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There’s no substitute for greatness...especially when it comes to ear plugs.

Promising review: "I don’t care what anyone says—this is the perfect lip color for EVERYONE. It’s honestly like magic. Somehow it seems to conform to your individual skin tone and becomes the perfect shade for YOU.

Both of my sisters have tried mine, and it looks different on each of them, yet absolutely gorgeous on all of us. On my olive skin tone, it is incredibly cute and gives me that perfect sheer wash of color without looking heavy or overdone.

The formula is lightweight and feels more like a lip balm than a traditional lipstick, but you still get that beautiful hint of color. And can we talk about the packaging? The container itself is gorgeous—flat-out GORGEOUS. It so perfect and so much more for a tinted lip balm.

This is one of those products that just WORKS. Pure magic.

Need it. Want it. Obsessed with it. **BUY IT.**" —M

Get it from Amazon for $21.25 (also available in two other shades).

Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using it, I had to write one. I’m only on month two, and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah

Get it from Amazon for $19.99+ (available in two sizes). 

Promising review: "My favorite jeans of all time. High waisted Levi’s are so comfy, so high quality, so adorable…my daughter stole mine and I had to buy another pair. She is 27, I am 49. These jeans rock a multitude of generations and body types. The dark wash is my favorite and they are a thick denim, cool button fly and not much stretch. Levi’s will never go out of style." —patrice hedrick

Get it from Amazon for $42.62+ (available in women's sizes 24–32, medium, low and no stretch, and seven colors).

K18 is a small business that specializes in hair products. 

To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, body and no frizz. I cannot say enough good things about K18." —Dawne

Get it from Amazon for $29+ (available in two sizes). 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Here's what fellow Shopping writer Emma Lord has to say: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT." 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: "I work in a laboratory so I am constantly surrounded by lots of sounds varying in pitch and frequency which can be very overwhelming, especially for someone with noise sensitivities. I have had many people recommend these to me, so I decided to give them a try. I so happy I did! When I put these in it feels like I’m coming into my peaceful little bubble. They allow me to have a higher tolerance of noise and have overall reduced my stress and overstimulation of the environment I’m in. It seems like they do a good job at blocking out noises I personally find the most distressing (ie. high pitched, constant noises)." —Makayla

Get it from Amazon for $35.95 (available in four colors).

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16+ (available in two scents or a three-pack). 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99 (available in two styles). 

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low-end, they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I were lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Check out a TikTok of the sleep mask in action.

Promising review: "I don’t write reviews often unless I really love something, and let me tell you, this sleep mask is AMAZING. I’m a night shift nurse and was on the hunt for a good sleep mask. I’m mainly a stomach sleeper and an occasional side sleeper, and nothing I found was working. Until I found the Drowsy mask!! I was hesitant because of the price tag… but it is worth every penny! Invest in your sleep! This mask is 100% blackout, the silk is soft and luxurious, and it doesn’t put any pressure on my nose. I can sleep on my stomach comfortably with this mask on, and it doesn’t move. The strap is also adjustable and very comfortable. If you need a sleep mask, look no further, this is the one to get!" —Jolene Wahl

Get it from Amazon for $79+ (available in 10 styles). 

Promising review: "This is my favorite bag from Uniqlo! It drapes so nicely around my hips when I wear it as a crossbody and I like that it has pockets inside and on the ends of it! I have several colors and will continue to purchase as new seasonal colors drop :)" —Aleja

Get it from Uniqlo for $24.90 (available in seven colors). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Check out a TikTok of the Tula eye balm in action. 

Promising review: "This is one of my favorite beauty products. Feels good under the eyes and brightens them up. I think I look more rested when I’m wearing it, and it gives a nice glow. Great product to keep in your purse!" —Rachel S. 

Get it from Amazon for $38 (available in five styles).

Promising review: "Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I’ve ever tried, the price for this product is honestly worth it. Doesn’t feel greasy, oily, or silicone-y. Doesn’t leave a white cast. Doesn’t have a strong odor. It really just feels like I’m putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" —Christina Chetwood

Get it from Amazon for $23+ (available in three styles, three sizes, and two packs). 

Caraway is a small business that specializes in cookware and prepware for the home. Check out a TikTok of the Caraway set in action. 

Each set includes a fry pan, sauce pan with lid, sauté pan with lid, Dutch oven with lid, modular pan rack, and three-slot canvas lid holder.

Promising review: "I bought this set for my younger sister as she was using my mom’s old pans. I’ve had my set in Navy Blue for over a year and love them! Some stuff may stick a little in the pan while cooking, but it comes right off when you wash it. They are heavier than normal pots and pans, but you can get used to them after using them every day. A great set for people who cook every day!" —CountryHolly

Get it from Amazon for $445+ (available in eight colors and 12, 16, 24 and 31 piece sets). 

Promising review: "This was one of the best purchases I have made. I would never have guessed how much precise temperature control could elevate a cup of pour-over or a pot of French press coffee (and this kettle has the precision down). The system is simple to use, the heating time is extremely fast and the handle and spout design really do yield a super easy pour." —David R. 

Get it from from Amazon for $179.95+ (available in eight colors/styles). 

Here's what fellow Shopping writer Emma Lord has to say: "I use this on my skin and definitely have noticed results! While it didn't help kick my all of stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!" 

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks, refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once nonbeliever, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Get it from Amazon for $18.50+ (available in one and two packs). 

Check out a TikTok of the Bearaby blanket in action. 

Bearaby recommends choosing a blanket that weighs roughly 10% of your body weight. 

Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic.

