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You deserve it, and you deserve it *even more* because you’re buying now, when you can save.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I held off purchasing this for a year because it’s definitely a small decorative item for me that won’t get a lot of use outside of being festive. But I got it on Prime Day, and LOVE LOVE LOVE IT! It will be so cute for serving a dip, but also is just so cute adorning my stove all of the fall months. It’s ceramic, not cast iron like its Le Creuset rival, haha, making it much lighter, which is nice. The metallic glazed “stem” is just so beautiful!" —Leah M

Price: $24.99 (originally $49.99; available in two colors)

Promising review (for the pumpkin): "Classic. Timeless. Expensive but worth it to have forever. Color matches the appearance online." —melinda martland

Price: $59.96 for the pumpkin (originally $79.97; available in seven other colors) and $82.47 for the set of crows (originally $149.95) — and shop the rest of the MacKenzie-Childs sale here

Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks

"In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson

Price: $8.39+ (typically $11.99; available in nine other new OPI fall shades!) — and check out all the other OPI deals here! 

Price: $45+ (typically $74.62+; other colors on sale, including this adorable lavender and confetti style for 27% off) — and shop the rest of the Fjällräven deals here

Promising review: "These products are superior to any others I’ve tried. The shampoo is super concentrated, so it goes a long way, and the conditioner left my medium-length hair shiny and manageable." —Kathleen

Price: $47.60 (originally $68; this is a Prime-exclusive price), and see more Olaplex deals here.

Check out a TikTok of the Stanley Quencher in action. 

Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs

Price: $22+ (originally $45+; deal available on select colors) and shop all the Stanley deals here

Promising review: "Love this Dyson hair dryer. Dries my hair quicker with less damage and is lightweight. Styling attachments are great!" —anonymous

I've had my Away carry-on for over five years, and I love it every time I use it! —Maitland

Promising review: "I just love my Away carry-on! Using it on a trip to Ireland, and was able (with compression bags) to pack for a 13-day trip. Despite all the weight packed, with the lightweight case, I was able to easily get into the overhead bin without assistance. The look is modern, and the rollability is like butter. Lots of compartments for stashing bits. Also, like the built-in security with a zipper lock. Great value for the money!" —jms

Price: $192+ (originally $275; available in eight colors) — and shop all the Away deals here

Promising reviews: "I am a size 18/20 (2X) and I ordered a 3X and it fits perfectly! I have an ample chest, hips, butt and thighs, and I wanted some room in my coat! This has side zippers near the hips that give even more room. There are so many zippered pockets! I love this coat! The hood is warm. Super cozy!" —Kamillah M. Hatcher

"Let me start by saying, my husband says that I am obsessed with coats. Out of probably 20 winter coats, this is now my absolute favorite! I can't even begin to tell you how much I love this coat; I love everything about it! The quality is outstanding! I have had every expensive brand-name winter coat, but have never ever had one that has kept me this warm! I I'm not even looking forward to the warmer months because I don't want to put this coat away!! Every time I wear it, I get at least one, 'I love your coat!'" —Suzi Linthorst

Price: $109+ (originally $164.99+; available in women's sizes XXS–5X and 11 colors) — and check out more Orolay deals here

Promising review: "I really like this foot massager! It’s very lightweight, so it’s easy to move around and carry from room to room. The heat and cold adjustment is a great feature, and I really enjoy being able to choose the temperature depending on how I’m feeling. The massage itself is very comfortable and relaxing. It helps me unwind and relieve stress after a long day. I also like that the pressure can be adjusted, so I can find the level that feels best for me. One of my favorite things is using it while studying. I can keep my feet relaxed and enjoy a massage while reading or working, which makes long study sessions much more comfortable. Overall, it’s a convenient and relaxing product that I’m very happy with." —julia

Check out a TikTok of the Medicube Ribbon Cherry Hairbrush in action. 

Promising review: "This brush is great! It's very lightweight and easy to handle. I have fine and wavy hair, and this got all my tangles out with any real effort!!" —Beck

Price: $15.90 (typically $29) — and check out all the other Medicube deals here! 

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $10 (originally $25; available in 40 shades and a mini size) — and check out more TirTir deals here! 

