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You won’t get the chance to save this much on these beloved brands and products very often, so don’t miss out.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I have combination skin, 39 years old, I don't wear make-up, I tend to break out if my skin gets dirty or if I wear make-up. This is a GREAT night and day cream. I LOVE IT. I got a sample size from Sephora for my birthday and I tried it for a few days and I noticed improvements in my facial skin right away. I love the way it makes my face feel and I love how it makes me look. I decided to purchase the full size and I'm so glad I did. As a mother of three, I don't really have a ton of money to splurge on creams so I don't buy them. The fact that I buy this one at a whopping $68 should tell you that it works or at the very least, worth trying out if you can get your hands on a sample. I really like the Drunk Elephant brand and wish I could try all of their products but I need to support my family LOL, moms always come last. Great product and I hope the ingredients or formulation never changes. I will continue to buy as long as my face likes it." —Betsy

Price: $36 (originally $72; this is a Prime-exclusive deal), see more Drunk Elephant deals here

Promising review for the body lotion: "Kiehl's has been around forever for a reason! I have been using their products for 35 years and will continue because they have always been good." —Carrie Massey

Price: $30 for the body lotion (originally $60; this is a Prime-exclusive deal, non-Prime members can get it for $45), $50.40 for the facial moisturizer (originally $72; this is a Prime-exclusive deal), and see more Kiehl's deals here.

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $12.99 for four (originally $19; this is a Prime-exclusive deal; available in four formulas) — and see more Biodance deals here.

Psst! Did you know this product was awarded at our first-ever Buzzy Awards this year?! Check out all the Buzzy-Award-Winning products on sale for Fall Prime Day!

Promising reviews: "This stuff really works. My hair is pretty thin, and most products that advertise as volumizing don't do much for me. I have 3A curls, and all I had to do was scrunch this into wet hair and go to sleep. I woke up hair that looks about 50% more volumized. Will definitely be purchasing again" —Rebecca

"If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon Customer

Price: $19.60 (originally $28; this is a Prime-exclusive deal, non-Prime members can get it for $22.40), and see more Color Wow deals here.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; this is a Prime-exclusive deal; non-Prime members can get it for $21; available in six colors), and check out more Tarte deals here.

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; this is a Prime-exclusive deal; available in 47 shades)

Check out a TikTok of the Tarte Maracuja Lip Plump in action. 

Promising review: "Tarte Maracuja Juicy Lip Plump has quickly become one of my favorite lip products. It gives my lips a fuller, smoother look with a beautiful, glossy finish without feeling overly sticky. The plumping effect is noticeable but comfortable, with just a light tingling sensation instead of the intense burn that some plumping products have. I also love how moisturizing it is. My lips stay soft and hydrated for hours, and the color is gorgeous enough to wear on its own or over lipstick. It's the perfect combination of lip care, shine, and a natural-looking plump. I find myself reaching for it every day and would definitely recommend it to anyone looking for a comfortable, effective lip plumper." —Jill E. 

Price: $12.15 (typically $27; available in 10 shades) — and check out the rest of the Tarte deals here! 

Promising review: "Love the light texture. Not greasy. No fragrance to speak of. Definitely want to purchase again." —Red

Price: $25.20 (originally $42; this is a Prime-exclusive deal); and see more First Aid Beauty deals here.

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Price: $13.67+ (originally $17.95; this is a Prime-exclusive deal, non-Prime members can get it for $14.39; available in two sizes and various packs), and see more Clean Skin Club deals here.

Promising review for the cleansing balm: "This balm is by far my favorite cleanser I’ve used in years. It feels luxurious on the skin and smells amazing. It removes makeup easily and makes cleansing feel like a little spa moment." —S Martinez

Promising review for the resurfacing pads: "These are EVERYTHING. You'll be both grossed out at what comes off your skin and grateful that it's so easy to fix. I use these every day after my morning walk and do a quick cleanse before starting my daily skincare routine... It's the best 'clean slate' there is!" —JLMom

Price: $45 for the Cleansing Balm (originally $75; this is a Prime-exclusive deal; also available in four other fragrance options), $41.40 for the Resurfacing Pads (originally $69; this is a Prime-exclusive deal), and see more Elemis deals here.

Promising review: "I won’t go back to another makeup after trying Milk. The coverage is flawless without being too bulky, the shade matches perfectly... blends well on my face. This one is definitely landing a place on my subscriptions!" —Tracy

Price: $26.60 (originally $38; this is a Prime-exclusive deal, non-Prime members can get it for $30.40; available in 15 shades), and see more Milk Makeup deals here.

Promising review: "By far the best foundation there is… I used it a little when I was younger, but now that I’m older and wear less makeup (and have more wrinkles), I use this daily. It’s amazing." —Kristal W.

Price: $39 (originally $52; this is a Prime-exclusive deal), and see more Glo Skin Beauty deals here.

Promising review: "I am over 60 and have dry scaly skin on my legs, especially below my knees. This has made such a difference!. My skin is much softer, and I am no longer embarrassed to show my legs. It lathers wonderfully and doesn't leave me feeling greasy. I would definitely recommend it." —Amazon Customer

Price: $12.98 (originally $17.98; this is a Prime-exclusive deal), and see more Olay deals here

BuzzFeed editor Maitland Quitmeyer says, "It has new packaging, just FYI, if it looks different when you order it — I just make sure my order is sold by + shipped by Amazon! This is my all-time fave, never-be-without night cream, and I always make sure to keep at least one extra jar on hand, because it's sometimes sold out! Like many reviewers, I use it every single night too!"

Promising review: "I’ve been using the same cream for over seven years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I’ve been breaking out, and I’ve been trying to find something to calm my skin down. The first night I used this, my skin improved!! Redness/bumps reduced, and my skin was soft. I have very sensitive, oily, acne-prone skin, and this did not irritate my face at all. I wake up, and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smoothly, and my pores even look better. My new go-to!" —Melody

Price: $10.84 (originally $21.99) — and shop the rest of CeraVe's deals here

Psst!!! You can also get this duo for 30% off, which gets you a full-size AND a mini travel-size of the Berry flavor for the price of one! 

Promising review for the sleeping mask: "I recently started a new medication that made me extremely thirsty and somewhat dehydrated. I’ve been struggling with dry lips ever since. Using regular ChapStick did little to nothing to help my dry lips. The ChapStick was almost immediately absorbed, leaving my lips feeling dried out and cracking. So I tried this and immediately felt relief. The first night after wearing this, I woke up and still had some product on my lips. My lips felt hydrated and soft. I wish I found this sooner." —Sarah C.

Promising review for the Lip Glowy Balm: "Yes, it's a pricy lip gloss. I splurged on one of these and a lip mask, just to see what all the hype is about and...it's valid. Very valid. Ridiculously valid. This lip gloss goes on thick like a luxe gloss, but smooth like an oil. Lots of slip on the lip and absolutely zero stickiness. It also lasts for hours where most lip gloss is gone with one sip of water. It is, seriously, the best lip gloss that I've ever used." —DarlingBlueEyes

Price: $16.80 for the Lip Sleeping mask (originally $24; this is a Prime-exclusive deal; available in seven on-sale flavors), $13.30 for the Lip Glowy Balm (originally $13.30; this is a Prime-exclusive deal; available in eight flavors) $13.20 for the Glaze Craze Tinted Serum (originally $22; this is a Prime-exclusive deal; available in 12 shades), and check out more Laneige deals here! Oh, and check out more K-beauty deals here!

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $17.50 (originally $25; this is a Prime-exclusive deal) and check out more Laneige deals here, and check out more K-beauty deals here.

Promising review: "I’ve always been a fan of L’OCCITANE’s almond line, especially the oil and cream, so purchasing the Almond Shower Oil felt like a little splurge for myself. The moment I stepped into the shower and experienced that familiar almond scent, I knew it was worth it.

It leaves my skin feeling clean, soft, and beautifully nourished. The oil transforms into a silky lather and makes the whole shower feel like a calming, luxurious moment. It also works wonderfully as a shaving base. It is definitely on the expensive side, but the quality truly reflects its reputation. This is something I will happily splurge on from time to time." —NVM

Price: $40 (originally $50; available in three sizes), and see more L'Occitane deals here

Check out a TikTok of the K18 Heat Protectant in action. 

