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“My hair went from fried to moisturized in one treatment!”

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I am super picky about hair products, and I have to say that I absolutely love this one! I put it on after shampooing and even if I'm feeling lazy about styling my hair, I know that it will look shiny and soft! Just bought my second bottle! Highly recommend!" —Amazon Customer

Promising review: "I’m extremely picky when it comes to hair products. My mother suggested using Color Wow and I thought, 'what do I have to lose'. From the first day I used it, I have been completely hooked. My hair has never looked so beautiful. I constantly get compliments. This is a must-have for everyone." —Melissa D

Get it from Amazon for $14+ (available in two sizes).

Promising review: "I've definitely noticed a big difference since using this! I love the way it smells and feels on my hair! I'm very picky with my hair products because everything makes my hair feel and look greasy, but this one doesn't!! It's so lightweight and effective. 10/10!!!" —Brielle Pollara

Get it from Amazon for $28.14 (also available in two-packs).

Promising review: "I admit I am quite picky with my hair care products, but this one definitely stands up to the test! It provides great protection to my hair, while also being lightweight. The scent is wonderful, and I highly recommend for any hair type." —Alexia Russell

Get it from Amazon for $12+ (available in four sizes).

Oh! *And* Kitsch is an LA-based, woman-owned biz!

Promising reviews: "LOVE these clips! They sit flat against the back of your head, so you can use a headrest or lie down with it in. The many teeth hold my hair securely without being heavy or pulling. It’s so secure, I think I could actually run with it in, and it would stay put. I have long, thick hair that would frequently fall out of other/traditional claw clips. The medium size holds my hair, but barely, so I got the large, and it holds no problem. The small works great when I’m just wanting to hold my hair half up. Really LOVE these clips and wonder where they’ve been all my life. :-)" —D.Hawkins

"Picky teen loved the size and color!" —Stavia

Get it from Amazon for $7.99+ (available in three sizes and five colors/prints)

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: "This shampoo is perfect for growing your hair. As someone who has damaged, bleached hair, this product does wonders. I highly recommend this to anyone who is looking to gain healthier hair." —Ryley Dykstra

"My hair looks amazing. I am so picky about shampoo; this one is worth $40." —CoCo

Get it from Amazon for $29+ (available in two sizes).

Promising review: "This cream is amazing! My daughter and I are so picky with our haircare products. Finally, we found a product that smells good, isn't sticky, and doesn't weigh down our hair." —Lisa Lee Arneaud

Get it from Amazon for $19.97 (available in a two-pack).

Promising review: "Wow! This tamed all the flyaways and frizzy hair at the top of my head without being obvious. There is no 'waxy' look or feel to the product once it’s on your hair, and it lasts all day. I’m picky about hair products and was unsure of this product, but I’m so glad I decided to try it anyway." —Therese Foley

Check out our full review of Olaplex No. 3.

Promising review: "I am very picky about what I put in my hair, but I will ALWAYS use this!! I've been using it for a few years now and it gives my hair such great hydration without being overbearing. I wash my hair about once a week. I shampoo once, use this product for about five minutes, rinse, and use my purple shampoo and then conditioner. This routine has kept my hair healthy, long, and soft for so so long, and I don't plan to ever stop using this.

My only warning would be with overuse — you want to use this only once a week and probably not anymore than that. I found that if I used this too much my hair would get weighed down, and wouldn't look right until I washed it again." —Riley

Get it from Amazon for $34+ (available in two sizes and formulas).

Promising review: "So I’m super picky when it comes to my hair products. I normally only buy salon-quality products that cost an arm and a leg, BUT I saw all the wonderful reviews on this mask, and for the price, I couldn’t resist trying it. I decided to use this as a deep conditioner and leave it on overnight, and when I rinsed it out in the morning my strands felt so soft, it was like running my fingers through NOTHING in the shower! You get a decent amount in the container, and the fragrance is light and floral. If you are in need of a thirst quencher for damaged hair, this is a good find." —Marie Dana

Promising reviews: "I’ve tried SO many hair oils, and recently, I decided to prioritize my hair health/growth and was in need of a new oil. I wanted something that would actually hydrate/moisturize while smoothing. This is the BEST oil I’ve ever used. Smells great, and genuinely leaves my hair so soft! First time using this line, and definitely interested in checking out other products. 10/10 recommend." —LexD

"Lightweight shine for oily hair/scalp. I’m super picky when it comes to hair oils. I LOVE their hair mask, and now I love their oil too. Doesn’t weigh down my hair at all, and smells good (very faint and natural)" —Amanda

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Maple Holistics is a small biz that specializes in skincare and haircare made from naturally derived ingredients.

