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If the words “burgundy mascara” and “sueded vanilla holiday body lotion” excite you, you’re in the right spot.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Check out a TikTok of the Tirtir Skin Glow Cushion in action. 

I tried this right when it came out, and I am in love with it. I am someone who does not wear foundation anymore, both because I don't have the time to apply it nicely, and also because I've never found a foundation that doesn't cake in my pores. This glided seamlessly over my pores with so little effort, and while it evened my skin tone, it looked super natural, and gave the effect of a light foundation even though it isn't. I am so excited to finally find something that I feel confident wearing and putting on in a rush!! Even hours after I applied it, I looked so glowy that when I saw myself in the mirror, I was like ooooh, okay, girl, heyyyyyyy. 😏😏😏

Get it from Amazon for $24.30 (available in 30 shades). 

Check out a TikTok of the firming body oil in action. 

Promising review: "I was buying the Sol de Janeiro Bum Bum oil at a whopping $52... This is a very good alternative! The smell is nice (but not the same as the Bum Bum), however, the results are the same and a fraction of the price for double the amount. This will be my new subscription!" —Blaze G.

Check out a TikTok of the Kitsch scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

EOS just dropped a bunch of items in their new holiday collection, including a Cozy Comfort Body Mist, a travel-sized Cozy Comfort body lotion, and a SHIMMER version of Vanilla Cashmere, the TikTok-viral holy grail! 

You can also check out Clinique's entire Black Honey, Pink Honey, and Nude Honey collection on their Amazon homepage, and you can read my full review of Clinique Black Honey here! 

Promising review: "Shortbread shower dreams. Smells like I’m actually baking something, and the amount of suds generated is extremely satisfactory." —naomi87

Promising review: "This mascara is amazing. I just repurchased it because I love it so dang much. It is lightweight and applies very easily. The burgundy is an absolutely stunning color and looks very natural. It doesn't clump up my lashes or make them fall like most mascaras I've tried, and my lashes look amazing. I wear it to work every day, and it still lasts me three months. I will never use another mascara." —Kindle Customer

Get it from Amazon for $4.99 (available in five colors). 

Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks

"In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson

Get it from Amazon for $11.99 (available in nine other new OPI fall shades!). 

Check out a TikTok of the banana clips in action. 

Promising review: "I have fine but thick, very straight hair. It is silky and slick, and almost every hair tie, clip, barrette, you name it, slides right out of my hair. If I put a ponytail elastic too tightly, it stays and pulls my hair and hurts. These clips are absolutely the most comfortable clips I have ever purchased, and I have bought more than you can imagine. They DO NOT slide out all day! I can't even feel it when I have one in my hair. They have a row of short teeth as well as small claws. These banana clips are just a little bit shorter, which I think looks better, and you still get the cascading sort of look, only better. I love the retro '80s look of these banana clips!" —vacuumlady

Get a set of two from Amazon for $9.99+ (available in four styles). 

Promising review: "I have used several different scents of Dr. Teal's Epsom salts, and this is by far my favorite! I hope I can still get it when the autumn season is over!" —neon sock

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After ten minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Check out a TikTok of the Olaplex Shape Set Hairspray in action. 

Promising review: "I took a chance on this hairspray because I love all the other Olaplex products. It’s pricey, which is why I hesitated to buy it, but it delivers on its promise. My hair held its style for days without feeling 'hair-sprayed' and has a very pleasant scent." —Kitt Z. 

Promising review: "I love CeraVe products, but was reluctant to believe this little bottle would have everything my skin would need. I love this product! I am on a GLP-1, and my face was showing dryness, and the plumpness was going. This product has given me my face back!" —Amazon Customer

Psst — you can snag this delectable new scent in a new body mist and a mini gift set, too! 

Promising review: "I just received mine today and tried it immediately out of the shower. The scent is described perfectly. It smells like a spiced bundt cake with a hint of orange citrus. It sinks into the skin, leaving it feeling soft and not sticky. I had purchased this one because the glow lotion had such a strong old-lady perfume smell. I am so happy to find a similar formula with a much more appealing scent. This scent is perfectly curated for the 'ber months. Fits right into fall, winter, and holiday scents. You also get a ton of product for the price. I used only what was stuck on the lid and applied lotion to the entire upper half of my body. I highly recommend this product!" —Ashley Santiago

Each set has a sample size of Moroccanoil Treatment, Hydrating Shampoo & Conditioner, All-in-One Leave-in Conditioner, Mending Infusion, and Shower Gel.

