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Sorry to all the other clever kitchen scrubbers and trendy jeans that tried to compete with these holy grail versions, but it’s over now.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

The color-adaptive formula is designed so that one of five shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've been using these for a while, and I love them! I usually use an electric toothbrush, but I feel like I get a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Promising review: "I am someone who needs full coverage, so finding a wireless option that actually lifts without digging in is rare. The cups are lightweight and molded, giving a natural lift. The sides come up higher, which helps with shaping and keeps everything in place. The fabric is SO soft and breathable. It also has a unique back design with a lot of hooks, and that makes it feel very secure. When I saw the back, I thought it might feel bulky, but it lies flat and smooths the whole back area. It also stays invisible under clothes." —Connie Gonzalez

Get it from Amazon for $19.99 (available in two colors and women's sizes S–4X, or 30C—46DDD/F; check the size chart on the product page for your best fit) 

Promising review: "The mascara and the bristles on the brush are top tier! I love this mascara! It’s the perfect consistency, no clumping, buildable, and no flaking. The brush/bristles are sturdy and create the perfect lashes. This mascara gives great length, definition, and bold color. All day wear, and it doesn’t damage your lashes when it comes to washing off or using makeup remover at the end of the day. Nice-sized tube as well. I will definitely buy this mascara again. A bit pricey but totally worth it." —Megan Y 

Get it from Amazon for $28 (available in black and brown). 

Promising review: "I've had these for two years, and they are the absolute best! Never felt heat or moisture through them, literally put them in a pot of boiling water to grab a jar, and my hands didn't get wet or hot! Can grab my cast-iron pan from a 500-degree oven and not feel the heat. The silicone helps with gripping items so they don't slip out of your hands, and is very flexible. I have the Milkshake Tan color, and they still look brand new, no discoloration, ripping, or staining at all from daily use, just wipe clean and occasionally scrub with dish soap." —luvbigdogs

Get it from Amazon for $11.78+ (available in 21 colors). 

Check out a TikTok of the Medicube PDRN Collagen Volume Stick in action. 

Promising review (for the PDRN collagen stick): "After having my son, my under eyes looked hollow and tired no matter how much sleep I got, how much water I drank, or what concealer I used. I've been using the Medicube PDRN Pink Collagen Volume Multi Balm consistently for 30 days on my under eyes, forehead, 11 lines, and smile lines, and the difference has been remarkable. The biggest improvement has been my under-eye area. The skin looks noticeably more plump, hydrated, and smooth. Not only has the texture improved, but the loss of volume that was making me look constantly exhausted has improved significantly as well." —TutyRu18

Promising review: "We’ve been using this every day for a week. It is easy to use and cooks food up nicely. Love the glass so you can see what’s being cooked. If you open the drawer during cook time to check on or turn something, it stops briefly, then when you push it back in, it will restart where it left off. The control buttons are self-explanatory. So far so good. We upgraded from our old Ninja model and really appreciate having more capacity to cook more food and to be able to cook two things at once. There’s a setting where you can have them ready at the same time, which is another nice feature. The glass is easier to clean as well. It was well worth the upgrade for us. We can make foods with no oil or butter that will still be moist and juicy." —Darling Dumpling

Get it from Amazon for $379.99 (available in three colors).

Promising review: "This stuff is where it's at for dry, wrinkled neck skin. I'm noticing a real difference after using it faithfully for two weeks. My skin on my neck is smoother and tighter. Please try it out." —Treva Burke

Promising review: "This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it’s longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color." —Peace 

"These jeans are amazing, don't hesitate to buy! Love the cinch waist. Thin material, which is nice if you live somewhere that's hot year round." —DD

Get it from Amazon for $50.97 (available in women's sizes 24–34 and eight denims). 

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). 

Promising review: "I bought this in charcoal and lost it on a trip, so I bought the exact color again because I missed it so much. Now I'm back to buy it in more colors. It is thick (because it's a watch cap), but I wear it year-round in Dallas or Chicago. The fit is snug to the point that I can sling it back without it falling off, and it fits over my afro or straight hair the same, and doesn't lose its stretch after washing. This is my favorite hat." —CE

Price: $19.99+ (available in 35 colors) — psst, you can also snag this in matching baby, toddler, and youth sizes for the whole fam!!! 

Skoy is a small business that specializes in household cleaning products. 

Promising review: "At 67, I can say I’ve tried all kinds of different scrubbers, and these are definitely the best. These actually work better than Magic Erasers. They don’t hold food like the common ones at the market. They haven’t held any stains so far, they just rinse off, and are eco friendly but last forever. I’m still on my first one after eight months, and it looks like new. I’ve put it in the washer but not the dryer since they dry fast — and by the way, they don’t stink. This is my second order because I’m bringing a couple to my second home, and I’m going to include one in my camping gear as well. I’m definitely impressed." —SoCalToyotas

Get a pack of two from Amazon for $7.99 (available in multipacks and in black and white). 

