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Someone really sat down and said, “We need to create a set of stuffed emotional support Pop-Tart and Snoopy perfume.”

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Check out a TikTok of the butter squishy in action. 

Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros López

Get it from Amazon for $7.99+ (available in a two-pack and in gold). 

Promising review: "Love love love. Arrived quickly, so cute, and smells amazing. 🪸" —Makenna

Get it from Amazon for $11.89 (available in 18 other scents). 

Promising review: "These little guys sit on my desk like tiny, judgment-free therapists. Had a bad meeting? Grab a Pop-Tart. Long day? Pop-Tart. Questioning all life choices by 2:47 p.m.? Definitely Pop-Tart. They don’t solve my problems, but they do make me feel seen, supported, and slightly happier — which honestly is enough. Highly recommend for coworkers, offices, or anyone surviving adult responsibilities one day at a time." —Sherry

Get a set of six from Amazon for $16.97 (available in 18 other styles of emotional support snacks and figures). 

Touchland is a small business that specializes in scent mists and hand sanitizers. 

Check out a TikTok of the Peanuts x Touchland collab in action. 

As the mother of a baby boy, I have made Snoopy my new religion, so I was THRILLED beyond belief at this collab. It smells just as beachy, luscious, and laid back as it says it does, and is the perfect casual scent to spray on the way out the door. I love how light and subtle it is compared to other scents, too — especially since I am snuggling that baby so much. I already love all of Touchland's body mists (the Peachy Lychee and Golden Amber are outta this WORLD), but this is like a happy summer hazy daydream! Highly recommend! 

Promising review: "I love this! It’s well painted, and the solar light works great. It is the cutest thing on my patio table." —solowithpits 

Get it from Amazon for $19.76 (available in two other styles).

Promising review: "This is such an amazing creation. You can tell the illustrator put in SO MUCH WORK into researching the Tay universe and capturing absolutely every detail possible of her entire career. I gasped at the, 'No, it's Becky' reference! A job very well done. I am so happy I purchased this!!" —Alexia Pitman

Promising review: "BEST SQUISHY EVER!! It's super cute, very squishy, and very survivable lol. Had it for multiple days, and it hasn't shown any wear aside from the little antennas having the usual rub off you'd expect from its material. Once squished, it will slowly rise back like memory foam, and I personally recommend squishing it and then setting it down to watch its rise. IDK, but it's just so cute to watch lol." —Madison Gillespie

Get it from Amazon for $9.99 (available in five colors). 

Demi's Colouring Corner is a UK-based small business run by Demi, a mother of two who loves all things horror and coloring. 

Another psst — you can pick up a cult-fave colored pencil set on Amazon! 

Promising review: "This book is a must-have for horror lovers. So many adorable renditions of classic and newer horror movies that are a blast to color. I like the simple style because it allows me to add my own flair and techniques like a lot of the popular 'cozy' coloring books nowadays. I so hope this artist does a second version because I plan to finish every single picture in this book!" —AyemmeJay 

Check out a TikTok of the existentially fraught duck night-light in action. 

I ordered this because I needed it. It makes me happy to behold him. I've had him for years, but especially loved him when I had my son and needed a buddy with me in the trenches during late-night feeds. I'd be like, "Wow, that attempt at a crib transfer was an epic disaster," and my little pal would be like 😐😐😐. 

Here's what BuzzFeeder Rebecca O'Connell says about it: "My husband got me this light as a gift, and I can confirm it's very cute. If you firmly tap or squeeze it, you can toggle between three brightness settings. It's not bright enough to read by, but it works quite nicely as a night-light or for mood lighting. The legs are wiggly, which is definitely a selling point for me." 

Get it from Amazon for $16.99 (available in two styles).

The inflatable tube guy requires a 9V battery, which is not included. 

Promising review: "OMG! I love this guy! These things, large and small, will ALWAYS make me laugh. My husband bought the desk version for me, and I can always count on it to make me laugh. My co-workers love it, too. People just stop by to turn him on for a quick pick-me-up. I would recommend getting the AC plug since batteries can run down fast. I think we should create a community of fellow air-dancer-havers and post clips of our little guys dancing to our favorite songs. Anyone in?" —Mark

Promising review: "These kitty coasters are the perfect blend of cute and practical! The craftsmanship is excellent, with intricate details that bring the cat design to life. They’re thick enough to protect my furniture from hot or cold drinks without being bulky. Plus, they add such a fun and cozy touch to my home decor! I’ve received so many compliments on them from guests  — they’re definitely a conversation starter. Bonus: They make a fantastic gift for any cat lover. Highly recommend!" —Renae

Get a set of three from Amazon for $9.99. 

Promising review: "Dawn has done it again with this spectacular product to do your dishes with a scent of fall. I love it! Highly recommend it for all fall lovers. It makes doing dishes not feel like a chore." —Amazon Customer

Get it from Amazon for $5.05 (also available in an apple scent!). 

Promising review (for Buzz): "Great shampoo. Zero fragrance. My son has eczema, and this shampoo doesn’t cause irritation or flare-ups! Highly recommend!" —Yohan Chappaz

Get it from Amazon: $10.32 for Woody and $11.47 for Buzz. 

And check out a bubble bath featuring Jesse, too!! 

Promising review: "This was so cute! My daughter loves it! It's great to take with you for a little encouragement when needed!" —Wendy W 

Handy Cute Art is a Florida-based Etsy shop that specializes in quirky home products. 

Promising review: "These are the cutest ever! My daughter ate these guys [a lot] growing up. Great reminder gift of her fave snack food!" —Teresa A Houtz

Get a set of six from Handy Cute Art on Etsy for $14.