Promising review: "I have always bleached my hair, and I also straighten it, so as you can imagine I have slightly damaged hair. I have been on my hair-repairing journey, and my stylist turned me onto K18. This stuff is AMAZING. It is the perfect product for blow-drying and straightening your hair. It is moisturizing and smells amazing. It’s so easy to use and leaves your hair so shiny! I put it on when my hair is towel-dry and then blow-dry. Then I straighten my hair. It leaves your hair soft and shiny." —Michelle Cronin

Price: $36 (typically $48) — and check out all the other K18 deals here! 

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: $28.80 for the 5-ounce size (originally $36; this is a Prime-exclusive deal), and check out more Sol De Janeiro deals here

Promising review for Cheirosa 39: "Love this hair and body mist! It smells really good without being overpowering. The scent lasts for a long time compared to other brands! Highly recommended!" —Lora

Promising review for Cheirosa 76: "Buy this if you are a vanilla person! I already loved Sol de Janerio, and when I discovered this scent, I was over the moon! I keep one of these on me at all times! It is also great value for the price." —Sophia

Price: $12.35 for Cheirosa 39 (originally $26; this is a Prime-exclusive deal), $12.35 for Cheirosa 76 (originally $26; this is a Prime-exclusive deal), and see more Sol de Janeiro deals here.

Promising review: "I would highly recommend this press-on nail. It's worth the money and looks incredibly good, like your own nails. They lasted over a week and stood up to water, lifting, and washing dishes, and I only had to reglue one of them. They never got dull in appearance but looked the same from day one." —Orchid L.

Price: $6.99 (originally $10; this is a Prime-exclusive deal, non-Prime members can get it for $7.36; available in other designs at various discounts), and see all Olive & June deals here.

Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks

"In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson

Price: $9.59+ (typically $11.99; available in nine other new OPI fall shades!) — and check out all the other OPI deals here! 

Price: $7.59+ for the water tine (originally $9.99; this is a Prime-exclusive deal; also available in discounted multipacks), $9.21 for the loose powder (originally $13.99; this is a Prime-exclusive deal), and see more Etude deals here, and check out more K-beauty deals here.

This FDA-cleared wand is rechargeable and lasts for up to 12 treatments per charge. Read more at LED light therapy and skincare at the Cleveland Clinic.

BTW, Solawave is a LGBTQ-owned small biz based in Los Angeles. 

BuzzFeed Shopping editor Amanda Davis vouches for it! "This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine and the difference in my hyperpigmentation is honestly mind-blowing. The tone of my face is much more even and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!) and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it's super relaxing. My skin is always ✨glowing✨ the next day!"

Price: $118.30 (originally $169; this is a Prime-exclusive deal; available in two colors on sale), and see more Solawave deals here. 

Promising review: "These products are superior to any others I’ve tried. The shampoo is super concentrated, so it goes a long way, and the conditioner left my medium-length hair shiny and manageable." —Kathleen

Price: $47.60 (originally $68; this is a Prime-exclusive price), and see more Olaplex deals here.

Promising review: "I love this trio. I’m 58 and have very dry skin. I use a tinted moisturizing SPF as my makeup, and this blends beautifully and has a hydrating quality. Love the colors and how well they blend together as a bronzer and blush combination. The trio takes the guesswork out of deciding which colors to choose. Silky application that allows buildable coverage for bolder looks. This product will be a staple in my cosmetic line." —Kristina M.

Price: $49.50 (originally $99), and see more Ogee deals here.

Promising review: "Love this eye cream!!! Very thick and rich!! You only need a tiny amount, so it lasts a while. I use it at night only because it's so moisturizing!! It's the only night eye cream I will use!! I have very minimal wrinkles around my eyes because of this cream (age 56)!!" —Narnar

Price: $43.79 (originally $68), and see more Shiseido deals here.

Promising review: "I used this for my trip to Cabo and loved it! It goes on clear, and I don’t find it super greasy. It worked great protecting my skin while I was at the pool all day." —Kenzie

Price: $19.80 (originally $33; this is a Prime-exclusive deal), and see more Shiseido deals here

Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; this is a Prime-exclusive deal; available in 22 colors) — and check out the rest of Urban Decay's Prime Day deals here! 

Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Price: $22.75 (originally $35; this is a Prime-exclusive deal) — and check out more Urban Decay deals here.

Promising review: "REALLY love this lip oil. If you want something hydrating with a tint of color, this is your jam. My lips are always soft and get a color splash along with it. Pricey? Yeah, I will give you that. But I only advocate for products that do their job and do it well, so this is one of them :). If you find one that does it better and costs less, you let me know." —Mandy Margeaux

Price: $18.20 (originally $26; available in eight shades) — and shop all the Summer Fridays deals

Promising review: "Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." —Love My Lab

Price: $19.31 (typically $38.99; non-Prime members can get it for $34.99) — shop more TruSkin deals here.

Try storing it in the fridge for an extra pick-me-up on hot days — it's a game-changer!

Promising review for the mist: "I enjoy the refreshing, cooling sensation this gives when sprayed on the face; it gives a boost of hydration before my moisturizer and also works well as a setting spray. But the best benefit I've gotten is from spraying it in my hair! My limp, thin, baby-fine hair has never looked better or felt stronger." —Laura B

Promising review for the drying lotion: "I rarely ever get pimples, but every once in a while, when I do, they seem to last forever. A coworker of mine suggested I try this. I am SO happy I did. I had one very large pimple and two tiny ones — when I used this, they were all gone by the time I woke up. It does have a semi-potent smell, but it goes away after applying. I have never used a product like this before. I am so pleased to have this. I have very sensitive and dry skin, and this did not irritate my skin at all. I find it fun to put on. Would definitely buy again in the future." —Stephanie

Price: $4.80+ (originally $8+; this is a Prime-exclusive deal, non-Prime members can get it for $6.40+; available in two sizes and multipacks), $9 for the drying lotion (originally $18; this is a Prime-exclusive deal, non-Prime members can get it for $15.30), and see all Mario Badescu deals here.

Promising review: "Amazing. I used to use just plain witch hazel, but this is way better as it actually tones, exfoliates, and moisturizes at the same time. You don't need three separate products." —Debbie B.

Price: $32.20 (originally $46; this is a Prime-exclusive deal), and see more NassifMD deals here.

BuzzFeed editor Maitland Quitmeyer says, "I use this exfoliator a few times a week (I follow a skin cycling routine) and I'm in loooove. The formula isn't too hard with my sensitive skin (and I've been known to overreact to other anti-acne products with salicylic acid in them), but it helps keep my skin soft, clear, and glowy. It's the only product that has *ever* kept the pores on my nose noncongested. Put away the harsh blackhead strips and try this instead!"

Promising review: "Best purchase ever! I bought this item when I ran out of the very expensive toner I generally use. Boy, have I been wasting money. This lotion is magnificent!!! I decided to use it as a toner, and I am so happy I made that decision. This is the best toner I have ever used! It leaves my skin smooth, looking radiant, and youthful. And although I rarely ever have problems with my skin; with this product, I never will have problems. Run, don't walk to get this item." —Michel-Ange Chevry

Price: $25.90 (originally $37; this is a Prime-exclusive deal) — and shop all the Paula's Choice deals here for 30% off bestsellers

Promising review for the shampoo: "The soft fragrance is delightful, and my hair always looks better when I use this. My fine blonde hair needs body, so I’ve always rotated different shampoos; nothing makes my hair thick, but Wella gives me body and easier styling — better than Kerastase or the “gold” shampoo with the perfume scent." —KNS

Price: $24.50 for the Ultimate Repair Shampoo (originally $35), $35 for the leave-in mask (originally $50), and see more Wella deals here.

Promising review: "Great primer for mature, dry, and even combo skin! Gives a dewy glow without being oily and helps foundation look smoother. It helps make foundation last all day, even in high humidity... If you have mature skin that is dry or changing, this will be a great addition to your makeup routine! It has a thin texture instead of the thick silicone primers that I have used in the past." —Carl F.

Price: $25.20 (originally $34; this is a Prime-exclusive deal), and see more Iconic London deals here.

