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Apparently I have posh taste in food and keep buying craft supplies.

Lifestyle, entertainment, and shopping writer based in London.

About a week ago, Amazon users took to social media to share a revealing new feature of the app. 

Since May this year, an AI tool has been describing what site users’ behaviour tells the company about how they might live, including what (and how) they like to read and whether they live alone.

But it really took off on sites like Threads last week, as some reported less, er, predictable comments, like “has flat buttocks” and “husband has skinny legs”, on their reports too. 

Amazon report from a Threads user which reads, "has flat buttocks"

Of course, this left me curious. Here’s what happened when I looked at what Amazon said about me, and how to see what it “knows” about you, too. 

My result says I’m building a “comprehensive craft supply collection” (in fairness, my bulging cupboards suggest that’s true) and that I “bake bread regularly” (I used to!). 

Apparently, crafting makes up a lot of my Amazon profile. The report had two separate entries that read “departments: craft supplies” and “creates handmade crafts extensively”. 

There were some errors, like the assumption that I live alone and “maintain [an] organised home environment” – not possible with all those crafts and culinary activities, I’m afraid. 

But for the most part, the rest of the comments – “engages in fitness activities”, “prefers classic literature”, “cooks with premium ingredients”, “prefers drugstore beauty brands” – were right on the money. 

No reflections about my legs or bum were (thankfully) included.

This depends on your device. On my phone’s Amazon app, I: