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With the cold, dry weather on its way, best stock up on these hydrating beauty products STAT.

I am a contributor who has been writing for the BuzzFeed Shopping team since 2021, covering just about everything: home goods, beauty, fashion, gift guides, practical life hacks, tech, travel, personal wellness, and big sales events.

Promising reviews: "Loveeee for under makeup or when you need deep hydration. I put a thicker layer on and let it absorb by itself." —Sarah Denning

"This cream is incredibly hydrating without feeling heavy on the skin. It works perfectly as a daily moisturizer and leaves a beautiful glow. Definitely worth the hype!" —Amazon Customer

I love this hair oil. I use it every so often as a scalp treatment — I've always struggled with a dry, itchy scalp, but using this regularly makes a difference (it's very refreshing and hydrating). I can confirm it definitely makes hair softer and shinier and works as a quick fix for frizzy hair and dry, split ends. Since my hair is fine, most styling products tend to be too heavy, but this oil feels very light and smells heavenly. 😍 I don't have a very expansive collection of hair styling products, but this one has made the cut! It's a new must-have for me.

Promising reviews: "The best hair serum. I finally took the plunge to swap to cleaner hair products, and I’m so, so glad I did. This stuff has my hair silky but not greasy, and it feels so, so hydrated. I’m excited to see some hair growth too!" —Taylor O.

"Smells amazing. Makes my skin and scalp feel hydrated. Amount for the product is fair. A little bit goes a long way." —Christina R.

Get it from Just Ingredients for $39.99. 

Promising review: "I’ve been searching for the holy grail of lip balms and THIS IS IT. Seriously. I’ve been on the hunt for years, using everything from fancy French balms to plain organic nut butters and have always needed to reapply hourly. This stuff is magic. Just the tiniest dot is needed to keep my lips super soft and hydrated for hours, even through drinking and eating. The grapefruit smells great, but isn’t overwhelming. I’ll never go back to anything else." —Spectacle

Get it from Amazon for $15.20+ (available in nine scents and in multipacks).

Promising reviews: "It’s just as good as everyone says it is. It makes my lips soft, hydrated, and plump – truly 10/10. It’s expensive but has also lasted me literally two years. Sometimes I’ll wear it during the day, but it’s best to wear it before bed. The peach iced tea flavor is very faint. Do not expect a bold peach (or tea) flavor. It’s like a little hint of it after application. If you’re not a big fragrance person, this would be a great fit. I bought this to try something new after I went through the Berry flavor, and wasn’t disappointed." —Doc2525

"Great lip mask! Doesn't leave a residue after hours of wear! The moisture lasts all night, leaving your lips hydrated and refreshed! This is the BEST nourishing mask in ALL of my lippie collections." —Chanielle82

Get it from Amazon for $19.20+ (available in 10 scents and bundles).

Promising review: "I absolutely love this leave-in conditioner! My hair has always been on the drier side, but after using this product, I noticed a dramatic improvement in its texture. It leaves my hair feeling soft, smooth, and hydrated without weighing it down. It also makes detangling a breeze and keeps my hair manageable throughout the day. The formula feels lightweight, and the scent is lovely without being overpowering. Highly recommend it to anyone struggling with dry hair—this product truly works wonders!" —TechMendz

Promising reviews: "Bio-Oil is a staple for me in my daily skincare routine for my face and body. I have been using this product for almost 10 years now, and it keeps my skin feeling hydrated, moisturized, and soft, especially since I naturally have pretty dry skin. I love that it is not super greasy and soaks into my skin well. Even though the oil looks orange in the bottle, it doesn’t leave any color on your skin." —Ash S.

"Love this stuff! Very hydrating and heals my acne scars and dry skin. I like to mix it with my moisturizer or my lotion after I shave so my skin looks and feels more glowy." —Makenzie Webb

Get it from Amazon for $10.26+ (available in three sizes).