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Price: $14.63 (originally $25 (and currently $25 at Ulta and Demstore); this is a Prime-exclusive deal; non-Prime members can get it for $18.50) — and check out all the Cosrx products on sale for Prime Day.

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Here's BuzzFeed Shopping editor Jenae Sitzes: "I keep my Loops in my bag at all times. I go to a lot of shows, and sometimes the music ends up being WAY louder than anticipated (*cough cough* Ariana Grande's recent shows at Barclays Center). Being able to whip out my Loops and immediately lower the noise while still fully being able to enjoy the music makes these a must-have. Seriously, they're a steal for the amount of use you get out of them, especially if you value your long-term hearing."

Price: $27.95 (originally $34.95; available in four on-sale colors) — and shop all the Loop deals here

All you need to do is pop it in the microwave for 10–15 seconds, get right back on the couch, and snuggle this portable heating pad to help soothe cramps and muscle pain. 

Promising review: "Highly recommend. It smells amazing, like calming lavender & super soft. Filled with grape seeds, with the perfect weight. Easy to warm up in the microwave and quick. Bonus that it’s a cute shrimp!" —Jessica Feldman

Price: $15.99 (originally $24.99; non-Prime members can get it for $22.96)

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Here's BuzzFeed Shopping senior editor Kayla Boyd "When I started seeing this 'It Bag' all over Instagram a few years ago, I knew I had to have it. What shocked me was the fact that it was less than $100! The quality is amazing — the vegan leather is sturdy, it has a lovely faux suede lining, and the magnetic closure actually stays closed. The adorable 'scrunchie' design is such a great way to jazz up an outfit. Plus, it's a great size for daily necessities like my phone, cards, keys, and lip gloss. I own it in beige and in orange... and honestly, I am not against buying (in the words of DJ Khaled) another one! 😅"

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $16.80 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price $28.80 (originally $36) — and shop all the Sol De Janeiro deals here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Here's BuzzFeed Shopping editor Courtney Cummings: "I picked up both the 48 and 62 scents a while back, and I can confirm, the smells are so good, I have to fight the urge not to pop the cap and drink the thing straight. The classic 62 just smells like summer in a bottle (think: beach lounging with a bevvy in hand and the sun warming your skin), and the 48, with notes of guava nectar and orchid, has that just perfectly sweetened note that evokes a memory of sugar warming on a stove. Delicious isn't strong enough of a word."

Price: $19.50+ (originally $39; this is a Prime-exclusive deal) — and shop all the Sol De Janeiro deals here

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (typically $14.99) — and check out the rest of Olay's deals here! 

Check out a TikTok of the Better Than Sex mascara in action. 

Promising review: "I used to just buy whatever mascara I felt like buying, and then I tried this a few years ago, and now this is the only mascara I buy. I don't even try any other ones that come out new because this one is so amazing, and it covers all my lashes, and it just makes them look so nice and long and separates and as I like. I don't like clumpy-looking crap. And, I'm buying my third one at that time. So it lasts a while. Literally buying my third one right now." —Nikki

Price: $11.20 (originally $16; available in three colors) — and check out more Too Faced deals here! 

Promising review: "Awesome headphones. I've owned Beats, JBL, Technics, and several others, including an earlier version of these from 10 years ago. I've had ear buds, on-ear, and over-the-ear headphones. I spent hours researching and actually purchased and returned 5 other brands before purchasing these. These are perfect. The best sound quality, ease of use, and very comfortable. Noise canceling is very good. I enjoy tight bass and spatial range of sound..listening to all different genres of music...rock, jazz, classical. These headphones bring out the subtle nuances and provide a very enjoyable quality of sound and comfort.  Controls took some getting used to, but work perfectly to increase/decrease volume, rewind/fast forward. Hands-free calls are quiet, and the mic is excellent. Includes hard case. Fairly compact but I just stash them in my backpack when traveling. Have flown all over the country as well as to Europe and South American and these are my go-to headphones. Highly recommended." —Steven

