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I like gummy candy, iced coffee, and being told my outfit is "so you."

Reviewers even compare this to the $30 EdgeLift version! 

Promising review: "I have not tried the name-brand brush, but grabbed this one to see if the design worked for my hair. Holy defined curls, Batman! I styled pretty much as usual, but used the brush to distribute the product (I use Innersense gel), lifting at the roots and letting the curls bounce after I released. This photo is after breaking the cast with some hair oil. My curls are never this defined. Don’t think twice about it: your curls need this brush." —Natalie Gonzalez

Get it from Amazon for $7.99+ (available in five colors; select colors come with additional brushes and combs).

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg

Promising review: "Great alternative to the expensive patches. Effectively pulls fluid from acne. There is a lot of variety in sizes and shapes. Will buy again, though this pack looks like it will last a while!" —Peyton 

Get a pack of 142 from Amazon for $7.99. 

Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread on my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T.

Promising review: "Do not hesitate to try this product if you have hard skin on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "Love this. It doesn’t leave a white cast after it dries and keeps my flyaways tamed. I like the longer wand. No clumps when you take it out of the tube. Easy to apply to your hair. Good value, especially for the brand. I like the rounded slim tube instead of the hard plastic that I’ve gotten before. Functions as it should without the mess." —Myan Espino

This comes with three lash solutions (perm, setting, and nourishing), silicone pads, under-eye patches, lifting glue, lash brushes, cotton tips, a lifting brush, and a lifting ring. Wow, what a mouthful!

Promising review: "I decided to try a lash lift kit to do it at home, since I wanted to save the cost of doing it in a salon. And the truth is that it was an excellent decision! The kit works 100 percent, achieving spectacular results. I loved the ease of use and how I could get raised and defined eyelashes without leaving home. I would definitely recommend it to those looking for an economical and effective alternative to enhance their look." —Roxana 

Get it from Amazon for $19.99 (available with lash shampoo (pink) and in a larger set (yellow)).

Promising review: "I am in the beauty industry and have tried almost every mascara there is. From low end to high end, and this one is the ONLY one that meets every need I have in a mascara. The black is so well pigmented, no smudging, buildable, and easy to cleanse off your lashes. Where has this mascara been all my life? I love it!" —Amazon Customer

Get it from Amazon for $12.99 (also available in brown). 

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong and silky after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out our Elizavecca hair treatment review for more deets!

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get it from Amazon for $9.95 (available in multi-packs).

Promising review: "The only eyeliner you need! This eyeliner is under $5 and works just as well as my $30 eyeliner. Great value and goes on smoothly." —Emily Keating

Get it from Amazon for $4 (available in 12 shades). 

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon about how good this is. I mainly use it on my neck, hands, and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

Promising review: "Love these, best I’ve ever tried. They are soft on my face, and no fuzz comes off while using them. Would definitely buy again." —Aj

Get a set of 60 from Amazon for $6.99.  

Psst — one dermatologist on TikTok even recommends using it on your armpits to help fight the bacteria that causes body odor! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Promising reviews: "This is a must! Feels like a cloud and way better than a hand towel to dry your face, the perfect self-care product." —Jennifer

"My daughter loves the Grace & Stella disposable face towels. She says they’re very soft, sturdy, and feel great on the skin. According to her, they’re very comparable to the Clean Skin Club face towels she’s used previously, but these work just as well for daily cleansing and drying her face. They’re convenient, hygienic, and perfect for skincare routines. Overall, she’s really happy with them and would definitely use them again." —Jessica

Get a pack of 60 from Amazon for $9.95. 

Promising review: "I know you have seen this on TikTok and are wondering if they are worth the hype. They are so just order them. I have so many colors from this brand; they are so easy to apply. Get them." —Milly

Get it from Amazon for $9.90 (available in a variety of shades). 

Promising review: "I've been using the vitamin C face serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. And read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Get it from Amazon for $14.95 (available in five scents).

BuzzFeed writer Emma Lord is quite a fan of this lip balm: 

"I personally will live, breathe, and die by the magic of "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!"

Promising reviews (for the shade "Ecstatic"): "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

"I searched high and low for this color after I saw it on, guess what ... TikTok! And the creator was right, it’s great for everyone. It’s not too dark or too light. Keeps my lips hydrated with a bit of color and shine. Love it." —Erin C. 

Get it from Amazon for $8 (also available in four other shades). 

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $12.99+ (available in four shades and multipacks). 

Juno & Co. is a small business specializing in personal care and skincare products. 

Check out my colleague Amber Usher's Juno & Co.'s Clean 10 Cleansing Balm review!

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price, and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great, and a little goes a loooonng way — I’m in love!" —Amazon Customer

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $4.22 (also available in a two-pack). 

BTW — this is verrrry similar to the $25 Laneige Neo Blurring Powder!

Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath 

Get it from Amazon for $12.97+ (available in four shades). 

Promising review: "I’ve tried several setting sprays over the years, but this one truly stands out. It keeps my makeup looking fresh and flawless all day, even through heat and humidity. The mist is fine and even, and it doesn’t leave any sticky or heavy residue. I also love that it doesn’t have a strong scent, just a light, refreshing feel. Whether I’m going for a natural look or full glam, this setting spray locks everything in place perfectly. Highly recommend it for anyone who wants their makeup to last all day without touch-ups." —Cindia Rojas 

Get it from Amazon for $12.75 (available in two styles). 

Check out BuzzFeed writer Jenae Sitzes' full Catrice "Instant Awake" Under-Eye Brightener review of this eye brightener!

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

My colleague Emma Lord loves this stuff:

"HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Get it from Amazon for $9.98+ (available in two sizes). 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using it for a little over a month, and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However, this stuff IS GREAT!" —Shay M. 

Promising review: "This oil smells AMAZING. I got one as a gift, and once I smelled it, I bought three more myself. It lasts throughout the whole day, and I get lots of compliments on it. I love how compact it is; you can put it in your purse or luggage very easily. It is warm and very vanilla-y. This is definitely a 10/10." —Ari R. 

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "This is my new signature scent. I've always used lighter, more playful smells, but I like this as I've gotten a smmmmidge bit older and notice that things I like are changing. It's vanilla, but it's not a gross headache kind of sweet; it's light and good quality. This is my second bottle. I spray this at bedtime, and I smell so good all morning. It lasts several hours during the day as well. Ten hours later, I can still smell it." —Elizabeth Luce

Get it from Amazon for $25.97+ (available in two sizes). 

Promising review: "I really like this shampoo. It’s not overly scented like some clarifying shampoos can be, and it makes my scalp feel so clean without drying my (already dry) hair out. Def recommend this. This is a good brand of shampoo all around. I tried the one for dry hair, and it smells so good and makes my hair really soft." —Abigail

* TikTok Beauty Products You’ll Use Every Last Little Drop Of

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Taylor Steele is a staff writer on the BuzzFeed Shopping team who focuses primarily on practical and problem-solving products (although you can also catch her writing about cute, fun, and ~weird~ products, too!).