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These products understood the assignment, submitted it early, and got extra credit.

I'm a Resident Writer on the BuzzFeed Shopping team.

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —marihad t arrus

Get it from Amazon for $14.99 (clip the coupon on the product page for this price). 

Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite! 

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Promising review: "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Promising review: "Welp, this stuff is amazing. I tend to avoid anything trendy or anything that 'goes viral' due to my stubborn nature, but when searching Amazon for a red reducing toner, this one just kept showing up, so I swallowed my pride. Social media did not betray us on this one, friends. I saw immediate results. My skin looked much calmer right after the first use, and it feels so smooth. The price is amazing, the bottle is fun, it has no scent (not necessarily a positive for me, but I know it's important to others), it feels good to put on, and looks good on the skin. I have a feeling that I will be repurchasing this toner, highly recommend." —Amazon Customer

Promising review: "This oil smells AMAZING. I got one as a gift, and once I smelled it, I bought three more myself. It lasts throughout the whole day, and I get lots of compliments on it. I love how compact it is; you can put it in your purse or luggage very easily. It is warm and very vanilla-y. This is definitely a 10/10." —Ari R. 

Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B. 

This has been my mom's go-to lip product for as long as I can remember, and once I was allowed to wear makeup, I never looked back. It literally lives in my bag, so when I do forget to throw in a gloss, I know I have a reliable backup! It's not only buildable but also lasts for SO long. I sometimes run into lip products feeling too sticky or wiping completely off after one sip of my daily matcha, and this is not one of those! Absolutely obsessed with the color and formula, and it's something I try to include in my party favors whenever I host events. 

Watch this TikTok of someone using it on their lips AND cheeks! 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in pink honey!). 

Promising review: "I have very, very straight lashes (think of that Sesame Street character with those hanging lashes). I can never tell if they’re long because they just point down. Curlers (heated and non) only ever did so much. Expensive mascaras were a waste of money. Then I tried this! And while it’s gonna be different on everyone, here it is on straight lashes, no liner (inner or outer lid), no primer or curler used either. This is two coats. So I hope this helps! This brush and formula have made all the difference for me, and they stay put all day, too. Yay for being cheap too!!" —Amazon Customer

Get it from Amazon for $9.94 (available in five shades plus a waterproof version in black)

Promising review: "I am shocked at the quality of this eyelash curler from E.l.f. After trying and using so many over the years until they break or wear out (including the much-overrated Shu Uemura), I find this one to be easy to use. It's ergonomically well designed, as it easily goes up to the eye without sticking out too far in your hand. It curls well, and the best part for me is the pad is rubber, not silicone, which gives a more gentle curl." —TD

Promising review: "This mud mask is a game changer! This creamy mud formula goes on smoothly and dries quickly, drawing out stubborn blackheads and excess oil without irritating my skin. After rinsing, my pores feel noticeably tighter, and my complexion looks smoother. It’s gentle yet effective — perfect for a weekly deep cleanse. A must-have for clear, refreshed skin!" —Adore._jayyy 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

LilyAna is a small business that specializes in beauty products. 

Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using Lilyana eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I’m in my early 30s. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa 

Get it from Amazon for $14.99+ (available in four sizes).

Check out a TikTok of the Strawberry Acai Super Balm in action. 

Promising review: "I can't believe how hydrating this is for how cheap it was. It smells/tastes lovely as well." —Venice De Carlo

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth-whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get a two-pack from Amazon for $15.95.  

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Bounce Curl is a small business that specializes in brushes for wavy, curly, and coily hair — shop all their curl brushes here. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $29.99 (available in four colors). 

Reviewers say this works on curly, wavy, coily, and even relaxed hair. 

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Promising review: "The serum is lightweight, absorbs fast, and has no strong scent. After about three weeks, those stubborn dark spots are visibly lighter, and my overall skin tone is brighter and more even. My texture feels smoother, and my skin is happily hydrated. The 5% tranexamic acid really seems to make a difference for fading spots, and it's been gentle on my sensitive skin. If you want a serum that brightens, evens tone, and tackles blemishes without feeling heavy, this is it. It's a new favorite!" —Amazon Customer

Check out a TikTok of the CeraVe Balancing Air Foam Wash in action. 