Price: $198 (originally $399.99, available in four colors) — and shop all the Sony deals here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Here's BuzzFeed Shopping senior writer Emma Lord "I live in a tiny NYC apartment, so making space on the counter for this was a gamble, but oh my STARS, I would have been lost without it. As a first-time, very anxious solo mom who was deeply overwhelmed by the number of bottles my VERY HUNGRY late-term preemie went through, I was both on high alert about everything being perfectly sterilized and also the amount of upkeep bottles took. This bottle washer made everything a breeze. As soon as I hit four bottles, I just filled up the reservoir tank, plopped the bottles in with one of the detergent tablets, and watched all the bottles magically get taken care of in an hour without the hullabaloo of running the dishwasher or boiling water on the stove. I adore mine so much that I put stickers all over it to express my undying gratitude."

Price: $224.99 (originally $299.99; available in two finishes) — and shop all the Momcozy deals here

Check out a TikTok of the Ugg Whitecap Blanket in action. 

Promising review: "Buy it for life! Seriously, these are probably three to four times thicker than your average fleece blanket. They're heavy in a good way, soft on both sides, and so warm and cozy. These are worth every penny! These should last you ten to twenty years, I bet. Color is great, washing is easy, obviously very durable, and high-quality. I don't write reviews about blankets, but this one deserved a review. I'm so impressed with these." —J

Price: 59.99+ (typically $108; available in three colors and also in Twin-King sizes for beds!) — and check out all the other Ugg deals here! 

Promising review: "This curling iron heats up quickly and can get very hot. The curls do last when I use this tool. The quality is amazing, and the barrel is so smooth. I have straight to slightly wavy medium-thick hair, and my hair easily glides over the barrel. I had another curling iron that did not glide on my hair, and I had to release the barrel so my hair would not burn. My hair is so shiny when I'm done." —Sue H.

Price: $113.99 (originally $159.99; available in three barrel sizes; this is a Prime-exclusive deal; non-Prime members can get it for $127.99) — and shop the rest of the T3 Prime Day deals here

Promising review: "This is my first time buying one of these Lego sets targeted toward 'adults.' I just loved Project Hail Mary so much, I had to get it. The build was relatively easy, and the book included was easy to follow. The turning mechanism works as expected, and it was a fun little personal project to put together over about three to four hours. All parts were present, plus a few extra ones that seemed to be randomly included. It will make a great display piece for home or office. Recommended as a gift for any Project Hail Mary fan." —dh3314

Price: $69.99 (originally $99.99) — and shop the rest of the Lego deals here

Promising review: "Kiehl's has been around forever for a reason! I have been using their products for 35 years and will continue because they have always been good." —Carrie Massey

Price: $30 (originally $60; $45 for non-Prime members) — and see more Kiehl's deals here

Promising review: "This is a perfume I ALWAYS get compliments on. It is my everyday, and the scent is sophisticated and heavenly. It lasts all day, too, which is perfect for women who are always on the go. It never leaks and is easy and lightweight enough to transport. And the bottle has lasted me FOREVER. This is always worth my money." —Hanna

Price: $25.60+ (originally $32; available in three sizes) — and shop the rest of Glossier's Prime Day deals here

Promising review: "LOVE these balms! I have four, and they’re all gorgeous, but Black Cherry is my favorite! They're the perfect sheer wash of color for a polished, professional look without being overdone. They’re also perfect for no-makeup days when I want to feel put together. The formula is AMAZING — creamy, super moisturizing, non-sticky, and long-lasting. I barely need to reapply. They all smell good, although I didn't love Rose, but Birthday smells divine! Beautiful color + amazing formula. Buy them! 💋❤️" —Nicole O.

Price: $12.80 (originally $16; available in 12 shades) — and shop the rest of Glossier's Prime Day deals here

Check out a TikTok of Murdoku in action. 

Promising review: "Amazing! These puzzles are so fun. It’s nice that they start easy and get harder, so you can get used to the format first, then continue to be challenged as you learn how they work. Fun, visually appealing, and sprinkled with humor. I finished this one in about 1.5 months (of fairly dedicated work) and ordered Volume 2 before I was even done with the first one. It’s a higher price point than many puzzle books, but you get high quality for what you pay." —EN

The best part?? Once you finish this version of "Murdling," you can try a whole BUNCH of other themed Murdle books — PLUS a Murdle board game! 

