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Your hair will look better than Warm Regards, *I mean*, Sincere’s from Love Island. You’ll be ready to let your locks flow in Fiji in no time.

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Promising review: "AMAZING! This is my new [go-to] styling tool! It was so easy to use, and I mean that because I don’t know how to curl my own hair with a typical curling iron. This is so beginner-friendly and a time-saver. My hair comes out perfectly every time, and I don’t have to worry about burning myself or looking like a mess afterward. Just curl your hair, brush the curls out so they are not so tight, add whatever product you want, and voilà, perfect curls! I will recommend this to all of my girlfriends." —Elyse Feliciano

Get it from Amazon for $59.99+ (available in two sizes and four colors).

Promising reviews: "Love this curl custard! It defines my curls so well without making them crunchy or heavy. My hair stays soft, shiny, and moisturized all day. A little goes a long way, too. Definitely a staple in my routine!” —Blanche

"This has been the best product for my curly hair. It’s so easy to apply, and I have no frizz. 10/10 I recommend." —Mike

Get it from Amazon for $6.97 (available in two sizes and in multipacks).

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "My hair is in love! I have protein-sensitive hair and was looking for something that would strengthen my hair without drying it out. THIS IS IT! It was easy to apply and rinse out. My hair had more elasticity and was definitely stronger. There was little to no breakage during detangling, blowout, or styling during the week. My hair was soft, and the curls were defined. I followed up with a conditioner and a leave-in conditioner. I will definitely make this a staple in my haircare routine. I absolutely recommend it! You will not be disappointed." —Shiloh_B

Promising review: "I absolutely love this serum/mask. From the very first use, my hair felt softer and more manageable, with a healthy shine. My hair is damaged from coloring and heat styling, and this product truly nourishes it without leaving any greasy or heavy feeling. The scent is very pleasant and lasts a long time. The best part is that it combines many benefits in one single product, making it practical and easy to use. I’ll definitely repurchase it and highly recommend it!" —Cynthia

Get it from Amazon for $9.99 (available in three other styles and in multipacks).

Promising review: "Bought this brush thinking that it would be similar to the other curl brushing tools that I have — boy was I wrong. This brush helped create curls with the same pattern, which I have difficulty doing. I spend a lot of time styling my hair, ensuring that all my curls look similar, and with this brush, it took me five minutes. It was super easy to get used to handling it. I highly recommend." —Amazon Customer

Get it from Amazon for $30 (available in five colors).

Promising review: "I have naturally coily/curly African American hair, and I’ve discovered that a little bit of this product goes a long way — thanks to a TikTok find! I’ve used it at home for silk press treatments, and my stylist swears by it, too. It works beautifully on any hair texture, smoothing out frizz effortlessly. The application is super easy, and the shine quality it gives is outstanding. Plus, it’s lightweight, dries quickly, and leaves no oily residue or film. Anyone can use this magic product to elevate their hair game!" —EA

Get it from Amazon for $14+ (available in two sizes).

Promising review: "Saw this product along with a ton of great reviews online and had to try it. My hair has been so full of static and frizz lately, so I was hoping something like this would work. I use A LOT of product because my hair is so thick, wavy, and long (down to my butt), so my first concern was that I would have to use the whole bottle. I was actually surprised. I shampooed, then used this as a conditioner. I only used about two pumps for my whole head. I get off-task easily, so instead of massaging it in for 8 seconds, it was more like 30. The product is watery, so it is distributed very nicely. As you're massaging it in, you can instantly notice a difference. My hair already started feeling silky and less tangly. The only thing I wasn't a huge fan of was the smell. It's not a bad smell, just very strong. After I got out of the shower, I took my Wet Brush to my hair and let me tell you....freaking effortless!!! I was amazed. I then blow-dried and flat-ironed my hair. On any other day, when I do this process, it would take at least an hour and a half (no, that's not an exaggeration). You ready for this??? 35 MINUTES!! FROM SHOWER TO STRAIGHT! I haven't had any problems with frizz or static yet, and I haven't used any other products in my hair. I don't know what kind of sorcery this stuff is, but I'll definitely be buying bottle after bottle." —Carissa H.

Pattern Beauty is founded and owned by actress Tracee Ellis Ross.

Promising review: "I used this steamer after having my hair in protective styles for the winter, and omg, my curls were literally screaming 'we're so back'. It's very easy to use and makes detangling such a breeze. I'm falling in love with wash days again." —Ruby P.

Get it from Pattern Beauty or Ulta for $179, or from Sephora for $199.

