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Deals so good, you just might think the prices are vintage, too.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

This set comes with one quilt and two matching standard-size shams.

Promising reviews: "A soft beautiful comforter. Lightweight but keeps you warm. I’ll probably continually buy this comforter." —tara

"I’m so pleasantly surprised by how beautiful and soft this quilt is. Looks expensive and well-made. The king-size fits my king bed nicely. I recently dressed my bed with it and have received many compliments. Happy with purchase." —Fernie

Price: $37.80+ (originally $79.99+; available in two sizes and five on-sale colors)

Promising review: "I have never run to leave a review like today! These are soooo soft and comfortable! It feels like walking on a cloud or a fluffy mattress. I got two pairs: beige and black, and I'm so glad I did because they are amazing, especially for people that work in an office and/or walk a lot. Next time I would go for a half size down, but regardless, they are sooo comfortable!" —Rabab Elouaai

Price: $14.18+ (originally $22.20; available in sizes 5–15 and 11 colors) — this is a Prime-exclusive deal

Promising review: "I love this backpack. The value for the money is worth it. I took it into the rainforest, had two sets of sandals, cloth, a wallet, and water, and none of my stuff got wet. The quality is amazing. The material thickness and lining kept the water out. It is super easy to clean. Not to mention, it is comfortable, lightweight, and I can pretty much use it anywhere. The style is minimalistic, and you can buy it in a different color. I just like the color combination. I worried about paying the price, but I will definitely buy the bigger backpack. It is totally worth the money. My favorite backpack to date. They made me a believer in their product." —Monique R. L. Garza

Price: $45+ (typically $74.62+; other colors on sale, including this adorable lavender and confetti style for 27% off) 

What’s Included: The Perfect Pot in original nonstick, a self-basting, steam-release lid with a built-in strainer, and a Beechwood Spoon designed to notch two ways.

Promising review: "Best, best, best, I don’t need to say any more other than this cookware is worth every penny, and the purchaser will never be disappointed. This is a workhorse line of cookware that is so very easy to use in food preparation and is incredibly simple to clean. I have several pieces, and I never use my Calphalon cookware anymore." —Dorothy H.

Price: $92.99 (originally $149, and currently $149 at Our Place; available in five colors) — and shop all Our Place deals here.

Promising review: "This bakeware set is not only beautiful but also so functional. I’ve used it for roasting veggies, baking cakes, and even casseroles, and everything cooks evenly and slides right out with no sticking. The pieces nest nicely together, which saves storage space in my kitchen. Plus, the neutral color looks gorgeous on the table if I use it for serving. Definitely worth the investment!" —Vivian Benaroya

Price: $120.99+ (originally $199.95; available in five colors) — and check out all the other Our Place deals here! 

Promising review: "I’m always looking for a small crossbody bag that also has style and comfort. This purse was of great quality for the money, and I’m sure it will last me for many years. The size is just right to fit my phone and my small wallet. The style goes with almost every outfit for all but the most dressy occasions. There were no weird smells when I got it, so that’s another plus!" —Amazon Customer

Price: $24.24 for the black (originally $38.30) — the olive color is also on sale for 15% off as a Prime-exclusive discount 

Promising review: "I held off purchasing this for a year because it’s definitely a small decorative item for me that won’t get a lot of use outside of being festive. But I got it on Prime Day, and LOVE LOVE LOVE IT! It will be so cute for serving a dip, but also is just so cute adorning my stove all of the fall months. It’s ceramic, not cast iron like its Le Creuset rival, haha, making it much lighter, which is nice. The metallic glazed “stem” is just so beautiful!" —Leah M

Price: $24.99 for the 0.5-quart in matte black and orange (originally $49.99) — and check out all the Staub deals here! 

Check out a TikTok of the Marshall Acton III Bluetooth Speaker in action.

Promising review: "This is my most FAVORITE thing I have ordered on Amazon ever! This speaker is cute to look at and has AMAZING sound! It’s not that big, so it fits easily on a bookshelf, but it fills our entire kitchen with music that isn’t scratchy or distorted even at higher volumes. It’s super easy to pair with Bluetooth. For the money, it’s a great value. I can’t think of one bad thing about it-the best speaker ever!" —Nan

Price: $189.99 (typically $299.99; on sale in two colors) — and check out all the other Marshall deals here! 

Promising review: "So adorable and comfortable. I love the built-in slip and the pockets. This dress can be dressed up with fancy shoes and jewelry, or worn casually with ease. Love it!" —Melanie 

Price: $27.99 (typically $39.99' available in women's sizes S–XXL and nine styles) — and check out all the PrettyGarden deals here! 

Mixer includes one coated flat beater, one coated dough hook, and one 6-Wire whip.