Promising review: "My skin was so dry, and my hands cracked from the continuous sub-zero temps. This felt like my skin was having a drink of HYDRATION!!! So comforting and worked so well!! Highly recommend!!" —PirateFairyPhee

Get it from Amazon for $8.75+ (available in four sizes and multipacks).

Promising review: "I have suffered with dry lips for years. No kind of lip balm would hydrate my lips. I have gone through countless different types throughout the years. I saw this Intense lip balm, gave it a try, and it is awesome!!! I didn’t like the size for the price, but it’s so good I purchased another tube and will continue to buy it because it actually works, and it’s all I need for hydration. If anyone has any problem with dry lips, try this product, you and will not be disappointed!!" —felicia

Get it from Amazon for $10+ (available in nine flavors and in packs of three).

Promising reviews: "This cream is thick — in a good way. It’s not ideal for daily styling since the consistency is a bit heavy, but when it comes to hydration, it absolutely delivers. My hair always feels moisturized and smells so good everytime I use it. It’s the kind of product I reach for when I want to give my hair a little extra love, especially after a wash day or when my curls need a moisture boost. Not the best choice for light styling or layering with other products, but amazing for softness and keeping your hair smelling great." —A.M.

"I love this product for my dry scalp, which it has done wonders. And as a mask for my hair. It makes my hair so soft and it feels very hydrated." —Carrie J.

Promising review: "I will never take this out of my routine. It is extremely hydrating; you never have to worry about having dry skin with this, at least for sensitive skin. This product lasted 9–10 months, which makes this worth the price." —James

Get it from Amazon for $16+ (available in three sizes and two styles). 

Promising review: "I really love this Nivea lip balm. It keeps my lips feeling soft and moisturized while adding a subtle hint of color that looks very natural. It’s perfect for everyday wear when I want a fresh look without using lipstick. The formula glides on smoothly, feels comfortable, and has a pleasant scent. It’s become one of my favorite lip balms because it combines hydration with just the right amount of color. I would definitely repurchase it and recommend it to anyone looking for an easy, natural-looking tinted lip balm." —Lady Torres

Get it from Amazon for $3.59 (available in three other Bridgerton-inspired flavors, and in variety packs).

Promising review: "I’ve been using the Kerastase Nutritive 8H Magic Night Serum every night for several weeks, and I’m genuinely amazed by the results. This overnight treatment has transformed my dry, frizzy hair into soft, smooth, and healthy-looking locks by morning. The lightweight serum absorbs quickly without leaving any greasy residue or build-up. I love how easy it is to apply — just a small amount before bed is enough to make a noticeable difference. When I wake up, my hair feels deeply nourished, silky, and more manageable throughout the day. If you have dry or damaged hair, this overnight serum is worth every penny — it truly makes a difference!" —Karla / The Mom Edit

Get it from Amazon for $35+ (available in two sizes).

BTW, this has the National Eczema Association Seal of Acceptance! 

Promising review: "I really love this CeraVe facial cleanser. It has a creamy texture and cleanses the skin well without leaving it feeling tight or dry. After using it, my face feels soft, clean, and hydrated. It’s gentle enough for daily use, and I really like how comfortable it feels on my skin. The size is also great and lasts a long time." —Aymee

Get it from Amazon for $12.37+ (available in three sizes and a two-pack).

Here's BuzzFeeder Elizabeth Lilly's stamp of approval: 

"I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!"

Promising review: "Good god gracious, I don't write reviews, I am a silent purchaser. I feel strongly compelled to write a brief review of this oil. I have very thin, fine, and brittle hair. It desperately needs some extra hydration, and I have tried countless oils, expensive and cheap, and they all left my hair greasy and stringy and just looking awful. This oil, however, is aptly named: it's like a friendly ghost hydrating my hair, making it shine without leaving it heavy. The smell is very fresh and not too strong, so I appreciate that. But overall, 500/10 would recommend. And my husband uses the oil as well, and he has curly/wavy hair type, thin and brittle as well, and it revived his curl pattern, and his long hair looks really good now. This I will definitely keep on buying." —birta johannesdottir

Get it from Amazon for $22+ (available in two sizes and a two-pack).