Rizos Curls is a Latine woman-owned small biz!

Promising review: "This tiny tube is a total game-changer for keeping my curls looking polished and snatched on the go! The Rizos Curls Sleek Styling Cream and Taming Wand makes it so incredibly easy to swoop those edges and tuck away stubborn flyaways without leaving my hair feeling crunchy or greasy. I love how the built-in wand precisely targets those little frizzy spots that usually have a mind of their own, especially when I'm rocking a sleek high pony or a tight bun. It is basically like a magic wand for my hair that fits perfectly in my purse for midday touch-ups. Honestly, if you want that effortless frizz-free finish while still feeling like a curly queen, you definitely need this little hero in your beauty bag!" —Ventures

Promising review: "This is the first curl cream I bought. It is really good. I am nearly through my first bottle and definitely will be buying more. It transfers well to the hair. My hair feels softer and nicer after applying it. Very easy to use. I have used it on both wet and dry hair and no complaints." —SC

Get it from Amazon for $10.69 (also available in a two-pack).

Promising review: "I actually love this. I have five different wavers, ranging from cheap to higher-end, but I find myself reaching for this one most days. It’s so easy to use and gives me perfect beachy waves in under 15 minutes." —KM

Get it from Amazon for $29.99 (available in two colors).

Promising review: "I’ve used this mousse on my natural curls and on a curly wig, and it helped define the curl pattern without making the hair stiff. It didn’t leave residue, was easy to refresh curls with, and it also smells really nice, which I appreciated." —Imani

Get it from Amazon for $6.29 (available in a two-pack).

Promising review: "Boldify Hairline Powder is a game changer for instantly filling in thinning areas and creating a fuller-looking hairline. The application is easy, and the powder blends naturally with my hair color without looking heavy or fake. It stays in place throughout the day and doesn’t feel sticky or messy. I love how quickly it boosts my confidence. A little goes a long way, making it a great value for the price. I would definitely recommend it to anyone looking for a simple solution for thinning hair or roots." —Lovelyleanne

Get it from Amazon for $17.95+ (available in 14 shades and four sizes).

Promising review: "I have wavy/loose curls, and I struggle to find products that don't weigh my hair down or leave a gross residue. This isn't sticky and is super light on my hair. It doesn't leave your hair feeling crunchy or gross, but very soft, and it is amazing to use daily! And the smell is amazing. It's easy to use, apply, and distribute in hair, and looks great whether air-drying or diffusing. I usually use this one daily, and it can definitely be used between hair wash days." —Ambyr Allen

Get it from Amazon for $22 (available in a two-pack).

Promising review: "This spray is a must-have in my hair routine! The Pantene Pro-V Essence is super lightweight, smells amazing, and instantly makes my hair feel softer and smoother. I love how it controls frizz without making my hair greasy, and it adds the perfect healthy shine. I’ve been using it daily, and my ends look less dry and more hydrated.✨ Affordable, effective, and so easy to use. Just spray and go!" —Franchesca Landestoy

Get it from Amazon for $28.05 (also available in a two-pack).

Promising review: "I tried the glaze on freshly washed hair without conditioner, and it was amazing! Detangles with ease. The shine when blow-drying was impressive, the sheen was seen from root to tip, and the texture was so, so soft. I love this formula!" —Laurel

Promising review: "Asked for this for my birthday after comparing several products for price and functionality. Don't always have a ton of time with a toddler, so my hair was really getting neglected. Four months later, and I could not be happier. My hair feels like I got home from the salon with minimal skill on my part. I have A LOT of fine, long hair, so blow-drying is not a favorite activity. Easy to use and lightweight. Video tutorials make it that much better. Already telling my friends to buy one." —100dvygwtw

Get it from Sephora, Ulta, or T3 (available in three colors) for $349.99.

Promising review: "I saw my hairstylist use this to tame my flyaway baby hairs, so I bought some for home. It works great! The stick is easy to use, and you only need a small amount to keep things under control. It doesn’t make my hair sticky or greasy, and it looks natural. I wish I knew about this product earlier." —Billie Goat Gruff

It's perfect for thin to medium hair and blends most seamlessly with hair that is past the shoulders.

Promising review: "They feel and look amazing. The extensions are thick, and I am beyond impressed by how incredible they feel! Super lightweight, and doesn’t bother my scalp after wearing all day long. I 100% recommend this for people who want to add length and volume to their hair with a quick and easy installation process." —Mikayla

Get them from Luxy Hair for $250+ (available in 12"–20" and 35 colors).