Promising review: "This mixer is definitely an investment, yet it delivers exactly what it promises. I’ve owned products from KitchenAid before, and they’ve always earned their place on my counter; this one continues that legacy. What I appreciate most is its versatility. It handles everything I throw at it: bread dough with attitude, silky cake batters, cookie doughs that could double as arm workouts, and even delicate whipped toppings. It shifts between tasks like it’s changing costumes backstage, never losing momentum. As an experienced baker, I rely on tools that can keep pace with my kitchen rhythms, and this mixer does just that. It’s sturdy, smooth, and built to last. If you’re debating between models the way I did, trust that this one lives up to the hype. I’m genuinely thrilled with it. 🍰✨" —CPpacker

Price: $374.99 (originally $499.95; available in 21 on-sale colors)  — and check out all the other KitchenAid deals here! 

Check out a TikTok of the KitchenAid mixer in action. 

Promising review: "Love this hand mixer! Not only does it work great, but it matches my kitchen perfectly — the Empire Red is such a fun pop of color. It’s lightweight, easy to use, and has plenty of power for everyday mixing. I like the different speed options, and it handles everything I’ve needed so far without any issues. Reliable, cute, and practical — definitely a great addition to my kitchen!" —MRMITCHAM 

Price: $44.99 (typically $59.99; available in 10 colors) — and check out all the other KitchenAid deals here! 

Promising review: "The perfect birthday gift for my friend who suffered a burglary last December, and lost 90% of her jewelry. She’s from Paris and has exquisite taste, so buying jewelry for her was a gamble. But she absolutely LOVES this piece, and the endeavor went over very well. This photo doesn’t quite capture the sparkle, but anyone who’s familiar with Swarovski knows what to expect there. Plus, the multicolored stones mean it’s rather easy to match with all sorts of outfits." —S. W. Helms

Price: $77.91+ (originally $249+; available in two styles) — this is a Prime-exclusive deal

Promising review: "Absolutely gorgeous!! 😍 It is SO stunning! I love it! Well worth the money. Fast shipping and greatly packed!" —Diane

Price: $44.64+ (typically $59.99; available in five styles) — and check out all the Libozmko deals here! 

Promising review: "I've been searching for a pea coat for a while, and just did not find any of great quality, or fit. This coat is so underrated — I can't stress how great the quality of the fabric is! The coat is warm, a bit heavy (but not too much), and you could wear a thick sweater underneath. What a great find, I highly recommend it!" —happygal

Price: $45.59+ (originally $57.99; available in women's sizes XS–XXL and 11 colors) — this is a Prime-exclusive deal 

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the eighties. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Price: $43.95 (originally $79.99) — and shop all the Wavytalk deals here! 

Promising review: "Super soft, high quality sweater with real buttons!! It’s a '50s style cut so perfect for high waisted jeans/pencil skirt or with a black tank top and skinny jeans with wedges. Very good quality!!" —April

Price: $18.94+ (typically $24.99; available in women's sizes S–3XL and five styles) — and check out all the Belle Poque deals here! 

The cult-favorite Fellow design features a fluted, no-drip spout and a degree dial that allows you to set the temperature between 135 degrees F and 212 degrees F and even hold it there for a full hour.

Promising review: "So cute and works well. Heats quickly and pour rate is perfect — older models, I think, were too slow." —Sydney

Price: $159.95+ (originally $199.95; available in eight colors) — and check out all the other Fellow deals here! 

Check out a TikTok of the IUV cowboy boots in action. 

Promising review: "Great looking boots! I usually wear a 7.5 but went with an 8, and they’re perfect. They are supple, and the color is really nice. Very comfortable, which I was looking for, for casual everyday wear." —Judytaaffe

Price: $37.99 (typically $53.99; available in women's sizes 5–13, wide sizes, and 19 styles) — and check out all the other IUV deals here! 

Promising review: "Works as intended, super cute, got for a birthday gift for my now 4-year-old who loves eating ice as well as to save a couple of dollars during the summertime, being able to easily have a nice cold treat. It doesn’t take long to make, the noise level is as expected for crushing ice lol, and overall it was a great investment." —Bambii

Price: $44.99 (typically $59.99) — and check out all the other Nostalgia deals here! 

Promising review: "Very impressive scarf! The innovative triangular shape and how the scarf is worn with the pull-through are convenient for busy people. Takes a minute to style!" —Mrs. Sherlock Holmes 

Price: $28.79 (typically $35.99; available in 12 colors) — and check out all the other Puli deals here! 

Promising review: "I saw this light elsewhere, and an image search brought me to Amazon. I am thrilled. The lamp is dim, but you can see it still gives light as needed (brightness is adjustable). My husband, who rarely comments, remarked that the lamp is not only useful but also pretty. The price is very affordable, and several finishes are available. It even includes the three light bulbs needed. Super easy to assemble. Well packaged. You will enjoy this purchase, trust me!" —alexandria ginni

Price: $53.99+ (typically $69.99; available in seven colors — and check out all the Torondo deals here! 

