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Like an $12 fitted turtleneck drawing Lands’ End and Talbots comparisons, and a satin-lined beanie that’s one-third of the price of Carhartt — they’re too good to gatekeep.

As a shopping editor with over a decade of experience working in journalism and digital media, I cover everything from beauty and fashion to home, travel, gaming, and pets, and I'm constantly saving interesting products on TikTok (in *very* organized folders, mind you) to share with BuzzFeed readers.

Whether you need to stock up on wardrobe staples for fall and winter (think boots, sweaters, beanies, and scarves) or are just feeling the itch to buy yourself something shiny and pretty, these fashion items will have you feeling like you discovered a hidden secret. Because while they may look and feel like options from Ugg, Skims, Coach, Swarovski, and more, they most certainly do not have the same price tag.

Unless otherwise specified, all sizes in this post are listed in women's.

Promising review: "I purchased this corset after watching a TikTok video of another midsized girl talking about how great it is. It did not disappoint! It fits nicely. I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier listed on PrettyLittleThings for over twice the price." —Elizabeth

Get it from Amazon for $28.99 (available in sizes XS–XXL and in 11 colors). 

Promising review: "Soooo pretty. It’s 100% a Swarovski [alternative] for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters

Get it from Amazon for $19.95+ (available in three colors, 14K or 18K yellow gold, and three sizes).

Promising reviews: "I bought this in the maroon/raisin color and I can definitely see deep plum in it. What strikes me is how well it fits and how soft it is. It’s very similar in quality to my Lands' End fine gauge cotton turtleneck sweaters, but far cheaper." —Proudlymadeinusa

"I love that these sweaters come in so many different colors. They are similar to Talbot's basic sweaters, but much less expensive." —Therese

Get it from Amazon for $11.90 (available in sizes XS–6X and 18 colors/patterns).

Promising review: "These are perfection. So so comfy, the soles are very cushioned!! They're an exact lookalike to the brand Alohas that originally designed these shoes but are way more expensive/never in stock so these are PERFECT! Comes with regular laces too that aren’t ribbon." —Morgan Eberly

Get them from Amazon for $44.99 (available in sizes 6–11, including wide sizes, and four colors). 

BuzzFeed Shopping writer Emma Lord says, "I am not responsible enough to own an expensive scarf, but I LOVE love love colorful things, so I had to own this. It is delightfully soft on the skin and just as vibrant in person as it is online! I've really enjoyed wearing it on blustery days when I want to be bundled up, but don't want to be in my usual boring black-on-black New York winter gear."

Get it from Amazon for $17.99 (available in 10 styles). 

Promising reviews: "This hoodie is so comfortable and quality. This is the most comfortable piece of clothing I have ever put on my body. This hoodie is like a warm hug on a cold, rainy day. I bought the light gray hoodie four days ago, and I have ordered two more since. If you feel you are missing something in life, I can tell you with 100% certainty that it is this hoodie. The fabric, the price, the fit can only be described as perfection." —Devin

"This hoodie is so cute, definitely oversize! It’s veryyy soft inside and doesn’t have the cheap polyester texture that most Amazon sweatshirts have. It feels similar to an Abercrombie hoodie I have!" —bree

Get it from Amazon for $27.99+ (available in sizes 3XL–5XL and dozens of colors).

Promising review: "It’s big and so cute too. I refuse to pay $99 for a cherry key chain from Coach just to hang on my purse, although my purse is a real Coach bag. This one is perfect for me." —She Deserves 365

Get it from Amazon for $6.64 (available in 11 styles). 

Promising review: "I have (and cherish) a Jenni Kayne 'Cocoon' cardigan. It’s in basic beige, and while I’ve dreamed of adding more colors to my wardrobe, these sweaters are like $500. That’s kind of an undertaking. I took a chance on these, and I’m so glad I did. I ordered this sweater in both gray and navy, and I was blown away by the quality. The cashmere cardigan from JK is softer and cozier, but these have an amazing comfy weight to them and a very smooth weave that washes well. It’s the same look for much less money, and I can wear them with comparatively little worry. These don’t snag easily. Super impressed!" —Alexis Dawdy

Get it from Amazon for $23.99+ (available in sizes XS–XL and four colors). 

