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Life’s too short for crunchy mascara, disappointing dry shampoo, and skincare that costs a full month’s rent.

I'm a Resident Writer on BuzzFeed's shopping team who loves finding products that are delightfully strange or useful (or both).

Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —marihad t arrus

Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite! 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Promising review: "Very nice on the lips, as expected. I got the nude honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda

Get it from Amazon for $25 (also available in Black Honey and Pink Honey). 

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Promising review: "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Get it from Amazon for $5.48 (also available in a two-pack).  

Check out a TikTok of the E.l.f. tubing mascara in action. 

Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Promising review: "Welp, this stuff is amazing. I tend to avoid anything trendy or anything that 'goes viral' due to my stubborn nature, but when searching Amazon for a red-reducing toner, this one just kept showing up, so I swallowed my pride. Social media did not betray us on this one, friends. I saw immediate results. My skin looked much calmer right after the first use, and it feels so smooth. The price is amazing, the bottle is fun, it has no scent (not necessarily a positive for me, but I know it's important to others), it feels good to put on, and looks good on the skin. I have a feeling that I will be repurchasing this toner, highly recommend." —Amazon Customer

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

LilyAna is a small business that specializes in beauty products. 

Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using Lilyana eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November, and my skin looks like I’m in my early thirties. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa 

Get it from Amazon for $15.99+ (available in three sizes).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Promising review: "I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Get it from Amazon for $13.97 (available in four styles for Normal, Extra Dry, Sensitive, and Rough & Bumpy skin). 

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I've been really impressed with this Eight Saints neck cream. The texture is rich but absorbs quickly without leaving a greasy residue. It's a really easy added step in my routine. After using it consistently, my neck feels much softer, smoother, and well-hydrated. I've also noticed my skin looks firmer, and the appearance of fine lines has softened. A little goes a long way, and I appreciate that it's made with quality ingredients and has a light, pleasant scent. This has definitely improved the overall look and feel of my neck. I'd happily purchase it again." —Cindy

Promising review: "Love these, best I’ve ever tried. They are soft on my face, and no fuzz comes off while using. Would definitely buy again." —Aj

Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B. 

Promising review: "The serum is lightweight, absorbs fast, and has no strong scent. After about three weeks, those stubborn dark spots are visibly lighter, and my overall skin tone is brighter and more even. My texture feels smoother, and my skin is happily hydrated. The 5% tranexamic acid really seems to make a difference for fading spots, and it's been gentle on my sensitive skin. If you want a serum that brightens, evens tone, and tackles blemishes without feeling heavy, this is it. It's a new favorite!" —Amazon Customer

Bounce Curl creates haircare products designed specifically for wavy, curly, or coily hair! Shop all their curl brushes here.

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in four colors). 

Promising review: "My makeup didn’t budge. I have never used a product like this. I am a low makeup, low maintenance lady. My son got married and I wanted something to put over my makeup so I wouldn’t have to worry about it all night. It did its job. Through crying and dancing my makeup looked great the entire night. Will definitely use it again." —Natalie Peterson

Get it from Amazon for $34 (also available in a mini size). 

Promising review: "It was not only DIRT CHEAP but it also held the style for a week without being frizzy. I have 4c hair, and it handled it like a boss. Most importantly, it didn't leave a hard cast, which is so good. Who wants to walk around with a hard head? Hands down, best product, come get yours." —Jillian Morris

Promising review: "I absolutely love this product! I've tried EVERYTHING, and this one actually controls my thick 3B curls. I use a hair cream, gel, and scrunch this in last, and it withstands the Florida humidity! Also, it doesn't dry out my hair at all, which is a huge plus. It leaves my hair soft! Fantastic quality and an even better price! If you have curly hair, give it a try!" —Dana

Promising review: "I am 53 with 2b hair. In all of my years, I cannot count how many different mousses and gels and creams and whatever else I heard about to give my waves/curls some definition without frizz AND without it feeling/looking greasy. Also, without it feeling 'crunchy.' This product ticks ALL of those boxes!!!! First thing I noticed was curl definition without the greasy look and no crunchy feel, just soft hair!! No frizz AND what is quite possibly the best part: it made my hair look and feel thicker, which is amazing, because... perimenopause 🙄 I am going to buy more, a lot more!!!" —Nonie G

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $20 (available in five formulas). 

Promising review: "In the world of tints, this so far reigns supreme. I use it to cover scaring on my lips, and I get compliments on the color and texture. At first, I worried it was going on watery, but it really spreads like velvet if that were a thing. It is smooth. The other famous lip tints leave my lips very itchy. This is the only one so far that does not. It is supreme for sensitive clients and also because it does a lot for the price." —kdf13

Get it from Amazon for $9.90 (available in 35 shades). 

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-twenties. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer 

Get it from Amazon for $14.95 (available in eight scents and four sizes). 

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "It's an easy and convenient way to fill in sparse areas and make my hairline look fuller in just a few minutes. The dark brown shade blends nicely with my hair and gives a more natural-looking appearance without looking overly heavy or obvious. It's especially helpful for covering small areas of thinning hair or touching up my roots in between color appointments. The powder is easy to apply and gives me more confidence when wearing my hair pulled back or styled away from my face. I also love how portable it is, making it easy to keep in my makeup bag for quick touch-ups throughout the day. Overall, this is a simple, effective product for anyone looking for temporarily add the appearance of fullness or cover visible roots. Great product for the price!" —Allison Restin

Get it from Amazon for $17.95+ (available in 12 shades and three sizes). 

Just a note: reviewers with fine hair say it works particularly well for smoothing polished styles, though some reviewers with thicker or wavier hair found the soft bristles weren't quite firm enough for them.

Promising review: "I have very fine hair with a lot of new growth near my roots. I have had to use mousse with gel and hairspray, but even that wouldn’t tame them. I had instant relief and positive results from using this brush. Frizz is tamed, baby hairs are settled, and my hair feels so soft. Absolutely would recommend this!" —D

Promising review: "I wear my hair back at LEAST three times a week, and this brush is my secret weapon for the perfect slick back. It’s slightly curved to lie perfectly against the curvature of your head — I have never had a brush like this before! 10/10." —Victoria 

Get it from Amazon for $14.99 (available in brown or beechwood). 

Dae is a small business that specializes in haircare and styling products. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do. If your hair needs something with more hold — particularly thicker, curlier, or coily textures — try Mielle's rosemary mint strengthening edge gel instead.)

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

Promising review: "I didn't know what I was getting myself into when I bought this product; I wasn't expecting much at all. I have persistent, undiagnosed skin issues, probably hormone-related. I get a bunch of small bumps under my skin persistently, some bigger than others & they're not acne, they don't pop, there's no puss, they're very persistent, and nothing seems to get rid of them. I've tried SO many different things & nothing seems to work. I don't know what exactly it is about this item, but it is more effective than anything else I've ever used. It just completely calms & soothes my skin, clears up the bumps & evens my skintone. When my skin flares up, this mask just calms it right down. This stuff is incredibly effective! Nothing calms my problem skin like this item does. It also peels off easily without any issues. I highly recommend anyone with or without problem skin give this a try!" —Kat

Get it from Amazon for $15.20 (also available in Collagen, Collagen Milky Glazed, and PDRN Caffeine wrapping-mask formulations).

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT." 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.