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32 Newer Products That’ll Help You Freshen Up Your Everyday Routine
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More This scalp renewal brush and this new ~dual zone~ air fryer will put some extra peps in your step. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Check out all of Kitsch's new releases on their Amazon storefront! Promising review: "I’ve been wanting a lymphatic face brush for a while, and since I’ve had great experiences with Kitsch products before, this one was an easy add-to-cart for me. I used it for the first time tonight after doing my skincare, and I was immediately impressed by how soft the bristles are. There was absolutely no tugging, scratching, or irritation, and my skin looked noticeably glowy afterward. I also felt like brushing after applying my skincare helped the products absorb really nicely. I didn’t notice a dramatic de-puffing effect after just one use, so I can’t speak to that yet, but I’m excited to keep using it consistently and see how it does over time. The fact that I’m already looking forward to using it again tomorrow morning says a lot. Really pleasant to use and feels much gentler than I expected. Definitely recommend!" —Kassi Promising review: "This lotion smells so good! It truly gives me confetti cake vibes with vanilla icing on top. I was hesitant to buy this lotion because I am usually an EOS girl, but I couldn't resist trying this confetti cake scent. I am very impressed with this lotion. It is moisturizing without feeling heavy or greasy. The formula is thick and creamy, which makes application a breeze. Jergens needs to reconsider making this a permanent scent! It has made me want to try the other Jergens scents." —amber Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $9.99 (available in four colors). Promising review: "I adore the original Dove scent and love anything gourmand, so when I saw this, I had to grab it. It’s DELICIOUS! Not overly nutty like Eos Pistachio. This smells very clean and leans more toward warm vanilla with a hint of pistachio. It’s light, but you can smell it. My boyfriend loves how this smells too, and kept smelling me after the shower lol. Might have to grab another bottle." —K Promising review: "Feeling how soft the Squishmallow kids' toys are, I decided to try out the pillow for sleeping since I have yet to find the right pillow. This pillow is the best I've come across — perfect amount of head support and super comfortable. Even the provided pillow cases are soft and inviting." —TAP Get a set of two (plus pillowcases!) from Amazon for $49.95. Promising review: "Great hair dryer. I have wavy, fine, low-porosity hair that has been colored and Graves disease, which causes issues with hair. This dryer is fast, has great cooling air, and helps with frizz." —reader985 Promising review: "Very nice sound and light, and easy to operate. I love the light settings that look like flames dancing. Bluetooth sounds good too! The sunrise feature works well and actually makes waking up easier." —Nathan Check out the rest of Scrub Daddy's products for more fun versions! Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Check out a TikTok of the Therabreath toothpaste in action. Promising review: "Actually, a game changer. I didn't think anything could help my fiancé. Between all the gum, mints, floss picks, dentist visits with no problems found, I SAW THIS. It's not exactly the prettiest or aesthetically pleasing for any bathroom, but man, does it work. It took like three weeks using this, and even morning breath was so much more tolerable. I never thought I'd write a review for toothpaste, but if you or your partner or kid has problems with seemingly no solution, switch it out. Tastes just like normal mint, but is an absolute game changer. Don't let the three-week period turn you off, I promise it's worth it. You've survived without it, battle's almost over." —Shelby Minin Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!" Get a pack of two from Amazon for $12.58. Mellow is a small business that specializes in sleep products. Promising review: "I absolutely love my Mellow Sleep quilt! It feels incredibly soft, smooth, and luxurious against the skin, while still being wonderfully light and comfortable. The quality is excellent, from the beautiful fabric to the neat stitching and thoughtful design. It gives my bed such a clean, cozy, hotel-like feel and makes bedtime something I genuinely look forward to. This quilt is perfect for anyone who wants their bedding to feel soft, breathable, and premium. I’m extremely happy with my purchase and would highly recommend Mellow Sleep to anyone looking to upgrade their sleep experience. Definitely 5 stars!" —Betty Get it from Amazon for $139.99+ (available in Twin—Cal King and three colors). Check out a TikTok of the butter squishy in action. Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez Get it from Amazon for $7.59+ (available in a two-pack and in gold). Each set comes with Floral Bloom, Cedar Rain, Citrus Pop, and Vanilla Dream. Promising review: "I love these hand creams! They feel so nice putting them on, and my hands feel amazing after. I will definitely keep buying!!" —Debbie Perault Get a set of four from Amazon for $17.85 (available in five different multipacks). Promising review: "I have to wear my hair up for work. These are great to dress up a simple pony! The colors are exactly as shown and go with a variety of outfits. The quality is top-notch." —SunnyStyle Get a set of two from Amazon for $8.99 (also available as single ties and in smaller sizes). Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer Promising review: "I use CeraVe's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field Promising review: "These eye patches feel very refreshing and hydrating. They help reduce puffiness and make my under-eye area look brighter after use. They stay in place well and are comfortable to wear. Great addition to my skincare routine!" —Kseniia Get a pack of 24 from Amazon for $24.95. Promising review: "Great high-quality mascara. I'm super mascara-picky, and this one pleases me. I was afraid of the applicator at first, but once I practiced with it, it did a great job. I like that it stays put and doesn't dot over my eye even after exercising. Comes off with soap and water without tugging my lashes. Great price for a 'high-end' mascara. Highly recommend it!" —Jen Get it from Amazon for $13.97 (available in black and brown). Promising review: "It's a beautiful light nude coloring on the lips. It smells delicious and keeps my lips moisturized. It's not sticky, and I love the chunky applicator. I'll definitely be repurchasing. Maybe try the other scents as well. Good quality." —Kbabe Get it from Amazon for $8.73 (available in three other flavors). Promising review: "I really love this silicone drying mat. The size is perfect for my kitchen counter, and the wavy design not only looks cute but also helps keep dishes elevated so water can drain and air can flow underneath. The material feels thick and high quality, not flimsy at all. The design is honestly one of my favorite things about it. The wavy pattern looks so adorable, and the ivory color is beautiful, soft, and elegant. It matches my kitchen perfectly and makes my countertop look more organized and cozy. It’s also very easy to clean, just rinse it or wipe it down, and it looks new again." —Nutella Z Get it from Amazon for $9.99+ for a pack of two (available in six colors). Promising review: "We’ve been using this every day for a week. It is easy to use and cooks food up nicely. Love the glass so you can see what’s being cooked. If you open the drawer during cook time to check on or turn something, it stops briefly, then when you push it back in, it will restart where it left off. The control buttons are self-explanatory. So far so good. We upgraded from our old Ninja model and really appreciate having more capacity to cook more food and to be able to cook two things at once. There’s a setting where you can have them ready at the same time, which is another nice feature. The glass is easier to clean as well. It was well worth the upgrade for us. We can make foods with no oil or butter that will still be moist and juicy." —Darling Dumpling Get it from Amazon for $379.99 (available in four colors). Starface World is a small business that specializes in skincare products. Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton Get a pack of 36 from Amazon for $13.29 (available in six styles). (It goes without saying that you don't need to lay your edges if you don't want to, but this is an option if you do.) Promising review: "Love this. I look like I walked out of a windstorm most days with my flyaways. Say goodbye to them. No greasy look. My hair is so thin I have to comb it a certain way to hide the thinness." —Marie Weir Psst — you can also get a body pillowcase on Amazon in tons of colors! Promising review: "I recently purchased this memory foam body pillow, and it has completely transformed my sleep experience. From the very first night, I noticed a significant improvement in my comfort and overall sleep quality. The pillow’s memory foam material is incredibly supportive yet soft. It contours perfectly to my body, providing just the right amount of pressure relief to my neck, back, and hips. This has been especially helpful for me as a side sleeper, as it keeps my spine properly aligned throughout the night, reducing any stiffness or soreness in the morning. One of the standout features of this body pillow is its full-body length. It’s long enough to cradle my entire body, allowing me to comfortably hug it while resting. This provides excellent support whether I’m sleeping or just lounging in bed reading or watching TV. Overall, this memory foam body pillow is a fantastic investment for anyone seeking better sleep and added comfort." —sunny Promising review: "Love this mist! I use several toners for skin-flooding and I recently made the switch over to mists because they are easier to use and they waste a lot less toner than other methods. This product goes on nicely with a fine mist, and the ingredients are soothing and feel amazing. This is great to use a.m. and p.m. as a first step before serums and creams. Will purchase again!" —BMG Promising review: "GAME CHANGER!! I absolutely LOVE my portable blender! In the morning, it makes excellent protein smoothies, and after work, my 7 p.m. cocktail has just hit a new level!! It’s so easy to clean. The different speeds work for my different uses, wink-wink. The size is perfect for two frozen daiquiris and a great amount for my morning protein shake. It is very high quality. The price is fantastic for all the things you can use this for — mini bar, camping — since it is portable. It lasts a couple of uses on one charge. It is very easy to use. One touch while I walk to the car, and it’s blended! GREAT PRODUCT, so glad I bought it!" —dcmurphy1515 Get it from Amazon for $69.99+ (available in 10 colors). Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer Get it from Amazon for $10.99 (available in six shades). Get it from Amazon for $10.99 (available in 18 other scents). Promising review: "This stuff is like fall in a spray! I’m walking around like the commercial! Spraying it everywhere!" —Hippiesoul4evr Promising review: "This tea was a nice splurge. It's worth treating yourself to it at least once. I had never tried it, and I love Earl Grey, and oh my goodness.. It's SO good! The whiskey/vanilla flavor is very much a bourbon cask flavor, but doesn't overpower the tea. Earl Grey is still very front and center. It's so well crafted. The tea was well sealed and fresh. Highly recommend." —Melissa G Promising review: "I have acne-prone skin. This product makes my skin brighter, but not dry or oily at all. My skin looks really refreshed and smooth. My redness is also improving a lot. I use this one together with Matcha toner. They both work well on my skin." —Annie Le Promising review: "I love this! I’ve had several different light projectors over the years, and this one is very good. I love the amount of different color options, and how much space it can project over." —Katie Wilson Get it from Amazon for $17.59 (available in two styles). BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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