If you have wider feet or plan on wearing with thick socks, some reviewers suggest sizing up.

Promising review: "I’ve only had one pair of real Uggs in my life, but they got ruined in New England weather, and I decided to get [cheaper alternatives] from now on because of their price. I really love that there’s no label on the back of these. They have the same comfort, quality, and cute look, though. The platform adds height, and I know it will keep them cleaner. Before I got them, I saw reviews saying to size up. I’ve always ordered my size, but this time I chose a half size up because I want the option to wear thick socks too. I was worried that they might be too big, but when I got them, I realized I made the right decision. The fur lining is super thick (not complaining at all), and my foot wouldn’t have been comfortable without more room. 10/10 🥰" —dawn frost

Get them from Amazon for $54.90+ (available in sizes 5.5–11 and 12 colors).

You can throw a cropped cardigan over it or layer a long-sleeve top underneath for colder weather!

Promising reviews: "Bought this dress because I always wanted to get the House of CB dress, but didn’t want to pay over $250 for it. It’s honestly so good! I got the size large in this since they didn’t have my normal sizes, which are small to medium (I have a bigger chest, so I tend to size up). But since this has a corset back, I was able to cinch it up really tight, and it fit perfectly!" —Chris Herfurth Kennedy

"Beautiful, stunning perfection. This may be the best thing I've ever bought on Amazon. The corset in the back makes it fit like it was made for me. It's double-lined and not see-through at all, even though it's white. The straps are adjustable, the slit is a good height, and the fabric is slightly stretchy. I cannot say enough good things about it. It did come slightly wrinkly in the skirt, but nothing that a good steam won't fix." —Shoshanna

Get it from Amazon for $39.67+ (available in 23 colors/styles and sizes 0–16).

It's also water-resistant up to 330 feet and safe for bathing, swimming, or snorkeling!

Promising review: "I was going to get the Michael Kors rose gold watch, but decided to go with this one due to the great price and my familiarity with Fossil watches and how great they are made. I was not disappointed. The crystal dial is just enough to make it look really expensive and add a touch a bling! I totally recommend it." —Tina Beanie

Promising review: "I recently got this, and it's become a new favorite in my wardrobe. The color is rich and versatile, while still being neutral. It is perfect for pairing with jeans or layering under a jacket. The waffle texture adds a cozy feel without being too heavy, making it ideal for cooler days. The quality is very nice, it feels expensive, and is on the 'heavier' side. It's also super comfortable and fits just right — definitely a go-to piece for casual outings or lounging around." —The Duchess Corgi

Get it from Amazon for $19.99+ (available in sizes XS–XL and six colors). 

Promising review: "SO happy with the purchase. This bag fits my work laptop (17.3 inches), my personal laptop, my iPad, my portfolio, my Kindle, and chargers for them all, with room to spare. The material is pretty good quality and has stood up well so far to my frequent travel. It looks so high-quality that I had a coworker who owns a Béis bag say that our bags look the same. But, honestly, I think this bag is better than the Béis work tote (a controversial statement, I’m sure). So much so that when I got a Béis bag for Christmas, I ended up returning it so I could keep using this tote! Definitely a must for young professionals who aren’t ready to shell out hundreds of dollars and commit to a designer work tote yet." —Hannah Rodlund

Get it from Amazon for $34.86+ (available in six colors). 

Promising review: "These are the best leggings I've ever owned! I've been weight training for roughly 17 years now, and I've worn a lot of different leggings. I've even spent $180 on a pair of Lululemon leggings, which don't compare to these at all. These leggings are soft, stretchy, form-fitting, and they make you look incredible! This is the fourth pair I've bought, and I probably will buy all colors. Also very important: They don't leave sweat marks. 100% squat-proof and the softest material ever. I can't say it enough!" —Emily Souther

Get them from Amazon for $25 (available in sizes XS–XL and 25 colors). 

Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style, and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" —Courtney 

Get them from Amazon for $29.99 (available in women's sizes XS–3XL and 32 colors). 