Promising review: "I was craving a Froot Loop scent since I got a wax melt that had similar notes. This. Oil. Is. It. I have close to a hundred sprays and oils that I have curated, and this outperforms most of the ones I have. So many compliments were given today when I wore this, and people were tickled when I told them it was, IN FACT, a Froot Loop scent. I really did not have high expectations for the longevity and projection, but really, truly, this is a beast. I will buy this again and again!" —Audrey

Psst — this comes air sealed, so give it some fluffing, and it'll pop right up! 

Promising review: "Cute, sturdy little stuffed animals. They are as pictured in the photo. My granddaughters, ages 5 and 9, really like them. They seem well-made and priced right." —linda Christy 

Get it from Amazon for $9.99+ (available in five styles). 

Promising review: "Worked fantastically. My wife had doubts about how egregiously dirty and caked-on the gunk in our 15-year-old microwave was (she thought we'd need serious chemicals!), but with only one pass of using this, it got 80% of all the gunk built up. A second pass a few days later got most of the rest!" —Some Hyena

Check out a TikTok of the cactus dryer ball. 

Promising review: "This is my first time using these, and I'm already in love! I saw someone say these can catch hair but I didn't know if these would really catch hair until I used them. They even captured cat hair, which is life-changing for me! 😄😻" —E & D

Get a set of four from Amazon for $9.99 (available in four styles). 

Promising review: "This mug is toooo cute! Perfect for your Sunday coffee time. The best thing it is dishwasher safe as well." —Riya Singla

Get it from Amazon for $11.99 (available in three styles). 

Promising review: "Honestly, I saw this tarot deck and thought I needed this for ha ha’s. But man. This deck’s images are hilarious. It’s so much fun, and I felt so drawn to it as soon as it was in my hands. I am smitten over these kittens. 😍 10000% worth the purchase!" —Kathryn Prouty

Shana Bly Washington is a Pennsylvania-based Etsy shop established in 2023 that specializes in framed art and quirky troll doll products. 

Promising review: "The cutest troll thing for your car! And the scents are so nice. Great quality and adorable packaging. Thanks so much!" —Tara Kelley 

Get it from Shana Bly Washington on Etsy for $9 (available in 20 colors or a ~surprise~ color, plus 16 scents). 

Promising review: "I love this little guy. I found him on a BuzzFeed list and had to have it as soon as I saw it! I’ve minced as many as five cloves in it in seconds. It’s a little tricky getting all of the garlic out once minced (I use a silicone basting brush to get most of it, but I always use more than the recipe calls for anyway, so it’s not a deal breaker). Cleanup is a breeze because he goes right in the dishwasher!" —Barbie

Promising review: "I love him. He is so cute and so well-made. He is the perfect size and shape. I named him Banana Peel Son since his wool comes off like a banana peel. Adorable. Would recommend to everyone." —Aerebys Stare

Promising review: "Super cute and great quality. Holding up well so far." —Amazon Customer

Get a pack of four from Amazon for $7.98 (available in four other designs).  

Novelty888 is a small business that specializes in delightfully and oddly specific talking buttons. 

Promising review: "Got this for my wife to keep on her desk. She said it’s been a big hit in the office! If she or her coworkers are having a tough time, this lightens the mood with just the press of a button." —Daniel

Promising review: "These are so good, I have tried nearly everything pickle there is. Including the pickle slush from Sonic. This is my favorite pickle-flavored item. It is actually pickle tasting, and the texture is amazing. The thing about pickle-flavored things I have the biggest problem with is the salt levels. The salt is so overwhelming usually that it almost isn't pickle flavor, or it's just dill flavor, and I personally hate dill, but love dill pickles!" —Brenna H. 

Check out a TikTok of the pill dispenser in action. 

Promising review: "So I am horrible about remembering if I took my pills. And I HATE digging into the old pill boxes or doing the tip over. I don't know what it is, but I have always disliked it. I hung this on my wall right by the kitchen, so I pass it like 5,000 times a day, and I can't not see it. It is so fun pushing the little orange button to watch the meds fall out. I mean it kind of feels like a really weird game of Wheel of Fortune, but I like it." —Grofica

Get it from Amazon for $29.98 (available in four colors). 

Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery. 

This vase is so quirky and ADORABLE — every time I see it in my living room, it makes my heart happy. I am on a mission to make my living room space as un-boring as possible, and this may be a small piece, but it's got a BIG personality. I highly recommend it to anyone looking for a fun piece of decor! 

Promising review: "So SO CUUUTE! 10/10!! Good product and keeps my straw from getting bugs or germs on it! Plus, it’s really cute." —JennA

Get a set of four from Amazon for $5.99.  

Promising review: "My best friend loved this for her birthday. She loves Halloween and tea, and this was such a cute and perfect gift." —Harley Nixon

Promising review: "We are in love with these, being huge fans of Shaun the Sheep! We are so happy with this. Built very well, and they look amazing! Super fun! A great price and value!" —Flip Masters

Promising review: "5/5 stars! The doggo and the THREE cups of coffee (or tea, depending on what suits you best) represent the needed energy to deal with today's world." —Lance

Promising review: "Such a fun toy. They're easy to take to play with in a restaurant or while waiting. Very versatile. They can be made into just about anything. A fish, a bracelet, a rocket ship. They can be used many times." —Nicole Hadley 

Accoutrements is a small business that specializes in offbeat home and lifestyle products. 

Promising review: "This is both ridiculous and spectacular. It just might be my best Amazon impulse buy ever." —Meredith

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.