True + Pure Texture is a Black woman-owned small biz!

Promising review: "These clips-ins are very easy to use and convenient. I recommend ordering two sets for a fuller look. Will be ordering more. Have not experienced any tangling or shedding. I simply treat them like my natural hair. The blend is phenomenal!" —JMyra M.

Get them from True + Pure Texture for $139+ (available in 12", 16", and 20"; and check out more curly textures here).

Promising review: "I’m truly impressed with this dry shampoo. The quality is outstanding, and it works exactly as promised. It instantly refreshes my hair, removes excess oil, and leaves it looking clean and full of volume without any residue. The scent is light and pleasant, not overpowering.

I love how easy it is to use, especially on busy days when I don’t have time to wash my hair. It gives my hair a fresh, revived look in just a few seconds. Highly recommended for anyone looking for a reliable, high-quality dry shampoo!" —jackeline morales

Get it from Amazon for $6.97 (available in a two-pack).

Promising review: "So glad I was influenced to buy this. So easy to use and gives my hair the perfect look with little to no work. Def my new go-to hair product! I spray my hair freshly out of the shower, give it some scrunches, and let it dry. Couldn’t be easier." —Katie

Get it from Amazon for $16+ (available in two sizes and a two-pack).

I've had this flat iron since 2018, and it really leveled up my results. I bought it because it's what my hairdresser used on my hair, and she always kept it looking teaaaa. It's worth every penny, works better than any flat iron I've ever used, and I have no regrets. In the GIF above, I had just straightened and curled my hair with this, and omg the shiiiiiine, the way my hair moves...it looked and felt exactly like when my hairdresser would do my hair. I love this thing. It gets hot quickly and straightens my hair as a pin, too. It has made a HUGE difference in how my hair looks after straightening it, and I recommend it to absolutely everyone. It takes me wayyy less time to straighten my hair now, and I can use it to curl and crimp my hair flawlessly. Get it and thank me later.

Promising review: "My husband got me this for my birthday, and it has been amazing! It doesn't snag my hair when I am straightening it. It also makes curling my hair really easy! I love this so much. It is 100% worth the money!" —Amber

Get it from Amazon for $209.99+ (available in three sizes, six colors, and bundled with a mini version).

The formula contains ~cannabis sativa seed oil~, which helps moisturize and hydrate without adding a lot of weight. 

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising review: "I have long, easily tangled hair, especially when it’s wet, and when I use this after a hair wash, it makes my hair so easy to brush. It’s also extra soft when it dries and works as a heat protectant, so I don’t need to use different sprays. Highly recommend!" —Amazon User

It comes with clips and a carrying case!

I have these, and I'm *obsessed* with how they make my hair look. Ariana Madix, Peacock, if y'all need a Love Island bombshell for this summer, I'm available, cuz these rollers have me ready. I used them for my first professional photoshoot, and my hair looked phenomenal. I was way more confident knowing my hair looked immaculate, seriously, it helped calm my nerves about being in front of a camera, cuz how can you not feel like the hottest thing alive when your hair is perfect? They're fairly easy to use; I just curl my hair, roll it up in these, let 'em cool, take 'em out, spray my hair with hair spray, and *voilá* — the most perfect blowout look without spending hours in a salon (but still looking like I did 😉). Plus, the curls last all day without falling. Buy the dang rollers, you won't regret it.

Promising review: "Putting rollers in your hair is a simple luxury when you use Luxy rollers. No more prickly rollers, just soft and lightweight rollers. I like mine so much that I ordered a set for my daughter as a Mother's Day gift." —Anita

Get them from Luxy for $17.50 (originally $35).

Promising review: "These rods are extremely easy to use. They deliver flawless heatless curls every time. They're flexible and easy to roll your hair around, and soft enough to sleep in. I always use them with damp hair and product for added hold. I love that there are so many different sizes. I can get super tight curls with the small rods, and loose waves with the larger rods. If you want to try heatless curls, these are the rollers to use." —Ben Amos

Get a 47-pack from Amazon for $9.99 (also available with hair towels and bonnet dryers).

Dae is a small biz that specializes in haircare and styling products. 

Promising review: "Magical gel! Easy to use! It doesn’t make your hair too stiff so that you can’t do anything with it or have it washed out! It smells AMAZING! It holds my hair all day!

I never want to be without this stuff again, so it will be on auto-ship! My first tube lasted me six months!" —E.

Get it from Amazon for $30 (available in sets with other products).

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.