BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

From the hottest tools to the most magical formulas, these products will make you look like you’re heading to a hair commercial shoot.

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Promising review: "I saw a TikTok for this product and bought it. It is so good. I am South Asian and have coarse black hair, and I am going through perimenopause. Nothing is working on my hair. But this hair oil, combined with the Shiseido hair mask, is so good and makes my hair manageable. I am a master cosmetologist, so I know a thing or two about hair. But trust me, nothing helps when you are transitioning into menopause. Buy it. I highly recommend it. Better that Olaplex No. 7 oil, Chi, or other hair smoothing products." —U. Shaikh

Price: $17.88+ (available in two sizes and five other formulas)

Promising review: "I love these clips! I have very straight, fine hair, but there is a LOT of it. Very few clips hold it well. These are so easy to put in (I don't even need a mirror), they don't pull out or snag, and they hold my hair all day. They are large enough to hold a lot of hair and tight enough to hold a smaller amount of hair. I bet they would work great for curly hair, too. I love that they are simple, but also cute, and come in lots of colors, so I can wear them with any outfit from casual to classy. They are also decently flat, so I can drive without needing to take it out, and they don't break! Very versatile. Best clips ever!" —Patricia A. Dion

Price: $8.99 for six (available in 18 color combinations)

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Here's what former BuzzFeeder Ciera Velarde has to say:

"I have naturally wavy, almost curly hair (I would say I'm somewhere between a 2c and a 3a curl type), and as mentioned above, I have tried practically every product on the market designed to keep my curls looking their best. Nothing has even come close to this styling cream. I use this whenever I'm airdrying my hair — without it, I end up looking like a frizzy mess and have very undefined curls. I use this while my hair is wet (but soaking) and work it through my hair and scrunch a lot at the end. Gone are the days of really crunch, stiff curls — this cream is so lightweight, it doesn't even feel like you have product in it. I can run my hands through my hair with ease whenever I use this. That's me above on a particularly good hair day after using this Ouidad styling cream — look at those bouncy, frizz-free ringlets!!! To emphasize again, I love this stuff so much that if I were stranded on an island and could only have one beauty product, this would be it."

Promising reviews: "This styling cream is excellent for everyday curl care. It has a featherlight texture that spreads easily through the hair and instantly adds moisture without weighing curls down. My curls feel soft, hydrated, and noticeably smoother after using it, with much less frizz even in humid conditions. It enhances natural curl shape and adds a healthy shine while still keeping hair touchable and flexible, not greasy or stiff. I like that it works well on wet hair and layers nicely with gels or other styling products. Over time, it really helps curls look more defined, polished, and healthy. A great option for anyone wanting frizz control, moisture, and natural-looking curls in one product." —Julia gadalla

"Bought this for my recent trip to Costa Rica – 🇨🇷 for the locals they call this their “cold season” which for a New Yorker in January is a welcome change. Being on the Caribbean Side, with daily rain showers, the humidity is insane. This cream was Amazing! Truly -–mother n daughter both with long wavy/curly hair… this stuff tamed the mane like no other. Very impressed. A little dab will do ya!" —AmandaR

Promising review: "I've been using this product for years now and highly recommend it to those who live in humid states and want to hold their curls! Unlike other products, it doesn't make your hair extremely crunchy or heavy but still gives a good hold. I've found that applying it when soaking wet after a leave-in conditioner is my favorite way to use it! (: Scent is clean and mild." —Ivey

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in skincare and haircare made from naturally derived ingredients.

Promising review: "This product was literally life changing for my daughter and me. At age 3 she suffered a very sudden and unexpected death of her grandfather. She began to twisting her hair, which led to pulling it out. (According to her pediatrician this was normal for a child who suffered a traumatic experience.) The pulling then turned into a habit. There was not a single spot on her head where you couldn’t see her scalp. I ordered this shampoo with little hope. The drastic change was amazing! We were not even halfway through our first bottle and her hair was thicker and new growth was visible not only to myself but to others as well! We are on bottle #3 with no plans of stopping! We will forever be loyal customers to this blessing in a bottle!!" —Momof3

Price: $14.95+ (available in four sizes and eight scents)

It's also dual voltage, which is great for traveling! I use this crimper myself, and I love how easy it is to use!