Promising review: "Super hydrating without feeling heavy. I’ve recently been trying to take better care of my skin, and this purchase was a great start. The price was just right. My skin is very sensitive, and I’ve had zero reactions. There’s no strong scent, actually, I don’t smell anything when putting it on. This lotion is very lightweight but extremely hydrating." —Alex

Get it from Amazon for $13 (also available in an SPF version).

Promising review: "I needed to bring some moisture back to my curls, and this was it! I coupled this with the hydrating shampoo and the result was what my hair needed. Amazing hydration, great bounce and ringlet curls. My curls were thirsty and this did the trick! Love love love!" —Sheria W.

Get it from Cécred for $39 (also available in a travel size).

Promising reviews: "I don't like to talk about it, but every year, my nose becomes super dry to the point where I sometimes get a bloody nose. I usually use some squeeze saline, but it got so bad this year that I decided to get this gel. A dab on a finger or a swab and my nose is hydrated, moistened, and not dry as a desert. No winter bloody noses! It is very light, it is not slimy or like Vaseline, and it does not have any smell." —Catherine

"The first product to actually hydrate my dry nose. It’s not thick and sticky like Vaseline. It’s great." —Lauren

Get it from Amazon for $5.99+ (available in two sizes and in three-packs).

Promising review: "WOW…just WOW! I am in my 60s and have used many luxury lip balms over the years. I read a review in an online beauty magazine about Tatcha Kissu Lip Mask, and the comments were overwhelmingly positive. This balm is AMAZING! It feels so smooth and moisturizing, and it *does* seem to plump up my lips. I use it every night at bedtime, but I also put a little bit in a tiny separate round container to use throughout the day. My lips have never felt so lush, moisturized, and protected. Now I am planning to purchase the limited editions! My search for the perfect lip balm is now over…HALLELUJAH!🙌🏼🫶🏼" —Lil

Promising reviews: "My teen girls and I all use this! It is so hydrating, and it really protects the hair when blow-drying. The castor oil is so great for breakage, and we love the smell. I recommended it to a friend, and her hair has grown the longest she has ever been able to grow it out!" —Brittany J Reviews

Promising reviews: "This has been the best thing while on Accutane! I think Aquaphor has different formulas based on which container they are in (maybe not, but they all feel a little different). This is the most hydrating for my dry lips!" —Bri

"Wow!!! THIS is LIFE!!! If you have dry skin or eczema, this will hydrate you and keep you hydrated." —Rob Duran

Promising reviews: "I never even thought about using eye cream on the lips before, but I’ve really seen a noticeable difference. I like to use it at night as a hydrating lip mask while I sleep. Beautiful!" —Loz

"I love this – it's soothing and hydrating and doesn't irritate my sensitive eyes." —Felis B

BuzzFeeder Emma Lord is a fan! Here's what she has to say: 

"I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying, and I feel quite refreshed and squeaky clean without ever feeling dry."

Promising reviews: "LOVED the smell! I want to shower daily just to smell it! Also hydrating! Will 100% buy again!!" —Cassie

"I absolutely love this body wash! It has a rich lather that leaves my skin feeling clean and refreshed without drying it out. The scent is amazing—light and fresh but not overpowering. It also rinses off easily, leaving my skin soft and hydrated.

If you’re looking for a body wash that smells great and keeps your skin feeling smooth, this is a fantastic choice. Highly recommend!" —Holly

Get it from Amazon for $8.49 (available in two other scents).

