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Prepare to be mesmerized by these results.

I am a contributor and former editor who has been writing for BuzzFeed Shopping since 2017, with a focus on beauty, travel, and practical products, and in addition to writing, am in the process of getting my master’s in speech-language pathology.

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims

Get it from Amazon for $4.97 (also available in a three-pack and four colors).

BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review.

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Promising review: "I’ve tried a few dry shampoos, from the spray in a bottle to powder. And I’d have to say this one has been my favorite. My very first time using it, I didn’t know how much to put and ended up coating my hair with A LOT. It left my hair feeling very dry and straw-like. I almost returned and got a refund but decided to give it another chance. A LITTLE GOES A LONG WAY. Trust me. You only need a few dabs on your head, and that’s it. You can see the extra volume almost instantly. This stuff works sooo well that I wake up on my third unwashed hair day, and it looks better than the second day when I used the dry shampoo. And let’s not forget to mention how convenient and compact the whole thing is. It’s so nice to just pat it on your head with no mess." —Thuy

Get it from Amazon for $15.99 (available in seven shades).

Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazon

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I've used a lottttt of different lip-plumping products. Currently, I use this one, a $30 one from Lancer, and Lip Injections by Too Faced, and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one, and it doesn't feel awful like the Too Faced one. 10/10 would recommend." —Davis

Get it from Amazon for $9.98 (available in two shades).

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

The color-adaptive formula is designed so that one of five shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in five shades). 

Promising review: "Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend you try this out." —Liela Lee

Get it from Amazon for $9.67+ (available in nine shades).

Check out our Maybelline Instant Age Rewind Concealer review for more deets.

Promising review: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles

Read our Elizavecca CER-100 collagen coating treatment review for more deets!

This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Get it from Amazon for $15 (available in 13 shades).

I suffer from hormonal acne — it's just something that I have come to terms with and will have to deal with for many more years to come, and while it's not fun, these acne patches make it sooo much easier. When I have a pimple about to come to a head, I pop one of these babies on it before bed and then peel it off along with all the gunk it pulls out. It definitely helps speed up the process, and they're gentle on my sensitive skin!

Promising review: "OMG! It actually works! My son gets really large acne breakouts that are really hard to heal. He put these on before bed and woke up to his large white pimples being gone! Like, completely gone. I usually pay $50 a visit to the dermatologist for 30 minutes for him to get extractions, which is pretty painful for him. We will be ordering more of these and using these instead!! If I could give more stars, I would!" —Tarrah Lynette. - Glam Graphx

Get a pack of 36 from Amazon for $11.97.

Read our Hero Cosmetics Mighty Patch review!

Read more about tea tree oil and acne at Mayo Clinic.

Promising review: "I've battled painful acne on my rear end for years, and no dermatologist, cream, scrub, antibiotics, or ointment has ever been able to keep it under control. I bought this cream on a whim based solely on the reviews, and I'm so glad I did! After just one week of treatment, the acne was gone! No more painful days sitting at my desk or nights wondering if sitting on the couch too long was going to make my butt sweaty and cause another breakout. It's been almost two months, and just following the recommendations on the bottle, the acne hasn't returned. The scars from previous breakouts are even starting to fade. This cream is amazing, and I wouldn't hesitate to recommend it. You won't regret this purchase." —deirdreD

Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $14.95 (available in four sizes and three scents).

Promising review: "I have very oily skin and extremely oily eyelids. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes on sale and wanted to give them a fighting chance. I came across this product, and with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skin tone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup, because of the oil control. I'll be buying this stuff forever." —amarch99

The first time I used this, I couldn't believe how well it worked. I mean, I had heard about how well it worked, but actually experiencing it was another level. This made my foundation go on so SMOOTHLY afterward, and I don't really know how I managed to go this long without this amazing product in my makeup bag.

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smoothly, and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $14.99+ (available in three scents).

This spray is safe to be used daily and won't leave behind any residue.