Here's what BuzzFeed Shopping Writer Emma Lord has to say: "I've been using this weighted blanket for about three years now, and what I find really remarkable about it is that I *never* feel overheated in it. It's also just so, SO soft, and looks absolutely beautiful at the foot of my bed where I leave it every night. It definitely helps me activate "sleep mode" at night — I find the weight very comforting and not at all stifling because it spreads so evenly."

Promising review: "Best sleep ever! I bought this blanket after buying my sons and I have slept so much better. I love how it keeps you cool with all the holes but also warm over a top blanket." —Natalia S. 

Get it from Bearaby for $199+ (available in four weights, nine colors and three limited edition colors). 

Promising reviews: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

"I love this product! I have fine hair and struggle to find a styling product that doesn’t weigh my hair down. This one did an amazing job of adding body while also smoothing. My hair was shiny and full of body with minimal effort with the blow dryer. And, it smells wonderful. Very luxurious." —powermonkey

Get it from Amazon for $30 (also available in three sets with other products).

Promising reviews: "I wear hair extensions, so I'm always looking for a product that can moisturize and add a lot of shine. This is the only product I tried in the last two years that actually does as advertised! All the other products I've tried prior to this are always in very tiny little containers, and this one is a nice-sized bottle that lasted me for at least a month; usually, the other products last maybe a day. The only thing that I'm not so fond of is the price, but it is worth every penny, so it's kind of hard to dispute that LOL. Just know that if you do splurge for this product, you will be satisfied and absolutely thrilled to see how soft and beautiful your hair looks again. I highly recommend!" —bridgett kinsey

"It leaves my hair feeling weightless and doesn't dry out my hair. This product makes managing my hair effortless while keeping it smooth and frizz-free." —Maria A

Get it from Amazon for $14+ (available in two sizes).

Promising review: "The Ninja NC301 Creami is hands-down one of the best kitchen gadgets I’ve bought! I love being able to make delicious, creamy ice cream, sorbet, and frozen desserts right at home — without any fuss. The machine is easy to use, and the results are SO good. Every batch comes out smooth and perfectly textured, just like something from a shop. Cleanup is quick and simple, and the compact design fits well on my countertop. I especially appreciate the versatility — it makes everything from indulgent ice cream to lighter sorbets and healthy fruit-based treats. Whether I’m making desserts for the family or experimenting with new recipes, the Ninja Creami delivers every time. If you love frozen treats, this is a must-have in your kitchen!" —Trent

Get it from Amazon for $199+ (available in four models)

Promising review: "I bought this as a gift for my husband. He truly loved it. The needle is very good, and the sound quality is wonderful. It can play records, cassettes, CDs, and the radio. It can also connect via Bluetooth. So many ways to play music. It is easy to use. The value was amazing. It is a little heavy, but the box is very sturdy, and I expect it to last a long time." —MAREBARE

Get it from Amazon for $119.79+ (available in seven styles).   

Promising review: "Always get compliments when I wear this scent . Always smell so fresh and clean love this scent." —Crystal L.

Get it from Glossier for $32+ (available in three sizes).

Promising reviews: "Looks/ feels super luxe and I can't wait to travel with it! It matches my cream trunk that I bought a few years ago. Love all the little extras too!" —Alexandra T.

"Love how smooth this wheels around, even cobble stone streets. Compression straps also work really well!" —Carlz

Get it from July for $295+ (available in 11 colors; add monogram for $50).

Promising review: "I have been using this product for years and reorder every time the jar starts to get low. Love the consistency and how great my hands feel in the morning. Definitely recommend." —Amazon Customer

Get it from Amazon for $39 (available in seven scents). 

Check out a TikTok of the multicooker in action. 

Promising review: "I normally don’t write reviews. However, if I could give this pressure cooker a 10 out of 5 stars, I would. So far, I’ve cooked a whole chicken, beans and rice, working on baby rack ribs, and a few other things. The best feature is that all the dishes I’ve cooked have taken no more than one hour. I have yet to try vegetables, but parsnips are in the near future, as are beets. Only criticism would be to invest in some kind of trivet to keep the meat you’re cooking out of the liquid. Planning on some lamb shanks in the very near future." —Amazon Customer

Get it from Amazon for $179 (available in four colors). 

Promising review: "I have searched for a perfect pillow for many months, and finally found this one. I LOVE this pillow. It is soft yet supportive, and the shape is perfect for side sleeping. It is expensive, true, but I think well worth the price. The fill used is wonderful compared to shredded or molded memory foam. It feels like down but with more neck support, and not at all lumpy. I like to hug the side extensions which provide support for my upper body when sleeping on my side. I totally recommend this pillow for side sleepers. You won't be disappointed." —Elizabeth Wright 

Get it from Amazon for $199.99+ (available in Queen and King sizes and gift pack options). 

Promising review: "I have suffered from insomnia all my life, and have found that if I fall asleep listening to something, I sleep better. I tried falling asleep to the TV, but invariably around 3 a.m., I would wake up listening to infomercials. Then, while traveling, my husband and I stayed in a very nice hotel that had this product in our room. I tried it, and slept like a baby the whole time we were there! I knew I had to have one at home, and ordered this as soon as we got home. I love that it has so many different sounds to choose from, as well as volume adjustment. You can leave it on all night or set the timer to shut off. This is a fantastic product, and while not inexpensive, in my opinion, well worth the money." —Tamstrat

Get it from Amazon for $89.95+ (available in three styles).

Promising review: "Laneige lip balm lives up to the TikTok hype. The Gummy Bear scent is awesome. Don't need to constantly reapply because the formula is moisturizing. Definitely will order other scents." —Charlotte T.

Get it from Amazon for $19 (available in nine flavors and multipacks). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.