I own *several* of these workout tops from The Gym People now and absolutely love them; I have no doubt I'll be back for more. They're soft, comfortable to work out in, and look great on; plus, they come in the CUTEST shades and have built-in padding — what more could you want?

Promising review: "I wasn't seeing many pictures of small-chested ladies, so I was a little worried about how this would fit. Purchased X-Small, and it fits perfectly! The straps stay in place, don't look weird with the bra cups, and it is form-fitting in the back. I hate tank tops that have a big gap in the back. This one does not. It goes down to about my belly button. I wanted something similar to the Lululemon Align, but this is well worth it instead! It is not tight at all, does not dig in, and is super breathable. I am thrilled with this purchase!" —olivia schilling

Get it from Amazon for $22.99 (available in sizes XS–3XL and 49 colors). 

Promising reviews: "Like a cloud ☁️ These are the most comfortable shoes I have worn; it feels like a pillow hugging your foot. The same day they were delivered, I ordered another pair in a different color. I’m a healthcare worker, and these are perfect for standing and being on your feet a lot. Walking feels very smooth and low-impact. I never leave reviews on anything, but these are amazing." —Ian Durham

"GREAT SHOES FOR THE PRICE. These seriously may be more cushioned than my Hokas. I love how lightweight these shoes are, and love the color. True to size and great with a pair of jeans or leggings! Highly recommend saving some of your money and trying these out! It is like walking on a memory foam mat all day." —Kelsey McKenzie

Get them from Amazon for $69.99 (available in sizes 5.5–11 and eight colors).

Promising review: "TikTok brought me here. I saw so many DIYs being done and all the rave about comfortability. I must say, I'm even more impressed in person by this shoe. Buy them! Comparable style and fit to more high-end brands. As a sneaker woman, I'm happy to add these to my collection. I paired them with slouch socks." —anonymous

Get them from Walmart for $25 (available in sizes 6–12, including medium and wide sizes, and dozens of styles). 

Promising review: "I have sensory issues and also hate the cold. I’ve never liked wearing beanies as they make my head feel too hot and they’re almost always itchy. This is the first beanie that I’ve found that feels genuinely comfortable and warm, and my hair doesn’t get super frizzy. It’s very well-made, and the band is sturdy enough to where the satin lining won’t cause it to slip off your head. Plus, there are so many colors to choose from. I got an olive green one and couldn’t be happier with it." —M

Get it from Amazon for $7.95+ (available in 18 colors and multipacks— just be sure you are clicking into a satin-lined style, because not all of them are). 

Promising review: "Had these for quite some time before tearing off the tags to wear them, and had so many compliments on them! I love them! Super comfy and fun." —Shannon Taylor

Get it from Amazon for $35.99 (available in sizes XS–XXL and 17 styles). 

Promising review: "These are super cute! And they look like the real thing, too! I've had these for two years now, and they've held up perfectly, and they're wayyy cheaper than real Birks! They are not waterproof, unfortunately (learned that the hard way lol), but I did buy a suede waterproof spray that works very well and kept these from getting stained! Super comfortable too, I wear them alllll the time! Highly recommend!" —Alyssa Brown

Get them from Amazon for $26.99+ (available in sizes 5.5–14 and 14 styles).

Promising review: "I rarely write reviews but this bag deserves one. I have several designer bags in my collection but I honestly think this one is more beautiful and stylish. Going to order more in other colors! So worth the money!" —Nikki W.

Get it from Amazon for $19.99+ (available in three colors/styles).

Promising review: "At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn't want to pay the price of one lol, and this shirt feels amazing. I will be getting one in every color now." —Julianne

Get it from Amazon for $6.99+ (available in sizes 3XS–4XL and 29 colors).

Promising review: "I absolutely love this bodysuit! I discovered this brand from my coworker, who was wearing this bodysuit in a different color, and it looked so good on her, I knew I had to give it a try. Finding items that fit my body nicely is next to impossible; but THIS?! It was literally perfect and full coverage + support and not sheer at all! I’m buying this in so many colors, and the quality is SO good. I love this more than my Skims!" —Zoe T

Get it from Amazon for $29.99 (available in sizes S–XXL and three colors).

