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Allow me to prove to you that some products truly do live up to the hype.

I'm a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

BuzzFeed editor Jenae Sitzes has only praise for this product. Check out her Catrice "Instant Awake" Under Eye Brightener review to learn more.

Get it from Amazon for $6 (available in four shades).

I present to you: my holy grail travel sneakers. These bbs are so lightweight, you could probably set them on a balcony, and a mere breeze would blow them away (okay, I'm not sure how accurate that actually is, but I swear I can't be far off). But don't let their cute 'n' casual look and light-as-a-feather weight fool you — these shoes mean BUSINESS. I've worn these on a three-hour tour of the Vatican, through the Colosseum, and finished the day off with a cobblestone-filled walk back to the hotel — and I felt like I was ~floating~ through it all. And that was just *one* day. They do scuff up a bit easily, but they're a breeze to clean. Nothing some handy-dandy shoe wipes can't handle! Trust me, the cloud-like comfort these shoes offer is 1,000% worth it.

Promising review: "This is the review you need, I promise. Let me start by saying that once booking a five-week study abroad trip to Italy, my search began for the perfect tennis shoe. These were the top-recommended shoes everywhere, so I took the leap. I wore these shoes almost every single day in Italy, averaging about 20,000+ steps per day without even breaking these shoes in, and let me tell you, THEY DID NOT DISAPPOINT. These shoes did not hurt my feet the ENTIRE trip; they were so comfortable and had amazing support. How easily they dirty was so irrelevant to me after how amazing they held up otherwise and how comfortable they were for me. Because of this, I would 100000% recommend these shoes to anyone who is traveling and walking a lot and needs a cute yet comfy shoe, or even as an everyday shoe. They are not super hard to clean, but not necessarily easy either, so just keep that in mind; but the shoes held up amazingly and went with all my outfits. I am so thankful I got them for my trip!" —Hannah Grella

Get it from Amazon for $39.99+ (available in sizes 5–13 and in 30 colors).

Check out a TikTok of the Volufiline plumping serum in action.

Promising reviews: "Lip filler in a bottle. It has faded my lip wrinkles and lips look like very plump. Very satisfied with the results." —Gemma

"I’ve been using this serum consistently, and I’m honestly really impressed with the results. It gives my skin a much plumper, smoother, and more hydrated look, especially in areas where I wanted a little more fullness. It absorbs well, doesn’t feel heavy or greasy, and layers nicely with my other skincare products. Over time, I’ve noticed my skin looks healthier, more supple, and just overall more refreshed. A little goes a long way, so it lasts a while too. Definitely one of those products you have to be patient and consistent with, but it’s absolutely worth it!" —Amanda

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising review: "We cannot BEGIN to tell you what a lifesaver this is! We have two old fiberglass tubs with vinyl shower enclosures that no matter what amount of scrubbing we have done with everything from bleach to cleanser to vinegar and baking soda would NOT come clean. After I took my shower last night, I sprayed down the tub and walls. Within minutes, all the built-up water deposits and dirt and grime began to melt away in front of my eyes. I left it on overnight, and when I got up this morning, it did not look like the same tub and shower. This product is a godsend, especially for old folks like us who have difficulty getting down on our hands and knees and scrubbing anything. More importantly, it performs as advertised. We plan on using it as part of our weekly cleanup routine, in addition to purchasing the Wet and Forget Mold and Mildew Remover for use on the vinyl siding of our house. This is truly an overnight sensation!" —Amazon Customer

Check out BuzzFeed Shopping contributor Sam Wieder's Wet & Forget review to learn more.

Get it from Amazon for $20.98+ (available in two scents and two sizes).

This contraption provides 360-degree support thanks to a wraparound design and clips that connect it to your seat's headrest. 

Promising review: "Just took a 15-hour flight with this travel pillow, and this was the best travel pillow by far. I've used inflatable and memory foam neck pillows before; the major problem is that they don't secure your head and torso, so either your muscles have to hold up your body, or your head and torso will end up swinging around, and both are disruptive to sleep. With this travel pillow, my muscles can relax, and the padded eye mask will hold up my head and torso. One minor downside is that the pillow needs to be mounted on your seat's headrest; if someone bumps your seat, it can be disruptive, but this rarely happens. Its size and weight are also much less than memory foam neck pillows, and I don't have to bring an extra eye mask, so it is very travel friendly." —Sky

Get it from Amazon for $19.59+ (available in 10 colors).