Promising review: "I’ve been using this wonderful product for quite sometime and I am quite very satisfied, that’s why I am a repeat customer. I love the results — my hair feels thicker and has more volume. I am picky when it comes to shampoos, and Biotin Shampoo is my choice. I highly recommend this product, I am sure you will love it!" —Edges Z

Get it from Amazon for $14.95+ (available in eight scents, four sizes, and in two-packs).

Promising review: "This product is fantastic! The tiny bottle is convenient for travel and storage. There is plenty of product since you only need a drop or two when flat ironing. There is no buildup when going a few days without washing your hair, and it makes it so easy to create a smooth, shiny style. After I color my hair, it makes it so silky that it feels like I've had an expensive salon treatment. I am picky, and I highly recommend this product." —Richard P

Check out a TikTok of the SoCozy Curl Spray in action.

Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. 

Promising review: "This product WORKS. Only complaint I have is I wish they made a larger bottle because we RUN through these at our house. Both of my kids have curls — my daughter has SO MUCH hair, but very fine, 3c curls, so her hair tangles very easily. My son has 3a curls. This product works for both of them and doesn’t weigh their curls down. Thank you SoCozy, for making products with minimal chemicals, affordable prices, and that actually work. I feel comfortable enough to use this on my one-year-old, and I’m very picky about products/chemicals when it comes to my kids. I have yet to have purchased a curly product from this brand that I didn’t like. 10 out of 10." —Hannah Geesey

Get it from Amazon for $7.49+ (available in two sizes).

Promising review: "I’m very picky when it comes to dry shampoos, but I decided to give this one a try because the price was great and I’m so glad I did! The scent is light and refreshing without being overpowering. The spray goes on evenly and doesn’t feel too heavy or chalky. It leaves my hair feeling clean and refreshed, and I can go about three days without washing. This is definitely a new favorite, and I’ll be repurchasing for sure!" —Erin

Get it from Amazon for $6.97 (available in a two-pack).

According to reviewers, this cream will also add a little volume to thin, fine hair, or enhance the waves in those with thick, curly hair.

Promising review: "I’m a hairdresser, so I’m picky. Anything with coconut oil draws me in. I’m in love with this product. So lightweight. There is nothing more annoying than my hands being sticky after applying a product, and you 100% don’t get that with this product. My hands felt moisturized. My curls dried better than they have in a long time. I also used the coconut milk shampoo and conditioner prior too, which I also love!! I’m hooked." —Sonia Chavis

Get it from Amazon for $8.39 (available in a two-pack).

Promising review: "Very picky person here, plus my hair is extremely thick and heavy. Best styling tool I’ve ever purchased. I chose the smaller barrel, which is what it takes to keep a curl in my hair because of how heavy it is. My neck doesn’t hurt using this like it does after I use a wand. Curls hold and come out perfectly. Fantastic tool. Highly recommend." —Amazon Customer

Get it from Amazon for $56.99+ (available in two sizes and four colors).

Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

Promising review: "I'm pretty picky when it comes to hair products. I try new stuff all the time, but don't usually buy the same products again. This is one of the very few products I continue to purchase time and time again. I put it on my towel-dried hair and in a few minutes, I'm able to easily brush through it. I get so many compliments on the scent. I love it!" —theogjake1

Get it from Amazon for $7.67 (available in multipacks).

Dae is a small biz that specializes in haircare and styling products. 

Promising review: "I initially got this for days when I blow out my hair, but was pleasantly surprised by how soft and pretty it was when I let my hair air dry, too. I have wavy hair, and after working a ~dime-size~ amount of this into my towel dried hair and scrunching a few times right afterwards, my hair dried into the prettiest waves that stayed all day.

I'm always skeptical of products that I see all over my feed, but this was a really pleasant surprise. The smell may be overwhelming for some, but I really enjoy it. It smells sweet, makes my hair feel great, and for someone who is REALLY picky about my hair products, this is one I keep coming back to. It has cemented itself into my hair routine. I haven't tried it for slicked back looks yet, but for blowouts and regular air drying, this is fabulous!" —emilyat2

Get it from Amazon for $30 (available in sets with other products).

BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually, the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom, and now she's in love with them, too!"