Price: $11.54 for Prime members (non-Prime members can get it for $12.54; typically $15.19, and check out Volume 2 and Volume 3 if you're in the mood for more murrrrderrr) — and check out the rest of the Murdoku deals here! 

Check out a TikTok of the Casper pillow in action. 

Promising review: "LOVE these pillows! We have 2 homes and 12 beds, and every bedroom has these pillows! Our family and guests love them! I have gifted them to all of my adult children, too! No matter what firmness you prefer, this pillow is definitely the answer!!! They are durable, high quality, and fabulous overall!" —Michele Jasper

Price: $62.12 for two standard-size pillows (originally $81; also available in king size) — and shop all the Casper deals here!

Promising review: "These Crocs are super cute, and I can’t wait to wear them out! They’re really comfortable, especially because I’m a wide-foot girly, so comfort is my number one priority when it comes to picking out my shoes. They’re so stylish, and they have just the right amount of height added to them. Overall 10/10!! ♥️" —alissa

Price: $29.95+ (originally $59.99; available in women's sizes 4–11 and five colors) — and check out more Crocs deals here! 

Promising review: "This mixer will change your life! I went from making French macarons all by hand to using this standing mixer, and I feel like a new baker! This mixer will definitely transform your practice and baking game; everything has become 100% easier! I suggest cleaning each part (three attachments, guard, and bowl) with mild soap and warm water, then cleaning the bowl with a baking powder paste to remove the gray metal polish that is applied at the factory. I was amazed at how gray the paste turned once I started rubbing it in the bowl. Glad I didn't ruin my first batch of macaron shells. So far, the only con is the price, but having the right tools makes baking SO much more enjoyable and productive." —Mr. P

Price: $379.95 (originally $499.95; available in 20 colors) — shop the rest of KitchenAid's deals!

Promising review: "I held off for so long, waiting for my 7 year old AirPods to die. But I wish I would have known these new AirPods have noise cancellation! What a difference. I use the different settings all the time. I admit, I actually bought the regular AirPods and the AirPods Pro. With the thought that I would use the regular AirPods as my backup in case the others ran out of power. Well, the regular AirPods have pretty much gone, unused in the last several weeks that I’ve had them, because I can’t imagine not wanting to have the noise cancellation feature, and they fall out of my ears less easily." —Nate Woodbury

Price: $179 (originally $249) — and shop all the Apple deals here

Promising review (for the cinch baggy jeans): "I really like these Levi's Cinch Baggy jeans! They have a relaxed fit without looking too oversize, and the denim feels comfortable for everyday wear. They're easy to dress up or down and pair well with sneakers or boots. Great casual jeans with a stylish fit!" —Allison Restin

Price: $42.38+ for the cinch baggy jeans (originally $84.95; non-Prime members can get them for $59.46; available in women's sizes 24–40 Plus and nine washes/styles) — and check out all Levi's deals. 

This set includes a 1.5-quart saucepan with lid, 3-quart saucepan with lid, 3.5-quart sauté pan with helper handle and lid, 8-quart stockpot with lid, 8" skillet, 10" skillet, and 20cm steamer insert with lid.

Promising review: "I bought this set along with a few additional pieces back in 2009. This set has held up wonderfully. I cook a lot, a whole lot! I’ve cooked countless meals for my family (including two hungry boy teens, husband, friends and family) with this cookware. It performs fantastic! Food does not stick and it’s easy to clean. It holds temperature perfectly. When my college-age son, who is in grad school wanted a good set of pots and pans this year for Christmas, I was amazed this was still available! The exact same set was for sale in 2025. He was excited to get such a great set! I feel it will truly last him a lifetime. These pots have been thrown into the cabinet and not pampered. No dents. No defects. Still work perfectly after all these years. My daughter-in-law cleaned them up really nice (bottoms of all pans get discolored over time). They looked like brand new. Light scratches inside from years of cooking but that doesn’t affect the performance. I don’t baby my pans. They are workhorses in my kitchen. I will probably be gifting another set to my other son next year. Great job Cuisinart! 10/10 A+++" —ShellH

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at its lowest price.

