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Strive said Wednesday it is raising the dividend rate on its Variable Rate Series A Perpetual Preferred Stock to 13.00% from 12.75%, effective for monthly periods starting on or after April 15. The company also declared a $1.0833 per share dividend payable on May 15 to holders of record as of May 1. At the same time, Strive disclosed the purchase of about 27 additional bitcoin, bringing its total holdings to roughly 13,768 BTC (CRYPTO: $BTC).  

The update says a fair amount about how Strive wants this trade to be understood. The company is not just adding to its bitcoin balance sheet. It is also trying to frame that treasury strategy inside a structure that can continue supporting an elevated preferred yield. 

Strive said that at a 13.00% SATA yield and a bitcoin price of $74,750, its current balance sheet and structure could support SATA dividend obligations for about 19.6 years. That is a company projection, but it helps explain the link management is trying to make between bitcoin accumulation and income-oriented capital structure.  

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The bitcoin purchase also nudges Strive higher in the public-company treasury rankings. BitcoinTreasuries.net currently lists Strive with 13,768 BTC, placing it just ahead of Hut 8’s 13,696 BTC and moving it to the No. 9 spot among corporate holders tracked by the site. That is not a transformational jump on its own, but it does add another marker to how quickly the public-market treasury race continues to tighten around the middle of the leaderboard.    For now, the bigger point is less about one dividend adjustment or one incremental bitcoin buy. It is that treasury companies are starting to look more differentiated in how they package crypto exposure for public investors.   In Strive’s case, the pitch is increasingly tied to balance-sheet bitcoin backed by a preferred security that still offers a double-digit yield. 

Strive Inc. (NASDAQ: $ASST) stock is currently trading at $13.52 U.S. per share.