What the heck is double cleansing, you may ask? Well, it's a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍

Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas

"I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince

Hatch Restore lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.

Promising review: "From the moment we started using the Hatch alarm clock, our daily routines have been transformed for the better. The sound quality of this device is nothing short of excellent, providing crystal clear audio that enhances every experience. The app library is a treasure trove of options, offering an amazing selection of music, meditations, and stories, perfectly suited for both energizing mornings and calming wind-down routines. It's the versatility of the content that really stands out, whether you're in the mood for upbeat tunes to kickstart your day or soothing sounds to drift off to sleep, Hatch has got you covered. Overall, the Hatch alarm clock has been a fantastic addition to our home. It's not just an alarm clock; it's a lifestyle enhancer that has positively impacted our sleep, our mornings, and our overall well-being. Highly recommend it to anyone looking to enrich their daily routines!" —Checkout Philosopher

Get it from Amazon for $169.99 (available in three colors).

Check out the Owala FreeSip water bottle on TikTok!

For years, I've been a running, cycling, and Pilates enthusiast, sooo my water bottle is basically attached to me at the hip all day long. And through sweat-filled workouts that leave me lookin' like a ripe tomato, this means I need a bottle that *actually* keeps my H2O cold and keeps it from leaking out as I'm on the go. After going through a lot of trial and error with all the most popular brands as well as some more niche ones, I've finally found the one! Seriously, I wake up at 6 a.m., fill my bottle with ice and water, and I can still hear ice clinking around in there by sunset. And the double-spout built-in straw is so comfortable and effortless to drink from — def a feature I never knew I needed in a water bottle. Keeping it forever, love love love it!

Promising review: "This is the second one I have purchased. I love this water bottle for the ease of drinking. The built-in sipping feature is a game changer, and I appreciate being able to close the top and keep the mouthpiece clean, unlike bottles with exposed straws. Don't ever change the design!" —Jill

BuzzFeed writer Sally Elshorafa owns this and loves it. Check out her Owala FreeSip water bottle review!

Get it from Amazon for $34.98 (available in 20 colors and two sizes).

Y'alllll...when I tell you this powder does absolutely everything a setting powder should do, I'm not exaggerating. I was, indeed, influenced by TikTok to buy this (and it was actually somewhat of a ~gateway product~ for me — I started giving trending TikTok products much more credit after this). I've tested this out in all kinds of events and in varying climates. I'm talking clubs, formal events, brunches, and anything from hot, humid days to cold, dry weather. This checked all the boxes every time. It kept my skin blurred all day, it didn't feel dry, it didn't get cakey, and it made my under-eye area look soft and *bright*. 10/10, no notes!

Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto

Get it from Amazon for $14+ (available in 10 shades, a larger translucent size, and a mini trio).

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food, and it has a generous container." —Amazon Customer

BuzzFeed Shopping contributor Sam Wieder has good things to say about this! Check out her Fullstar veggie chopper review.

Get it from Amazon for $24.99+ (available in five styles and five colors).

Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick."

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in two other shades). 

Promising review: "I love this lip gloss! It feels really smooth and hydrating on my lips without being sticky at all. The shine is super pretty and lasts a good amount of time. It also makes my lips look fuller and healthier. I’ve been reaching for it every day and would definitely buy again. Highly recommend if you want a comfortable, glossy look!" —Abigail

Get it from Amazon for $16 (available in 10 colors).

Promising reviews: "These are the best. Sooo much better than Mr. Clean Magic Eraser. Won't buy those anymore, and these will last me a very long time. I scrubbed, and they got everything clean and didn't break apart!!! Can even reuse if I wanted." —miguel mendez

"I own a cleaning business and have spent a small fortune on the name brand. I clean everything from condo rentals to long-term lease/residential rentals, and I have had to clean unimaginable NASTY, I mean 'pics, or it didn't happen' kind of nasty, and these cut right through it. These work just as well as the name brand, if not better, and they seem to last a little longer!" —Keisha Marie

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Get it from Amazon for $30 (also available as sets). 