Check out this crimper (plus some tips for using it) on TikTok here.

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the 80s. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Though this is designed to help protect your hair from UV rays, it is not an SPF sunscreen. A UV hair-protectant can help stop color fading and protect the keratin proteins, while SPF sunscreens are meant to help protect the skin. So, if you're looking for something that can also protect your scalp, consider opting for an SPF scalp mist, like this popular option from Sun Bum.

Promising review: "This is such a great idea to have for hair during the summer or even living in a warmer climate. I put it in mine and my three girls' hair today before the pool, and hair felt great after washing. Highly recommend." —Alyssa Speaker

Just slather some on before you dive in, and let it work its magic!

Promising reviews: "Leaves my processed, blonde hair, feeling soft and hydrated. No problems with chlorine green hair." —CR22

"This stuff is AMAZING! Literally nothing else keeps tangles out of my daughter’s hair like this does. Her hair is so thick and very difficult to brush; this makes it easy peasy to brush the tangles out after a swim in the pool. It also softens her hair. When not used, the pool chemicals make her hair very stiff and dry. We even use this every once in a while just because! It smells wonderful and doesn’t make the hair greasy in any way. I cannot recommend this product enough!!!" —Emily

Promising review: "Wow, this conditioner is in a class of its own. Even after years of using salon-quality hair products, this one stands out. Even a small amount leaves my hair instantly silky and tangle-free. Highly moisturizing, but weightless. It leaves my hair incredibly glossy. The scent is also intoxicating — a warm, slightly musky floral scent. It smells like a high-end perfume. This is pricey, but it is totally worth the money." —Kylie Sage

Promising reviews: "Liquid gold!!!!! I use a tiny bit on my end, twice a day (dry hair), and it’s totally restored my hair's softness, shine, and manageability in less than a month. I love the packaging too. I have fewer tangles, and my hair is stronger, plus the ends are shiny, which has never happened in my life. I don’t have damaged hair, so I don’t know about the damage repair, but I did have really dry, brittle, frizzy hair, and this has totally fixed all that. Let me say, WORTH IIIIIIT." —Christine

"Got this off a recommendation from a friend and now I’m obsessed! This is a really lightweight oil and has greatly decreased my frizzy hair for days! Bottle is tiny and great for travel, it smells and looks high-end, but most importantly, it hydrates my thirsty hair!" —Gabrielle

Promising review (for pic on the left): "LOVE this product sooooo much! I’m obsessed! I am of mixed race and have very curly, frizzy hair naturally. Even with a relaxer, my hair has always had dry-looking frizzy ends. I have tried so many different products, but nothing else compares. Best by far!" —Amazon Customer

Promising review (for pic on the right): "I NEEDED to try this product after all the positive hype. It certainly did live up to my expectations. I went from balayage to a medium-brown color with my hair. The bottom part of my hair was still very porous from the bleaching. After blow-drying my hair, where the blonde was, it was never smooth. Not anymore! My hair is so smooth and healthy-looking. I absolutely love this product and I highly recommend it. It has completely transformed my hair." —Lori

Promising review: "This treatment works exactly as advertised. In just one minute, my hair felt much softer, smoother, and easier to manage. It helped reduce frizz without making my hair feel greasy or heavy, and it added a beautiful shine. A little goes a long way, so the bottle lasts a while. It’s perfect for anyone looking for a quick way to refresh dry or damaged hair. Highly recommended!" —Yani

Shark's air styling tool comes with four attachments: an oval brush, a paddle brush, a styling concentrator, and an auto-wrap curler. It has four heat settings and three airflow options! 

Promising review: "This hair dryer/styler is so powerful, it saves me so much time getting ready daily. I have extremely thick, curly hair and it dries my hair in 15 minutes or less, as opposed to my old blow-dryer that took at least 30/40. It’s small enough to travel with all the attachments. I love that it has different heat settings so I can use it on my daughter as well with less heat! It is so user-friendly compared to the Dyson Air Wrap/Dryer." —Madisen

Price: $199.99+ (available in sets with hair attachments for curly and coily hair, all hair types, and a special edition copper color).

