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I am a contributor who has been writing for the BuzzFeed Shopping team since 2020; as a film nerd and long-term pop culture enthusiast, I bring an engaging, conversational voice to my work and love discovering and testing new products to share with readers.

Promising review: "Must try! I saw something like this being used in a makeup tutorial for '50 year-old women,' so I went to Amazon to do some research. I chose this because of the high ratings and the affordable price. Success from the first use — not only does my eyeshadow last MUCH longer (apply between 7 and 8 a.m. — until I want to take it off between 9 p.m. and 11 p.m.!), but the eyeshadow also glides on smoother. I guess this stuff is smoothing out my 49-year-old eyelids? ha! Anyhow, maybe I will try some of those super-pigmented metallic shadows sometime when I have a date...now that I found something that makes my lids look like I'm in my 30s again!" —Julie M Ries

Get it from Amazon for $14.79 (also available in three other styles and in multi-packs).

This mousse is especially well-suited to wavy, curly, and coily textures, helping enhance natural curl definition while adding soft, touchable hold. It can also work well for twist-outs, braid-outs, and roller sets, while fine-haired folks may appreciate its lightweight foam texture when they want definition without piling on heavy product!

Promising review: "This curl mousse is amazing! It defines my curls beautifully while keeping frizz at bay. The coconut oil and shea butter leave my hair soft and moisturized, not crunchy. Lightweight yet effective, it’s perfect for bouncy, wrapped styles. The foamy texture spreads easily. A must-try for curly hair—worth every penny!" —Shay Francis

Promising reviews: "Purchased this many times! Fantastic, keeps your lips smooth and hydrated with a hint of color." —lynnette esposito

"I was on the hunt for a non-toxic tinted lip balm that wouldn’t dry out my lips — and I finally found the one! The Honest Tinted Lip Balm is exactly what I needed. It gives a gorgeous, natural flush of color (Lychee Fruit) that’s not overpowering — just enough to make me feel polished on no-makeup days. 💕 Packed with antioxidant-rich acai and nourishing avocado oil, my lips stay soft, smooth, and hydrated all day. Never dry, sticky, or heavy. A lot of non-toxic products can be pricey, but this one is very affordable for the quality you get. It feels like a luxury balm without the luxury price tag. It’s paraben-free, cruelty-free, and vegan, so it checks all the boxes. Clean beauty that performs and feels good to wear. If you're looking for a safe, pretty, and moisturizing tinted balm, this one's a must-try. I’ll definitely be repurchasing!" —Z

Get it from Amazon for $8.85+ (available in six colors).

Promising reviews: "A must try! Hair felt soft and strong after using a blow dryer!" —Julie, RS

"I am obsessed with this leave-in! I have wavy hair, BUT my hair is so heavy and coarse. Most products just sit on top of my hair and make it heavier. This is the first product that has brought my waves out. It’s lightweight and smells soooo good! Use this entire line! It is amazing!! My hair has NEVER looked SO GOOD!!" —Celeste

Get it from Amazon for $12+ (available in three sizes and in two-packs).

Promising review: "When I first purchased the set and my mom was looking at it. She was soooo grossed out by the ingredients lol she wasn’t laughing about two weeks later when she started seeing the fine lines and wrinkles on my face! My face was even baby soft! I absolutely love this product! It is so lightweight, moisturizing, and fragrance-free!! I will definitely be putting the set on auto to buy again in 30 days! Must try!" —Misty A Morris

Get it from Amazon for $18.50 (also available in a two-pack).

Promising review: "Just after one use on my arm, my strawberry skin was GONE. I have used everything you can think of to help. I have it bad on my legs and upper thighs, and I used it, and because they are worse, it isn’t gone, but 80% almost gone after the first time. Just thinking about being confident in shorts and no sleeves makes me so happy. Forever a lifelong user!" —Amazon Customer

"I purchased based on the reviews, and let me tell you, I am thrilled I did! My skin is so soft! I immediately put it on auto-ship. Must try!" —Jessica Delaney 

Get it from Amazon for $8.99+ (available in 12 scents).

Promising reviews: "I didn’t think that it was going to do much... but wow, there’s a huge difference! Definitely a must-try product!!!" —Nyah Holmquist

"Obsessed! I can't believe all the stuff that comes off the tongue. I was always afraid to try these because I thought it would hurt, but it doesn't. Noticed better breath. You must try, plus it comes with a second one! I'm so glad I finally tried these." —Erin P.

Get it from Amazon for $5.49+ (available in multi-packs and pack styles and in an XL size).

This multitasking leave-in is designed for all hair types, but it's especially handy for dry, damaged, frizz-prone, tangled, or heat-styled strands.

Promising review: "The best!! I’ve always used Unite 7Seconds and It’s a 10, but last year switched to this and I will NEVER go back. It’s light, smells good, and makes my hair soft and smooth. Absolutely must try!