Promising review for the moisture surge: "This has been and still remains my absolute favorite moisturizer. Its delicate scent is delightfully clean. It melts into your skin and moisturizes for at least the whole day, without any residue or greasiness left in your skin. I'm obsessed with this product. Can't recommend this enough!" —Jen W.

Price: $12.60+ for the moisture surge (originally $18+; this is a Prime-exclusive deal, non-Prime members can get it for $14.40+; available in five sizes), $17.50 for the Quickliner (originally $25; this is a Prime-exclusive deal, non-Prime members can get it for $20) ,and see all Clinique deals here.

Promising review for the blush: "So obsessed with these blushes. The most gorgeous pigments that blend nicely into the skin and give you a beautiful glow." —Loganne

Promising review for the primer: "I absolutely love everything about this primer! It feels so lightweight on my skin and gives my face such a beautiful glow without feeling heavy or sticky. I also love that it’s non-comedogenic, which is very important to me. It makes my skin look smooth, fresh, and radiant, and works beautifully under makeup." –Viktoriia

Price: $20.80 for the blush (originally $26; this is a Prime-exclusive deal; available in 10 shades), $24 for the primer (originally $30; this is a Prime-exclusive deal), and see more Saie deals here.

Promising review: "LOVE these balms! I have four, and they’re all gorgeous, but Black Cherry is my favorite! They're the perfect sheer wash of color for a polished, professional look without being overdone. They’re also perfect for no-makeup days when I want to feel put together. The formula is AMAZING — creamy, super moisturizing, non-sticky, and long-lasting. I barely need to reapply. They all smell good, although I didn't love Rose, but Birthday smells divine! Beautiful color + amazing formula. Buy them! 💋❤️" —Nicole O.

Price: $12.80 (originally $16; available in 12 shades) — and shop the rest of Glossier's Prime Day deals here

While this might be on the pricey side for a lip mask, in terms of schmancy beauty gifts, it's a good bang for your buck!

Promising review: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer S

Price: $20.28 (originally $29; this is a Prime-exclusive deal) — and shop all of the Tatcha deals here

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $199+ (originally $349.99; several styles on sale), and peruse the Shark's other Prime Day deals here

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $17.50 (originally $25, typically $19.99–$25 on Amazon; this is a Prime-exclusive deal; available in 39 shades and a mini size) — and shop all the TirTir deals here

Check out a TikTok of the wrinkle balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.99+ (originally $22.99; this is a Prime-exclusive deal; available in five styles), and see all Kahi deals here, and check out more K-beauty deals here.

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s going on 4 months now, and let me say this device is worth every penny!! I have had professional laser done and had I known this device actually worked and I took my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product though is you have to be consistent with it and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face and I’ve also had amazing results as well. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Price: $259 (originally $349; this is a Prime-exclusive deal) — and shop all the Ulike deals here

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Price: $219 (originally $399) — and shop all the Ulike deals here

In order to get the full SPF of foundation/makeup products, you need to use more than you'd normally put on your face, so note that this should be paired with an actual sunscreen underneath.

Promising review: "In addition to having 50 SPF, this product is wonderful for giving the coverage needed with just a tiny bit in the palm of your hand and a good makeup brush. I have used it for two to three years and absolutely love it. I also get lots of compliments on my skin, and I am over 70." —Marty

Promising review: "I have been using this foundation for probably at least 8 years and I love it!!! I have tried a few other foundations over the years and I keep coming back to this one. What I love about it is that it’s full coverage — yet still feel lightweight. It’s also super easy for me to color match with this foundation. It has SPF in it also which is super nice! Give this a try!!" —Somer

Price: $23.40 (originally $39; this is a Prime-exclusive deal; available in 27 shades) — and check out all the It Cosmetics deals here.

Check out more Beauty of Joseon deals here!

Promising review: "I’ve had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don’t use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda Herman

Price: $10.74+ (originally $16.99+; this is a Prime-exclusive deal; available in two sizes) — shop more Beauty of Joseon deals here, and check out more K-beauty deals here.

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

You can also score 20% off the brand's wildly popular hydrocolloid nose patches!

Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LB

Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!

Price: $17.17 for a jumbo pack of 75 (originally $22.90; this is a Prime-exclusive deal) — and check out more Mighty Patch deals here.

Psst!! This is just 49 cents higher than its lowest price ever.

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Price: $14.63 (originally $25 (and currently $25 at Ulta and Demstore); this is a Prime-exclusive deal; non-Prime members can get it for $18.50) — and check out all the Cosrx products on sale for Prime Day, and check out more K-beauty deals here.

Promising review for the toner pads: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Promising review for the collagen cream: "I'm obsessed with this product. I have dry skin, and this helps plump everything. I use it as the last step in my daytime routine, and it feels like it locks all my serums and toners in. At night, I put a thicker moisturizer on top, and it helps hydrate my skin while I sleep. The texture is so unusual and I love using the spatula to frost my face with it. I also love the fragrance, and it doesn't irritate my sensitive skin." —Kindle Customer

Price: $14.90 for the toner pads (typically $18.90; this is a Prime-exclusive deal; also available in four other formulas), $9.90 for the collagen jelly cream (originally $14.90; this is a Prime-exclusive deal), and see more Medicube deals here.

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Price: $22.90 (originally $29.90; this is a Prime-exclusive deal), and see more Medicube deals here.

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $13.29 (originally $18.99; this is a Prime-exclusve deal; non-Prime members can get it for $17.88) and see more Mise En Scene deals here

Promising review: "Okay. Okay. Listen, I have oily eyelids. Nothing stays on them, and I hate it. I avoid eyeshadow, especially sticks and creamy formulas. All eyeliners and mascaras smudge on me no matter what I do. Enter this eyeshadow stick. This stuff is perfection. I got Stone. It’s a beautiful matte color. (Almost purple taupe. ) It applies SO creamy and smooth. The blend/smudge side is great. And when this stuff sets, it sets. It blew my mind! Usually creamy= crease city. I prepared myself for the worst, and I loved being wrong. I want to buy all the colors. If you’re on the fence, buy it. It’s worth every single penny." —RayRay

Price: $12+ (originally $20; this is a Prime-exclusive deal; available in 40 shades) – Check out more Julep deals here.

Promising review: "I haven't used Crest White Strips in over five years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about four times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (originally $45.99; this is a Prime-exclusive deal) — and shop all the Crest deals here

Promising review: "I was buying the Sol de Janeiro Bum Bum oil at a whopping $52... This is a very good alternative! The smell is nice (but not the same as the Bum Bum), however, the results are the same and a fraction of the price for double the amount. This will be my new subscription!" —Blaze G.

Price: $7.99 (originally $15.99), and see more Palmer's deals here.

Promising review: "Ok, this has to be my number one recommended product for shaving in sensitive areas (face, bikini). It works very well. Holds a charge for an incredibly long time.

I get really bad bikini razor burn, and with this product, my bikini area is hair-free and razor-burn-free. I can not express the joy this brings me, as I have suffered for years only to finally find this product.

My husband also has one and loves it for his face. He says this is the closest shave he has ever gotten. He even compares it to his straight razor. ⭐⭐⭐⭐⭐" —ShugarShugars

Price: $34.96 (originally $49.99; this is a Prime-exclusive deal) and shop all the Philips Norelco deals here

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $64.96 (originally $109.99), and shop all the Sonicare deals here

Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing and also experienced some bone loss. I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding to floss, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days, my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180, and my mouth and gums are starting to heal properly! Also this flosser can be somewhat loud, but definitely gets the job done. I bought this with my own money, and this is an honest testimonial/review." —Ebony

Price: $49.99 (originally $99.99; this is a Prime-exclusive deal; non-Prime members can get it for $59.99; available in four colors) — and shop all the Waterpik deals here

Read more about tea tree oil and acne at Mayo Clinic.

Promising review: "As someone who has struggled with deep acne scarring and redness for years, I find that this has genuinely been a life changer for me. I literally walk past the mirror and think, 'who is that?!' 😭 I have to do a double-take because my skin has gotten so noticeably clearer and calmer looking. I’ve tried SO many products over the years, and this is one of the very few that actually made me see a real difference — fast... Sorcery in a bottle. Literal magic. I started noticing results within the same week of using it, and now I recommend it to everyone. Just get it!" —Mrs. G.

