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You’re going to be using a looooot of exclamation points about this scalp renewal brush and firming neck cream.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Promising review: "I absolutely love this collagen overnight mask! I apply it before going to bed and let it work overnight. In the morning, I peel it off and my skin looks so fresh, smooth, and glowing. I love how nice my skin looks when I wake up! This has definitely become one of my favorite skincare products. If you’re thinking about trying it, you won’t regret it!" —Jackie Montanez

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

The color-adaptive formula is designed so that one of five shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

Promising review: "This stuff is where it's at for dry, wrinkled neck skin. I'm noticing a real difference after using it faithfully for two weeks. My skin on my neck is smoother and tighter. Please try it out." —Treva Burke

Promising review: "I decided to try a lash lift kit to do it at home, since I wanted to save the cost of doing it in a salon. And the truth is that it was an excellent decision! The kit works 100 percent, achieving spectacular results. I loved the ease of use and how I could get raised and defined eyelashes without leaving home. I would definitely recommend it to those looking for an economical and effective alternative to enhance their look." —Roxana 

Get it from Amazon for $19.99 (available in three styles of sets). 

I tried this right when it came out, and I am in love with it. I am someone who does not wear foundation anymore, both because I don't have the time to apply it nicely, and also because I've never found a foundation that doesn't cake in my pores. This glided seamlessly over my pores with so little effort, and while it evened my skin tone, it looked super natural, and gave the effect of a light foundation even though it isn't. I am so excited to finally find something that I feel confident wearing and putting on in a rush!! Even hours after I applied it, I looked so glowy that when I saw myself in the mirror, I was like ooooh, okay, girl, heyyyyyyy. 😏😏😏 

Get it from Amazon for $27 (available in 30 shades). 

Promising review: "I have fine but thick, very straight hair. It is silky and slick, and almost every hair tie, clip, barrette, you name it, slides right out of my hair. If I put a ponytail elastic too tightly, it stays and pulls my hair and hurts. These clips are absolutely the most comfortable clips I have ever purchased, and I have bought more than you can imagine. They DO NOT slide out all day! I can't even feel it when I have one in my hair. They have a row of short teeth as well as small claws. These banana clips are just a little bit shorter, which I think looks better, and you still get the cascading sort of look, only better. I love the retro '80s look of these banana clips!" —vacuumlady

Get a set of two from Amazon for $8.99+ (available in four styles). 

Promising review: "This is perfect for anyone and everyone. I found it when my body wash, a sensitive-skin, fragrance-free product for babies, was no longer available, and initially despaired of finding something as gentle yet effective. I had confidence in Cetaphil products from way back in my teen years, finding Cetaphil to be one of the very few products that managed teen hormone acne without drying the skin. This is it, tops in gentleness, effectiveness, and is so concentrated that the bottle will last a long time. It's truly hydrating as well, so you don't feel dry after drying off. I highly recommend this product." —SusanK25411

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Promising review: "This mascara is amazing. I just repurchased it because I love it so dang much. It is lightweight and applies very easily. The burgundy is an absolutely stunning color and looks very natural. It doesn't clump up my lashes or make them fall like most mascaras I've tried, and my lashes look amazing. I wear it to work every day, and it still lasts me three months. I will never use another mascara." —Kindle Customer

Get it from Amazon for $4.99 (available in five colors). 

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Psst — if you're into this, you should check out Summer Fridays' new Toasted Marshmallow lip butter balm for some more yummy hydrating lippie goodness! 

Get ti from Amazon for $5.99 (also available in Strawberry Acai). 

Promising review: "I really like this shampoo. It’s not overly scented like some clarifying shampoos can be, and it makes my scalp feel so clean without drying my (already dry) hair out. Def recommend this. This is a good brand of shampoo all around. I tried the one for dry hair, and it smells so good and makes my hair really soft." —Abigail

Touchland is a small business that specializes in hand sanitizers and body mists. 