Promising review: "Love this! It’s very lightweight. No arm fatigue. It’s also quiet for a hairdryer. Has great airflow, different heat settings, and a magnetic air concentrator. The buttons are located well and easy to manipulate. I’m very pleased with my purchase." —Barbara in SC

Promising review: "This dry shampoo is a lifesaver for my morning routine. It is super quick to use and incredibly effective in reviving my hair after a workout. It has a really good smell that keeps things fresh without being overwhelming. Perfect for when I need to get out the door fast!" —Claudia

Price: $6.97+ (also available in a two-pack)

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the puff on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa

Price: $15.99+ (available in six colors and a vanilla and coconut translucent style)

Promising review: "I am learning a lot when it comes to haircare. I would wake up with extremely dry and brittle hair, resulting in breakage. I thought it was the haircare products I was using. No matter how much I switched products, I would have the same issue. I eventually came by this pillowcase and saw that it should help with hair breakage. I decided to give it a try. I am so glad that I did. My hair retains moisture much longer and does not break as easily since I started using this pillowcase. My hair is stronger, and my face feels better as well. I highly recommend this pillowcase to anyone with hair. If you have curly, thick, thin, or straight hair — it doesn't matter. This is hair protection for everyone!" —YourHempress

Price: $5.99+ for a set of two (available in four sizes and 35 colors)

See it in action on TikTok. Also, Bounce Curl is a woman-owned small business!

Promising review: "I will never buy another brush for my curly hair. This brush is magical. My curls dry in beautiful, small clumps. Once my hair is dry, I shake my hair out, and the curls separate and stay beautiful. It’s soft and easy to brush the hair when wet, and the handle has a nice grip. The point on the brush for sectioning is a great tool." —T

Promising review: "In my younger teen years, I had CURLY hair, but as I hit my '20s and started highlighting my hair, somewhere along the way the curls became a very limp, wavy frizz. Thanks to TikTok, I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair, making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Price: $16.79+ (available in nine colors/designs)

It comes with 30 hair accessories, including hair ties, butterfly clips, and bobby pins!

Promising review: "I do not typically write product reviews but this brush is amazing! It easily glides through and detangles wet or dry hair and really helps in eliminating frizz and fly always. Had a friend almost take it from me as it went right through her thick hair extensions without getting snagged or caught. The in brush storage is genius too - no more fumbling around searching for accessories! Will be buying more for gifts." —Stefanie Genovesi

Price: $19.95 (also available in styles with a claw clip and travel bag)

Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad, I could shake my head and it would come off. With just a few uses per week, I got rid of all my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

Price: $10.25 (available in old or new packaging)

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair.

Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on the scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

"I hardly write reviews...but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week...just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this... hats off!!" —Dee

Promising review: "I’ve had wavy hair my whole life, but this took it to the next level! It brought out actual curls! It made my hair so soft, shiny, bouncy, and moisturized. My hair is usually full of snarls and knots by the end of the day, but my brush went through my hair like butter this evening, and that’s never happened before! It’s like magic. And the price is amazing! I love it!!" —Vanessa

I started doing slicked-back buns because I got curtain bangs and HATED the way they looked on me. When I first started out, I used styling gel, which refused to keep my hair in place because of my strange hair part. I kid you not, it took me TWO hours to finally kind of get the results I wanted. Then, I saw this miracle product being used all over TikTok, along with the Dae styling cream (which I never bought because it's quite $$$), but turns out, I didn't even need it! I just used this wax stick all over my head, and my hair did not budge the entire day. Plus, I have so many baby hairs and flyaways, and this miracle stick kept 'em all at bay. I will admit, it's quite difficult to wash out of your hair and may need a few rounds of shampooing, but I started using this Kristin Ess clarifying shampoo, and it did the trick!

Promising review: "A total game-changer! I use it to slick down flyaways, smooth my edges, and give my styles that clean, polished look — especially for ponytails, buns, and clip-in installs. It goes on super smooth, isn’t greasy, and doesn’t flake or leave buildup like some other products I’ve tried. It holds everything in place all day without making my hair stiff or crunchy. And the best part? A little goes a long way, so the stick lasts forever." —Marie Baronvil

Promising review: "I have thick, curly hair and was skeptical about using this product, but it is a game changer! I will recommend this product to every single person I know. This helps keep my baby hairs flat even in Chicago winds!" —Cait

BuzzFeed Shopping writer Emma Lord swears by hers. Here's her rave review: "I own one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

