissa Odsather

Get it from Amazon for $9.98 (available in two different fish).

Promising review: "It's a unique toy. Bounces, makes sounds, and skitters around. My Aussie puppy loves it, and the sound is not annoying." —Jill

Get it from Amazon for $16.95 (available in four other styles).

Promising review: "My dog loves this thing. She immediately knew to use the straps to pick it up, which I thought was very cute. I did tell her to use the straps, and she does fully understand English, so I don't know what I was surprised about. She loves grabbing it by one of the straps and shaking the s*** out of it before bringing it back to me. It's much smaller than an actual soccer ball, probably about 6 inches in diameter." —Jeremy B

Get it from Amazon for $16.88+ (available in a variety of colors and and styles).

Promising review: "This is a favorite toy of my dogs. I pack it full of food and treats for when is in his crate. It keeps him busy and he loves looking for the food. The little slits where the food is put in, stretch out easily so it won’t last all that long. Not a great value for the money but he loves the challenge of finding stuff to eat! It makes a noise like crinkling paper, which doesn’t bother me as it makes me happy he’s happily digging and using his senses as intended." —LoLa

Get it from Amazon for $12.99+ (available in 12 styles, including a "pupella" jar and "fursted flakes").

Promising review: "I ordered this two-pack for my dog for Christmas, and I didn’t hold out much hope that they would last. I have been nicely surprised. My 65+ pound pittie-boxer has always destroyed every soft toy I’ve ever bought for him, but nearly six months later, they are still intact, and he plays very roughly with them, loving to use them for tug-of-war. The squeaker has also lasted, and he really enjoys playing with them. I did have to repair a small hole he managed to make in one, but it was a quick fix and has held up well. He does sneak them outside once in a while, but I just throw them in the washer and dryer (low heat), and they come out like new. It’s great to have two, so one can be washed while he plays with the other." —Money

Get it from Amazon for $5.39+ (you get a randomly selected color pack of five or 10).

Promising review: "We've had this product for quite a few months now. I wanted to wait to do a review. My dog LOVES this toy. The dog has to lift the red lids to get to the top compartments and remove the white bones, then slide the top compartments to get to the second level of compartments. It didn't take long to learn what he needed to do, but he still loves getting the toy with treats inside. He rips the red lids off the top compartments instead of just lifting them up. They are very durable and don't show any damage from him doing that. We are all very happy with this product. Highly recommend." –sweetvettegal

Get it from Amazon for $8.20+ (available in five styles).

Promising review: "This is my Chihuahua's favorite toy right now. I take one big jerky and break it into little pieces, put some in the little pocket openings of each carrot, larger pieces in the bottom of each big felt hole, and then stuff the carrots in the holes at different heights — it takes him a good 10–15 minutes to get all the little pieces of treat and keeps him busier than any other puzzle toys we've tried before. I love that you can play with this in a few different ways to keep it tricky and interesting; it's a little different every time. My dog is obsessed! P.S. My dog is an old little Chihuahua, not interested in chewing on things or ripping them apart. He's not a huge slobbery chewer or a puppy — not sure how durable this would be for other dogs. This will last us a long time, though, and the felt cups have held up to him scratching/biting at them quite a lot." —Shannon Jennings

Get it from Amazon for $33.99+ (available in medium or large).

Promising review: "My dog loves the little bees. However, I don’t think she’s quite clever enough to get them out of the burrow. My kitten is the one who retrieves the bees, and the dog gets excited to steal them from her! Overall, I love this for both of my fur babies." —scarevans

Promising review: "I have been saying 'I should go on Amazon and give this toy a 5-star review' since I purchased it in 2016, just over four years ago. Well, today’s the day. Purchased when she was only a 4-month-old pup, this is one of Lucy’s favorite all-time toys. She loves playing with it when we are busy, when she just wants a snack, or when she just wants to make some good, loud, rattly noises. Kibble is all she needs in there to keep her happy. She learned quickly to use her head and feet to push it around, though as an impatient pup, she tried chewing it open at the top to no avail; henceforth, all the toothmarks. This toy is VERY durable; I expect we will never have to buy a new one. The added texture from her chewing helps to collect all the long hair off the carpet, too — mine and my daughter's — BONUS! At first, she would roll it over the vent and then stand there and do her cute little puppy bark at her lost treats, but soon she learned to gently pick it up and carry it away from the vent to avoid such disappointments. She will also carry it to us to fill it when it’s empty. And of course, we do because that face! Oh my goodness, she’s so cute." —Ludwig

Get it from Amazon for $19.55+ (available in small or large).

Promising review: "I am blown away by how much my dogs love this toy. I have two boxers that are very high energy, so I was looking for something that could wear them out quickly on days I don't necessarily have a lot of time to devote to playing with them out in the yard. This definitely does the trick. I'll play with them for 10 minutes, and by the time we come back inside, they're both lying on top of the air vents with their tongues hanging out the side of their mouths. They would literally play until they passed out if I'd let them. It is probably the only toy I've ever had for them where I am able to play with both of them at the same time instead of having to alternate which one I play with. The little animal at the end of the rope is torn up, smelly, and so covered in slobber that it is now permanently crunchy-feeling, but they still love it. We have to keep it up on a shelf in the laundry room when I'm not outside playing with it." —Tyne P.

