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43 Of The Absolute Loveliest Things You Can Buy Yourself Right Now
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More You are about to be living your most decadent life with this new “glass hair” brush and these gorgeous retro-style pajamas. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Check out a TikTok of The Met x Band-Aid collab in action. Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman Check out a TikTok of the Sunkissed Poppy Hand Soap in action. I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Promising review: "Cute water bottle! I love the color and pictures! Perfect size!" —Scarlett Get it from Amazon for $29.99 (available in three other styles). This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets! Promising review: "Look far more expensive than they are. Super chic, lightweight, and comfortable. They really look like high-quality earrings!" —Christine "These earrings were fabulous, lightweight, and didn’t cause any irritation with my ears after wearing them for 6+ hours! Great price point and they stayed in great even through dancing the night away at a wedding!" —Samantha Jocelyn Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck Promising review: "SUCH a great introduction to color by numbers! Lots of cozy, peaceful scenes to pick from, and the book size is great for carrying around with you. All you need is a small packet of Artistro black acrylic markers, and you're set! They don't bleed through either, thanks to the thick, one-sided paper. It's also super fun to slowly reveal the whole picture by coloring in only the areas with the 'O.' I can't wait to work through this one and invest in more of these books! Well worth the money if you want a relaxing new hobby!" —Sabrina Check out a TikTok of the Slipsticks in action. I *jumped* on this because I'm a huge fan of Clinique's Black Honey line — I'm wearing the Mauve Mentality shade that's meant to be an alternative to the $25 Nude Honey above! I love the consistency of this and the lightweight, buildable color. It's the perfect "keep this by the door/in a purse" lip tint that goes well with pretty much any outfit, since it's in that genre of "no makeup makeup." My only complaint is that you have to be careful not to twist it too high up, since the formula is kind of melty and makes it hard to twist back down. But otherwise this is an EXCELLENT everyday lippie to have in your arsenal!! Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option." —catina m. claytor Get it from Amazon for $10 (available in 11 shades). Touchland is a small business that specializes in hand sanitizers. Promising review: "Love this hand sanitizer. I take it with me everywhere I go. Beautiful scents. Super fast drying time. Leaves my hands soft and smooth. Non-stickiness is the most important. A+++." —KD Get it from Amazon for $16+ (available in five varieties, including the new Cotton Candy scent!). Promising review: "This mascara is amazing. I just repurchased it because I love it so dang much. It is lightweight and applies very easily. The burgundy is an absolutely stunning color and looks very natural. It doesn't clump up my lashes or make them fall like most mascaras I've tried, and my lashes look amazing. I wear it to work every day, and it still lasts me three months. I will never use another mascara." —Kindle Customer Get it from Amazon for $4.99 (available in five colors). Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa Get it from Amazon for $25.99 (available in women's sizes S–XXL and in 15 colors). Reviewers say to pay attention to the measurements, because it's smaller than they assumed! Promising review: "Charming and elegant. This looks so expensive. I gave it to my mother for her birthday, and she was quite impressed. She uses it as a place to put her rings when she is doing things in the kitchen. It’s the perfect size, and she was very impressed. I didn’t want to tell her how inexpensive it was, but isn’t that what you want in a gift? A big bang for your buck?" —NMW Get it from Amazon for $9.99 (available in five styles). I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that, for some reason, I am always more comfortable in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear leggings, and I'm happy to report that after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too. Promising review: "Super comfy. I usually don’t write reviews, but I tried these first before buying Lulu, and these are the most comfortable leggings for everyday and even for workouts. Highly recommended!" —Criselle Johnson Get them from Amazon for $28 (available in women's sizes XXS–XXL, two inseams, and 21 styles). Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall Get it from Amazon for $9.93 (available in seven styles and in two packs). Promising review: "This tea was a nice splurge. It's worth treating yourself to it at least once. I had never tried it, and I love Earl Grey, and oh my goodness.. It's SO good! The whiskey/vanilla flavor is very much a bourbon cask flavor, but doesn't overpower the tea. Earl Grey is still very front and center. It's so well crafted. The tea was well sealed and fresh. Highly recommend." —Melissa G Promising review: "This Febreze Fabric Refresher leaves fabrics smelling fresh and clean without being overpowering. The Romance scent is pleasant and lasts for hours, helping eliminate odors instead of just covering them up. I use it on couches, curtains, bedding, and even my car seats, and it always leaves everything smelling refreshed. The spray nozzle works well, and a little goes a long way. Definitely a great product to keep your home feeling fresh." —Husam Khalifah Promising review: "I LOVE this women’s matching lounge