Didn't get your dinner timing right? No problem, it automatically keeps rice warm until you're ready to eat — without drying out or getting mushy. And thousands of reviewers absolutely swear by it for the best rice they've ever made.

BuzzFeed editor Maitland Quitmeyer says, "I LOVE THIS RICE COOKER!!! After years of making just ok rice on the stove, I knew I wanted a better option with more consistent results and less hands-on stove time. And after a trip to Japan last winter and having the best rice of my life every single day of that trip, I knew I wanted a Japanese rice cooker. I'd already recommended other rice cookers from this brand based on the glowing reviews, so this compact 3-cup model was the perfect fit for me and my NYC kitchen. I watched and waited for this baby to go on sale (not as discounted as it is now!), and as soon as it did, I purchased it immediately. If it died tomorrow, I would immediately repurchase it at full price. Honestly, it's already paid for itself with how much I've used it (and therefore how little takeout I've gotten since). I've made basmati, jasmine, and sushi rice tons of times, and every time it's utterly flawless. I've even made steel-cut oats in it, also with flawless results! It's incredibly easy to clean, and I love the handle and retractable cord that help me move it around and store it with ease. And the little songs it plays when you start and finish cooking = a delightful little cherry on top."

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; this is a Prime-exclusive deal; non-Prime members can get it for $30; available in 48 shades) — and shop more Tarte deals here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

* Slap It (retexturing & detoxifying with caffeine)

* Squeeze It (brightening & rejuvenating with citrus)

* Shake It (firming & illuminating with marine algae)

* Bite It (pictured; hydrating & toning with plant-based collagen)

Promising review (for "Bite it"): "I LOVED this mask. I was incredibly skeptical and figured it'd be more of a novelty mask. I was also sure that the mask would not be big enough to cover my curvy, thicc butt. It's safe to say my expectations were low. Regardless, I was blown away by the outcome. I'm so happy I purchased it. I do have cellulite as well as overly dry skin. As it's summertime, I spend a lot of time in bikinis with my bottom showing, and I just felt like a hydration recharge and a little life added back into my skin. I took a shower, and when I got out, I put the mask on and left it on for longer than the recommended amount of time. I felt the end result visibly made my skin look hydrated as well as smooth. Not only that, but I felt the next morning I could still visibly see the results, so I was extra happy in my bikini that day. I know everyone's skin and shape is different, so results will always vary, but I can definitely say this booty mask is no gimmick, and extra kudos to this company for making a booty mask that covers big booties! Also, side note: The packaging is adorable." —CC

Price: $7 (originally $10) or $28 for a set of all four (originally $40)

Price: $17.50 for the powder (originally $25; non-Prime members can get it for $20) and $16.10 for the sleeping mask (originally $23, non-Prime members can get it for $18.40) — and shop all the Laneige deals here

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Price: $219 (originally $399) — and shop all the Ulike deals here

Promising reviews: "I can't say enough good things about these sheets. I was waking up at night HOT all the time, and thinking it was a physical thing for me personally. I was reading online and stumbled on these and thought, 'Hmmm...wonder if my uber-expensive sheets are actually making me hot at night??' I ordered these, and I'm sleeping like a baby now. No more night sweats. Ordering some for my son as well. Game changer! High quality and exceptional price." —J. Marshall

"I read from other reviews these sheets were soft, so I wasn't too surprised when I received them, and man, are they soft and so comfortable. We have Egyptian cotton sheets that were expensive, and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold, and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

Price: $28.47 (for the queen size; typically $36.97; available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns) — and shop all the Mellanni deals here

Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen

Promising review: "These had great reviews but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft, but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

Price: $39.59 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

The wrap-around fabric lets you adjust an inner cushioned, supportive frame so it sits in the *perfect* position to stop your head from doing that painful, slow bobbing nod as you try to sleep somehow while sitting up. Truly a vast improvement over the traditional C-shape neck pillow! When you're not using it, it folds down to about the size and shape of a magazine and slips into a bag. 