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "I am a moisturizer snob — whether it is for my skin or lips. It needs to be really emollient, it needs to last, and it has to work beyond the one application. Regular EOS lip balm is good, but I would honestly reach for a couple of other brands over it. The Super Balm, though? It’s now my #1, and the marshmallow is probably my favorite for right now. I like seasonal scents, so I could be swayed with different ones come fall and winter. I highly recommend the super balms! They are affordable compared to some other brand names and are as good or better, so save money and have soft lips!" —JHad73

Get it from Amazon for $5.99 (also available in Strawberry Acai and Brown Sugar Boba and in two-packs).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: "I am very happy with my purchase of Biotin Hair Shampoo. It has no scent and works great with my hair. It hydrates very well and I use it twice a week and it helps any dry scalp from building up. It is reasonably priced compares to other similar products. I decided to buy it based on the reviews and I agree with others, it works great and I would buy it again." —Harish Ramachandran

"Thickening and hydrating! It lathers well so a little goes a long way." —christina

Get it from Amazon for $14.95+ (available in eight scents, four sizes, and in multipacks).

Promising review: "This is the best! I have dry, sensitive skin ,and Tula H2O Oasis is super hydrating and fabulous!" —Gagliano Family

Promising reviews: "Keeps my lips hydrated and moisturized all day! 👏🏼" —Mercedes Bartlett

"Will always 🐝 a returning customer! Can't use anything else, and if I ever try, my lips never feel as hydrated as they do when I use Burt's." —Nicole

Get a four-pack from Amazon for $9.54+ (available in six flavor packs).

Promising reviews: "This product is a super affordable hidden gem! I loveeee this stuff! This hydrates my curly hair without weighing it down. I feel like it also helps a ton with breakage and heat damage. Definitely recommend!"  —Desirae

"This stuff is the best. I use it as a weekly treatment for my hair, and it keeps my hair strong, hydrated, and smooth. It locks in moisture too, which I desperately need in the winter. It’s non-greasy and rinses clean." —kimberly D Moldovan

I first tried this on a trip to Banff a few years ago, and it's been a regular staple in my skincare ever since! I use it on pretty much every part of my body — yes, even my face — and because it's unscented, I don't have any issues with it causing irritation or headaches. It's super hydrating for my skin without the same "sticky" feeling that lotion and oils sometimes have. Plus, it's handmade in the Canadian Rocky Mountains, which is pretty cool, if you ask me!

Promising review: "I love that this is unscented. It is a smooth moisturizer that doesn't feel greasy yet packs a punch for great hydration. The cute dispenser is great for application.—Sheena G.

Get it from Rocky Mountain Soap Co. for $8.95+ (available in two sizes; also available in vanilla coconut, lemongrass, and lavender).

Promising reviews: "I’m in my 'clean girl' era, and I love how this shampoo leaves my hair feeling clean and refreshed while still hydrated, even though I use it daily. It gives that fresh cleanse without the stripped feeling that some shampoos do. I’m also picky about fragrance, and this one smells natural and subtle in the best way." —thejillyedit

"This shampoo makes my hair feel so clean without stripping it. It lathers really nicely and leaves my hair feeling fresh, soft, and hydrated. Also, the scent is everything." —tealopes

Get it from Sephora for $14+ (available in two sizes).

Promising reviews: "I have wavy/frizzy colored hair, and this product has changed the game for me. This conditioner makes my hair smooth and silky without weighing it down. I’ve been on a journey for a conditioner, and a lot are too heavy and make my hair straight and flat, and others just don’t fight the frizz. This one has the perfect balance, and I AM SOOOOOOO HAPPY TO NOT HAVE TO SEARCH FOR A NEW CONDITIONER AGAIN!" —nekomancer

"This conditioner is great! Not too overpowering but really ensures your hair stays nice and hydrated. Love this in color with the spray and shampoo!" —sarahr33

Get it from Sephora for $14+ (available in two sizes).

Promising review: "Even though it's thicker, because it's body butter, it leaves no residue behind. Smells amazing. My hands, knees, and elbows were dry to the point of cracking. This product hydrated and fixed the issue overnight!" —Katy Casey

Get it from Amazon for $13.20 (available in five scents).

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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.