Price: $6.49+ (available in three colors)

Promising review: "Scrunchies that do not damage your hair. These do not make tangles or knots. Also, it doesn’t leave marks and creases when taking hair down! You need these! They are affordable and come in a set!" —Megan Cianelli

Promising review: "I love these boho hair ties. They’re super cute and easy to toss on my wrist, so I can have a ponytail anytime I need without it looking like a 'ponytail bracelet.' They hold my hair well without damaging it, and the soft nylon is comfortable and durable. Stylish and practical!" —Caty Steward

Price: $6.79+ for 20 (available in six color/style sets)

Promising review: "This product is amazing. I was using a product called DermMatch, and I was going online to order some more when I came across this item. I used it for the first time after showering this morning, and decided to apply it onto my damp hair. That may not be how it is meant to be applied, but it worked so well. I did not comb my hair back prior to applying it, I just dabbed it onto wherever I could see my scalp, including my hairline, and it looked like it covered very well. The test was when I combed my hair back and styled it the way that I used to. It passed the test with flying colors. To top that off, it was waaay cheaper than the DermMatch. I very strongly recommend that anyone give this a try. I am absolutely blown away at how well it works for me, and I am very picky about my hair. Just try it!" —dd

Price: $17.95+ (available in two sizes and 13 shades)

Promising review: "I didn't believe that this product would do what the ad says, but I thought I would try it because it is not expensive at all. It really does work. At least for my hair, which is very long (past my waist) and tends to be dry, it makes a huge difference. It is better at moisturizing my hair, making it shiny, and enhancing the waves, compared to any moisturizing conditioners that I have ever used. I highly recommend it if you have dry hair.

I have now used it for several weeks, and can say it definitely is improving the feel and appearance of my hair. My hair is soft and silky, and much easier to comb because it doesn't tangle as much. One thing that is important, though: don't leave it on longer than the directions say. It doesn't work as well if you leave it on longer. I literally count to ten and then rinse it off." —EC

Promising review: "I have a lot of fine, thin hair, and it is prone to frizz with the slightest amount of humidity. I've tried so many serums and oils, and none have controlled the frizz ... until I tried this one. I have yet to put it through the test of a Midwest spring and summer, but so far, even on rainy winter days, my hair has stayed smooth and frizz-free. I'm extremely impressed with this product and love that my hair looks great even on the second day. It's still smooth, shiny, and has volume despite sleeping on it. I would highly recommend this product to anyone with frizz-prone hair." —Marla

Promising review: "At home, I use a $100+ iron, so I didn't have high hopes for this one. However, I was traveling to Europe and needed a more compact one that I didn't need to worry about breaking in case my adapter didn't work. This flat iron surpassed my expectations! It takes a little longer to flat iron my shoulder-length, medium-thickness hair, but given the smaller plates, that would be expected. It did not excessively extend my morning routine by any means. It's hot enough that I don't need to make extra passes, so that cuts down time, too. I would highly recommend this travel iron — can't beat the price, size, and how well it works!" —Lisa

Price: $17.99 (available in three colors)

Promising review: "This curl cream is an excellent choice for anyone looking to enhance their natural curls with definition, softness, and long-lasting hold. From the first use, it helps reduce frizz and provides deep moisture — perfect for curly hair that tends to get dry or puffy. The texture is lightweight and spreads easily through the hair without leaving any white residue." —Lisbeth

Promising reviews: "This stuff works on all my girls’ hair, even with their different curl types. I’ve got 3b, 3e, and a 4a curly-haired kids, and this product keeps their curls moisturized, soft, and smelling amazing. I have 4c hair, and it even works on mine!" —Dalia

"Instantly melted into my hair and made it feel so soft and hydrated! I just did a big chop and have been struggling to retain moisture and softness, and this just helped so much." —Lisa N.

* If Your Hair Has Broken More Brushes Than You’d Like To Admit, Here Are 19 Detangling Products You Need To Check Out

* Products That Truly Understand The Assignment When It Comes To Keeping Your Hair Moisturized

* Hair Care Products That Require Little Effort But Give You Real Results

* Finds That’ll Make You Become #Obsessed With Your Hair

* Hair Care Products Reviewers Over 50 Swear By

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.