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You’re going to want to try these must-have beauty buys while they’re on sale — and if you already love ‘em, it’s time to stock up.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $12.99 for four (originally $19; this is a Prime-exclusive deal; available in four formulas) — and see more Biodance deals here.

Psst! Did you know this product was awarded at our first-ever Buzzy Awards this year?! Check out all the Buzzy-Award-Winning products on sale for Fall Prime Day!

Promising review (for the mascara): "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Promising review (for the concealer): "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $16.80 for the mascara (originally $28; this is a Prime-exclusive deal; non-Prime members can get it for $21; available in six colors), $19.20 for the concealer (originally $32; this is a Prime-exclusive deal; available in 47 shades), and check out more Tarte deals here.

Psst!!! You can also get this lip sleeping mask duo for 30% off, which gets you a full-size AND a mini travel-size of the Berry flavor for the price of one! 

Promising review for the sleeping mask: "I recently started a new medication that made me extremely thirsty and somewhat dehydrated. I’ve been struggling with dry lips ever since. Using regular ChapStick did little to nothing to help my dry lips. The ChapStick was almost immediately absorbed, leaving my lips feeling dried out and cracking. So I tried this and immediately felt relief. The first night after wearing this, I woke up and still had some product on my lips. My lips felt hydrated and soft. I wish I found this sooner." —Sarah C.

Promising review for the blurring powder: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $16.80 for the Lip Sleeping mask (originally $24; this is a Prime-exclusive deal; available in seven on-sale flavors), $13.30 for the Lip Glowy Balm (originally $13.30; this is a Prime-exclusive deal; available in eight flavors) $13.20 for the Glaze Craze Tinted Serum (originally $22; this is a Prime-exclusive deal; available in 12 shades), $17.50 (originally $25; this is a Prime-exclusive deal); and check out more Laneie deals here!

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review for Bum Bum Cream: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Promising review for Cheirosa 76: "Buy this if you are a vanilla person! I already loved Sol de Janerio, and when I discovered this scent, I was over the moon! I keep one of these on me at all times! It is also great value for the price." —Sophia

Price: $28.80 for the 5-ounce Bum Bum Cream (originally $36; this is a Prime-exclusive deal), $12.35 for Cheirosa 76 (originally $26; this is a Prime-exclusive deal), and check out more Sol De Janeiro deals here.

Promising review: "Love this Dyson hair dryer. Dries my hair quicker with less damage and is lightweight. Styling attachments are great!" —anonymous

Promising review for the eye pencils: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Promising review for the eyeshadow palette: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Price: $13.80 (originally $23; this is a Prime-exclusive deal; available in 22 colors), $22.75 (originally $35; this is a Prime-exclusive deal) — and check out the rest of Urban Decay's Prime Day deals here! 

While this might be on the pricey side for a lip mask, in terms of schmancy beauty gifts, it's a good bang for your buck!

Promising review for the lip mask: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer S

Promising review for the serum stick: "Convenient serum stick. Non-greasy. Use under moisturizer and makeup. Keeps makeup from settling in fine lines around eyes. I have used it for years." —LN Parr

Price: $20.28 for the lip mask (originally $29; this is a Prime-exclusive deal), $34.30 for the serum stick (originally $49; this is a Prime-exclusive deal) — and shop all of the Tatcha deals here

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Price: $219 (originally $399; this is a Prime-exclusive deal, non-Prime members can get it for $349) — and shop all the Ulike deals here

And don't miss this 50% off Lightning Deal on the Medicube PDRN Collagen Gua Sha Neck Wrinkle Cream!

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; this is a Prime-exclusive deal; also available in four other formulas), and see more Medicube deals here

Promising review for the brow pencil: "This brow pencil is amazing! It glides on smoothly, creates natural-looking brows, and lasts all day without smudging. The color is perfect, and the fine tip makes it easy to fill in sparse areas with precision. I’m very happy with this purchase and would definitely buy it again. Highly recommended!" —Nimia V.

Promising review for Dipbrow: "I have used many before, but so far this is the best one. It’s very easy to apply, smooth, and lasts for a long time." —Kathy

Price: $18.90 for the eyebrow pencil (originally $27; available in 10 shades), $17.50 for the Dipbrow (originally $25; available in 10 shades), and see more Anastasia Beverly Hills deals here.

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: style, home, travel, practical products, things to buy in bulk, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and parents.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.