set! It’s one of those outfits that looks put together but feels like you’re wearing pajamas. The fabric is soft, lightweight, and comfortable. I wore this as a travel outfit, and it was perfect — comfortable enough for a long day in the car or airport, but cute enough to wear out for errands, coffee, or lunch. The neutral color makes it look more elevated than a typical sweatsuit, and the pieces are easy to mix and match with other basics." —Sarah L. Nibarger Get it from Amazon for $32.99+ (available in sizes XXS–XXL and 29 styles). Promising review: "These are a new go-to. It’s difficult to capture them in a picture, but so beautiful in person!" —Tangerinepeele Get it from Amazon: $17.99 for the deep purple "After Hours" set and $19.99 for the blue "Cloud Dance" set (available in 12 other styles). Promising review: "These tiny vases with super strong magnets are adorable!! They even arrived with a bunch of miniature artificial flowers, which I hadn't expected. I love these! They look great and hold tight on the fridge!" —Only The Best Get a set of eight from Amazon for $12.98 (available in four succulent styles, and also in sushi and ramen styles!). Promising review: "These bowls are exactly what I was looking for. They’re well-made, the perfect size for snacks, dips, or desserts, and the ceramic feels sturdy. The colors are nice, and they clean up easily. Great value for a set of six!" —James Jordan Promising review: "10/10!!!!!!! Definitely would make a great fall scent (but I personally don’t mind wearing it any day of the year). A little definitely goes a long way, as do most of the Al-Rehab oils, which is why they’re my favorite. Also for the price!? AMAZING!!!! The apple scent is 100% there! It’s a bit on the musky side and not extremely fruity, which I enjoy. I RECOMMEND!!!" —Ana For those new to the concept — instead of adding the color to these, you add the lines to create images within the colors. Sort of like a Rorschach test, but make it whimsical. Check out a TikTok of the reverse coloring book in action. Promising review: "Kendra Norton’s beautiful art books, Reverse Coloring books, have changed my world! My whole life, I thought I was not creative and therefore had zero artistic ability. Now, this has become my favorite form of artistic expression. I turn on music and/or an audiobook and allow myself to go for an adventure outside of my mind, beyond my mind, if you will. This has become my favorite way to process through difficult emotions and experiences I’m working through." —K. DeWitt (Psst — check out these cult-fave black fine point pens on Amazon for a good doodling option!) Just a heads up, you'll want to hand-wash this piece. Promising review: "Pretty and a bit vintage-y with the dimensional pattern in black. I saw this skirt a while back and love the look. Perfect in the fall through holiday time with a nice shiny black boot! Also, a fitted, black, long sleeve, basic sweater, and some shiny gold drop earrings, and a gold chain with a coin medallion. It's a vision!" —Frosty Get it from Amazon for $29.99+ (available in sizes XS–3XL and 12 styles). Promising review: "I bought one of these many years ago and love mine. I just bought this one for a friend as a gift. She loves it! This item is of great quality. Perfect size to do quick, creative work. This board helps a person come into the present. Let the world melt away while they use it. Before you know it, time has slipped by, and the calm has set in. It may be perfect at the office! Definitely would have people stopping by to chill for a minute! (Just a thought.) I would imagine this would be calming for kids, too! Get one for yourself. Leave the world behind." —ClearlyLiving Promising review: "This is a very nice item that I am using in my small Florida apartment to enhance my decor since my hobby is growing indoor houseplants. It is the best-quality item I own. It's beautiful, the pictures didn't do it justice." —Sharon Boggs Promising review: "I recently purchased this watch and overall, I’m quite pleased with it. It has a very vintage look, which I really like; it definitely stands out in a subtle, classic way. The build quality feels solid and well-made, which was a pleasant surprise at this price point. One thing to note is the size: it’s very small, honestly, about the size of my thumb. But once I got used to it, I actually started to appreciate its dainty, understated look. The battery works perfectly so far, and it keeps time well. Overall, it's a charming little watch that feels like a hidden gem, especially if you're into vintage style and don’t mind a smaller size." —Rafat017 Get it from Amazon for $25.95 (available in four finishes). Promising review: "I bought all the bouquet sets to make with my daughter and son's girlfriend. We had so much fun making these and the quality was amazing. Even came with a vase to place them. Will definitely be buying the other sets I've seen out. You won't be disappointed buying these." —Angela Get it from Amazon for $39.97 (available in two sets). Mellow is a small business that specializes in sleep products. Promising review: "I absolutely love my Mellow Sleep quilt! It feels incredibly soft, smooth, and luxurious against the skin, while still being wonderfully light and comfortable. The quality is excellent, from the beautiful fabric to the neat stitching and thoughtful design. It gives my bed such a clean, cozy, hotel-like feel and makes bedtime something I genuinely look forward to. This quilt is perfect for anyone who wants their bedding to feel soft, breathable, and premium. I’m extremely happy with my purchase and would highly recommend Mellow Sleep to anyone looking to upgrade their sleep experience. Definitely five stars!" —Betty Get it from Amazon for $139.99+ (available in Twin—Cal King and four colors). Promising review: "Very cute. The coaster is big enough for a large mug; It’s thick enough to protect a wooden surface from a hot cup. The stitches are even and neat, and the colors are as pictured." —Yeater Family Get it from Amazon for $13.99+ (available in 28 styles and in two-packs). Promising review: "This CD player is excellent; I can take it anywhere, it has Bluetooth connectivity, and the audio quality is very good!" —Gabriel Get it from Amazon for $74.95 (available in five colors). Promising reviews: "Comfortable! Gorgeous! This fit great, and I received lots of compliments. The dress in person is a teal-ish emerald color with a darker version of the velvet pattern. The pictures made it look almost like black velvet; it's even prettier in person." —Online Shopper "This dress is so comfortable! A very popular style for half the price. I would recommend. I bought it for a formal wedding." —David Precourt Get it from Amazon for $59.99 (available in women's sizes S–4X, two fits, and 12 colors/styles). Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su Get it from Amazon for $35.86 (available in six styles). Promising review: "What a beautiful piece! IT'S GORGEOUS!!!! I can't say enough about the quality; the colors are just incredible. It's perfect for your portion of cereal, soup, casserole, mac 'n' cheese, ice cream, or cookies, and you can even put a beverage in it. I thought it was small, it's not large, but it can take a generous helping of whatever you decide to put in it." —Teri Breci Get it from Amazon for $31.99+ (available in ten styles). Promising review: "I have a real diamond tennis bracelet that I don’t always like to travel with or wear in the water. This is the perfect swap! The quality for the price is amazing, and it shines like it’s real. I’ve worn it all summer in the pool, and it hasn’t tarnished at all." —Sarah Reeves For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! Get it from Amazon for $20.95+ (available in three colors, two styles, and three sizes). Promising review: "This robe feels so luxurious. It is so soft and cozy yet not too heavy. Definitely worth the price. It fits just the way I like it. It doesn’t shed — not yet at least, and it absorbs water just like a regular towel. I didn’t want the hood which is why I chose this robe. This robe feels like a warm hug." —Tejal Dumasia Get it from Amazon for $29.99 (available in women's sizes S–3X and 14 colors). You can check out Vaseline's radiant body oils and lotions for more options! Promising review: "Omg! It’s better than I thought. I am a Black woman that suffers from dry skin in the winter season, but this oil is amazing, smooth, light, and smells good. This oil is great for helping skin glow with a light glimmer of glitter. I would say this is a must-buy for women of color. Yeah thank me later sis." —Amazon Customer Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Check out a TikTok of the Lulu Candle in action. Promising review: "This is such a great candle that fills the room quickly with a really nice, strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents). Promising review: "This blouse is gorgeous! The satin fabric has a beautiful, silky shine that makes it look so elegant and much more expensive than it is. It feels soft, lightweight, and comfortable against the skin. I love how versatile it is — it can easily be dressed up for work with slacks or a skirt, or worn more casually with jeans. The button-down style gives it a polished, classic look, and the long sleeves make it perfect for the office or a night out. I’m very happy with it and would definitely order more colors!" —Angie Janicek Get it from Amazon for $25.97 (available in sizes S–XXL and 22 styles). Promising review: "This is a quality product in my opinion. Equal to Moleskine sketchbooks at half the price. I don't often write reviews, but I have purchased and used a few of these, filled them up, carried them about, and found them quite durable." —E. D. Scoville Get it from Amazon for $11.99+ (available in 26 colors with blank, lined, dotted, or grid pages). Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories. Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren Get a set of two from Amazon for $16.23 (available in three styles). Promising review: "This is a beautiful scarf. The material is soft and the print is beautiful. I wore it as a belt and as hair accessories. I got many compliments. Definitely a nice piece to add to your collection." —Yvette Tapia Get it from Amazon for $8.99 (available in 42 styles). Promising review: "I’ve been using this for over a year now and it’s been great! It’s super cute and does the job perfectly for espresso shots and milk frothing. It does feel a bit fragile, so I always hand-wash it instead of using the dishwasher — especially to protect the wooden handle from any wear. Still in great shape after regular use. Definitely a nice little accessory for any espresso setup!" —KP * This Assortment Of 42 Products Might Be Really, Really Random, But Odds Are You’ll Want Most Of Them * If You Haven’t Treated Yourself In Awhile, Allow Me To Lightly Bully You Into Buying One Of These 47 Cool Products * It's Been A Heck Of A Week, So Check Out These 37 Little Treats To Gift Yourself * Newer Products All Shameless Homebodies Will Want Immediately * Delightfully Dreary Things That'll Let You Channel Your Inner Wednesday Addams * If Halloween Is Your Middle Name, You’ll Want These 36 Products Plus, snack subscriptions and finds from Amazon, Anthropologie, Bespoke Post, the Disney Store, Goldbelly, Macy's, Nordstrom, Quince, Ulta, Urban Outfitters, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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