Price: $17.55 (originally $27; this is a Prime-exclusive deal), and see more Dr. Althea deals here, and check out more K-beauty deals here.

Promising review for the brow pencil: "This brow pencil is amazing! It glides on smoothly, creates natural-looking brows, and lasts all day without smudging. The color is perfect, and the fine tip makes it easy to fill in sparse areas with precision. I’m very happy with this purchase and would definitely buy it again. Highly recommended!" —Nimia V.

Promising review for Dipbrow: "I have used many before, but so far this is the best one. It’s very easy to apply, smooth, and lasts for a long time." —Kathy

Price: $18.90 for the eyebrow pencil (originally $27; available in 10 shades), $17.50 for the Dipbrow (originally $25; available in 10 shades), and see more Anastasia Beverly Hills deals here.

Promising review: "This is absolutely the very best mascara I’ve ever used! I’m 65 years old, and I’ve used a lot of them. I was an Avon lady, and their mascara was fantastic, but this is amazing. It stays on, it doesn’t flake or smear. And it really does lengthen your lashes! I have short stubby lashes, and these made it look like I actually had some! I highly recommend it. It’s expensive, but it’s worth it." —Hoyt Snell

Price: $19.50 (originally $30), and check out more Lancôme deals here.

Promising review: "I love how easy these foot peel masks are to use. They help remove dry, rough skin and leave my feet feeling much softer and smoother. The peach and aloe vera scent is pleasant, and the two-pack is a great value. Definitely recommend." —Ivett

Price: $15.19 (originally $22.99; this is a Prime-exclusive deal; non-Prime members can get it for $19.99; available in five scents), and see all Plantifique deals here.

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in four shades) — check out more Catrice deals here. 

Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops but it didn't work as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day, and it works well under makeup. It'll give you glowy skin if you're one of those who loves dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" —Reynalyn Canillo

Price: $15.40 (originally $22; this is a Prime-exclusive deal; non-Prime members can get it for $21.85), and check out all Anua deals here, check out more K-beauty deals here.

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores; it is not the product bunching up. My problem areas were so much smoother after using and were left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Price: $12.90+ (typically $21+; this is a Prime-exclusive deal; non-Prime members can get it for $17.40; available in three sizes), check out more K-beauty deals here.

Promising review (for deodorant): "I've tried quite a few aluminum-free deodorants, and this is one of the better ones I've used. The Santal & Vetiver scent is really nice—clean, woodsy, and not overpowering. It smells more like a subtle fragrance than a typical deodorant. The formula goes on smoothly and doesn't leave my skin feeling sticky. I also like that it contains ingredients like niacinamide and seaweed extracts, which seem to be gentler on my skin than some others." —Minh Diesel

Price: $16 (originally $20; available in five scents and two multipacks), and shop the Salt & Stone deals here

Note: This does contain SPF 25, but based on guidelines from the American Academy of Dermatology, you should still wear a daily sunscreen with at least SPF 30!

Promising review: "I have rosacea, and it’s often accompanied by not just redness, but uneven texture and flaking. I was genuinely shocked how easily and quickly this stuff went on, and how much better my skin looks! Being able to put something on that looks great without spending a ton of time prepping is amazing. My face feels soft and looks so much less red, and so much more even. Using this completely on its own looks better than any other expensive primer and foundation I've tried. I’m so happy I found this!" —S. K.

Price: $34.50 (originally $46), and see more Erborian deals here

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Price: $25.27 (originally $38; this is a Prime-exclusive deal; non-Prime members can get it for $26.60; available in 14 shades) — and don't miss the rest of Naked Sunday's Prime Day deals here

Promising review: "The best shampoo that leaves my hair feeling thoroughly clean, smells delicious, and SO SOFT! Great value for money! It doesn’t even take that much to use it effectively. Just buy it!" —Summer B.

Price: $16.80 (originally $24; this is a Prime-exclusive deal), and see more Matrix deals here.