I am not kidding when I say I am ✨mascara obsessed✨ — it's my favorite part of my makeup routine! This means that, on top of wanting all the length and volume possible, I am quite *strict* about having my lashies perfectly separated and NOT clumpy. I can't even tell you the amount of brands I've tried, only to not be 100% satisfied in the end. Enter: this magical mascara. I truly didn't want to fall into the hype of this one because I thought it might be just another trend. Boy, was I wrong. It checks all the boxes! The wand is long and thin, making it super easy to get more of you lashes in one swipe while still keeping them nice and separated from each other. I've received countless compliments and many people have asked me if my lashes are real — oh, that's how you know your mascara is a keeper. No other mascara has gotten my lash length so close to my brows. It's skeptic-approved and a forever staple in my makeup routine!

Promising review: "I recently tried this new lash mascara, and it has quickly become my favorite! The formula is lightweight yet incredibly volumizing, giving my lashes a dramatic lift without clumping. The wand design allows for precise application, easily reaching every lash, even the tiny ones. I love that it lasts all day without smudging or flaking, which is a must for me. Plus, it’s easy to remove at the end of the day. Overall, this mascara has delivered the perfect combination of length and volume, making my eyes pop. Highly recommend it for anyone wanting gorgeous lashes!" —sailor moon

Get it from Amazon for $10.82 (available in 11 shades).

Promising reviews: "I would absolutely recommend this for anyone who travels, especially internationally, because of all the extra costs for going over in weight. We were among the few people in line who didn’t need to rearrange our luggage at the airport to meet the weight requirements in Milan. So easy to pack and take with you." —Addison

"This little device was well worth the money spent. It saved us a lot of money on our flight home since we knew the weight was over and could pre-purchase the overage in the app instead of paying double at the airport. I’ll never travel without it!! Very easy to use." —Michael Ellis

Get it from Amazon for $8.89 (available in four colors and also as a two-pack).

I spent three weeks traveling through eight different European cities, and let me tell you — bringing these sandals with me was probably one of the best decisions I've ever made. My most worn pair of shoes during my trip, hands down. The reasons I was on the hunt for comfy sandals were 1. I didn't want my feet enclosed all day while trekking the whole city in warm weather, and 2. Some outfits simply pair better with sandals. I hiked up to the Acropolis of Athens in these babies, and that stone floor was slippery. And still, out of my group of 11 family members and friends, I was the first one to make it to the top (and yes, I did brag). I even told two of my friends that went with me to get these for the trip, and they were eternally grateful for my rec. 

Promising review: "As someone who owns several pairs of Birks, these sandals are absolutely up to the expectations of real Birks! The Birks I have are the Arizona soft footbed. I wanted this style of Birks, but I couldn’t find the soft footbed version of them. I saw these and thought I might as well try them for the price. Let me tell you, these are even comfier than my soft-footbed Arizona Birks! Omg, they feel amazing. They are nice and padded! They are so adorable, too! Great quality." —Lee

Get it from Amazon for $34.99 (available in women's sizes 5–12, two widths, and 19 colors).

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $24+ (available in six sizes). 

Promising review: "This product is wonderful in all regards. Packaging, fragrance, and moisturizing effect are all great. I will definitely order again. The lack of a pump means that you can avoid wasting lotion, also don’t need to throw a pump into trash. The Ouai jar is recyclable. The Melrose Place fragrance is lovely! The cream has a perfect texture and is non-greasy. The price is very reasonable." —dianne homan

Get it from Amazon for $22+ (available in two sizes and two scents).

This is designed to support babies and toddlers up to 45 pounds.

Promising review: "Do yourself, your hips, and your back a favor and order this baby seat carrier! This is the best thing that has ever been invented. It is so easy to use and great to use anywhere. I specifically purchased this item to use at Disneyland so that while my 15-month-old wanted to be carried in line, we wouldn't be super exhausted — well, it worked. Super easy to use and adjust. Love that it had some compartments to carry small items. We will be traveling soon, and I can't wait to use this at the airport. This is a LIFESAVER, make sure you order it!" —Celeste Montes De Oca

Get it from Amazon for $63.74+ (available in olive and gray).

Promising reviews: "My massage therapist suggested these to me and I am so thankful! I always thought I liked firm pillows but I apparently do not! These a so plush yet supportive. You can move them around to the exact position or level of support needed. My fiancé has also ditched his firm pillow for this pillow. Seriously the best pillow I’ve ever owned." —Sarah Benjamin

"God himself must use these pillows. I have (or had haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling is AMAZING (even with a silk pillowcase). Thank you, TikTok for influencing me!!!!" —Rickie White

Get a set of two from Amazon for $49.99+ (available in three sizes). 

