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Beauty is in the eye of the beholder, and as the beholder in question, I think these deals are looking gorgeous.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

To see our coverage of all the best Fall Prime Day deals, come back to BuzzFeed Shopping on October 6th and 7th.

Promising review: "I haven't used Crest White Strips in over five years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about four times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (originally $45.99) — and shop all the Crest deals here

Promising review: "I was buying the Sol de Janeiro Bum Bum oil at a whopping $52... This is a very good alternative! The smell is nice (but not the same as the Bum Bum), however, the results are the same and a fraction of the price for double the amount. This will be my new subscription!" —Blaze G.

Price: $8.75 (originally $15.99), and see more Palmer's deals here.

You can use it every day from root to tip on wet or dry hair! The fragrance is described as "delicate florals with light tropical notes and sandalwood." Because it's a lightweight formula, reviewers with thicker hair types found that it works best in combination with a leave-in conditioner. 

Promising review: "I never write reviews, but this stuff is too good. Postpartum hair loss and the unruly regrowth had me looking like Hagrid from Harry Potter. I was looking for something to improve my overall hair health so I could live out my hot mom dreams, but I hate the feeling of product in my hair. The vitamin essence was marketed as being 'weightless,' so I took a leap of faith and WOW. First of all, everything about this stuff is luxurious, even the packaging. I love that you can use it on wet or dry hair. I used it on my dry, sweaty, post-workout hair and then ran my styling brush over it, and the before and after is alarmingly good. Even after the first use my hair just FEELS healthier. And the best part, for me, is that it truly does not feel like I have any product in my hair. Zero grease, zero build-up feeling. Is it cheesy to call it liquid gold? Whatever, I’m doing it anyway. Liquid golddddd." —Kelli

Price: $19.19 (originally $30), and see all Pantene deals here.

Promising review: "Wonderful product. Smells wonderful and hydrates my hair. I don’t feel buildup in my hair after washing and conditioning. It rinses away clean." —Amy P.

Price: $15.39 (originally $21.99; also available in nine other scents at various prices), and see all Native deals here.

Promising review for the shampoo: "The soft fragrance is delightful, and my hair always looks better when I use this. My fine blonde hair needs body, so I’ve always rotated different shampoos; nothing makes my hair thick, but Wella gives me body and easier styling — better than Kerastase or the “gold” shampoo with the perfume scent." —KNS

Price: $24.50 for the Ultimate Repair Shampoo (originally $35), $35 for the leave-in mask (originally $50), and see more Wella deals here.

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I love love love this body wash. It smells SO expensive and like a luxurious perfume without being too much — still very much gentle but long-lasting at the same time. Delicious spicy scent that's also delicate. It really made my skin feel smooth and soft after use with good moisture level. Totally useful. Good for my sensitive skin. Large bottle and easy-to-use pump. I will 100% buy again!" —Jordan Alderon

Price: $12.98 (originally $17.98), and see more Olay deals here. 

Check out a TikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After 10 minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $11.21 (originally $14.95), and see more Olay deals here.

Promising review: "Ok, this has to be my number one recommended product for shaving in sensitive areas (face, bikini). It works very well. Holds a charge for an incredibly long time.

I get really bad bikini razor burn, and with this product, my bikini area is hair-free and razor-burn-free. I can not express the joy this brings me, as I have suffered for years only to finally find this product.

My husband also has one and loves it for his face. He says this is the closest shave he has ever gotten. He even compares it to his straight razor. ⭐⭐⭐⭐⭐" —ShugarShugars

Price: $34.96 (originally $49.99) and shop all the Philips Norelco deals here

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $64.96 (originally $109.99), and shop all the Sonicare deals here

Promising review: "Excellent toothbrush, replaced our old one, and this one has a few more bells and whistles. The battery lasts quite a long time between charges. Love the color too! The easy-to-use app makes sure you get all the spaces." —Kindle Customer

Price: $149.96 (originally $279.99; available in five colors), and shop all the Sonicare deals here

All at-home laser hair removal devices like this one work *only* for people with light skin tones and dark hair. Read more at Cleveland Clinic. 

Promising review: "I’ve been using the Braun IPL Skin i·expert (PL7219) for a few weeks now, and I’m really impressed. The device feels premium and well-built, and it comes with everything you need: 2 smart heads, a Venus razor, a facial trimmer, and even a vanity case for easy storage.

Setup is quick and simple, and I love the free companion app — it helps track sessions and guides you step by step, which makes the whole process much less intimidating. After just a few treatments, I’ve already noticed reduced regrowth, especially on my legs and underarms.

