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TikTok Haters, I Bet You’ll Consider Downloading The App After Seeing These 37 Viral Products
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More “Well, if you ever need to block out the world and have some fun quiet time — this book is perfect!!!” — a reviewer talking about your new favorite screen-free activity. I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day. Listen, I get it, TikTok can be a total waste of time...IF you don't know where to look. If you're willing to sort through the brainrot, you can find some genuinely impressive products on that app — ranging from tried and true items that reviewers *love* to brand new finds that everyone is hyped for. If the idea of a Lisa Frank body scrub, a tomato-scented all-purpose cleaner, and Band-Aids inspired by iconic artwork sounds appealing to you, allow me to introduce you to a treasure trove of TikTok-approved products that might make you change your mind about signing up for your own account. Promising reviews: "I’ve been desperately searching for a more affordable option to Tarte’s Tartelette tubing mascara, and I dare say that I like this mascara better. Definitely worth the purchase." —Michelle "Each lash was instantly transformed, looking noticeably longer, fuller, and completely free of clumps. The overall effect was so natural that it genuinely looked like I had beautiful lash extensions. Then came the real test… getting them wet. WOW! Nothing smeared, flaked, or ran. When it was time to remove the mascara, all I needed was warm water and my fingertips. The tiny 'tubes' simply slid off my lashes with no rubbing, pulling, or tugging. My lashes were clean in under a minute. I’ll definitely be buying this again because I’ve finally found 'The One!'" —MysteryGirl Promising review: "Well, if you ever need to block out the world and have some fun quiet time — this book is perfect!!! I have to make a special note on the paper quality. The pages are thick enough where highlighters and pens do not bleed through, which is super important when it comes to an elimination puzzle. This puzzle book is super fun and a great way to pass time. Challenging, but not impossible, fun game of elimination. Can't wait for the next one!!!" —jmbreslin Get it from Amazon for $16.99 (also available in a spiral-bound format). Promising review: "This is exactly the type of water-gel moisturizer I had been searching for. If you’re still mourning the original Laneige Water Bank formula, consider this your replacement. It’s lightweight, deeply hydrating, and delivers that refreshing 'water-bomb' feel without feeling heavy or greasy. My skin feels moisturized, plump, and comfortable all day. I’ll definitely be repurchasing." —Amazon Customer Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman Just mix one stick with 16.9 ounces of water. See it in action on TikTok here. Promising review: "Love Dunkin but have never tried their refreshers. These are now one of my top favorite drink enhancers. These packets are super affordable! They are also extremely tasty and don’t leave the aftertaste some water enhancers or powders do. They come in a variety of flavors, and all are equally yummy! It’s also 'refreshing' that these don’t cost an arm and a leg. I plan to order more today. I love that these will help you meet your daily water intake goals easily!" —Mississippi Mama! Get a 40-count variety pack from Amazon for $12.98. I live in New York City, so hauling groceries for several blocks back to my apartment is an unavoidable part of life. When I recently got the chance to try out the large-size Hulken bag, I jumped at the opportunity, hoping it would make those trips a bit easier. Reader, I'm pleased to tell you my hopes came true. Not only has it been helpful for hauling cases of water bottles and heavier items, but it also came in handy when I needed to lug my laundry to a nearby laundromat when my washer was having issues. Even if you don't live in a big city, I could see this being extremely helpful for anyone who needs to carry bulky items to and from work, parents who need to lug around heavy items all day, or even anyone who is in the process of a move! Get it from Amazon for $121+ (available in two sizes and three colors). This has been popping up ALL OVER my TikTok FYP, so I finally decided to add it to my cart when I ran out of my beloved Rhode Peptide Lip Treatment. This formula from Dr.Reju intrigued me due to the exfoliating ingredients, which I figured could help when those annoying crusty lip flakes appear. I applied it one night when my lips were particularly flaky, and I was shocked that my lips were silky smooth and hydrated the next morning. I was nervous that a chemical exfoliant would be too intense for the lips, but I haven't experienced any irritation or sensitivity so far. That said, I do use this every other night and opt for the super affordable Essence The Super Balm on other nights. I also surprisingly love that it's completely unscented (I usually want everything in my life to be scented), but that makes it a perfect nighttime treatment, because sometimes the smell of vanilla cupcakes or strawberry-guava can be a bit too intense before bed. Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming and neither is taste. I came back to order them all." —Khloe3 Get it from Amazon for $7.97 (available in three flavors). Promising review: "I'm an iced coffee girly through and through. For years, I have stained my desks, tables, and counters with the inevitable condensation ring marks from my cup, and I have LOATHED the idea of having coasters all over the house. A few times I resorted to using paper towel (ick). A few weeks ago, I saw a TikTok of a girl using one of these for her drink, and I thought it was genius (also don't know why it took me so long to make this connection as someone with a literal SACK of can koozies in their cupboard), so I ordered this one. Already have another design in my cart! The size I got (Medium) fits a traditional coffee shop iced coffee cup as well as a Starbucks cup. LOVE THESE!" —Madison M. Get it from Amazon for $16.99+ (available in five sizes and various other prints). Promising review: "Adorable, and way more useful than you'd think. I've been using it for water; it fits in my purse or pant pocket perfectly, and it holds more than you think. I bought a second one for my daughter, and it was great at Disney the other day, not too heavy or cumbersome. It fit perfectly in the side outer pocket of her Loungefly mini backpack and kept her drink cold, and she just refilled it as needed." —erinm51 Get it from Amazon for $15.96+ (available in several styles). Check out a TikTok of the seamless underwear in action. Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! Get a set of six from Amazon for $15.99+ (available in women's sizes XS–XXL and 18 sets). Promising review: "Super high-quality. The clamp is strong, and it has a bit of weight to it to keep the pages down. The furthest it can open up is about an inch. There is a lot of detail, feels very high-quality." —Mercedes Promising review: "TikTok paper clamp. Omg so cute I loveee it, worth the wait and purchase." —Laura K Get it from Amazon for $9.99 (available in three colors). Just FYI, all the washes are nonstretch, but some are more of a standard denim while others are a thinner denim noted as "lightweight." Promising review: "Get these ASAP. I bought the cream pair, fell in love with them, and bought two more colors! They are worth the money. Quality is great, I have a very small butt, and the cinch waist gives it shape. I’m 35 and over the short shorts. These are long enough but not obnoxiously long. They’re soft, sturdy, and don’t have a ton of stretch, but I like it that way." —Allie Get them from Amazon for $32.99+ (available in women's sizes 24–34 and eight washes). Promising review (for tomato vine): "I buy a bottle of this every summer! Smells like summertime — exactly like a garden. The smell at first was like what am I smelling?? But it grew on me (no pun intended), and the scent lingers long after I've cleaned, so it has helped my apartment smell fresh and clean at all times. I love all Mrs. Meyer's stuff — the effectiveness goes without saying!" —Sarah Warnock Get it from Amazon for $5.99 (also available in a two-pack). Promising review: "I was skeptical at first, but holy crap after barely a week of using and it's the first time in a while my razor bumps are gone! I've struggled with this forever, and this is the only thing that has helped so far!" —Hailee A. Promising review: "WHERE has this been all my life?! I have AT LEAST 15 misters of Swiss Alp water, rose, aloe, serum, and toner mists, BUT this is unlike ANY of them! This is not watery and does look like a pretty solid gel in the bottle, but sprays on quite fine, then provides a skin barrier, and you do glow for a few hours. You look hydrated, and I thought I would be able to 'feel' it on like a mask, but even when you touch it, it does not have a film, nor does it flake or roll off. Think of it as a setting spray with a sheen to it — not totally noticeable and fake looking though — GLOW all day." —LeeLoo Get it from Amazon for $16.99 (available in two formulas). Just tear and put pieces of chicken into the shredder, place the clear lid firmly on top, and twist left to right to shred. Promising reviews: "Perfectly shredded chicken in just seconds! I was skeptical about how well this would work, but after seeing a guy on TikTok use it, I decided to purchase it. We mix chicken and vegetables with our dog's dry food and my fingers end up hurting when shredding with forks. This is so fast and easy! Very happy with this purchase!" —Cathy "Every time I use this tool to shred my chicken, I say, 'I’ve got to tell people about this!' I’m going to do that after this review. I make shredded chicken often, for tortilla soup, tacos, and enchiladas; sometimes chicken salad sandwiches. I used to struggle with the two-fork method; then I bought those big claws. Still struggled. This item is amazing. It truly grips the counter or cutting board, and with hardly any effort at all, my chicken gets shredded so good and without any frustration. Cleans up so easily. I love it!" —Jennifer K. Griffin Get it from Amazon for $19.99+ (available in 