Everyone loves Touchland for their iconic hydrating hand sanitizers, but their Power Essence body mists are WOEFULLY slept on. A few years ago, I had the chance to try every scent, and I am obsessed with them all — but Golden Amber is by far my favorite, especially for fall. It's nostalgic and warm and floral all at once, like a hug from a little sunset garden with the last of the fireflies dancing around. It has been unavailable on Amazon enough times that I've been low-key hoarding it whenever it pops back up. Psst — if you want the perfect spring/summer scent, I suggest the Peachy Lychee. It's so cheeky and fresh and fun!! 

Get it from Amazon for $20 (available in eight scents). 

Promising review: "Been using this product for a couple of weeks now and I’ve seen a massive decrease in my clogged pores! My face has also felt less greasy in general! Highly recommend!" —Henrie

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products.

Promising review: "This is a must! Feels like a cloud and way better than a hand towel to dry your face, the perfect self-care product." —Jennifer

Get a pack of 60 from Amazon for $8.96. 

Promising review: "I’ve bought other fine mist spray bottles that weren’t as advertised. However, this spray bottle’s mist is truly fine. I’ll be using this bottle for hair, face, and even ironing clothes. It’s quite versatile. The pump works great, and there’s no leakage. Its size makes it portable. The pastel color is very pretty." —Lynne Texas

Get it from Amazon for $9.99 (available in five colors). 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks

"In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson

Get it from Amazon for $11.99 (available in nine other new OPI fall shades!). 

Okay, I'm gonna get real here: I typically don't love pumpkin scents or anything that runs on the "sweeter" side. But this Pumpkin Chai body lotion is the holy grail of pumpkin scents. It is somehow rich, warm, and light at the same time, and so perfectly balanced that the sweetness feels more like a top note than an overwhelming one. It smells strangely nostalgic?? Like, it smells like autumn personified, if all the best, most delicious, most cozy parts of it got combined. I am so picky that I was expecting to tolerate this at best, but I am going to mourn it deeply when pumpkin season is over!! And as always, this stuff packs a hydrating punch. My knees were super raw and dry for reasons unknown, but after putting this on twice a day for three days, they're good as new, and I'm not randomly itching them anymore. 

Check out a TikTok of the firming body oil in action. 

Promising review: "I was buying the Sol de Janeiro Bum Bum oil at a whopping $52... This is a very good alternative! The smell is nice (but not the same as the Bum Bum), however, the results are the same and a fraction of the price for double the amount. This will be my new subscription!" —Blaze G.

Check out a TikTok of the Monday Dry Shampoo in action. 

Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

Here's what former BuzzFeeder Heather Braga has to say about it: "From the first time I tried this dry shampoo, I've been a fan. The scent is light, not overpowering at all, and it really does a great job absorbing the grease from my hair. I'm a mom-of-two and, honestly, am spread pretty thin, so I don't always have time to give my hair the deep cleansing it deserves (and needs, oops). After spraying this throughout my hair, brushing it out, and styling it, my hair looks totally revived! I can't wait to try out the brunette version next."

Check out a TikTok of the Medicube PDRN Collagen Volume Stick in action. 

Promising review (for the PDRN collagen stick): "After having my son, my under eyes looked hollow and tired no matter how much sleep I got, how much water I drank, or what concealer I used. I've been using the Medicube PDRN Pink Collagen Volume Multi Balm consistently for 30 days on my under eyes, forehead, 11 lines, and smile lines, and the difference has been remarkable. The biggest improvement has been my under-eye area. The skin looks noticeably more plump, hydrated, and smooth. Not only has the texture improved, but the loss of volume that was making me look constantly exhausted has improved significantly as well." —TutyRu18

Promising review: "The best eyeshadow palette I’ve ever had! Never in my 42 years have I experimented with one quite like this and really loved the result. It’s highly pigmented, blends well, and looks gorgeous. Made me feel like a real makeup artist. 😻 And for the price, you can’t beat it. Just buy it!" —kitty m

Get it from Amazon for $14 (available in 27 other palettes). 

