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16 K-Beauty Products If You’re In Your “5-Minute-Face” Era This Summer
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Just a quick ’n’ easy routine, and you’re out the door while *still* looking put together. I'm a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and I'm passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle. Promising review: "Tried this product out after seeing it on TikTok, and my daughter and I loved it. We are waiting for the bigger bottle to come in today! With this serum, we were able to achieve that pretty glass look that we were looking for. I did try out five other products, but this one is one that will be in our bathroom for quite some time. It smells great. It feels great, and after a couple of weeks, I wasn’t even wearing foundation anymore — that’s how good my skin looked! Definitely give it a try!" —Debbie Shannon Avila Get a full-size bottle from Amazon for $36 (also available in a travel size and a jumbo size). Promising reviews: "So far I really like these toner pads. Easy to use and I can see a difference in the few weeks I have been using. I have some discoloration on my face due to sun damage. My skin looks much better and I find I can wear less makeup. I will repurchase." —tracey "Best toner I have come across, minimizes pores without drying out your face. Smells nice and makes my skin feel clean even after washing." —nicki Get a pack of 70 pads from Amazon for $18.90. This spray works best for dry and combination skin! Promising review: "This is a beautiful spray. I added it to my nighttime skincare routine, put it on before I put on my makeup, and use it as a finishing spray to take down any powdery look I might have. I take every chance I can to use this because I love how it makes my skin look and feel. It gives me that glass skin look that so many other products have failed to do for me. Highly recommend." —Tracy Get it from Amazon for $15.99+ (available in two sizes). The Yuja line is the newest collection at Hanyul, and I first experienced it at Sephoria 2026. This gel cream is almost "bouncy"; it feels so nice on the skin, and you'd assume it's way more expensive than it is. The smell is beautiful — very citrusy, which is on brand for summer. Promising reviews: "Just started using, but the consistency of the cream is like getting a facial every day. It’s so nice and has such a nice scent. It feels very luxurious. My skin feels and looks great after I put it on. I feel even after only using it a few days, my skin looks more refreshed and hydrated." —Caryn Alberini "Worth the money. Very good overnight mask. I have hyperpigmentation on my face, and in just one week, I've already seen results." —Dana l Promising review: "I'm an ebony female, and this is the best sunscreen! No white cast, your makeup blends perfectly with the sunscreen! It gives your skin such a moist, hydrated look, and it provides protection from the sun, plus it makes your skin look amazing! I love this! I will never stop using Medicube's skincare line. I’m 55 and it’s the only skincare line that has improved my skin." —Lynn Promising review: "I'm 44 and for the past four years my skin has been throwing a hissy fit. No matter what I tried, my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally, a month ago, I found this, and it really works. I have combo-dry skin, weather-dependent, and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course my pores...barely visible!!!! I'm happy!" —KPak Get it from Amazon for $14.99 (also available as a color-correcting primer). Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S. Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers, it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe Promising review (for the Rose Petal palette): "First time trying this brand and am satisfied with the quality for the price. It's perfect for daily, subtle looks. Mattes have a silky and buttery formula, making them easy to blend, although not as pigmented as Western shadows. Glitters differ in feel; those with bigger particles can fall on cheeks a bit which I don't like, while smaller particles are more buttery and hold better giving a wet look to the eye. Overall, satisfied with the purchase of sheer, neutral shades suitable as base colors for everyday makeup." —Alisa Pal Get it from Amazon for $27.99 (available in 10 styles). Check out this TikTok of Mikayla Nogueira's review of this foundation. Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond Get it from Amazon for $25 (available in 40 shades, a matte finish, a semi-matte finish, a dewy finish, and a mini) Btw, the word on the street is that Rhode's Pocket Blush is actually manufactured in South Korea (so do what you want with that info). I got my eyes on Banila Co.'s shade Chill Teddy; it's giving Toasted Teddy. 