Promising review: "This eyeliner is unreal. Black eyeliner is a big part of my signature look, and I've been using the Smashbox gel eyeliner pencil for at least 10 years, and I thought it was the best. I am a complete convert. It's much less expensive, goes on like butter, is super SUPER pigmented, and doesn't budge even the slightest bit. I'm thrilled!" —Julie

Get it from Amazon for $18 (available in 12 shades). 

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Love this hand sanitizer. I take it with me everywhere I go. Beautiful scents. Super fast drying time. Leaves my hands soft and smooth. Non-stickiness is the most important. A+++." —KD

I am a huge fan of Touchland and have been using their products for YEARS. I love that they don't smell at all like alcohol, so I don't feel bad using them in public, and that they never dry out my hands. But the leakproof bit is the real win for me. I can't tell you how many "lEaKpRoOf!!" hand sanis have exploded in my bag, but never, ever, ever has a Touchland version spilled a drop. And trust me when I say I am a chaos goblin who switches tote bags every day and knocks them around the floor with zero respect or decorum. 

Get it from Amazon for $16+ (available in five varieties, including the new Cotton Candy scent!).   

Check out a TikTok of the Tumella Umbrella in action.

I am originally from Seattle, so I hate umbrellas of all kinds!! But I bought this one on Prime Day because the only way to take my baby out in the rain in NYC is to wear him in a carrier and hold an umbrella above us. This thing is HARDY. We have had some of the biggest, wildest winds and sideways rain in New York this summer, and this thing never flinches. I also ADORE the instant open with a button, which I only have to use one hand for. It's super compact and slides easily back into its waterproof cover to store for later. I can't believe how affordable this umbrella is, given how well it holds up and how well it's designed! 

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $19.99+ (available in 25 colors and packs of two). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I have owned this scrubber for a while now and waited to review to assess its durability. It hasn't disappointed. I frequently use cast iron to cook and take great care in keeping it clean and seasoned. This scrubber is great for getting up those stuck-on bits and pieces for high-temperature searing. With hot water, most of the time, it is all that I need to clean up the pan. On occasion, I'll add salt to the pan with a bit of hot water and scrub when more is needed to get it clean. I bought another for my son, who has commented on its effectiveness in cleaning up caked-on bits. It is a solid purchase for the price point as well." —Don Lomas

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $12+ (available in multiple sizes). 

Promising review: "Confidentiality is everything in my line of work. I put this in my conference room near the door and set it to a low volume — just enough to mask conversations without being noticeable. The wall plug design means it's always ready, no batteries to replace. Sound quality is excellent — soft and ambient, not mechanical. My clients feel more at ease knowing their privacy is protected. Additionally, I have bought a second one for home use. I'm a very light sleeper, and have found this white noise machine to be an immense help in getting a good night's sleep. It has 30 different sound settings from white noise to nature, something to soothe anyone, plenty of volume, and a built-in direct wall plug. It also comes with a long USB cord, if you don't have a plug nearby. It also has a dimmable night-light. Because of its small, compact size, it's also great for travel, easy to pack, and take to a hotel/Air B&B, I've always got the soothing sounds I need to get some sleep." —Val

UMMMMM I have one of these in pink, and it is so snuggly wuggly woogly wonderful. Whenever I see it at the end of a long day, I am like, "YES, MY FLUFFY KINGDOM." My favorite part is that it's so snuggly that my seven-month-old creature (pictured above) likes to get wrapped in it like a baby burrito, so we can snuggle together. I don't think I have ever touched a blanket so deliciously soft and fluffy in my whole life. 

Promising review: "I absolutely love the Ugg Kirkwood throw blanket. It is unbelievably soft and cozy with a high-quality feel you notice right away. It arrives packaged really nicely, so it would make for the perfect gift. The weight is perfect, and it looks really nice on my couch or bed. It has held up well with no shedding and has quickly become my favorite blanket for relaxing. Definitely worth it for the comfort and quality." —Mika Fox

Get it from Amazon for $98 (available in 11 styles). 

Mellow is a small business that specializes in sleep products. 

Promising review: "I absolutely love my Mellow Sleep quilt! It feels incredibly soft, smooth, and luxurious against the skin, while still being wonderfully light and comfortable. The quality is excellent, from the beautiful fabric to the neat stitching and thoughtful design. It gives my bed such a clean, cozy, hotel-like feel and makes bedtime something I genuinely look forward to. This quilt is perfect for anyone who wants their bedding to feel soft, breathable, and premium. I’m extremely happy with my purchase and would highly recommend Mellow Sleep to anyone looking to upgrade their sleep experience. Definitely five stars!" —Betty

Get it from Amazon for $139.99+ (available in Twin—Cal King and four colors). 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.98+ (available in two sizes, refills, and two-packs).

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put some more on, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $15.86+ (available in two sizes, a mist style, and four other formulas). 

Psst — one dermatologist on TikTok even recommends using it on your armpits to help fight the bacteria that causes body odor! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Get it from Amazon for $9+ (available in two sizes and two-packs). 

Check out a TikTok of the velvet hangers in action. 