Promising review: "I bought this set to see what all the hype was about, and I'm so glad I did! Every product smells amazing without being overpowering, and my hair felt noticeably softer, shinier, and much less frizzy after just a few uses. The travel sizes are perfect for vacations, the gym, or trying the line before committing to full-size products. Everything feels high quality, and a little goes a long way. This would also make a great gift. I'll definitely be purchasing the full-size versions of my favorites!" —Mary 

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "Actually, a game changer. I didn't think anything could help my fiancé. Between all the gum, mints, floss picks, dentist visits with no problems found, I SAW THIS. It's not exactly the prettiest or aesthetically pleasing for any bathroom, but man, does it work. It took like three weeks using this, and even morning breath was so much more tolerable. I never thought I'd write a review for toothpaste, but if you or your partner or kid has problems with seemingly no solution, switch it out. Tastes just like normal mint, but is an absolute game changer. Don't let the three-week period turn you off, I promise it's worth it. You've survived without it, battle's almost over." —Shelby Minin

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Get a pack of two from Amazon for $11.69. 

Promising review: "Love all of Summer Fridays Lip Butter Balms! The toasted marshmallow is such a simple yet dainty color and super hydrating!" —Mandy S. 

Get it from Amazon for $24 (available in 12 other flavors). 

Promising review: "This stuff is a miracle. After using it for a couple of weeks, my arms are smooth. No more little bumps that I have had for years. It also smells really good!" —conrad wright

Check out all of Kitsch's new releases on their Amazon storefront! 

Promising review: "I’ve been wanting a lymphatic face brush for a while, and since I’ve had great experiences with Kitsch products before, this one was an easy add-to-cart for me. I used it for the first time tonight after doing my skincare, and I was immediately impressed by how soft the bristles are. There was absolutely no tugging, scratching, or irritation, and my skin looked noticeably glowy afterward. I also felt like brushing after applying my skincare helped the products absorb really nicely. I didn’t notice a dramatic de-puffing effect after just one use, so I can’t speak to that yet, but I’m excited to keep using it consistently and see how it does over time. The fact that I’m already looking forward to using it again tomorrow morning says a lot. Really pleasant to use and feels much gentler than I expected. Definitely recommend!" —Kassi

Promising review: "Worked very well in my dry, cracked heels. I have very sensitive skin and didn’t have any issues at all." —Tracy C

Promising review: "It's a really good gel, especially for sensitive skin. It has an easy glide and works really well." —Radelyn

Promising review: "My skin tends to look a little dull and uneven, but after this routine, it looks incredibly hydrated, plump, smooth, and glowing. The biggest thing I noticed is how much healthier and more refreshed my skin looks without makeup. I included before and after photos because the glow speaks for itself! Despite layering several products, my skin doesn’t feel dry or uncomfortable. I especially love the glass-skin finish it gives me. The packaging is beautiful too and makes the whole routine feel luxurious." —Alina

Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer

Get a four-pack from Amazon for $7.78.  

Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner

Promising review: "This is perfect for anyone and everyone. I found it when my body wash, a sensitive-skin, fragrance-free product for babies, was no longer available, and initially despaired of finding something as gentle yet effective. I had confidence in Cetaphil products from way back in my teen years, finding Cetaphil to be one of the very few products that managed teen hormone acne without drying the skin. This is it, tops in gentleness, effectiveness, and is so concentrated that the bottle will last a long time. It's truly hydrating as well, so you don't feel dry after drying off. I highly recommend this product." —SusanK25411

You can check out the rest of Eucerin's Radiant Tone collection on Amazon! 

Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. 

I had the opportunity to sample these before the launch, and they are every bit as delicious as they sound. The Leite Cafe adds such a rich, milky depth to the brand's usual sweet scents and smells like waking up on a sunny, lazy weekend morning. The Leite Nectar really surprised me, because I typically don't like sweeter scents, but the coconut milk scent balances it beautifully and makes it smell creamy and bright. On a more vain note, the bottles are simply gorgeous. I love beholding them. 

Get them from Amazon: Leite Cafe for $26 and Leite Nectar for $26. 

Londontown is a small business that specializes in nail care products. 

Promising review: "Of all the nail polishes I’ve used, this brand is the best. No base or top coats, just flawless, shiny finishes. One coat sheer color, two coats for more depth, or add a third for extra oomph. And it has staying power. Worth every penny. I’m looking for ease and beauty. This is it." —Gail E. Boynton

Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer

Get it from Amazon for $10.99 (available in six shades). 

Promising review: "Love this eyeshadow stick. It’s the perfect color, blends out easily, and lasts all day." —Kristine

Get it from Amazon for $26 (available in nine shades). 

Promising review: "I use Cerave's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field

Promising review: "I haven't bothered with a lip liner in years, but this has become my new obsession. This liner is truly about the best I've ever used. It is creamy in texture and glides on with ease. After lining, I fill in my whole lip. I've been leaving my lip with just the liner, because the color is so pretty. I find that the liner lasts even after eating or drinking something. Of course, for added depth of color, you'll want to touch up. I highly recommend L'Oreal Paris Blurfiller Lip Liner." —Nancy

Get it from Amazon for $9.97 (available in eight shades). 

Starface World is a small business that specializes in skincare products. 

Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton

Get a pack of 36 from Amazon for $13.99 (available in six styles). 

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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.