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I looked for some of the most loved options, so you don’t have to.

I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.

Promising reviews: "If you bought this cause it is viral, well, let me tell you, for once, you can actually trust the internet. Light texture. I wake up with a glow and noticeable hydration. It can feel a lil' heavy, but it's not thick, and you don’t need a lot of product for your face and neck. Smells good, and for the price, it's a good product. Tip: I use it with my face wet, and I massage it a little bit before letting it dry. I have a hard time when it comes to finding a moisturizer that doesn’t break me out or give me a pimple or two. I think I found my moisturizer." —Pedro Laserda 

"You get a full-sized product for a good price! The smell is very soft and goes on so smoothly. The container itself is of great quality. My skin is shiny and clear! Not a greasy type of shiny either! I am so pleased with my purchase. I had oily skin with dry patches, and it has frustrated me to no end! Now my skin is hydrated, and this has been a great addition to my skincare routine. The cream is more like a smooth gel. Not sticky at all. You’ll be grateful you got it!" —heather sheridan

Get it from Amazon for $14.90+ (available in two sizes).

Check out a TikTok of the brightener in action. Reminder that you don't *have* to conceal dark circles unless you want to! 

Promising review: "This is like my 3rd time buying this, and I’ll keep repurchasing. I have really dark under-eye circles (always have), and this covers them like magic. This is the first stuff that I’ve ever gotten that works so well. It blends easily and makes such a difference without looking heavy. My grandmother even wanted to try it after seeing how well it worked on me. Definitely a staple for me now! Trust me, if you have a problem with dark circles, this is going to be a game changer!" —Victoria C.

Get it from Amazon for $6 (available in five shades). 

Promising reviews: "I get so many compliments on this shade! [Editor's note: High Dive, pictured left.] ILNP is easily on par with luxury brands at double the price and ILNP has any color imaginable!! I used a bonding base coat, two coats of this color, and a shiny topcoat. If I were easier with my hands, I would definitely get 10+ days without a chip! Also, the brush is one of the best I have used and the formula is quite forgiving if you need to pull the brush a couple of times over when too much paint has been applied. Dries quickly for a non-quick drying formula, even with the base, two coats, and the topcoat! I love ILNP's sparkle formulas and this is my first creme from them and I'm a fan for life!!" —LD

"As a chronic fidgeter, I typically can get up to three days out of painting my fingernails before I scratch or crack some off. I didn’t even use a base coat and on day three I’m still not ready for a touch up. I rarely leave reviews, but I’ve never had a “favorite nail polish brand” until now." —Emily D

Get it from Amazon for $10+ (available in 308 other shades and packs of three and four)

It's great for many skin types, including sensitive, oily, dry, and combination!

It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.

Promising reviews: "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian [people], and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O.

Get it from Amazon for $19.99+ (available in two sizes).

Promising review: "I have really sensitive skin. Most toners or exfoliating pads will leave my skin dry and irritated. At the risk of sounding hyperbolic, these medicube pads are magical, and I saw results within the first 24 hours! I decided to try these to combat sebaceous filaments as mine were worsening. The pads have minimized the look of the filaments/pores and leaves my whole face looking fresh and polished. I feel like these are the beauty secret weapon that no one told me about." —M.

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

Caffeine can brighten skin and temporarily minimize the appearance of cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "Absolute Holy Grail! ​I am absolutely blown away! From the very first application, I noticed a massive difference. The hydration is unmatched, leaving my skin incredibly soft, smooth, and visibly firmer. ​What really sets this apart, though, is the scent — it is an absolute dream that lasts all day long and gets me endless compliments. It absorbs super quickly without leaving any greasy residue, which is a huge plus. It has truly worked wonders for my skin’s texture and radiance. It is worth every single penny, and I will definitely be restocking! Highly recommend!" —Wendis

"I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening. It goes on smoothly and has a creamy, non-sticky feel. The smell is dreamy. Make sure you apply in a circular motion for optimal coverage." —Amazon Customer

Get it from Amazon for $24 (available in three sizes).

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $9.95 (also available individually and in a four-pack).

Promising review: "These are by far the best hair extensions I've ever ordered online! The thickness from top to bottom is amazing — they stay full all the way to the ends instead of becoming thin and wispy like so many other extensions I've tried. They're incredibly soft, the color blends beautifully, and they look very natural. I couldn't be happier with the quality and will definitely be ordering them again. Highly recommend!" —Amazon Customer

Get it from Amazon for $47.99+ (available in 26 styles). 

Promising review: "Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It’s definitely worth spending your money on this serum." —me

Get it from Amazon for $19.50+ (available in two sizes). 

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. 

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $5+ (available in four sizes and a two-pack). 

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Get it from Amazon for $18.50 (also available in a two-pack). 

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

Get it from Amazon for $6.45+ (available in 14 shades). 

Check out a TikTok of the Biodance mask in action.

Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get it from Amazon, $19 for a pack of four (also available in a pack of 16 and three other formulas)

It works for all curl types from 2a–4c. 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.22 (also available in a two-pack). 

Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. It's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

 "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Promising reviews: "You get a lot of product for an affordable price! Very happy with my purchase, I still have it after months." —lily

"Awesome!! I'm on Accutane, so I use this on my lips to keep them from getting super chapped, and it really helps! It's super moisturizing, and I love that it's in a big tub, so I don't have to keep repurchasing! If you have chapped lips, I definitely recommend it; it's super moisturizing and hasn't caused any breakouts around my lips so far." —M

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

Promising review: "Game-changer in my quest for the perfect pout. This gloss is like a disco ball for your lips. The color is so vibrant, you could guide ships through fog with your smile. I chose the shade that promised a "subtle shine," but let’s be real — it’s anything but subtle, and I’m here for it. My lips have never felt so pampered, and it hydrates so well. It’s like a spa day for your lips every time you apply it. It’s smooth and non-sticky, which is a miracle. I’ve tried glosses before that were so sticky, I felt like a human flytrap. But Laneige has nailed it — my hair doesn’t get stuck to my lips every time the wind blows. Even better, this gloss lasts longer than a Marvel movie marathon. I’ve eaten, drank, and chatted for hours. To my surprise, my lips still looked like I just applied it. It’s basically a superhero lip gloss in my makeup bag. The scent is delightful — like a tropical vacation in a tube. Every time I put it on, I’m transported to a beach, sipping a fruity cocktail, even if I’m just sitting in my living room. Laneige Lip Gloss is my holy grail. It’s hydrating, non-sticky, long-lasting, deliciously scented, and totally worth the splurge. If you want your lips to look and feel like a million bucks, this gloss is your ticket to lip nirvana. Just be prepared for all the compliments and the occasional blinding sparkle!" —Megan

Get it from Amazon for $15 (available in eight flavors).

BuzzFeed Shopping editor Natalie Brown says: "I've used this primer exclusively since about 2018, and it works just as well as the Mac and Urban Decay primers I used before it! Even glittery shadows effortlessly stay on through rain, sweat, or eye-rubbing. I've gone through several tubes over the past six or so years, and it never disappoints." 

Promising review: "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

"Love this primer! I will buy it again and again! Just a tiny bit, and my eyeshadow stays all day long and maintains a vibrant color." —Nicola Nella

My review: I've been dealing with the worst acne breakouts for the past couple of years and finding a cleanser that won't burn my skin, leave me feeling sticky, or dry me out like the desert has been a real struggle. This has been my favorite so far! It's a milky formula that feels so light when you apply, making it super easy to wash off. My skin feels like it can actually breathe. It's my favorite part of my routine because it's so soft and literally cools your face as you rub it in. I've seen a huge difference in my skin; it's so soft, and my acne has minimized since I'm not leaving any impurities on my face. My gentle skin, acne-prone people need to try this before folding to a 30-step skin routine. I've learned that no serums or oils will work if you aren't starting off with a good cleanser. 

Promising reviews: "I wanted a more affordable option than the Glossier Milky Jelly Cleanser and this is it! Just as gentle, but genuinely cleans so much better!" —user

"Good texture, easy to use. Face feels clean. Better than my more expensive cleanser from a more well-known company. Love it." —ocean water

Get it from Amazon for $16.49+ (available in four sizes).

Promising reviews: "I’ve repurchased this many times — it’s hands down my favorite hair product, and I don’t think I’d style my hair without it at this point. I have naturally curly hair that I regularly blow dry and straighten, and this makes a noticeable difference every time I use it. It really helps reduce frizz, even in humidity, and my hair comes out much smoother and glossier than when I skip it. What I love most is that it actually seems to help my hair straighten more easily while blow-drying. I don’t have to go over sections as much with heat tools, and the end result looks sleeker and stays that way longer throughout the day. It’s also lightweight and doesn’t leave buildup or make my hair feel greasy, which is important for me since I try to stretch my washes during the week. Overall: if you deal with frizz or regularly heat-style your hair, this is 100% worth it. It’s the one product I consistently go back to and always keep on hand."—Chais

"I’ve never before reviewed a product online but Dream Coat is too impressive to ignore! I have very thick, coarse, difficult-to-tame hair and have never found a product like this in all my 61 years of life! It has left my hair manageable, soft, and silky. It’s oblivious to my Southern humidity as well! I’m able to style my hair with a straightener with ease now. Prior to Dream Coat my thick hair didn’t respond to the straightener very well. It’s a bonus that the spray is fragrance free, non-sticky, and acts as a heat protectant! Best product on the market!" —Cathy D. Tutten

Get it from Amazon for $30 (also available for curly hair).

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $5.50 (also available in a nine-pack).

Promising review: "So far excellent, my skin looks better even after one week of use, every other night. No irritation at all. Looking forward to the results after a couple of months!" —SJ

Promising review: "Omg!!! This is the best detangling brush ever!! Shampoo bath nights have been restored! I dread ever time have have to detangle my daughter's hair no matter how much conditioner I used it would end in tears and frustration! My daughter's hair has super tight curls and I don't think I have ever really fully detangled it until now! We have used other combs brushes and this one by far was the holy grail! No more tears and I feel confident her hair is fully detangled!!" —Ashlee Gordon

Promising review (for natural hair): "I never write reviews, but I had to for this one. This brush cured my cancer, paid my rent and revived Jesus from the dead. This. is. a. holy. grail. I have the tangliest (IDC if that's not a word) terribly hard to manage curly, natural hair. But this brush gave me shine brighter than a haole baby's bottom and glided through my hair with ease. 100% RECOMMEND." —Amazon Customer

Get it from Amazon for $9.99 (available in six colors).

Promising review: "This mascara is the bomb! Every single time!! Works great! Makes lashes look long and beautiful in this black color. I just love this mascara! If you don't have many lashes, this works superbly in making people think you do! And works well for those with lots of lashes. They all stand out. Look a lot like fake lashes, or you can go light. AND THE BEST PART. The price is pretty awesome for such a great product! Highly recommend." —Mary 

Get it from Amazon for $10.82 (available in 13 colors). 

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Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.