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I still don’t understand how this anti-frizz spray or pet hair remover works, but these photos prove they *really* do.

I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.

Promising reviews: "WHAT IS THIS SORCERY?? I drained my toilet tank and cleaned it, and it was amazing. I thought the hard water stains on the plastic part of our shower were just there forever, but this takes them off. Literally the only thing that has ever worked. It's also a cream, not an aerosol, so I don't end up irritating my lungs. I've recommended it to everyone." —Ashley Granger

"Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store-bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously, the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer, I’m mad I’m just now finding this stuff lol!" —_kayla_carter

Check out a TikTok of the brightener in action. 

Promising reviews: "I don’t know what kind of sorcery is in this under-eye brightener, but it works. I actually look awake, like I didn’t cry at 11 p.m. and sleep for four hours. It goes on smoothly, blends easily, and really lifts the look of tired eyes. I pair it with the Catrice setting powder, and it stays put all day without creasing. For the price? Unreal. Add to cart immediately." —Jessica

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in five shades). 

To use, apply to the stain, gently agitate with your fingers, and blot with the absorbent cloth. This is nontoxic and should be nonirritating on the skin!

Promising reviews: "INCREDIBLE!!! I don’t know what kind of sorcery is in this bottle but I need 50 more. The photos I’m going to post [editors note: yes, the photos above!] are from the inside of my car, years of build-up from 2 boys (I know it looks horrible). I tried EVERYTHING over the past 6-7 years to remove the stains, and nothing worked but this stuff! All I used was the towel and Folex. I love it so much, I’ll be purchasing more soon. 10/10 AMAZING PRODUCT!" —J Jackson

Get it from Amazon for $26.99+ (includes a reusable cleaning cloth; available in multipacks and in128 fl oz). 

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising reviews: "Can't say enough good things about this product! I was going to wait until I got paid to buy the Olaplex Professional 4-in-1 Moisture Mask (for $70+), but then, after seeing all the good reviews, I decided to try this, and I am so glad I did! I think this actually works even better and for $8 you really can't go wrong. I have no idea what sorcery is going on in Korea, but they really know what they are doing. My hair is pretty damaged, and my biggest issue is it getting tangled and breaking in the shower. Even after the first use, I noticed my hair being softer, smoother, and the broken ends being less noticeable. I'd say that nothing else I've tried has made my hair look this good and after using it for a week the results are even more noticeable. I would definitely recommend this product to anyone looking for a hair mask!" —Katie

"Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

It's great for many skin types, including sensitive, oily, dry, and combination!

It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.

Promising reviews: "I don’t know what sorcery is in this stuff, but it makes my skin glow. When I run out, my skin gets duller. I’ve tried more expensive vitamin C serums, but my skin loves this one most." —girupam

 "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian [people], and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O.

Get it from Amazon for $19.99+ (available in two sizes).

Promising reviews: "These teeth whitening pens are straight sorcery, and the effects are immediate! I purchased it so I could whiten my teeth before a vacation, and it worked wonders. You can’t beat it for the price." —Nicole J

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $19.95 (also available individually and in a four-pack).

FryAway is a woman-owned and Latine-owned small business started by Laura Lady, who loves both cooking and being kind to the planet. They donate 1% of revenue to nonprofits focused on water conservation.

Promising reviews: "What kind of sorcery is this?? I really had little expectations of this product. I figured it was gonna be maybe half happy with this but holy animal cracker this thing really worked. I don’t have to have the awkward bottles all over with the old oil anymore and it was so easy to get rid of. I’m still just stunned it worked. Beyond happy with this product." —Nichole Reader

"I used to HATE cooking with oil because I never knew what to do with it when I was finished. Not anymore! This stuff works amazingly well, is easy to use, and allows me to trash oil without a big mess! It just takes a little scoop and a short amount of time for it to set into a gel, and then it all scoops out of the pan so easily! I’m just sad I didn’t find this product sooner!" —TheBjamin

Get it from Amazon for $8.99+ (available in three styles).

Promising reviews: "Sorcery! I don't know what makes this blanket work, and I don't care. The fact is that IT DOES!!! I overheat at night a lot because I live in Arizona. I got this blanket at the exact right time, and I'm THRILLED!!!" —Amanda Julia Hess

Get it from Amazon for $35.99+ (available in five sizes and 13 colors).

Promising reviews: "I never write reviews. And I don’t know what sorcery this is, but this brush is a game changer. I can’t even describe how much better my hair and scalp feel JUST TRUST ME, the woman who doesn’t bother with reviews, and buy it." —Pamela Hyland

"I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

Promising review: "These things WORK! My Yeti coffee cup seemed like it was just going to be stained forever; no amount of soaking or scrubbing helped, and I tried several times. I popped one of these in and left it overnight, and in the morning the stain was completely gone and my cup looks brand new inside! I don’t know what sorcery or magic dust these are made of, but they definitely get the job done, and way better than expected!" —C.D.

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Promising reviews: "I’m not sure what kind of sorcery this is but these things have transformed my skin. I have combo skin that tends to have texture and gets very oily in the t zone, especially around my nose, where my pores are HUGE and have been very hard to minimize in the past. I noticed a difference the first time I used these! My skin felt clean, soft, and moisturized, and my pores were noticeably smaller. I’ve never been able to achieve the “glass skin” look, but since I’ve started using these, I literally have glass skin, and I couldn’t be happier. Not to mention the packaging is GENIUS, so easy to pop it open and just grab one using the little plastic tweezers. I’ve found that using them every day can be a little harsh on my skin, so I use them every other day now and it’s perfect." —Bass Mace

"I have really sensitive skin. Most toners or exfoliating pads will leave my skin dry and irritated. At the risk of sounding hyperbolic, these medicube pads are magical, and I saw results within the first 24 hours! I decided to try these to combat sebaceous filaments as mine were worsening. The pads have minimized the look of the filaments/pores and leaves my whole face looking fresh and polished. I feel like these are the beauty secret weapon that no one told me about." —M.

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

Promising reviews: "I don’t know what kind of sorcery they use to make this stuff but it is truly a miracle worker! I have an RV-style shower and horrible well water that has left rust stains like crazy. I’ve tried Magic Eraser, every chemical, nothing has worked. I sprayed this stuff around, let it sit for about 15 seconds, and it just rinses off, no scrubbing. My shower looks new again!" —Sam Marvin

"Works like magic. There's a reason for all the positive reviews. I've never seen any product work so effortlessly and live up to its claims. With just one round, no scrubbing, just spray and wait, this removed four years of deep rust stains from my bathtub, leaving it clean, bright, and spotless. Worked just as well on the toilet and sink. I'm beyond impressed. You can't go wrong buying this amazing rust remover." —Deadat57

Get it from Amazon for $6.88+ (available in multipacks).

Just shake the bottle, spray it on, and let it dry completely. Easy peasy! 

This tackles odors and some stains, but works best after using an enzyme cleaner.

Angry Orange is a small biz that was founded in 2014. They provide pet-related household cleaning supplies like stain removers, mops, and more.

Promising review: "Sorcery in a bottle. This stuff works, period. My cat has started to spray. After I cleaned up the initial mess, I let it dry and then sprayed it with this stuff. Seriously, it's like my cat never even sprayed. I also like the fact that once the orange scent goes away, it takes the urine smell with it. Not thick or sticky, and you can reapply it without feeling like you've overdone it. This stuff is amazing." —Shannon Shelton

This product is formulated without parabens, phthalates, petrolatum, or SLS.