Here's BuzzFeed Shopping senior editor Natalie Brown "I have one and can attest: it wraps around your neck like a scarf, and feels like the perfect-height shoulder to lie on, right in the exact spot you need it! I'm not a frequent traveler, so I haven't used it on many overnight flights or anything yet, but I have used it for naps on longer car trips, and it works great. No more waking up with one side of my neck feeling extra stretched out and sore because I tried to pretend leaning on a window would be enough. I also like that I don't have to clip a huge pillow onto my backpack!"

Price: $47.99 (originally $59.99; available in four colors)

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Promising review: "I bought the 3 lb Bala Bangles after hip surgery to help strengthen and they’ve been great. Even 3 pounds gets heavy pretty quickly. I’ve also used them for arm circuits since I have rotator cuff issues, and the lighter weight has let me strengthen my shoulders without irritating them too much. I’ve had the pink pair for a few months now, and they still look brand new. No discoloration or signs of wear. Excellent quality! Worth the price." —Sarah

Price: $52 (originally $65; available in five on-sale colors) — and shop all the Bala deals here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $149.99 (originally $199.99) — and shop all the Kindle deals here

Promising review: "I purchased this to make ice cream for my child who can't have dairy. A pint of dairy free ice cream around where I live generally cost about $5. I can make a full 24 oz container of ice cream for less than that. It also widens the variety of ice cream/frozen treats available to him. I can also make a higher protein version for his brother. I recommend this product to anyone who has any dietary restrictions/ special dietary needs that enjoys ice cream/frozen treats. The ONE thing I dislike about it is that it sounds like a jet engine taking off as it runs. It's loud. Nothing I can't deal with but it's not convenient to use if anyone is asleep." —JessicaSB

Price: $169.99 (originally $219.99) — and shop all the Ninja deals here

Promising review: "Now the whole family has Sonicare brushes. It was time to replace them as it’s been years. This one is doing well. Same charging base, easy and convenient, and the colors are good, so everyone knows their own color brush, regardless of which bathroom the brushes are in. It has the original style base charger, and we didn’t want the version with the app and charging cup. I like the gum setting the most, and my husband keeps his in the other main setting. The timing helps my kids. Noise level is good. Battery life has always been good." —RMK

Price: $64.96 (originally $109.99; available in four on-sale colors; this is a Prime-exclusive deal) — and shop all the Sonicare deals here

Promising review: "This is SO soft! As someone who loves her Minky Couture blanket, I was shocked by how much I love this, and this is just a fraction of the price. Looks great as a throw blanket on our couch. The tie dye is very subtle and adds dimension to our space. We tumble-dried it on low, and it fluffed up really quickly! Hasn’t shed so far, and it’s been multiple days. Perfect for a cozy movie night :) —Aubrey H

Price: $47.39 (typically $75.99; select colors only slightly discounted from their typical price. Available in four other sizes and 17 colors) — and shop all the Bedsure deals here

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $12.99 for four (originally $19; this is a Prime-exclusive deal; available in four formulas) — and see more Biodance deals here.

Promising review: "I’ll be honest, I wasn’t sure about getting a bidet at first. Seemed like one of those things you don’t really need. After using the Tushy dual nozzle for a bit, I was wrong. Install was easy. Took maybe 10–15 minutes. No tools, no plumber, just follow the steps and you’re good. It sits under the toilet seat and doesn’t look out of place. The dual nozzle is what makes it worth it. One setting for general use, one for a more targeted clean. Both do the job well. Water pressure is adjustable, which matters. Start low… learned that the hard way. Big difference compared to toilet paper. You just feel cleaner. Also cuts down how much paper you use, which is a plus. Over time, it probably pays for itself." —SFRGR

Price: $59 (originally $99; available in two styles and five colors)

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the eighties. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Price: $43.65 (originally $79.99) — and shop all the Wavytalk deals here

Promising review: "My 11- and 13-year-olds (and me and my 40+-year-old husband) are mesmerized by these. The best thing is to have two of them — you can do so much with them together. Even after days of playing with them for hours, we still discovered new things to do with them. Did I mention they are quiet, not screens, and entertained my children for hours? They seemed a bit pricey when I ordered them, but seeing how much they do, they’re worth it." —JH

Price: $16.62+ (originally $24.99; this is a Prime-exclusive deal; available in 20 patterns and in a pack of four), and see more Fun In Motion Toys deals here