Promising review: "I wasn't sure what to expect with these pillowcases, since I am picky about textures, but they are perfect! My hair was starting to thin on the right side of my head with a regular pillowcase, but I feel that these are helping with that and the hair is regrowing. These are a great buy, and the price is right!" —mercedes83

Get it from Amazon for $6.99+ (available in four sizes, 30 colors, and individually or in a set of two or four).

Promising review: "I'm a retired hairstylist, so I am VERY picky about my hair care products, and I have to say I have never used anything like this. Absolutely unreal. Super highly concentrated, smells like a high end spa, and moisturizing in a way I've never seen in my life. I have a super sensitive scalp, and this didn't irritate it at all, which I've never experienced, even from scalp-specific professional shampoos. I can tell just by the way this feels and performs that this is the holy grail for high-porosity kinky, coily, and curly hair. I myself have dense, medium, curly hair that is medium-porosity, and it was an absolute dream. Having used a million and one professional shampoos in my career, I can truly say this is the one for curly hair, and possibly every other hair type too. Lightweight moisture like you wouldn't believe, and doesn't leave the hair or scalp feeling stripped. I will never use anything else." —Nutmeg

Get it from Cécred  (available in two sizes) or Ulta (available in three sizes) for $16+.

Promising review: "I am very picky when it comes to conditioners and deep conditioners; THIS one had great slip and I didn't have to apply a lot. I left it on for about five minutes, and it left my hair so soft and ready for styling. The scent, just like ALL of Cécred's products, is AMAZING! Definitely will be a staple of mine!" —Shiela

Get it from Cécred (available in two sizes) or Ulta (available in three sizes) for $16+.

Promising review: "I'm very picky about hair products. I have thick, wavy/curly hair and usually clips, even large ones, end up not holding all of my hair back. These did the trick. They are really long, which provides a secure hold and offers different styling options. The matte design is really nice and the colors are true to the picture. There are so many different options, it's easy to pair them with a variety of outfits. So far, they seem to be really good quality, and I would recommend them if you have thick, curly hair!" —K E C

Get them from Amazon for $5.69+ (available in six sets).

Promising review: "Great curling iron! Just be careful when you first curl. The clamp is pretty tight, and if you’re not careful, you can leave a kink in the hair! Other than that, it’s perfect. I am a hairstylist, so I’m picky, and this curling iron is great quality and works great!" —Stephanie

Get it from Amazon for $135.99+ (available in three sizes and two colors).

Promising review: "So, I'm picky about my hair. Wash everyday kind of person. I hate the feeling of dry shampoo, and the weird texture it leaves, and your hair still looks oily? Hate that. This doesn't do that at all. Small amount of texture it leaves, but your hair will be MATTE. It's perfect. 10/10 recommend." —Kaitlyn

Get it from Amazon for $13.59+ (available in nine shades and in multipacks).

Read more about how ketoconazole can help combat dandruff at Cleveland Clinic.

The brand recommends using it every three to four days for up to eight weeks for the best results.

Promising review: "I was so desperate to get rid of my dandruff, I bought an expensive, $50+ anti-dandruff shampoo. While it worked, it took a few washes to do so. This product however, under $20, affordable, I was skeptical at first to try. I’ve tried different brands to no avail. I’ve finally found the one that works for me. Legit, after the first wash, poof! Dandruff gone. This stuff works, I genuinely swear by it, and I’m extremely picky when it comes to hair products." —Eli Noemi

Get it from Amazon for $15.88 (available in another style and in a two-pack).

The formula contains ~cannabis sativa seed oil~, which works to moisturize and hydrate without adding a bunch of weight. 

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising review: "Leaves my thick, coarse hair silky soft, and smells amazing! I will definitely repurchase this product before it runs out. I’m very picky about my hair products because I bleach often, and this one is better than several high-end products out there. Did I mention it smells so clean and fresh, even after blow drying." —christina sanchez

Promising review: "This product is amazing. I was using a product called DermMatch, and I was going online to order some more when I came across this item. I used it for the first time after showering this morning, and decided to apply it onto my damp hair. That may not be how it is meant to be applied, but it worked so well. I did not comb my hair back prior to applying it, I just dabbed it onto wherever I could see my scalp, including my hairline, and it looked like it covered very well. The test was when I combed my hair back and styled it the way that I used to. It passed the test with flying colors. To top that off, it was waaay cheaper than the DermMatch. I very strongly recommend anyone to give this a try. I am absolutely blown away at how well it works for me, and I am very picky about my hair. Just try it!" —dd

Get it from Amazon for $17.59+ (available in 20 shades and four sizes).

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.