Check out this TikTok of the lip balms in action.

Promising review: "This is a great lip balm, and it keeps my lips moisturized throughout the day. This is the best lip balm I have used." —Judy

Get it from Amazon for $38 (also available in 10 other colors).

By the way, this versatile gem works on anything from cooking pans to bathroom tile to furniture and more! It's also the perfect alternative to pricey paint jobs and replacing cookware.

Check out a TikTok of the cleaning paste in action.

Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman

Get it from Amazon for $5.97 (also available with a scrubber).

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99+ (available in seven formulas). 

Promising review: "This product is genius! I was definitely skeptical at first, but my goodness, does it remove so much hair from my couch and rug! As someone who loves a clean home and doesn’t want their home to scream “dogs” when you walk in, it truly gets more hair removed than my vacuum. It is easy to use, and I love that it is reusable. I’ve already shared this product with fellow dog owners, and they have been equally impressed." —R Wagner

Get it from Amazon for $24.99 (available in three colors).

Check out a TikTok of the nausea relief inhaler in action. PS: Allclair is a small biz!

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get it from Amazon for $12.99 for two (also available in a pack of four).

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors).

Check out a TikTok of the ~Dreamlux~ leggings in action.

Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands, Lululemon, Vuori, Athleta, etc., and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren

"The stitching and logo placement are similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time, and for a fraction of the price, this entire line feels way better." —Fiona

Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 22 colors). 

Promising reviews: ""I saw these tanks all over TikTok for being just like the Lulu Aligns. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M

"Comparable to Lululemon. I love my Lulus but wanted something more affordable and this hit the mark! I’m typically a size medium, and the medium fits great! I bought two, the fuchsia and white — I love both colors and the material is very soft." —Alyssa Lynch

Get it from Amazon for $19.99 (available in women's sizes XS–3XL and 29 colors). 

This pitcher is BPA-free, dishwasher safe, and locks in all the fresh coffee flavors. Just add ground coffee, cold water, refrigerate, and voila! My caffeine obsession will definitely be getting much worse now.

Promising review: "I ordered the larger size of this product, and I am very pleased with the quality and simplicity of it! It takes me no more than 2–3 minutes to get the jar prepped, and letting it sit 12–24 hours in the refrigerator has had the best results for me. The jar itself is easy to clean, but you do have to rinse the mesh cone out for quite a while to get all the grounds out. It fits perfectly in my refrigerator, and lasts me about 4–5 days. This cute cold brew coffee jar is such a life and time saver for my busy college mornings!" —Bailey Bryant

Get it from Amazon for $27.99 (available in two colors).

Promising reviews: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, a pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

"10/10!! Better than Beìs bag! I originally bought the Beis work tote and was SO excited about it, but ended up disappointed and returned it. I never write reviews, but I HAD to because I loved this bag so much. I went online and looked for an alternative, and this bag is not only stylish, but also so functional!! I got two bags for half the price of one Beis bag. Seriously, if you are looking for a work tote, you won't go wrong here. I even got it in several colors. Obsessed." —Gabby

Get it from Amazon for $35.86+ (available in nine styles).

Promising reviews: "I researched a lot before choosing this Dutch oven. I wasn't sure that this brand would be of high quality because the price is so much lower than the famous Le Creuset and others. This Overmont product is stylish and big enough to hold a whole chicken or probably a roast. On first cooking, we did jerk beef ribs and were pleased with the result. Heat distribution is excellent, and it's easy to clean with hot, soapy water." —NJM

"I bought this specifically for baking bread. Everyone was suggesting I buy the Le Creuset brand, but I'm new to the task, so I didn't want to spend an exorbitant amount. I could not be happier with my purchase. I've preheated both the pot and lid for an hour, as the recipes have said, and it works beautifully. It bakes fresh sourdough and yeast bread, yielding really beautiful brown crusts and even cooking throughout. I use parchment to line the pot for cooking, so clean-up is a breeze. 5 stars!" —Iris C. Wilson

Get it from Amazon for $39.99+ (available in 20 colors and three sizes).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.