Promising review: "Our puppy loves this! We used it to lure her into her crate and make her comfortable spending time in there. The licking is self-soothing, and it is great to have something cold for her sore mouth while she is teething. She hasn’t been biting or chewing on it, but having something cold has stopped her from chewing up other items! We are also in a humid climate where the average temperatures have been in the high 90s and low 100s, so having something cold to cool her off really helps. We purchased other similar items (like lick mats), but they have not worked nearly as well, and they don’t have a cover! The cover is key to being able to freeze this and keep it clean between uses." —LadyTodd

Get it from Amazon for $34 (available in three colors).

Promising review: "We have a high-energy, 50-pound Kelpie-Collie who is ball-bonkers and were looking for something new for her to race after. As a puppy, she had a tug-rope that she loved to chase, and the Jolly Ball fit the bill for a replacement. She is absolutely NUTS about this toy and immediately picked up how to play with it. So far, the Jolly Ball has held up to fetch, tug-of-war, and rigorous head-tossing without issue. The rope is woven cotton, and the ball is a thin but durable-seeming rubber. Overall, very satisfied!" —AJ

Get it from Amazon for $10.99+ (available in three sizes and six colors).

Promising review: "My little dog loves this dog puzzle! He has very high energy, and even with two 30-minute walks every day, he can play for hours. We got several different types of dog puzzles, and this one is definitely one of the favorites. I hide several small treats in the mat to engage him for 10+ minutes. Out of all the puzzles, this was the easiest for him to pick up on, but he has yet to get bored with it. He knows when I bring it out, it means treats!" —Jessica

Get it from Amazon for $11.98+ (available in seven styles).

And it's dishwasher safe, so you can toss it in your machine when it's ready for a clean.

Promising review: "Nicely designed doggie toy. Each section has one hole and five knobs to fit into it. Each knob is a slightly different size. The smallest knob is very loose and easy to take apart; the largest is quite tight and much more difficult to take apart. My one dog is very talented and can easily disassemble the tightest knob. The other dog is not nearly as skilled and gets very frustrated with anything other than the loose knob. He ends up just barking at the toy until I help." —Mountain Gator

Get a four-pack from Amazon for $29.99 (also available in a six- or eight-pack).

Promising review: "Perfect for my dogs. Keeps them entertained for 20–30 minutes. The design makes it more difficult for them to lick the stuff out, which is exactly what I wanted. Good size, easy to use, they stick to the ground, which is a bonus." —Amazon Customer

If you're after the human version, check it out here!

Promising review: "My 38-pound, 2-year-old corgi loved this dog puzzle toy! It was fun watching him try to solve this brain teaser puzzle, which he played with for about 15–20 minutes. I felt like he was actually being challenged, which provided mental stimulation." —Remy

Promising review: "I have a Lab who LOVES to be out on the water. When we go out on the lake, you can't ever get her back in the boat. That being said, we have gone through SO many dog toys over the years. She loves all of them, but they just don't hold up well. We have tried all kinds of Frisbees and balls, and she destroys all of them. Not this thing! It looks like the foam would come apart easily, with how it feels, but it does not! Our Lab can lie on the boat, sink her teeth into this thing like it is a bone, and it still looks brand-new! I am 100% impressed, and I will never buy anything else!" —Schmitty549

Get it from Amazon for $9.14+ (available in two sizes).

Promising review: "This is one of the first toys we bought my new pup and long after the outside 'faded away' she still had the inside squeaky balls to play with. She still has them a year later and loved them just as much!" —Gina

Promising review: "I initially ordered these because my dog loves to play fetch, especially to get her energy out, but by the time I got home from work it is dark outside. I bought these hoping that we could still play fetch in the dark. Sure enough it was the answer I was hoping for! They are very bright and can be seen in the dark. In order for them to be brightly illuminated and glowing, you have to hold them up to a light for a minute or so, but totally worth it. My dog just likes to just chew on them as well. She is an avid chewer, and the ball has not been damaged yet, and she has been playing with them for over a month. Highly recommend!" —Bruce Hathaway

Get it from Amazon for $6.94+ (available in sizes S–XL and multipacks).

Promising review: "Bought this for my dog who is basically Godzilla to dog toys everywhere. She destroys EVERYTHING that we give her to play with. It took her about an hour to massacre the black extreme Kong toy. Anything with stuffing and squeakers is just a cruel joke. I bought one of the Goughnuts with the mindset of, 'at least chunks of Goughnuts scattered around the living room will be better than stuffing and squeaker bits everywhere.' It has been almost two months now, and this thing still looks BRAND-NEW. She has gone to town on it, to no avail. Her newest ritual is to spend an hour or two licking and chewing it, before giving up and using it as a pillow while she recharges for a new assault. This is seriously THE BEST purchase ever." —Bri

Get it from Amazon for $21.68+ (available in four sizes and five colors).

Promising review: "This product is amazing. Normally my dogs will destroy most of the new toys they get. (Super power chewers) We have had this for a few weeks, and they have not even made it past the first layer. Super durable, and the dogs love it! HIGHLY RECOMMEND!!!!!" —Amanda J. Hamilton

Get it from Amazon for $9.99+ (available in several sizes and styles).

Promising review: "This is my dog's favorite toy. He absolutely loves it. He carries it around in his mouth all day and loves the squeaky sound it makes!" —camille m. warring

Get it from Amazon for $7.99+ (available in three colors and two sizes).

* Pet Products Your Dog Will Probably Give You Puppy Dog Eyes Over, They’ll Love Them So Much

* Things That’ll Help Keep Your Dogs Entertained Indoors When It’s Scorching Outside

* Just 15 Things That Reviewers Swear By For Treating Stinky Dog Breath

* If You’re Planning To Go On Adventures With Your Dog This Summer, Keep Them Safe And Comfy With These 21 Products

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.