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I were lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "Love this. It doesn’t leave a white cast after it dries and keeps my flyaways tamed. I like the longer wand. No clumps when you take it out of the tube. Easy to apply to your hair. Good value, especially for the brand. I like the rounded slim tube instead of the hard plastic that I’ve gotten before. Functions as it should without the mess." —Myan Espino

You can check out the rest of Eucerin's Radiant Tone collection on Amazon! 

Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. 

Promising review: "Love this primer + setting spray! You get the perfect amount in the size bottle, and the spray mechanism came and worked perfectly fine. The packaging is sleek and professional, and when applied onto the face, it does not leave skin feeling oily or have that slimy texture left behind as some primers do. When used together with a full face of makeup, I swear it lasted over eight hours with no touch-ups. Perfect, perfect, perfect setting spray + primer choice. Will always buy!" —Lauren Snay

Promising review: "This seemed a little pricey at first, but after a few weeks, my skin is remarkably smoother. The texture is finer, fine lines have disappeared, and the texture is smooth. It absorbs into the skin well, so ideal for both at night and under makeup. There is no fragrance, which is a plus for me. It’s an excellent value for the money, and it’s a great product." —Emily

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30(available in four colors). 

Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B. 

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put some more on, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $17.88+ (available in two sizes, a mist style, and four other formulas). 

Promising review: "A few weeks ago, I decided to try the 4AM clean sheets after seeing them in Target’s travel section. After just one use, I was hooked and quickly ordered the 30-count pack. When they say 'no rinse,' they really mean it. You just take a wipe out of its portable packaging—perfect for fitting into even a small purse or your pocket—and wipe your face clean. The feeling afterward? Soft, dewy, and refreshed, almost like you forgot you just cleaned your skin. There’s no residue, no heavy fragrance — just a lovely, natural glow. I wholeheartedly recommend keeping this handy product in your emergency beauty kit, especially if you’re always on the go. A solid 10/10!" —Accidental Mompreneur

Get a pack of 30 from Amazon for $22.99. 

Promising review: "My skin tends to look a little dull and uneven, but after this routine, it looks incredibly hydrated, plump, smooth, and glowing. The biggest thing I noticed is how much healthier and more refreshed my skin looks without makeup. I included before and after photos because the glow speaks for itself! Despite layering several products, my skin doesn’t feel dry or uncomfortable. I especially love the glass-skin finish it gives me. The packaging is beautiful too and makes the whole routine feel luxurious." —Alina

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After ten minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Promising review: "By far the BEST hair straightener I’ve bought in the 25+ years I have been straightening my hair. It leaves my hair so shiny and soft. I’ve bought the Chi and other expensive ones, and they don't even compare!" —Amazon Customer

Promising review: "Don't hesitate, just buy these. I was using the Real Techniques sponges for years, and I bought these on a whim after seeing several TikToks praising them. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

Get a set of five from Amazon for $5.99+ (available in five colors).

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "Actually, a game changer. I didn't think anything could help my fiancé. Between all the gum, mints, floss picks, dentist visits with no problems found, I SAW THIS. It's not exactly the prettiest or aesthetically pleasing for any bathroom, but man, does it work. It took like three weeks using this, and even morning breath was so much more tolerable. I never thought I'd write a review for toothpaste, but if you or your partner or kid has problems with seemingly no solution, switch it out. Tastes just like normal mint, but is an absolute game changer. Don't let the three-week period turn you off, I promise it's worth it. You've survived without it, battle's almost over." —Shelby Minin

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Get a pack of two from Amazon for $12.58. 

Promising review: "It's a really good gel, especially for sensitive skin. It has an easy glide and works really well." —Radelyn

Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

Get a set of two from Amazon for $17.99+ (available in three sizes and a combination pack).

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $14.97 (available in four shades and in multipacks).

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* If You’re Stuck In A Makeup Rut, These 30 Products Will Get You Out Of It

Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.