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Because millennial optimism is still alive and well in our hearts and our skincare routines, thank you very much.

Promising review: "I’ve really been enjoying this bubble essence. It has a lightweight texture, absorbs quickly, and leaves my skin feeling soft, hydrated, and refreshed without any sticky residue. My skin looks plumper and has a healthy glow after using it consistently." —Roxy

Get it from Amazon for $14.99+ (available in two sizes and three other styles).

Promising review: "Love how this makes my skin feel. I have been using it for three weeks and can tell a difference in my face. But the real surprise came from the difference I saw on the top of my hands. I usually take the product and mix it on the top of my hand, then apply it to my face. Well, my 60-year-old hands are plumper and look more refreshed. So if it’s doing that to my hand, then it’s great for my face." —Dally

Get it from Amazon for $19.90 (available in four other styles). 

Promising review: "Better than any liquid blush — this has great pigment that builds easily and can be sheared out easily. It stays on my skin (52 years old, dry and dehydrated skin type) all day. It works well with skincare, sunscreen, and other makeup products. Beautiful colors and great pricing! It doesn't dry or flake off my skin. Feels nice, looks fabulous!" —CatTheGreat

Get it from Amazon for $13.99 (available in 20 shades). 

Promising review: "Incredible! I have dry sensitive skin, and this has made a huge difference in the moisture and tone of my skin. Once it dries, it’s not sticky, which I like — I hate when my skincare feels like it gets on my pillows. There is a light fragrance, but it disappears quickly. Will definitely keep buying!" —Amazon Customer

Promising review: "Decided to try this product after reading about it from people's reviews, and I have to say I wish I started using it sooner. I can see my skin starting to change and looks better after a couple of days. It looks healthier, and I look more awake in general. The product came in a box and features a small pair of tweezers on the lid for sanitation, which is and very thoughtful detail. The pads themselves are thin but packed with goods and stretchy, so you can stretch one piece across your entire cheek. I leave it on after peeling the pads off and finish with my moisturizing routine, and it doesn't leave the stickiness on your face at all. I will definitely try other ones as well!" —Emma Vo 

Get a set of 100 from Amazon for $26.40 (also available in 12 other styles). 

Promising review: "I have only used it thrice and my entire back calmed down?! How?! What sorcery is this? I have tried everything that the dermatologist recommended. And NOTHING worked. My dermatologist said my skin is more prone to body acne and cysts because of easy sebum buildup, and this tackles it with ease. I am shocked! I don’t have the drying out problem and use a soothing moisturizer anyway, so it's a win all around. Everyone should know about and have access to this!!! Please never change." —Anuradha

Get it from Amazon for $13.49+ (available in two sizes and two other styles).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I was quite skeptical of all the hype but decided to try it out anyway. This stuff actually works! Two weeks in and my stubborn blackheads are almost gone, and my skin is much clearer. Holy grail!" —Tmuk

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $12+ (available in two sizes and a 2-pack). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $20 (also available in four other styles). 

Promising review: "I was skeptical because I’ve had dark inner thighs all of my life. First time trying it and my inner thighs already look lighter! This is definitely a game-changer, and I 100% recommend it if you have dark inner thighs and neck. I really can’t believe how well it works." —Samantha Torres

"Skin discoloration gone!! This body peel sheet really works. It gently exfoliates my skin and removes dullness and discoloration I had on my arms and legs. My skin feels so soft, smooth, and bright after every use. It doesn’t burn or irritate, just leaves a clean, even glow. I’ve noticed my skin tone looks more even and healthy, definitely a product I’ll keep using! 💫." —HALLA

Promising review: "I’ve been using this collagen cream for a few weeks now, and wow — my face has never felt this hydrated! The texture is rich but not heavy, and it sinks into the skin beautifully without leaving any greasy residue. Perfect for both day and night. I have combination skin, and this cream somehow manages to hydrate the dry areas while keeping the oily zones balanced. My skin looks more plump and smooth, and I’ve even noticed a subtle glow in the mornings — like I actually got a full night’s sleep! The collagen boost feels like it’s doing real work — my face feels firmer, and those fine lines around my mouth and forehead are looking softer already. It also layers really well under makeup, which is a huge plus." —Amazon Customer

Promising review: "I am in the beauty industry and have tried almost every mascara there is. From low end to high end, and this one is the ONLY one that meets every need I have in a mascara. The black is so well pigmented, no smudging, buildable, and easy to cleanse off your lashes. Where has this mascara been all my life? I love it!" —Amazon Customer

Get it from Amazon for $12.99+ (also available in brown and a curling style).

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in a set of 16 and four other styles). 

Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg

Promising review: "I decided to try a lash lift kit to do it at home, since I wanted to save the cost of doing it in a salon. And the truth is that it was an excellent decision! The kit works 100 percent, achieving spectacular results. I loved the ease of use and how I could get raised and defined eyelashes without leaving home. I would definitely recommend it to those looking for an economical and effective alternative to enhance their look." —Roxana 

Get it from Amazon for $16.99 (available in three styles of sets). 

Promising review: "I’ve been using this product for a month and I’ve gotten so many compliments on my skin! I have highly sensitive skin that does not tolerate products with fragrance. And my skin loves it! The trick is to start slow with the product. And follow the instructions on the inside of the box. You don’t need product all over your face like the influencers show. You need very small amounts! Also, I follow it up with moisturizer and only use it at night. I’m only using it two to three days a week and then cycling with vitamin C products on the days I don’t use it. It’s helped with the fine lines on my forehead, acne on my cheeks, chin, jaw, and nose, and hyperpigmentation, and overall the dullness and texture of my skin." —Kiki M. 