Promising review: "Great spray! You get a lot of product for the price, and it’s an alternative to the Tower 28 spray. I’ve been using it for a week consistently now, and I have noticed improvements in my skin; the blemishes I had before are now gone and I don’t see any new ones forming. Great to use during the summer if you sweat a lot. You can refresh your face throughout the day if needed to get rid of any extra bacteria from sweating." —Dogmom99

Promising review: "I have a lot of hair. A LOT. Like, 'Wow, is that Wookiee over there?' LOTS. I have looked into having a third arm surgically implanted. My shoulders are so tired holding up a dryer and a round brush for eternity. I almost have to wake up BEFORE I GO TO SLEEP in order to have enough time to dry my hair before work. This thing took me eight minutes. I naturally assumed, upon finishing, that I had entered some sort of Amazon-created beauty time warp. I checked with my husband in the next room, and in fact, I did not go through a blowout wormhole. The silkier-than-silk style was accomplished by this miracle of a brush in eight minutes. Several more minutes were still lost to running my hands through my hair and flicking it over my shoulder while smiling coquettishly in the mirror. If you struggle with an overabundance of hair as I do, then seriously consider giving this amazing contraption a try." —Chris

Some reviewers with 4a–c hair like this brush but others didn't. If you're looking for something that was designed with coilier hair in mind, you may wanna check out the Revlon One-Step paddle brush.

Promising review: "Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." —Alex

Get it from Amazon for $9.97+ (available in five shades, including clear). 

Promising review: "MIRACLE PRODUCT! If you have a flaky scalp from dandruff, BUY THIS. I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four or five times (over a month) and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —chris

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Promising review: "So easy to apply. Especially love the applicator brush. It doesn’t leave a streaky effect like some makeup brushes have done to me in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again. Plus, it’s less than half the price that I usually spend. Win-win!!!!" —Lauren Theriot

Get it from Amazon for $22.99 (available in 12 shades). 

Promising reviews: "Holy grail product. This is an amazing product. I have sensitive skin, but this has not affected me negatively at all. This product is amazing. It took about three months for me to get wonderful results. There is a slight, somewhat medicinal smell, but I actually kind of like it. If you have scars of any kind, I would highly recommend giving this product a try. I have an old burn scar on my hand; no matter what I used, it never seemed to fade in the slightest. I’ve been using Bio-Oil on it for about three months now and it’s made such a difference! It’s basically completely gone! Such a better result than I was expecting! I was only hoping to fade it slightly." —sarah_baerah

Promising review: "OMG, the velvet perfection. This product applies like an opaque cream velvet lipstick, buttery smooth, not at all drying, and pigmented. The doe-foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer-proof and mask approved! Great for a long-wear look, as the stain lasts. I like to wear this product as opaque velvet lipstick in the morning, and by the end of the day, it's a beautiful, natural, rosy stain that I can apply balm over for a natural, no-makeup glam baddie look. I use a shea butter-based balm, but haven't tested if other balms smudge or move the stain. The stain is mostly removable with regular cleansing balm and completely removable with a gentle lip scrub. Seriously impressed with this product and amazing price point for under $10. This is the PERFECT lip product, IMHO." —Kenzie Scout

Get it from Amazon for $9.90 (available in 20 shades).

BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising review: "I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways. This comes in a push-up wax stick. So you're not overusing the product. It keeps your hair nice and slick. Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day. I will repurchase when I do run out!" —Seema 

Promising review: "Love this spray. Like that, it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —T

Get it from Amazon for $9.97 (available in two styles).

Promising review: "This product is so amazing I bought one for all the people in my family! You clip the soft roll onto the top of your head and then continue to wrap strands of damp, wet hair in a spiral formation, wrapping away from your face. Secure the bottoms with a soft scrunchie, and you'll have gorgeous curls for days, LITERALLY. Takes a whopping five minutes if you have thick hair like me. Sleep with it overnight (not uncomfortable at all), and your curls will actually last for days. So simple, so awesome, so much time saved. Can't recommend enough!" —Kaitlin

Get it from Amazon for $9.99+ (available in seven colors).

Promising review: "I’m big, so my inner thighs have always been darker than the other parts of my legs. I’ve tried other products for it, but nothing has worked. I HAVE BEEN USING THIS SOAP FOR THREE DAYS AND OMG!!!! My inner thighs are SMOOTHER, and they are ALMOST THE SAME COLOR AS THE OTHER PARTS OF MY LEGS. I'M SO SO SO HAPPY!!!! I hate that I didn’t take a before picture, but trust me!!!! BUY IT!!!! My face also looks brighter and fresher, agghhh!!" —Daphney

* Beauty Products Reviewers Say They’ve Been Using For Years

* Beauty Products Reviewers Say They’re On Their Second Container Of

* Beauty Products That Smell Great And Work Even Better

* If You’re Stuck In A Makeup Rut, These 30 Products Will Get You Out Of It

Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.