Promising reviews: "A perfect [swap] for the Hunter boots even the tread is the same but for a fraction of the price. Super cute and comfy and amazing quality. I’ve worn them like every day since I got them." —Hailey

"These are comfortable and sturdy. It’s no problem wearing them all day. I like them so much that I am buying a second pair in a different color. They were a great value and are a great product!" —Kit Splan

Get them from Amazon for $29.99+ (available in sizes 5–12 and 13 colors).

Promising review: "I am absolutely obsessed with these pants. I ordered in green and orange and got so many compliments that the day after I wore the first pair, I ordered them in two more colors. Multiple people have asked me if these are that MUCH more expensive brand, and they don’t believe me when I tell them they are from Amazon." —StephReinhart

Get them from Amazon for $19.98+ (available in women's sizes XS–XXL and 20 colors). 

Promising review: "I have an IDENTICAL pair of designer sunglasses in black. I wanted a white pair for my wedding, and I couldn't believe how identical they were. Buy these. Great price. Normal quality (nothing fancy, but not terrible). Super stylish." —katie

Get them from Amazon for $12.99+ (available in five styles).

Promising reviews: "I was not expecting much, but this coat has a very nice smooth texture. The shape is firm and even, and some wrinkles and fold lines were pretty much gone after a gentle steam iron. It is much better quality than some other similar coat that cost ~$200 I've looked at in some stores." —M

"LOVE this coat. It’s perfectly versatile for my needs. I was nervous because it was inexpensive, but it looked great, and I got many compliments — someone even thought it was vintage. It is so comfortable and durable. It’s surprisingly warm and is perfect for traveling as it can look great with casual or business clothes. It comes with an extra button, but the coat actually feels quality enough to last a long time. I wore it a lot when I traveled, so it got a bit dirty. The tag says it can’t be dry-cleaned, but the cleaners I go to washed and dried it, and it looks like new." —Rachel

Get it from Amazon for $48.59+ (available in women's sizes XS–XXL and 14 colors).

Promising review: "I'm one of those people who wears a belt for looks, not function. I had this belt on my list for a while because I like how it added an extra touch to outfits. Finally purchased it and it fits great! It really does that little extra to outfits because it looks expensive while being reasonably priced. I even had a coworker ask if it was 'one of those fancy Gucci belts.' I highly recommend!" —Jessica Maslyar

Get it from Amazon for $12.99+ (available in sizes XS–XL and in four colors).

Promising review: "This Chanel [alternative] is very in style right now. I wear them to work a lot with dark denim and a blazer. Or white jeans and a blazer. The heel is not too high, so it gives my 5'4 frame a little lift but not too much to get achy feet. I like the slingback because it stays on without blistering or moving around-and adds extra interest other than my solid black or nude pumps I wear to the office every day. I’m a size 6 with a narrow foot, and these were true to size. I’m sure I’ll get many years out of these shoes. They are a staple for the wardrobe without the hefty Chanel price tag. Love them!" —ND

Get it from Amazon for $43.56+ (available in sizes 5–11).

Promising review: "I absolutely loved these shoes. They were perfect for the festival I went to. I wanted shoes that I didn’t care about getting dirty, and I didn’t want to wear my Docs for that reason. Honestly, I like these better than my Dr. Martens. I walked in these for three days straight, eight hours a day and they honestly didn’t feel like normal boots; they were pretty comfortable. They also did well when it rained or walking into puddles. And when people stepped on my feet they held up very well lol. 10/10 recommend." —CathyKindle Customer

Get it from Amazon for $37.99+ (available in sizes 5.5–10 and three colors).

Promising review: "This product is AMAZING! If you are looking for a good [swap] for the Jennifer Fisher earrings, these are it! They are super lightweight, effortless, and so cute!" —Anna Weir

Get it from Amazon for $15.35+ (available in four sizes, three finishes, and two metal types).