Promising reviews: "What is this sorcery? This stuff is amazing. I had a severe sunburn, I was lobster red by the end of the day. I applied this a couple of times that day and the next, and by the next evening my sunburn had mostly faded to tan. In ONE day." —Amazon customer

"I’ve been using this product for years now. My first trip to Costa Rica I had it and trust me when I tell you it’s saved my life. I live in Florida now and I never go anywhere without it. After any time in the sun you can use this and you can believe that your skin will be nourished and moisturized it will not hurt and your skin will not peel if used properly. I said your skin will not peel. I love this product for it." —Kenneth

Promising reviews: "Pure sorcery. This thing is amazing. If you're debating whether to get it or not, get it. I was terrified to spend $25 on what I thought woukd be a mediocre lint roller... But for some reason, something told me to just try it. Nothing worked against my cat's hair all over our couch. The vacuum couldn't get it all woven in the fabric. This dang ChomChom is the tool I never knew I needed. 10000000% recommend." —Jessicai28

"I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Wonderskin is a small business that specializes in makeup and skincare products. 

Promising reviews: "This is pure sorcery. It does what all the adverts say it does. Leave it on longer for a more vibrant hue. This really stays all day. I use gloss over it to add moisture." —Mborden

"I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport

Get it from Amazon for $22 (available in 32 shades). 

Promising reviews: "This... this! I don't know what sort of sorcery this is, but this thing totally works! I tested it by standing outside for a few mins (I live in the south, very humid) and then came back inside and rolled it along my nose. Sucked that oil right up!! I cannot believe I have been wasting money on blotting paper when this was out there (and reusable)! Totally buying some for my sister and friends. If you're on the fence about it, JUST BUY IT!" —Stellar 

"First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

This is safe to use on glass, plastic, carpets, fabrics, and hard surfaces. 

Promising review: "It works and it's pure sorcery. This stuff is magic in a bottle. Removes all traces of sticker adhesives (but doesnt affect the finished surface). Works on so many hard surfaces, glass, finished wood, plastic, aluminum, steel. Great scent and easy cleanup." —DC

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. 

Promising reviews: "This product is incredible. After one use I noticed a difference. I am so impressed with it. I don’t know what kind of sorcery this is but I am happy it exists. If you’ve been buying products to get rid of blackheads and nothing is working this will make you very happy." —A

"This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Promising reviews: "I didn’t think this was going to work but whatever magic they used to make this worked! Mosquitoes love me and I’ve used everything. With citronella, deep woods spray, and mosquito coils, those pesky mosquitoes always manage to bite me. Until this sorcery. Turn it on and mosquitoes leave me alone. I will never be without this." —Bebe031403

"This thing actually works great. We started using it during outdoor markets, and it made a noticeable difference with mosquitoes. Normally, I get bitten constantly when we’re outside for long periods of time, but with this running nearby, it helped a lot. It’s also really easy to set up and convenient to bring along. We’ve used it at markets, sitting outside at home, and at other outdoor events, and have been really happy with it. It’s become one of those things we always make sure to bring with us now." —Paige 

Get it from Amazon for $22.94+ (available in 10 colors and packs of two). 

Promising reviews: "I don't know what kind of sorcery this is but it has literally changed my skin!! First time I used it, my skin felt tighter and more balanced. A week later 2x a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np

"I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Get it from Amazon for $18.50 (also available in a two-pack). 

This product does not promise to work overnight. Apply this daily 2–3 times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Promising review: "Y’all… I was ready to name this nose bump and start charging it rent because it wasn’t going anywhere. I was 99.9% sure it was about to keloid. Then I got this stuff. I used it twice a day, and within ONE… maybe TWO days that thing was flat as West Texas in the summertime. Like — gone. Vanished. Evicted without notice. My only regret? Not taking a before-and-after pic to prove the magic. I’ve wasted money on other “miracle” piercing products before, but this one is the real deal. All-natural, smells nice, no sting — just pure sorcery. If you’ve got a bump trying to ruin your piercing, buy this now. Don’t wait. Your skin will thank you." —Misty Wheeler

Get it from Amazon for $11.99 (also available in multipacks).