Promising review: "Amazing eye cream. I love that it has retinal, and although I use prescription tretinoin, my eyelids and under-eye area don't tolerate it very well. This gentle retinal fills the gap. It's very effective and moisturizes well, but it still has a thin, light texture to it that doesn't leave a sticky feel. It's priced REALLY well. As many people know, retinals are generally pretty expensive. There's no scent to it, and I come back to this one time and time again. Highly recommend." —CSC

Get it from Amazon for $17+ (available in two sizes). 

Promising review: "I’ve tried several setting sprays over the years, but this one truly stands out. It keeps my makeup looking fresh and flawless all day, even through heat and humidity. The mist is fine and even, and it doesn’t leave any sticky or heavy residue. I also love that it doesn’t have a strong scent, just a light, refreshing feel. Whether I’m going for a natural look or full glam, this setting spray locks everything in place perfectly. Highly recommend it for anyone who wants their makeup to last all day without touch-ups." —Cindia Rojas 

Get it from Amazon for $14.99+ (available in two styles). 

Promising review: "My lips get dry since I spend a lot of time hiking and outdoors, and this product works like a charm. It hydrates deeply, feels soothing, and lasts through the night. A little goes a long way, making it worth the price." —HB

Get it from Amazon for $24+ (available in nine flavors). 

Promising review: "Holy grail. This is my favorite moisturizer! Its consistency is perfect — I have combo skin and I struggle to find something that leaves my skin soft and not sticky or lacking the moisture I need, and this meets both of those. It’s also extremely lightweight, zero greasiness at all, smooth, and has no weird smells. I will forever buy this. It’s helped repair my barrier and keep my skin looking vibrant." —Liss

Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread throughout my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. 

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow-dry it, I put some more on, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $15.86+ (available in two sizes, a mist style, and four other formulas). 

Promising review: "I’ve been using this cleanser for a little while now, and I really like how gentle it is. It foams up just enough and leaves my skin feeling clean without that tight, stripped feeling. I also noticed it helps with calming my skin on days it feels a little sensitive. The texture is super lightweight and fresh, perfect for morning or night. It’s not a heavy-duty makeup remover, but as a daily cleanser, it’s refreshing and soothing." —Arianna Machado 

Get it from Amazon for $13+ (available in two sizes). 

Promising review (for the Moisturizing Mask): "This is one of the best masks I’ve ever used! I graduated as an aesthetician in 2006. I have tried hundreds and thousands of masks. I’m telling you guys, this is one of my top 10 favorite masks of all time now! My face was absolutely glowing and soooooo moisturized after I used it. If you can afford it, I know it’s a bit pricey… I would do this mask twice a week if I could, especially at night before bed or in the morning as soon as you wake up, before the rest of your skincare routine." —Loli Vargas

Get it from Amazon for $16.50 (available in Firming, Moisturizing, Brightening, and Soothing, plus in two packs). 

Promising review: "This stuff is magic! I have very dry, gray colored lips that need a lot of moisture and care. This isn't *just* a lip tint, it's a beautiful moisturizer and smells amazing! It allows your skin to breathe, and it also sloughs away dead skin when you wipe it off. Color stays for a long time. I literally only buy this for my lips!" —Amazon Customer 

Get it from Amazon for $15+ (available in 25 shades and multipacks). 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99 (available in two styles). 

Promising reviews: "I absolutely love these pads! I tried them out for the first time because I saw people raving about them on TikTok, and the hype could not be more real. Korean skincare is where it’s at, and these pads are the most popular for a reason. They are so incredibly hydrating and leave my skin feeling better than ever. I will absolutely be purchasing these pads for years and years to come." —Pamela Seco

"Really great product! I’m 63 and have problems with age spots and uneven skin tone. This product really zeros in on that without being irritating to the skin or leaving it dry. I use it daily and I’m loving it! Highly recommend! It also leaves a nice glow to the skin." —Wendy Woo

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

Promising review: "Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great, and my skin's tone after I spray it on is so glimmering. It also has a soft scent. It’s definitely worth spending your money on this serum." —me

Promising review: "I recently tried this pimple patch and it’s incredible! It’s truly invisible, blends seamlessly with my skin, and works wonders. It hides pimples effectively and starts working within hours, clearing them up in no time (usually within eight hours). Plus, it leaves no redness or scars behind! This product is a must-have for anyone dealing with breakouts. Highly recommended!" —Robeir Edward Sarofeem

Get a pack of 24 from Amazon for $7.97 (available in larger packs and three styles). 

The two most popular are the Castor Oil and Rice Water! 

Promising review: "This is hands-down the best solid shampoo I have ever purchased. My hair is so hydrated, soft, and healthy, I don’t ever have to add conditioner to my hair. The shampoo suds up so thick and quickly, which makes washing quick and easy. I have had other bars take forever to suds up. The rosemary bar has a light and pleasant smell and is not at all overpowering. I can’t imagine switching to another brand!" —Amazon Customer 

Get it from Amazon for $14.99 (available in five styles). 

Promising review: "I got a trial size of this in an Ipsy bag a while back and loved it. I hadn't stopped thinking about how good my skin felt, so I had to repurchase it. I usually use the Elemis night mask, but it is over $150. This honestly makes my skin feel so moisturized and costs significantly less. This will be my new go-to. It is a bit sticky, but it goes away after a while. I usually apply it a few hours before I go to bed anyway." —Shay G. 

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* Beauty Products Reviewers Say Are A "Must Try"

* Gold Standard Beauty Products That Are Just Plain Better Than So Many That Came Before

Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.