Promising reviews: "I absolutely love these pads! I tried them out for the first time because I saw people raving about them on TikTok, and the hype could not be more real. Korean skincare is where it’s at, and these pads are the most popular for a reason. They are so incredibly hydrating and leave my skin feeling better than ever. I will absolutely be purchasing these pads for years and years to come." —Pamela Seco

"Really great product! I’m 63 and have problems with age spots and uneven skin tone. This product really zeros in on that without being irritating to the skin or leaving it dry. I use it daily and I’m loving it! Highly recommend! It also leaves a nice glow to the skin." —Wendy Woo

Price: $41.39 (originally $59.95; this is a Prime-exclusive deal)

Promising review: "This hair waver makes it SO easy to get that effortless, beachy wave look without spending forever doing my hair. I love how quickly it heats up and how easy it is to use, even when I’m in a rush.

The waves come out really pretty and give my hair so much volume and texture. I also love that it’s ionic, because my hair doesn’t end up looking super frizzy after using it. The ventilation design is such a nice feature too!

I’ve used a lot of different hair tools, but this one has quickly become one of my favorites for an easy, lived-in wave. Perfect for when you want your hair to look done without actually having to do that much." —Sarah

Price: $43.65+ (available in two colors)

Promising review: "I love this stuff! It was recommended to me in a Facebook group when I asked for a one-and-done face cream for someone who doesn't really wear makeup. I wanted dewy, I wanted some light refraction, I wanted sun protection, and I didn't want heavy color. This is all those things. It works really well in the Florida sun. I'm covered in freckles, and it doesn't dull or smudge them; it just brightens everything. I don't wear face makeup other than the occasional swipe of bronzer, and this works great with that. Love it, love it, love it." —KristenB

Price: $30.40+ (originally 38; available in three sizes and four shades) — and shop all the Supergoop! deals here.

Promising reviews: "This sunscreen is perfect. It does not break my face out and gives great protection. It leaves your face with a nice glow, so you don't need to worry about foundation if you’re going to the beach or pool. I wore it for two weeks at the beach and had no sunburn. I also wear it under my makeup to work every day, giving a light, glowing look without being too much. Some sunscreens burn my eyes, but no issues with this one. I wear this every day!!" —Paige

"I love 🥰 this product. I found it by working; a gal came up to me, and her skin was just radiant, glowing, and beautiful.🤗 This is what she was wearing, so of course, on my lunch, I went and ordered it immediately, and I've used it daily ever since.💞 No more foundation.🙆‍♀️ I love it, and it's a sunblock, win-win. 🥳🥳🥳" —Amazon Customer

Price: $30.40+ (originally $38; available in four shades, three sizes, and in two-packs)

Promising review: "I am pleasantly surprised by this neck cream. Neck cream is something I never thought I'd need, but here we are, lol. I've only been using it for eight days, and already, the creases in my neck have softened.

The consistency is medium-thick, spreads like silk, and softens the skin. A little goes a long way. I didn't realize that and had to use the extra on my face (not a bad thing). Because of this, even as a smaller sized jar, I feel it'll last a good few months. There's no strong scent, no greasy feeling, and it absorbs fairly quickly. And you can never go wrong with good ingredients.

The formula is also great for my sensitive skin. I'm talking about wind blowing too hard and cashmere itches type sensitive. But I had no breakouts, no redness, or burning.

Another great Eight Saints product that I'd recommend!" —JayleeOnAJourney

Price: $27.20 (originally $34), and see more Eight Saints deals here.

Promising review: "I’ve always been a fan of L’OCCITANE’s almond line, especially the oil and cream, so purchasing the Almond Shower Oil felt like a little splurge for myself. The moment I stepped into the shower and experienced that familiar almond scent, I knew it was worth it.

It leaves my skin feeling clean, soft, and beautifully nourished. The oil transforms into a silky lather and makes the whole shower feel like a calming, luxurious moment. It also works wonderfully as a shaving base. It is definitely on the expensive side, but the quality truly reflects its reputation. This is something I will happily splurge on from time to time." —NVM

Price: $40 (originally $50; available in three sizes), and see more L'Occitane deals here

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: style, home, travel, practical products, things to buy in bulk, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and parents.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.