Promising review: "I have super oily skin, and this face wash is amazing. Totally controls the oil on my face. I love this face wash. I already use CeraVe products, but this face wash is by far the best for controlling oil on my face." —TW 

Promising review: "I've been using this vitamin C vace serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Promising review: "I’ve tried all kinds of primers. This one is by far my favorite! I sweat easily and therefore have a greasy t-zone, which can cause my makeup to come off throughout my workday and look splotchy. But this stuff doesn’t do that at all! It’s inexpensive and does wonders. Highly recommend. Especially for a long day of work. I’ve even worked out in my makeup before after work, and was surprised to see that my makeup still looked decent. I was shocked." —Tess Rhue

Reviewers with different hair types say this shampoo works for them, including one with medium-thickness, medium-density 3C/4A hair who says it gets their waist-length hair “squeaky clean,” and another with high-density, fine 4B/4C hair who says it helps with their hair and scalp health. One reviewer with very straight, thin hair also says they use it regularly to keep buildup to a minimum.

Promising review: "One of the biggest complaints of my own self is how naturally oily my hair gets. I'm the type of person who absolutely has to wash my hair every. Single. Day. Immediately, mere hours after using the shampoo, I noticed how 'light' and airy my hair felt against my neck, shoulders, and face!! My hair stayed fresh ALL DAY! I have never had to double shampoo in a single day since." —Jesse or Sarah Lopez

Promising review: "I have tried several root touchup products and this is by far the best one. Did not make my hair feel stiff like dry shampoo does. Color match was practically identical to my hair color. Love the sponge application. Would highly recommend for touch up between color!" —Shannon

Get it from Amazon for $17.95+ (available in 14 shades and three sizes). 

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $12.99 (available in five shades and multipacks). 

Promising review: "I have really thick eyebrow hair, and this product does an amazing job keeping them in place all day. It gives that laminated look without feeling stiff or flaky. Best part? It doesn’t leave any white residue like some other gels do. Totally clear, long-lasting, and water-resistant, just like it says. Highly recommend for thick brows!" —Makayla

Dae is a small business that specializes in haircare and styling products. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

For thicker or curlier hair types, you might want a stronger gel formulation, like the got2b Glued Brow Gel & Edge Control. 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

(Pictured above are the Fall Mauve and Berry Maroon.) 

Promising review: "Absolutely in love. I've never bought or used press-on nails before, this was my first time — and I was so extremely surprised by the quality, the durability, and most of all how absolutely gorgeous they look. It's been 10 days since I put them on and lived life as normal — work, cleaning, washing dishes, even doing some crafts — and not one came off. I just bought four more packs. Highly recommend!" —Tamara Augus

Get it from Amazon for $15.99 (available in 35 styles). 

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Get it from Amazon for $8.99+ (available in two sizes). 

Promising review: "I have persistent undiagnosed skin issues, probably hormone related. I get a bunch of small bumps under my skin persistently, some bigger then others & they're not acne, they don't pop, theirs no puss, they're very persistant & nothing seems to get rid of them. I've tried SO many different things & nothing seems to work. I don't know what exactly it is about this item but it is more effective then anything else I've ever used. It just completely calms & soothes my skin, clears up the bumps & evens my skintone. When my skin flares up, this mask just calms it right down. This stuff is incredibly effective! It also peels off easily without any issues. I highly recommend anyone with or without problem skin give this a try!" —Kat

Get it from Amazon for $19 (available in four patterns).

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Promising review: "I have loved Essie's cuticle oil for a long time, and this roll-on formula is fantastic. I can take the oil with me everywhere, and it doesn't leak! I have had brush-on pens from other brands leak all over the place in the past, and I've carried this one around for days with no issues! It does a great job nourishing my cuticles, too." —SWY

* Beauty Products Reviewers Say They’ve Been Using For Years

* Beauty Products Reviewers Say They’re On Their Second Container Of

* Beauty Products That Smell Great And Work Even Better

* If You’re Stuck In A Makeup Rut, These 30 Products Will Get You Out Of It

Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Note: Reviews have been edited for length and/or clarity.