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I hope you saved room in your beauty bag, because these products are here to stay.

I've been a BuzzFeed writer since 2020, first as a freelancer covering home, fashion, and sexual wellness, then as a senior writer with the branded team, partnering with brands from tech to entertainment, health to finance.

Promising review: "I have tried a lot of eye masks over the years and finally found these. They actually do what they claim, which is to nourish the under-eye area and reduce puffiness. I use them at night, and when I take them off, my eyes look refreshed and much less puffy. In the morning, my eyes still look great. These are my new favorites." —Anonymous

Promising review: "So easy to apply and no white cast. For someone with fair skin that doesn't want to look more pale, this is the best!" —RussTX

This is designed to be suitable for all hair types.

Promising review: "Very nice detangler. I had not tried this brand before and wanted to try something new. Worked great on my curls." —Glamgal

Promising review: "I LOVE this product. I won’t go without it now. It goes on with a beautiful, soft, velvety texture... It holds makeup in place all day long and reduces irritation from makeup. I am very glad I discovered this product!" —Anonymous

Promising review: "It’s smooth and silky on skin, love how it feels and looks." —Anonymous

Promising review: "Very beautiful and glowy. I like how I can mix the shades or use them individually. It can be subtle or quite pigmented, depending on the brush you use. I like to start off light and slowly build up the intensity." —Anonymous

Promising review: "This is one of those purchases that I've been considering for a while now, but I'm so glad I finally did it. The oil works well for so many issues, including ingrown hairs. I'm glad I've finally started using this and will continue using it." —Chass

This formula is prostaglandin free. Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: "I bought this back in April, and I have seen a huge difference in my lashes. They are long and thick. I will keep buying. It's easy to use and has not irritated my sensitive eyes at all." —Eyes

Promising review: "My favorite bronzer! It blends seamlessly, is finely milled, is a lovely color for my fair skin, and never irritates my skin or causes me to break out (I’m 38 and have very sensitive skin). I’ve used it for years and will continue to repurchase." —Brittney25

Promising review: "I first bought this product on a whim in Portugal and within a week, my typically brittle nails were growing quickly and much stronger. I purchased two more from Dermstore within a week." —Finegodmother

Promising review: "This is a nice eyeshadow palette with many neutral colors. I bought it for the brown shades as I prefer natural-looking shades. Seems to have staying power." —MinVA

Promising review: "Love this product! I have lots of hard callous spots on my feet from walking and standing. I used to apply urea cream and cover it in plastic wrap, but this has proven to be so simple and effective. I've used it for a month now, and it has smoothed my feet entirely. You do need to be consistent with applying it every night at first, but over time, now with once-a-week application, the results have remained, and my feet are smooth." —Anonymous

Promising review: "I took a selfie a couple of days ago and thought, 'Wow! My teeth are so white.' The other great thing about it, other than the fact that it works, is that there has been no sensitivity at all. I try to use it morning and night, but not always; it's so easy to add to your daily routine." —Anonymous

Promising review: "I love these two products. I use the two products together — a little bit of cream and oil goes a long way. My skin feels so soft and smells so nice." —JS

Promising review: "Best eyeliner I've found. Defines well and has a creamy, soft application, as well as lasts all day. It also is automatic, so no sharpener...yay! I have sensitive eyes, too, and have experienced no irritation. Overall, pleased with the By Terry brand." —Anonymous

Promising review: "I love this moisturizer! I have noticed a huge improvement in my skin texture. I am glowing, and a plus is that it works when I use it with my tretinoin... This will be a must in my routine." —Yessenia

Promising review: "Massages my scalp thoroughly and really seems to spread the serum. I am seeing results after only a few weeks!" —Dpaul

Promising review: "I love, love, love this stuff. I've been through many mascaras over time. I am a performer and have naturally long lashes, so falsies are not needed, but a good mascara that covers...THIS IS IT. My search is over. I've already purchased a backup because I don't want to run out." —Anonymous

Promising review: "I have found a new love for facial mists. This is lightweight, does not smell terrible, and keeps skin hydrated without having to touch your skin. It is great for on the go when you can't wash your hands to apply face lotion, etc. I have not yet tried this over makeup to set makeup yet, but I will soon. It sprays a very nice, fine mist and is perfect for the face." —Anonymous

Promising review: "I’ve been struggling with stubborn breakouts the past couple of years and have tried everything — changing my diet, more water, different products, simple skincare routine, professional esthetician help.this is the ONLY product that has helped. It visibly improves any breakout (small whiteheads, larger painful pimples) within 24 hours. I love this product!!" —Anonymous

Promising review: "I purchased this after having mediocre experiences with other vitamin C serums, and then Kathleen Jennings recommended this one, and I love it. It goes on really smoothly (not sticky as so many others are), and I truly am seeing a difference in the dark spots, which was what I mainly wanted to address. I've used it for two weeks and am loving it! I use it every morning under makeup." —Anonymous

Promising review: "This is my go-to foundation. It only takes a tiny amount to cover your face... My skin is on the dry side, but breaks out with heavy makeup application. This makeup does not make me break out." —Shana 

This is designed to work for all hair types, including color-treated hair. 

Promising review: "Fabulous product! I am absolutely in love with how Moroccanoil’s products make my hair look and feel. So much more hydrated, virtually no frizz. Highly recommend for curly, frizzy, dry hair! I am a customer for life." —Elizabeth

Promising review: "I’m in love with this product! Leaves my skin super soft and deeply exfoliates... 10/10 pro tip: A little goes a long way!" —Delaina

Promising review: "I bought the shade Prism Rose, and it's possibly the best liquid highlighter I've ever used! Definitely shows up beautifully over other cheek products without being too 'pigmented' (it looks medium rose gold in the tube but is barely pink on), which I love. Doesn't dry down or fade in glowiness over several hours of wear in humid summer weather. Also, I was shocked at how generous the amount of product is, amazing value and quality for the price." —Anonymous

This is designed for use on fine to coarse hair types.

Promising review: "This is the perfect hairspray. I have to use hairspray with my fine hair. I hate sticky or crunchy hair!!! I've spent plenty on different products, and this is my favorite by far. I bought another can to have for when I run out. It's so light and leaves my hair still feeling soft. It doesn't ruin your style like some hairsprays. It holds my curls all day, but leaves my hair feeling clean and silky. I don't know how they did this, but please never stop making this hairspray." —Tamie

Promising review: "Fantastic product. Other similar products leave an oily residue, but this is nice and lightweight." —Valerie

* Beauty Products Reviewers Say They’ve Been Using For Over 5 Years

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* Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP

* TikTok-Approved Beauty Products That’ll Convince You That App Isn’t A Total Waste Of Time

* Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved

Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.