Promising review: "Absolutely LOVE this Barefoot Dreams Cozy Blanket Throw! It's incredibly soft, plush, and cozy, making it perfect for snuggling up on the couch or relaxing at the end of the day. Quality is amazing, and it's Luxurious. Makes you never want to leave it. It's lightweight yet warm, and not to mention absolutely beautiful and SO happy I found it in a favorite color of mine. Definitely worth the splurge if you love a blanket that's as comfortable as it is gorgeous. Highly Recommend!" —Vaffan Culo

Price: $75 (originally $158; deal available on eight colors) — and shop all the Barefoot Dreams deals here

Promising review: "I love these leggings! I want to get multiple pairs because these are my go-to! They are so soft, and the length is great! You can’t see through them at all, and they are very comfortable." —Janese.Co

Price: $17.99 (typically $25; available in women's sizes XS–XL and 16 styles) — and check out all the other Colorfulkoala deals here! 

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

Here's BuzzFeed Shopping senior editor Kayla Boyd "I'm someone who loves to travel and be in the water, and I've been using this phone pouch for years. I kid you not, I have never had an issue with it filling with water or causing any damage to my items. I actually used it while snorkeling in Mexico and had it fully submerged underwater for extended periods — no issues! And the pics I took of the seaturtles alone are WELL worth the less-than-$10 price tag. I love using it to keep my phone, money, and hotel key on me when I'm at a public beach or pool. And as someone who constantly makes content using my phone, when I tell you this thing has earned my trust, I MEAN it."

Price: $5.39 (originally $6.99; this is a Prime-exclusive deal)

Promising review: "Best purchase ever! I bought this item when I ran out of the very expensive toner I generally use. Boy, have I been wasting money. This lotion is magnificent!!! I decided to use it as a toner, and I am so happy I made that decision. This is the best toner I have ever used! It leaves my skin smooth, looking radiant, and youthful. And although I rarely ever have problems with my skin; with this product, I never will have problems. Run, don't walk to get this item." —Michel-Ange Chevry

Promising review: "This stuff should be called a miracle in a bottle. When I use it on my (pretty dry) skin, it transforms it from congested, irritated, and bright red to calm, clear, and glowing overnight. Most of the people reviewing this are using it incorrectly. It's an acid exfoliator. That means you should use it once a week, twice at the most (if your skin is oily and needs a lot of work). Also, it should never be used during the daytime. BHA, or salicylic acid, interacts terribly with the sun. If you absolutely must put it on in the morning, follow it up with heavy SPF, but I wouldn't do it. This stuff is like anything else — it only works if you know how to do it properly." —Audrey Brock

Price: $25.90 (originally $37) — and shop all the Paula's Choice deals here

This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.

And you can get it in a glowy or semi-matte finish! Plus, the curved design of the stick makes it glide around the contours of your face perfectly.

Staff review: "There's nothing more convenient than being able to whip out a sunscreen stick when you're out in the hot sun and can FEEL your exposed skin starting to burn, but don't feel like getting gloopy liquid all over your hands. I've been able to touch up spots on my face and arms without skipping a beat, and it's kept me from ending the day with a burn. I also love the semi-matte finish and that it doesn't leave you looking overly shiny." —Jenae Sitzes

Price: $13.88 (originally $28; this is a Prime-exclusive deal; non-Prime members can get it for $18.06) — and shop all the Abib deals here

Promising review: "The Amazon Smart Plug 2-Pack is fantastic! Setup was incredibly simple — I had both plugs up and running in just a few minutes using the Alexa app. They connect seamlessly with Alexa, so I can control lamps and appliances with just my voice or through routines. These smart plugs work reliably and have opened up so many possibilities around the house. I love being able to schedule lights, automate fans, and even control things when I’m away from home. They’re compact, unobtrusive, and haven’t caused any connectivity issues. Super affordable for a 2-pack and extremely user-friendly. Perfect for anyone looking to start or expand their smart home setup!" —Olivia Hasenkamp

Price: $12.98 (originally $24.99) — and shop all Amazon Smart Home deals here

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, style, home, travel, practical products, things to buy in bulk, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and parents.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.