Promising reviews: "These are absolutely BEAUTIFUL! If I didn't know any better, I would have said these are the Bottega Drop Earrings. The smaller ones are truthfully the perfect size. We love a good alternative because who has $800+ to spend on the Bottegas." —Brittany

"Absolutely gorgeous and perfect earrings! So lightweight, you’ll forget you have them on. Beautiful shine. I have very sensitive ears and torn piercings from years of heavy earrings (and sleeping in them), and I can easily wear these! Unless you want that really glam, oversize look, the 25mm are perfect for everyday wear. Treat yourself! :)" —AleeshaBombeesha

Get them from Amazon for $7.49+ (available in two-packs, an extra-large size, and various colors). 

Promising reviews: "This skirt is very nice. It's hard to believe how inexpensive it really is! I actually bought it to be worn with a $250 designer top that was shown on the runway with a very similar silk skirt (that I couldn’t afford). This skirt is perfect to complete the look!!" —Rmc7

"Luxury! This skirt is as beautiful as any skirt that I have purchased in the past from Saks! It’s amazing!" —Gina Leake Gross

Get it from Amazon for $28.99 (available in sizes XS–XL and 14 styles). 

Promising review: "So TikTok made me buy this + seeing it over and over again on the Amazon Best Sellers tab. I finally took the plunge to buy it. I love this jacket so much. It literally is comparable to my $80 Aritzia jacket for so much cheaper! I love how soft it is on the inside! Super fuzzy and warm. I love the collar, it's stylish, and I love to give it a little flip over. The zipper is quality, too! I love the contrast of the black and white. I loved this jacket so much that I came back and bought it in white after buying the apricot color. I would highly recommend it to literally everyone. I bought the same size as my Aritzia jacket, which was a size medium. It fits me perfectly with an oversize look!" —Kate Dumas

Get it from Amazon for $27.99+ (available in sizes S–XXL and in 20 styles).

Some versions of the jacket have pockets, too!

Promising review: "TikTok brought me here! I saw many reviews for the Lululemon BBL jacket; however, I was not ready to spend over $100 on a jacket. I’m a frugal gal. I absolutely love this jacket; my boyfriend told me it looked great, and I got many compliments. Truly the perfect alternative for the BBL jacket!" —Bri Campos

Get it from Amazon for $17.99 (available in sizes XS–XL and in 16 colors).

Some reviewers found that they didn't even need a bra with this!

Promising review: "Okay, this is so good. I had the Zara bodysuit identical to this, but it quickly got stretched out, so I tried this one out. It is 10 times better than that one. The fit is perfect; it hugs you just right and is supportive enough that I won’t wear a bra. Also, not see-through at all! Amazing. Need in all the colors." —Dawn E.

Get it from Amazon for $26.97 (available in sizes XS–XXL and seven colors). 

Hi, I have these and can't recommend them more!! That's me on the right above — as you can see, I wore them as part of my Reputation-inspired outfit for the Taylor Swift Eras Tour, but I've worn them several other times, with and without tights, and absolutely love them. As a pear-shaped individual, I love that they comfortably cover my bottom while still hugging me at the waist, thanks to the stretchy elastic there, aka no awful gapping. As other reviewers mention, these have a thickness to them that makes them feel high quality. Oh, and the pockets are nice and deep! 

Promising review: "I was so surprised when I received these shorts. They are such good quality. They have weight to them, making them feel expensive. I feel like I would buy these from Zara. Super cute and exactly what I was looking for!" —Jaimelee Calvello

Get it from Amazon for $31.99 (available in sizes XS–XXL).

BuzzFeed Shopping editor Natalie Brown says, "I have this set and love them when it's cold out. I've had them for five or so years now and all the ones I still have (I lost two different single socks) have held up extremely well despite being washed and worn every couple of weeks or so. No holes in sight!" 

Promising review: "Great socks! Found them comparable to Talbot's but far less expensive." —Amazon Customer

Get them from Amazon for $9.99 (they fit women's sizes 5–9; available in 25 colored sets).

Reviewers report that their 13-inch and even 15-inch laptops could fit inside this bag!