13 colors). Promising review: "Literally perfect! So awesome. Easy to connect to Bluetooth, haven't even had to charge it yet, the battery life is amazing. Already [withstood] a few drops without a scratch, so it's VERY durable (I'm confident it won't break, even if I tried to), nice and loud with great sound quality." —Aubrea Promising reviews: "Purchased after seeing a thrifty TikToker using it — got to say this is a game changer, makes it so much simpler and easier, and it's glass, not plastic (except the internal straw and lid)." —Megan S. "This works incredibly well. After trying other oil spray containers that were disappointing, it was great to find this one. It has worked perfectly for cooking, spraying easily and predictably, and the option to pour makes this my go-to vessel for cooking oil. I'm looking forward to never buying aerosol spray oils again." —Geoff M. Get it from Amazon for $8.99+ (available in nine colors and in sets of two). Promising reviews: "TikTok got me. I kept seeing this skirt everywhere so I eventually just sucked it up and I’m so happy I did. It’s my favorite skirt now, comfy, super cute, and I get compliments every time I wear it." —Andrea "Love this skirt! I will be getting more. The lining is all the way to the bottom of the skirt, which I love because you can’t see through it. Waistband is very comfortable for wearing the skirt high under your bust or low around the hips." —Alissa K. Get it from Amazon for $27.99+ (available in women's sizes S–3XL and 47 colors). See a reviewer compare the two formulas on TikTok here. Promising reviews: "I FINALLY found the perfect sunscreen for me. It’s a bit pricey, but totally worth it. I’m brown skinned and this is the only sunscreen that leaves no white cast. It’s not greasy, it doesn’t budge so it’s not stinging my eyes. it gives a nice dewy finish that is perfect to put makeup over. I’ve even re-applied this over makeup and it works perfectly. And I love the stick application. It’s a lot easier to apply than liquid sunscreen and it has no scent." —Amazon Customer "Saved my skin from the Aruba sun. This stick went above and beyond my expectations. It was actually used more for the men on the trip as it glided perfectly over their heads, neck, and behind the ears. This I will order over and over again. Also prevented sunburn, no smell, and not sticky at all." —ALJ Get it from Amazon for $15.92+ (available in two finishes: glowy or semi-matte). Promising review: "I saw this on TikTok...This stuff is MAGICAL! I am a cleaning freak, and I am always looking for things that make cleaning easier. I got the two-pack of lavender as my daughter wants me to come help her do a deep clean of her apartment, and she loves lavender. But honestly, I did not smell it very much, which I like, as strong scents give me headaches. I started out using gloves and cleaning my stove. Then I got hot and took off the gloves and this stuff did not tear up my hands like harsher cleaners do, but it cut through grease on my in-counter pop-up air vent like it was nothing... I went on to do my sink and sink grate, dishwasher, and countertops. Everything is so shiny! You don’t realize the coats of stuff left from other products until it is all shiny again!... This stuff even got the spots off the gas plates on my stove…that cooked on grease stuff. It’s amazing." —Kirsty Get it from Amazon for $15.99 (available in five scents). Need a matching lipstick? Check out the Kiko Milano Gossamer Emotion line! Promising review: "So pretty! Definitely recommend! It's a lovely pinkish brown...doesn't lean too far on either side. Very balanced. Goes on smooth...no tugging." —Brandy S. Get it from Amazon for $13 (available in 23 shades). You'll get one of seven designs. Also, you'll need a 1GB–128GB TF memory card, since one is not included in the package. Promising review: "I’ve ordered this three times, one for me at first, and the rest as gifts. It’s such a cute and amazing little nostalgic camera to have around. Whenever you take it out to use, SOMEONE always asks what it is/where from. Lots of compliments. Even got my brother and his girlfriend to buy them, lmao, plus as a blind box, it’s fun to find out which one you get! I would recommend this to anyone! Especially those who grew up on Kodak disposables. Probably will buy another at some point." —Jennifer Shirghiro Get it from Amazon (from Kodak-licensed seller RT-PRO) for $34.99. Promising review: "I just turned 60 and have been using this product for a little over a month. I am LOVING the results. I saw a review on TikTok and decided to give it a try. I am so happy with the results. I have seen an overall improvement to my skin. Hyperpigmentation fading, skin smoother and firmer. My pores are almost non-existent. I have been using my own skincare formulations for over eight years, and this is literally the ONLY product I use outside of my own formulations. It gave just that extra boost I needed. I have always had sensitive skin, especially to fragrances, so I love the fact that this is unscented." —Kat M. Note: This is designed to work with front-load washers only. Check out a TikTok of the Laundry Turtle in