Promising reviews: "Actual real sorcery. I can not believe my eyes. I actually don’t understand how this works so well. I used to drop my rings in a bit of watered-down Windex, let them soak, then scrub with a soft toothbrush, rinse, and dry. That process took about 15 minutes, and even then, my rings, and particularly the stones, were not flawless-looking afterward. I thought it did the job. ENTER DIAMOND DAZZLE STICK! I bought this after reading a BuzzFeed list and now I literally I sound like an infomercial. It’s incrdible. First, you dispense a little product, and you don’t even have to take your ring off!!! Then you scrub for approx. 3 seconds, rinse, and BAM!!!! Holy sparkles, Batman. My precious stones have never looked better. Even rings that looked pretty good before, I couldn’t believe how sparkly they were after this. Dazzle is right I guess. Consider me a lifetime customer." —Amazon Customer

"If you've seen this on TikTok or Instagram, the hype is real. I work as a nurse, and the times I have worn my ring... the hand sanitizer can be ruthless on the diamond shine. This pen was just what I needed to make the stones sparkle again. Just follow the directions and you're golden." —Brittany

Get it from Amazon for $9.48+ (available in four pack sizes).

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising reviews: "Never in my life did I think I would sit down to write a review for eye drops, yet here I am. I have a chronic illness that causes my eyes to look red both on the eye itself and surrounding eyelid. The good ol’ Visine was doing nothing for this, and I was tired of looking like I had had a good cry 24/7, so I bought these. Seconds after trying them, I actually looked in the mirror and exclaimed “HOLY S%#*!” because the whites of my eyes looked vivid and brighter. Not sure what type of chemistry sorcery is in these, but I’m a fan for life!! Highly recommend!" —Julyaeo

"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Here's what Buzzfeed Shopping writer Emma Lord has to say: this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Promising review: "I don’t know how Puracy works, but for the life of me, I SWEAR by it to everyone. I’ve used it on old stains that have been washed and dried many times, and BAM, it comes out. What sorcery is this??" —Clay Presley

Get it from Amazon for $13.99 (also available in a 4-oz travel size).

Former BuzzFeed writer Mallory Mower has this and says: "Finding this cup makes me feel *very in* the know, and I can't believe it's not yet a classic infant cup. Because it's absolute Glinda the Good Witch witchcraft. We originally got our baby an infant cup with a straw, but she was more interested in playing with the lid and would rarely drink from it. The day we got this she caught on instantly — her bottles were gone the same week with no tears and a healthily hydrated baby! I love that it gives her the confidence to drink from regular cups and water bottles because she now knows how to gulp. Plus, I can just throw this in a bag and go — no drips, ever! This has made our life SO easy."

Promising reviews: "Sorcery! These are amazing! Blew my mind when I tried it before giving it to our 3-year-old. No more spills in our house!" —YouHurDat

"I have several colors of this cup, and they are the best sippy cups for toddlers. I love that they don't spill, and they come in fun colors and designs. They're also easy to wash. I'll definitely be buying more colors!" —Liane Menendez

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising reviews: "I don’t know what kind of sorcery they used but this is incredible sunscreen! So lightweight, silky finish, great sun protection and it does not irritate my sensitive skin at all!" —Sarah

"NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

Get it from Amazon for $18.79 (also available in two-packs). 

Promising reviews: "This product is incredible, just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. l don't know what kind of magical sorcery went into making this product, but this stuff is amazing." —Lillee45

"This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing." —Lillee45

Get it from Amazon for $14+ (available in two sizes).

Promising reviews: "I don’t know what magic sorcery this is but it works. My cheeks are completely clear from occasional pimples. My skin looks smooth and clear. I’ve been using this for about two weeks. If you have occasional breakouts this will work for you. Keep in mind it does dry your skin but nothing a good moisturizer can fix. People are saying the smell is weird but honestly it doesn’t smell at all. Also you need to do this everyday at least once a day.. while wetting your face with water and then use the product." —Emma

"This stuff works like magic. I’m 33 and I’ve dealt with bad back acne since I was a teenager. After one week of using this, my back is night and day different. Just remember to not wash it off immediately. Let it sit on your skin for about two minutes for it to work. —Filburt_Turtle

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.