I bought about 60 of these six years ago just to streamline the ~aesthetic~ of my closet, and I have now carried them with me through three closets and two big moves and can't imagine using any other kind of hanger. The velvet locks all my shirts and coats in place so I never have to worry about finding them bunched up at the bottom of my closet whenever I jostle them looking for something to wear, and they have been a *godsend* for reducing the space taken up in my closet. I also just love how sleek and organized they make my closet look. A few reviewers mentioned the velvet coming off on their clothes, but I've never had an issue with the beige ones. 

Here's what BuzzFeeder Sally Elshorafa says about them: "These hangers helped me free up so much space in my closet! I was using bulky wooden hangers before, and while I liked the uniform look, they took up way too much space. I love these velvet ones because they're also really aesthetically pleasing but take up 75% less space than a traditional wooden hanger, so my closet looks like it has less clothes in it but it's actually holding significantly more than before. I'm going to slowly replace all my hangers in every closet with these, they're that amazing." 

Get a set of 30 from Amazon for $17.99 (available in five colors, three sizes of sets, and in shirt, skirt, and suit hangers).  

Dazzle Dry is a small business that specializes in nail care products.

Check out a TikTok of the Dazzle Dry polish in action.  

See that pic of the pink-nailed hand up there?? Those are my DAY SEVEN DAZZLE DRY NAILS (after just getting back from a wildly busy trip across the country, which I did a TON of apartment cleaning to prep for!). 

I have been using the Dazzle Dry system in salons for years now because it is the only way to get your money's worth, even if with the salon's upcharge. My nails are SO much healthier and longer now that I've quit gels completely, and this polish is so good that it often doesn't chip for 10–14 days (and even then it's just the smallest chips). Plus I cannot shout enough about how much I love just bouncing from the salon or my couch with my nails so dry that I never have to think about them after I get them done. 

Promising review: "I purchased this mini kit to try the Dazzle Dry system. I am so pleased with the results! I did my manicure 10 days ago, and it is still holding up. The Prima Ballerina color is very soft and neutral, and exactly what I was looking for. I followed all the simple instructions, and it truly was dry in five minutes (although I was a little hesitant to test it, it really was dry). I will definitely be purchasing additional colors. Highly recommend!" —Jodi S

Get it from Amazon for $39 (available as a kit in dozens of colors; you can shop for colors individually at the Dazzle Dry storefront). 

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap), and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try, and I’m so glad that I did! They are so comfortable! Made from silicone, so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now, does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $35.95 (available in four colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting)!

In addition to functioning as a sunrise alarm clock, Hatch Restore 3 lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.

Promising review: "I’ve been using the Hatch 3 for a few weeks now, and I must say, it has completely transformed my mornings. The customizable sounds and soothing noise options create such a calming, peaceful atmosphere that makes waking up feel like a pleasant experience rather than a jarring event. I’ve found myself waking up feeling more relaxed, with the gradual transition from soft sounds to more lively tones gently guiding me out of sleep. The app is another great bonus. It allows for full customization of the wake-up and wind-down routines, so I can set the tone of my day from the moment I wake up to when I’m getting ready for bed. The soft, warm light feature is also fantastic. It mimics the sunrise, gradually brightening the room and helping to regulate my circadian rhythm. Overall, the Hatch 3 is not just a smart alarm clock; it’s an experience." —Nate

Get it from Amazon for $169.99 (available in three styles). 

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $75.65+ (available in two sizes and two shapes). 

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show it off. 

Get a pack of two from Amazon for $16.99+ (available in seven sets). 

Check out a TikTok of the Trtl neck pillow in action. 

Promising review: "Used it for a 14-hour flight to Japan last week, and it helped tremendously. This was the first time I was able to sleep on the plane, so this helped tremendously. Definitely a must-have for travel. It is very light, so I was able to easily pack it in my under-the-seat wheeled trolley. I want to emphasize how much the light warmth of the fleece (and I don't like being hot) was just right to help me nod off to sleep. Since this is primarily for sitting upright in the seat or someone in the middle or the aisle seat, this was ideal for me. I just got back yesterday. Again I used it — this time for a 12-hour flight." —Ambience

Get it from Amazon for $59.99+ (available in five colors) — plus an extra breathable version that the hot sleepers out there may want to peruse! 

Promising review: "Love it! Water actually tastes good! Highly recommend. Good quality, easy to install. It’s much faster than Britta." —Grace C. Maussan

BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products. 

Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" —Horace Dixon

Get it from Amazon for $44.99+ (available in 20 colors and two sizes). 

Promising review: "I couldn't be happier with this travel backpack! It has plenty of room for everything I need without feeling bulky or heavy. The compartments keep everything organized, making it easy to find what I need while traveling. And even has a water-resistant plastic pouch! It's comfortable to wear even for long periods, and the quality feels durable enough to handle airports, road trips, and everyday adventures. If you're looking for a stylish, functional, and reliable travel backpack, I highly recommend this one!" —Katie Kenyon

Get it from Amazon for $19.99 (also available in 19 other styles). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.