Promising review: "I took this bag on a trip with me, and I swore if it stayed intact, I would write a review, so here I am. This bag looks flimsy, but it’s really durable. I put my 15-inch MacBook, books, chargers, etc. It was filled to the brim, and there’s not a seam ripped off or anything. If you are looking for something similar to a Kanken at a lower price point, this is a very good bag." —Nicky Miller

Get it from Amazon for $26.98 (available in four colors). 

Promising reviews: "I’m obsessed with these boots; they're super cute and stylish. They remind me of my Givenchy Shark boots. I got them in white, and I'm so glad I did. Will be ordering again." —sassyn

"FAVE BOOTS I’VE EVER OWNED!!!! This is my second time ordering these. The last pair I had lasted almost two years before they started looking torn, and eventually, I lost one. BUT I love these so much, I ordered another pair. Love that they’re nice for any season! I also get so many compliments on them!" —Bailey Skinner

Get them from Amazon for $66.99+ (available in sizes 6–12 and 27 styles). 

BuzzFeed Shopping editor Elizabeth Lilly says, "I wear a size L/XL in clothing and sometimes waist bags just don't work out so well for me. With this one, I can confirm that it fit around my waist comfortably without outerwear, across my chest without outerwear, *and* over a thick coat and several layers. The pockets inside are so handy and I even had room to spare throughout my Iceland trip. This was the only purse I brought for the whole trip and it performed its job flawlessly. Just make sure that you zip the zipper ALL the way because the zipper goes down pretty far on the sides for easier access to contents."

Promising review: "I have the actual Lululemon Everywhere Belt Bag and let me tell you, this is the exact same, everything feels and looks the same. The fabric feels identical, and the pockets inside are even the same. Even the straps are the same; they both have the elastic that keeps the extra strap secure and from dangling down. For the price, it's not bad, especially since the Lululemon fanny pack sells out all the time and is so hard to get sometimes." —Denise

Get it from Amazon for $13.98 (available in 28 colors). 

Reviewers say these run small and recommend going up a half size or full size, especially if you plan to wear thick socks. 

Promising reviews: "When I was a kid, I had a pair of lavender Moon Boots that were so warm and comfy and kept my feet so dry that I wore them for 20 years until they disintegrated. These are the next best thing. I wore them out in the snow, and my feet stayed warm and dry, and they are so bright and cheerful. I love them." —Mysticclam

"If you're a child of the '80s, these are going to be right up your alley! I got the hot pink, and I love them! Always get compliments and fun stories." —E. Lay

Get them from Amazon for $41.12+ (available in women's sizes 4.5–10 and six colors).

Promising reviews: "These are VERY comfortable and fit my body quite well (I'm curvier than the model, so that was really nice). A lot of yoga pants tend to be too long or too short, but these are the perfect length for me (I'm 5'6). Lastly, they're warm enough to wear in the winter, but somehow not too hot in the summer. Weird. I'd buy again." —Beach Chicken

"I saw these reviewed on TikTok. I love them; they are similar to the Aerie leggings. Will, for sure, buy more." —Amazon Customer

Get them from Amazon for $16.99 (available in sizes XXS–XXL and seven colors).

Promising review: "I absolutely LOVE this bag!!! I bought the pearl one and constantly get compliments when I'm out wearing it. When I visited London, I went to a store that had a huge display of actual Shrimps bags, and honestly, I actually like mine more. The real deal is so heavy that I can't imagine it would be practical to walk around with it. Not to say these are light, they have a quality weight to them, but they're still practical to walk around with. Also, the real deal doesn't have as nice of a lining as these do! This one comes with a little baggy that you can close, and the detail of the drawstrings having beadwork is so cute." —The accidental superpower

Get it from Amazon for $49.99 (available in five colors).

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Plus, style pieces we gave at 2026 Buzzy Award to,  jeans, leggings, pants, and finds from Abercrombie, Amazon, Anthropologie, Banana Republic Factory, Boden, Free People, Gap, Gap Factory, Lane Bryant, Nordstrom Rack, Old Navy, Quince, Target, Torrid, and Walmart.

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Note: Reviews have been edited for length and/or clarity.