The SMART IPL technology automatically adjusts to your skin tone, which makes it feel very safe to use. Treatments are virtually painless, but I’d recommend starting on lower settings if you have sensitive skin.

If you’re looking for a high-quality at-home IPL device that delivers salon-level results without the appointments, this set is definitely worth the investment. 💎✨" —Hey its Sila

Price: $374.99 (originally $519.99) — and check out other Braun deals here!

Promising review: "I love the color and the simplicity of this stick. I use it daily for lips and cheeks and the pigment is wonderful. A little bit goes a long way. I will definitely keep using this!" —Courtney B.

Price: $25.20 (originally $36; available in 12 shades), and see more Ilia deals here

Promising review: "Best razors ever. Close cut. Leaves your skin soft. You get many uses out of it before you have to change the razor." —Amazon Customer

Price: $13.49 (originally $16.94), and see more Gillette Venus deals here

Promising review: "This is my favorite body mist ever, I'm not even joking lol. If they made this a perfume, my wallet would hurt. If you like sweet body mists, this is for you." —mars 

Price: $7.75+ (originally $15+; available in two sizes and three other scents at various discounts), and see more NYX deals here.

Promising review for the cleanser: "I really like this cleanser! It leaves my skin feeling clean and fresh without making it feel dry or tight. The foam is gentle, and a little goes a long way. I also love that it feels comfortable on my sensitive skin. I’ve already purchased it more than once and will definitely keep using it. Great product for everyday use!" —Mayleng

Promising review for the moisturizer: "I absolutely love this moisturizer! It feels lightweight but still provides plenty of hydration, and it absorbs quickly without leaving my skin greasy or heavy. My skin feels softer, smoother, and well-moisturized throughout the day. I also really appreciate that it’s fragrance-free and contains ceramides and niacinamide. It has become a great addition to my daily skincare routine. Definitely a 5-star product and one I would purchase again!" —Jacky M.

Price: $14.99 (originally $19.99) for the cleanser, $19.49 (originally $24.99) for the moisturizer, and see all La Roche-Posay deals here.

Promising review: "I’ve been using this body stick for a few weeks and I’m honestly impressed with the results. I have small bumps on the backs of my arms and a bit of uneven texture on my thighs, and the glycolic acid in this really helps smooth everything out. The stick format is super easy to apply — I just glide it on after a shower and let it dry for a minute. It doesn’t leave a sticky or greasy feeling at all. After consistent use, my skin looks clearer, feels softer, and those tiny bumps have definitely reduced. The size is great too; it’s compact but lasts longer than you’d think because you don’t need much each time. Definitely worth adding to a skincare routine if you deal with rough patches or texture." —Sean B.

Price: $14 (originally $20), and see more The Inkey List deals here.

Promising review: "I have used another brand of glycolic pads before and saw these on an ad. My curiosity was stirred, so I started reading reviews and took the chance! They are on subscription now — I use these pads everyday and love them. They leave your skin feeling so clean without any sticky feel. 50 pads per container and are the perfect size for your entire face. They don’t have a scent, but smell clean without any sticky chemical smell. Great price point, too." —LifeonBerwick

Price: $19.69 (originally $28.99), and see more Maree deals here.

Promising review: "I was influenced and bought these on a whim, but I love them! I put them in the refrigerator, and they feel so great first thing in the morning. Also, I feel like usually I don’t see any difference using eye masks like these, but I swear my dark circles have almost disappeared. They are easy to use!" —Austynn Ross

Price: $19.89 (originally $24.95), and see more Maree deals here.

Promising review: "I was never able to get good curls with a regular curling iron and just never wanted to take the time to sit there and wait for the curls to set. This is a great tool and a time-saver. I love the results. My hair was looking blah, and this just gave me the pick-me-up that I needed in under 10 minutes. Definitely worth buying." —DM

Price: $79.99+ (originally $99.99+; available in two sizes and colors), and see more Tymo deals here.

Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing and also experienced some bone loss. I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding to floss, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days, my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180, and my mouth and gums are starting to heal properly! Also this flosser can be somewhat loud, but definitely gets the job done. I bought this with my own money, and this is an honest testimonial/review." —Ebony

Price: $59.99 (originally $99.99; available in four colors) — and shop all the Waterpik deals here

Promising review: "These are AMAZING. I have huge pores and I hate the look of them under makeup. This line has changed my skin genuinely for the better. I use these as a toner mask before makeup and then rub the excess all over my face. It acts as a primer too while adding moisture and minimizing pores without "filling" them like other pore primers. It actually just makes them smaller without making the problem worse or just covering it up." —vena burgos

Price: $15.40 (originally $22) — and see all Dr. Melaxin deals here. 