Promising review: "Rug is stunning!! Our kitchen has accent colors of cobalt blue, and it’s perfect, really ties everything together. Great wide runner, true to size. This is NOT a fuzzy rug; more of a velvety fabric with the pattern printed onto it. Which is great for high traffic areas and easy cleaning. Highly recommend!" —E Hackman

Price: $55.19+ (typically $68.99; available in 18 shapes and sizes, and in 11 colors) — and check out all the other Jinchan deals here! 

Promising review: "We have had a few other appliances from Nostalgia, and we've been very pleased with the brand, so when my wife was looking for a coffee maker, and we saw this was the Nostalgia brand, the purchase was a no-brainer. It looks great on our counter, it works pretty much like every other coffee pot, and the reusable filter is a great touch, too. And my wife swears this coffee is better than the last coffee maker." —G. King 

Price: $59.99 (typically $79.99; available in two other colors that aren't on sale) — and check out all the Nostalgia deals here! 

Promising review: "This chair surprised me! The chair is much more lush and sturdy than I expected and has some nice weight to it! All you do it attach the legs to the top portion and done. Super easy to assemble and very comfy. Looks like it could be from a high-end company. Great find!" —Jordan

Price: $68.99+ (typically $79.99; available in seven styles) — and check out all the Yaheetech deals here! 

Promising review: "Fabric is stretchy. The darts are in the right places. Love the color and neckline. So perfect for work and personal events! I may get some other colors! Love this." —Sam

Price: $31.99 (typically $39.99; available in women's sizes S–XXL and five colors) — and check out all the Grace Karin deals here! 

Promising review: "I found a new favorite brand of affordable polarized sunglasses. The lenses are amazing. Great at the beach. Total clear, beautiful color. These dark lenses offer intense protection, but the lighter color SOJOS lens offers great protection too. They fit, feel, and look great for very cheap." —Rionach

Price: $11.19 (typically $15.99) — and check out all the Sojos deals here! 

Promising review: "Love this game!!! I love the retro design of this one compared to what’s on the shelves now at stores. We loved it so much that we actually ended up purchasing a second one as a gift for family. The nostalgia with this family game board makes it worth the purchase price!! All the pieces were there and made of good quality:" —Laura and Jesse 

Price: $18.49 (typically $22.99) — and check out all the Hasbro deals here! 

Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa 

Price: $18.99 (typically $25.99; available in women's sizes S–XXL and discounted in 12 colors) — and check out more Kfuobo deals here! 

Promising review: "The Igloo Retro '90s Lunch Cooler is the perfect mix of style and practicality. It brings back that bold '90s vibe with fun colors and vintage design—instant nostalgia in a compact, sturdy form. It’s lightweight, durable, and well-insulated, keeping your food and drinks cold for hours. The flip-top lid is easy to use, and the size fits a full lunch plus snacks. Great for work, school, or road trips." —Krystal W. 

Price: $14.62 (typically $19.99; available in five styles, on sale in two) — and check out all the other Igloo deals here! 

Vacation is a small business that specializes in sun care and fragrance products.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "LOVE THIS!! The smell is glorious and immediately takes me back in time to when all my girlfriends would gather poolside and slather on the original St. Tropez Orange Gel. I don’t understand why they ever did away with the original Bain de Soleil, but this new orange gel will make you feel like you are on an eternal vacation and give you the best tan you have ever had. Going to stock up on several more tubes and invite my college girlfriends over to the pool. Oh, and mine came with a key for the tube and a cute message from the head of the company. I would give it a sixth star if I could." —S. M. Harris 

Price: $20 (typically $24) — and check out all the Vacation deals here! 

Promising review: "Works exactly like the original Crock-Pot. I have cooked over 30 meals in it so far, of every assortment, and every time it comes out perfect. It has three temperatures: low, high, and warm. Just the same as the original Crockpot, and it works beautifully. It’s also VERY cute on the counter. I love it and would order again in a heartbeat." —Jade

Price: $31.99 (originally $39.99) — and shop all Paris Hilton deals here! 

Check out a TikTok of the orange juice vase in action.

Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery.

Promising review: "I couldn't resist this silly vase! It's just as cute as expected in person. I have no complaints at all. Very happy with my purchase." —Kaylah

Price: $23.16 (typically $28.95) — and check out all the Ban.do deals here! 

—TikTok Products That Are Worth The Hype *And* On Sale For Fall Prime Day

—Our Top Picks After Covering Prime Day For 11(!!) Years

—Fantastic Things To Treat Yourself To During Fall Prime Day

—Things Are At Their Lowest-Ever Prices This Fall Prime Day

Plus our picks across a ton of categories: beauty, home, travel, practical products, quirky products, newer products, and more — plus guides to the best deals for cat owners (and dog owners!), and thirtysomethings.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.