action. Promising review: "I saw this product on a 'Best of Amazon' YouTube video. I instantly saw the value of being able to switch laundry from the washing machine to the dryer in one easy motion, so I ordered it. It makes switching laundry so easy! It's also a great replacement for laundry baskets. I recently stayed with an ill family member, knowing that I'd be doing laundry at her house. I hauled along my Laundry Turtle, which folded up into a small bundle, and used it at her house. No matter the size of the load, one revolution of the washing machine put all of the damp clothes in the Turtle and made transferring laundry so easy! I agree that it is one of Amazon's best household items." —Jeril Get it from Amazon for $27.99+ (available in two sizes and four colors). Caffeine can temporarily smooth and brighten skin, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "Believe the hype! Yes, it does work! I have been using this for two months. I use it on my neck and face twice a day. One jar has lasted me two months; I am almost due to buy another. A little bit goes a long way. VERY moisturizing! I just lost a lot of weight and was insecure about my neck. This product made a HUGE difference in just two months. Thanks to TikTok for introducing me to this line. I will never be without it!!! I would love a massive bottle to use all over my body. LOL!!" —Amanda G. Get it from Amazon for $39.99 (also available in a two-pack). Promising review: "If I had to describe what the perfect dress would be like, I would describe this one. I received so many compliments, and people were asking me to send them the link. The most beautiful dress I own!!! Made me feel like a princess! The color is beautiful, and the fit is gorgeous. I love that you can adjust the ties in the back to make it tighter or looser. Very comfy, albeit a tad bit heavy. There’s LOTS of fabric. My only concern was that it felt like the straps that tie at the top were capable of snapping off the dress, but I just loosened them up to where they felt more comfortable. All in all, my new fave dress, and I need one in every color. The length was PERFECT for me as well, I could probably wear wedges with it. I had no problems with it holding up my boobs, I actually felt pretty secure." —Gabba Get it from Amazon for $36.99+ (available in sizes S–XL and 27 colors). For reference, the reviewer on the right is holding the Large size. See it in action on TikTok. Promising review: "The best sports mom bag I’ve found! Not only is it cute, but it’s also completely functional. I love that it holds so much (the large is perfect for lots of stuff, but not overly huge. I can pack water bottles, snacks, sunscreen, books/Kindle, umbrella, and everything in between! I also love that I can personalize it with charms and stuff — the Bogg bag charms fit. Also, the fold-down straps are great. They don’t get in the way at all. I’ll also note that it’s super easy to clean. Just empty it and spray it out with a hose. Even the white has stayed clean. Love love love! Get this bag! You won’t regret it!" —Amoora Get it from Amazon for $52.49+ (available in three sizes and 28 colors). Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre "These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah Get it from Amazon for $29.99 (available in women's sizes XS–XXL, three inseam lengths, and 23 colors). This is a mildly abrasive cleaning paste, so use with care and go slowly when testing on new surfaces. Simply apply it to the surface with a damp sponge or cloth, give it a few scrubs, and then rinse away with hot water. Check out a TikTok of the cleaning paste in action. Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman Get a bottle and scrubber from Amazon for $5.97. Check out a TikTok of the Dae styling cream in action. Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos Dae is a small business that specializes in haircare and styling products. Get it from Amazon for $30 (also available in sets). Check out a TikTok of the laundry spray in action. BuzzFeed Shopping writer, Emma Lord, has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)." Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen). Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant Promising reviews: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia "Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer; I’m mad I’m just now finding this stuff lol!" —_kayla_carter Get it from Amazon for $23.77+ (available in three sizes). Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube! You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T. * TikTok Products That Aren’t Only Worth The Hype, They Exceed It * I Need You To Know That These 36 TikTok Beauty Products Have *Actually* Earned Their Fame * TikTok Can Be A Time-Waster, But These 34 Viral Products Are Not * TikTok Products That Work So Well I Can’t Wait For You To Try Them * I Regret To Inform The TikTok Haters That These 38 Products Are Actually Spectacular At Their Jobs BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews used in this post have been edited for length and clarity.
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