UPDATE: I started using this for our toddlers hair too and it’s perfect. We now share bottles and it’s just the best" —SCMama

Promising review: "Elta MD Tinted Sunscreen has truly impressed me. It offers excellent coverage, leaving my skin looking flawless and protected. The dewy finish adds a healthy glow without feeling heavy, and it lasts all day long. A must-try for radiant, long-lasting sun protection!" —Hannah Elizabeth Rhodes

Get it from Amazon for $22.50+ (available in two sizes, four shades and in multi-packs).

Promising review: "Must-try great cuticle oil! Love Love Love this oil! It is not extremely greasy, it does add some shine and moisturize your skin, and makes your hands really soft. I've used it on a few of my nail clients, and they love it as well. My parents also like the oil and have ordered some. I will be ordering more of this cuticle oil. The scent is really light and smells really good. You cannot go wrong with this product." —js

Get it from Amazon for $9.99 (available in 15 scents).

Promising reviews: "Must try! Was skeptical, but this will be a thing I will always have on hand." —Becky

"Megababe Thigh Rescue has been a total game changer for me. It prevents chafe and irritation, and it is made with ingredients that feel good on the skin. It goes on clear and never feels greasy or sticky. If anything, it is moisturizing. The chafe protection lasts up to 12 hours, which is a huge win.

I use it on my thighs, my waistband, and anywhere my skin tends to rub together. It is dermatologist- and gynecologist-approved, so I feel good about using it every day. The quality is great, and it smells wonderful without being overwhelming.

As a bigger girl, this is essential for me, especially in the summer. It works perfectly with dresses, shorter shorts, and anything that might cause rubbing. This is 100 percent a necessity in my routine." —Stephanie

Get it from Amazon for $13.99 (also available in a two-pack).

This hot-air brush is loved by people with a wide range of hair types and textures, including straight, wavy, curly, thick, and fine hair. If your strands are fine, fragile, or especially prone to heat damage, stick with the lower heat setting and always use a heat protectant. And there is also a paddle brush version that's especially great for Types 3 and 4 hair (aka curls and coils).

Promising review: "I cannot believe how well this works. I used it for the first time last night, didn't have a lot of time to read the instructions, but it worked so well. I have very thick/coarse hair. I normally hate washing my hair since that means I then have to style it. Not anymore! It was easy to use, and the results are smoother, more manageable hair. The biggest surprise – after I normally blow-dry my hair (upside-down, using several brushes to smooth), I then have to use a flat iron. With this product, I was able to use only the Hair dryer/volumizer! No extra step, no burning out my hair by using a flat iron.

I heard about this product on a Facebook group and am so happy I bought it. If you have thick hair, this will work like a dream! Trust me, ladies, you must try this (and no, I wasn't paid to write this review lol)." —Beth_Michigan

Promising review: "I have NEVER used a liquid exfoliant before, but OMG! Make sure you cleanse your face and then apply! You don’t need much at all! My skin is textured, and I have large pores. As soon as I put this on, NO MORE TEXTURE. I will buy the cleansing foam wash and try it together. I am very critical when it comes to reviews…. This is the best I’ve experienced! MUST TRY." —Deborah Cates

Get it from Amazon for $15+ (available in two sizes and in two-packs).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. This strengthening oil is designed for all hair types and textures, but it can be especially helpful for dry, damaged, curly, coily, and protective-styled hair that could use some extra nourishment.

Promising review: "I used this product with a silicone scalp massager for one year now exactly. (it took about six months to start noticing change) I go through 1–2 bottles a month. It’s changed my life. I have shorter hairs gradually growing in all over my scalp, on my entire head. My hair is fuller than it’s ever been for my whole life. I have fine hair. It’s made my hair grow one inch on length per month, and it’s also made my hair so dense and shiny that it almost looks like a wig. I cannot wait until it’s super long and shiny and beautiful! Please try this product. It smells absolutely INCREDIBLE. it feels so nice on the scalp, very relaxing. I slept with it in my hair almost every single night for one year.

Never going to stop using it. I lose maybe five hairs a day. I used to shed a lot more.

I want to say my hair isn’t softer it’s coarser, but in a good way! My hair strands coming in are thicker than they used to be and feel less soft and fragile, and instead a bit coarser and stronger. (I’m a guy though, so healthy hair for the ladies might not be 'coarse'!) . Some follicles have multiple hairs now growing from one follicle! Oh, you must try it." —Miles Thorpe

Promising review: "I have never been able to do a cat-eye makeup look. I also have a hard time doing my makeup due to my eyesight in my right eye. If you have always wanted to easily achieve the winged eyeliner look.. look no further.. this is the holy grail of eye stamp/liner. It is easy to use. I have a shaky hand usually, and didn't mess up my eye makeup. I love it! It's a must-try!" —heather

Get it from Amazon for $17.99 (available in three sizes and as a multi-pack).

Promising reviews: "I adore this little guy! I use it whenever I am overheated or have puffy eyes from crying, and it helps immensely! The cool metal feels fantastic against my skin when it's hot, and it helps soothe under my eyes after a nice cry. It's super simple and easy to use! My mother borrowed mine so much that she eventually got her own. It is very refreshing, and I definitely recommend it just for a soothing coolness you can apply any time. :)" —Katie

"A must try! Amazing product. Use every morning, and you can see a visible difference instantly." —Wendy Cooper

Get it from Amazon for $9.95+ (available in three formulas).