👀 Promising review: "LOOKS like Rhode on the outside BUT the formula is all K-beauty. Gorgeous. Feels lighter and more powdery. Looks amazing! Lasts well. (Brutally honest confession: My teen and I will try any brand that Seventeen Jeonghan and BabyMonster use. Any. Full stop. We adore THEM and want to support them. BUT shockingly, everything we've tried by Banila Co. has been a delight.) This blush/lippie is such a must-have that we went from 'let's try and share' to each needing our own and in several colors." —Quaketoys Get it from Amazon for $17.99 (available in 20 shades). If you're looking for a cheaper option, the Etude eyebrow pencil is also highly rated (but available in a limited number of shades). Promising review: "My absolute holy grail brow pencil! I’ve lost count of how many times I’ve repurchased this! Honestly, this is so much better than the high-end brands I used to use. It glides on so smoothly without pulling, but the best part is that it stays put all day long!" —Jung Kim Get it from Amazon for $17 (available in 10 shades). Promising review: "My holy grail eyebrow mascara and tint. The brush is a perfect size fit for me, not too big not too small. The formula does not clump and is easy to apply evenly. The amount of product in the tube is very generous; it lasts a long time even with daily application." —Studying Spanish Get it from Amazon for $12 (also available in four tinted shades). Promising reviews: "This lip gloss glides on so well! It has a nice pigment, and I love that there are the 30% and 70%, which cater to different preferences. I got three of the 30% and one of the 70% because I like a more natural look. The packaging is also really cute! Korean lippies are the best!" —Sunny "Feels like butter spun into silk on your lips. I have 70% currant, and I love it so much. I will be purchasing more shades! 😍" —Karli Get it from Amazon for $17 (available in 21 colors). And! If you need a good mascara remover (that's also under $15), here's one from the same brand. Promising review: "10 stars if I could! This is the only mascara that I've ever used that has actually been able to maintain a curl for my lashes. I'm blessed with long thick lashes, but sadly they point straight at the ground. Most mascaras that I’ve tried can’t seem to hold any of the curl from my lash curler, leaving me with dark smears under my eyes and droopy lashes not long after application. With this mascara… absolutely flawless. No transferring at all. Just wore it for the first time on a 8-hour flight and my lashes looked the exact same after a long nap under an eyemask as they did when I first applied. Seriously, this stuff works." —Samantha Anne Get it from Amazon for $14.90+ (available in nine styles). Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly over my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto Get it from Amazon for $22 (available in 11 shades, including a larger and mini size for select shades). Promising reviews: "I swear to you, this stuff is magical. My makeup never budges when I use this, and I don’t have to use that much. You can take it off with micellar water pretty easily, but I’m telling you I have ugly cried with this over my makeup and my makeup stayed. the. same. It’s the best. It also has the nicest bottle, it sprays really evenly over your face, and if it has any flaw, it’s probably that it makes your makeup a little TOO dewy, but I usually use a little powder over the parts of my face I don’t want to be highlighted and it works like a gem. Also definitely blurs my makeup very well. 10/10 would recommend!!!!" —Jennifier Moore "I've fallen in love with this setting spray. It leaves the skin looking fresh, not shiny. It locks in makeup. The nozzle provides very fine misting. I think it's replaced my Urban Decay All Nighter setting spray." —Michelle Get it from Amazon for $15 (also available in a semi-matte version). * If Your Beauty Drawer Is Full Of Regret Purchases, It’s Time To Try These 32 Cult Favorites * Beauty Products That May Not Be Glitz And Glam, But Are Realllllly Good At Their Jobs * I Need You To Know That These 36 TikTok Beauty Products Have *Actually* Earned Their Fame * Beauty Products With “Pick Your Jaw Off The Floor” Review Pics * Game-Changing K-Beauty Products You’ll Be Buying Again And Again Plus, primers & setting sprays, and finds from Soko Glam and Tarte. BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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