Promising review: "This body potion has a lightweight texture that blends easily and gives my skin a beautiful, subtle glow. It feels moisturizing without being sticky or greasy, and I love the fresh eucalyptus scent. The packaging is beautiful, and a small amount goes a long way." —Lanny G.

Price: $21.78 (originally $33), and see all Truly deals here.

Promising review: "I’ve been using the Tree of Life Vitamin C every morning and night for about a month, and I’m really impressed. The serum feels silky on my face — absorbs quickly and doesn’t leave a sticky residue. My skin already looks more radiant, and a few dark spots I’ve had appear lighter. It’s gentle too — no redness or irritation, even on my sensitive areas." —Ione B.

Price: $8.99 (originally $12.99), and see all of Tree of Life deals here.

Promising review: "This product is fantastic for anyone looking to streamline their makeup routine without sacrificing quality. The formula feels incredibly soft and lightweight on both the cheeks and lips, blending out effortlessly for a natural, diffused look. I was pleasantly surprised by the 'Dreamy Dawn' shade; it provides the perfect amount of pigment to add a beautiful contrast that genuinely illuminates my face without looking heavy or overdone. It holds up impressively well throughout the day, and considering how little you need to use for a full look, it is an excellent value compared to more expensive luxury brands. Highly recommended for a practical, everyday glow." —Maria P R

Price: $7.99+ (originally $9.99; available in 10 shades); and see more Maybelline deals here.

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the eighties. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Price: $45.95 (originally $79.99) — and shop all the Wavytalk deals here

Curlier hair types might notice some snagging in the bristles.

Promising reviews: "IT'S SO GOOD. I have 2B hair, and it gives me the perfect 90’s blowout. Stays all day. I haven’t noticed any snagging or hair getting caught in it while using. Also, it heats up to 420, which is more than enough for me. 10/10!!" —Sabrina

"If you are on the fence about this,….. just buy it! I am 50+ and have never been great at doing my own hair. This is so easy for a blowout look in about 5 minutes! And it’s quiet,…. No loud hair dryer needed!" —K. ONeil

Price: $49.99+ (originally $69; available in six colors), and shop all the Wavytalk deals here

Promising review: "I’m very happy with this flat iron. It heats up quickly and glides smoothly through my hair, leaving it straight, shiny, and soft. I also love the sleek design and how easy it is to use. It works great for creating both straight styles and soft waves. Definitely a great choice for everyday use!" —Lilianet T.

Price: $79.99 (originally $99.99; available in three lengths) and see more BaBylissPro deals here.

Read more about how Bakuchiol can benefit the skin at Cleveland Clinic.

Promising review: "I saw on TikTok this Korean beauty influencer that I follow, and pretty much buy all her skincare products. This was one of the products that she actually used on one of her clients who had very large pores. It’s been a month, and my pores have shrunk, my face is so much clearer, and I know I’m gonna buy this product again." —jessica aquino lopez

Price: $34.99 for two (originally $49.98) — and see all Eqqualberry deals here

Promising review: "This Aussie Miracle Moist Set is an absolute lifesaver for anyone struggling with dry or heat-damaged hair. The shampoo and conditioner duo provide a fantastic daily moisture boost without weighing my hair down, but the real star of the show is the 3-Minute Miracle Deep Conditioner, which transforms my strands from straw-like to silky smooth in just one use." —Meg L.

Price: $17.85 (originally $26.49), and see more Aussie deals here.

I have semi-sensitive skin and just started using this (my first time using retinoids) and can report zero irritation and some next-morning glow so far! Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread on my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. 

Price: $17.39 (clip the coupon to get it at this price; originally 24.99) — and see all Meditherapy deals here. 

Promising review: "I used this hair dryer at a hotel, fell in love, and ordered one on the way home. It is super lightweight and dries your hair quickly. I bought the one with the diffuser, so that’s a plus. It has several speeds and several heat levels." —KG

Price: $19.83 (originally $35.99), and see more Conair deals here.

Promising review: "I have been using Hello Unicorn deodorant for several years now. It smells nice. It does not break me out or cause any skin irritation. It works all day, even when I am doing yard work in the middle of summer. I love that the ingredients are natural, and it doesn't have aluminum like so many other deodorants. It costs a little more than some deodorants, but it is worth it to me to not have a rash under my arms and that it works as well as it does." —Phil

Price: $10.04 for two (originally $12.55)

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Plus, travel, home, pet, k-beauty, fashion, food & kitchen, and office deals.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.