Promising review: "Used this as part of my nighttime beauty routine and after one night, my lips feel soft and supple! A must-try!!" —Marissa Norling

Get it from Amazon for $4.99+ (available in three scents and in a two-pack).

This is especially great for damaged, bleached, color-treated, chemically processed, or frequently heat-styled hair of all textures. It’s a concentrated leave-in treatment, so follow the application instructions closely and resist the urge to glob on half the bottle — a little goes a long way.

Promising review: "If you get build-up or your hair gets dirty on day two. This is a must-try. So good, I use it once a week and love how clean it leaves my hair. These products are absolutely worth your money." —Mariela Adams

Get it from Amazon for $29+ (available in two sizes).

Promising reviews: "It goes on smoothly and doesn't feel cake-y. It matches my skin and it's so beginner friendly!" —Lilly Eckhart

"A little goes a long way. This product gives great coverage and lasts throughout the day. A must-try!" —charlene

Get it from Amazon for $14.90 (available in nine shades).

Promising review: "Well, I’ve tried a lot of dry shampoo sprays. Some of them were good, some of them were okay, but this one is really great! I’ve got to give it 5 stars. My hair was so fluffy, I couldn’t believe it! Usually, when you clean your hair with dry shampoo, it makes it a little fluffy and makes it look nice, like you washed your hair, but this was extremely fluffy. It was like I had just washed and blow-dried my hair. It even looked like I had put rollers in it!

I love the way my hair looked. It made me look like I had a lot of hair. This would be a great spray for people with thin hair, although I don’t have thin hair myself. It’s a must-try and pretty reasonably priced, which is the reason I bought it. I figured it would be good, but I didn’t think it would be great! I’m going to keep buying it because it makes my hair look freshly washed and so full. It’s amazing!" —Sheila gorman

Get it from Amazon for $6.97 (also available in a two-pack).

Promising review: "I’ve been looking for a good cream eyeshadow for months and sure enough I found it! This cream eyeshadow goes on smooth, layers well and is true to color. I plan to purchase other colors. It's a must-try." —Bernadett Mahanay

Get it from Amazon for $14+ (available in 45 colors).

Promising review: "This is my favorite expanding floss. It's a little pricey, but it just works so well. If you have crowns, bridges, or implants, you MUST try it. I have three molar implants, and everything gets stuck in them. This floss just grabs it all and pulls it out. I probably won't use anything else. I recently tried a different expanding floss that was a bit cheaper and regretted my purchase. I'll be sticking with this. It's a very high-quality product." —Sarah

Get it from Amazon for $8.50+ (available in five flavors, a variety pack, and in multi-packs).

Promising review: "I absolutely LOVE this E.l.f lip oil! Ever since I got it, I have gotten multiple compliments on my glowy, tinted, glossy-looking lips. The application is so smooth, and I love the large applicator. I would also like to point out that this lip oil is not sticky at all. My lips are especially dry in the winter, and I didn’t think a lip oil would hydrate and soothe them, but when I say this works amazingly to hydrate the lips, I mean it! If you’re looking for moisturizing, naturally tinted, glossy and hydrated lips, you MUST try this lip oil! I’m sure you’ll be obsessed with it!" —Lunda Miranda

Get it from Amazon for $8.97+ (available in 18 colors).

Promising review: "This product smells so good, I was so tempted to take a lick. The scrub did an excellent job of removing dead skin and made my skin feel super soft. A must-try." —Toni

Get it from Amazon for $9.99 (available in six scents/styles).

Promising review: "I am so impressed! This serum feels incredibly lightweight but delivers deep hydration — perfect for both morning and nighttime routines. My skin instantly feels plumper and smoother after applying, and over time, I’ve noticed a more radiant, healthy-looking glow.

It absorbs quickly and layers beautifully under other products without pilling, making it great under makeup too. The hyaluronic acid really helps lock in moisture, and I love that it’s vegan and cruelty free — big bonus!

It gives my skin that 'just-drank-a-gallon-of-water' glow every time!" —Kelcey

Get it from Amazon for $8.29+ (available in two sizes).

Promising reviews: "Easy to apply, nice definition, and doesn't clump. Won't add too much volume or length, but creates a natural look instead. For me, it's totally worth the price. Great choice for beginners." —Nancy

"This has been my favorite mascara for a long time. This is a must try!" —JUlie Smith

Promising reviews: "I'm a big fan of Eight Saints' Cloud Whip, so I tried their night cream. I love it so much. It makes my face feel super soft and moisturized without feeling greasy. It has helped with my puffiness under my eyes. I've tried a lot of different night creams, including very expensive creams, but this is my favorite and my new go-to cream." —ChicagoSG

"This is the most amazing cream! It goes on super light but so moisturizing! After one week of use you can see a difference. So many years of trying different products and I am so glad to have found one that uses great ingredients and actually makes a noticeable difference on my skin! 100% must try, you’ll love it!" —joe catanzariti jr

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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.