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There’s a healthy mix of cult-faves and newly released goodies in here.

I am a contributor who has been writing for BuzzFeed Shopping since 2020, focusing on beauty, fashion, home decor, and pets (especially cats!), and whose work has been featured in publications like Marie Claire, Coveteur, Byrdie, The Zoe Report, Bustle, & more.

Promising review: "This Grace & Stella cooling eye roller is so refreshing! It’s so easy to use and glides on smoothly; it’s not sticky or greasy. My under eyes are much less puffy and my dark circles are noticeably lighter, even as a mom who gets very little sleep! It’s compact and easy to throw in my bag to take it on the go whenever I need a refreshing pick-me-up." —Alex

Promising reviews: "Love this pen! It’s perfect for on the go or around the world! Took it with me to Paris, Canada, and to regional chorus events. Holds up well, good quality product, doesn’t make my eyes water. Love, love, love! " —C&HM

"Amazing for traveling, especially if you're a makeup girl. It keeps my bag minimal and my makeup on point. Super easy to use, and the color worked amazingly on my skin, very pigmented. I ordered it a month ago, and I am still using it. The best travel makeup out there to get more bang for your buck. I would also recommend this for first-time makeup users because the application process is so smooth, it's not expensive, and it has everything you need to start. 100% will buy again." —gina s

Price: $15.99 (available in three shades)

Promising reviews: "I love how evenly and smoothly this goes on my eyelids. What’s even better than that is that a blending brush/sponge is on the other end of the eyeshadow stick! It’s so handy because you don’t have to use your fingertips to blend the eyeshadow. I wear this every day to the gym. I sweat a ton, and this eyeshadow stays on. It’s a great product, and I think it’s priced fairly." —Kelly D–M

"Love the color! It just glides on and the other end of the tip is able to be used to blend the product for a perfect feathered finish. So fast and easy." —s. mattlage

Promising reviews: "I love this product! Works really well for my skin. Although I don’t have acne, I’m usually red as a tomato. The product is a little bigger than what I thought it was going to be; it’s a decent size. What I liked about this cream was that it wasn’t thick and it goes smooth on my face very easily. It’s slightly thinner than your average lotion. It blended into my skin so well, and the redness was gone within about 30 seconds. Afterward, I just added a bit of mascara, and that’s about it. No need for foundation. My new holy grail!" —Jesse James

"The best blending makeup and so easy to use. Very light weight and a little goes a long way!" —Whitney Cravey

Price: $10.97 (also available in a two-pack and four other styles)

Promising review: "I have very thin nails, when I do laundry or dishes or use a lot of hot water, my nails start chipping and breaking. I can’t get gel manicures, extensions, or anything 'cause my nails get really damaged. I’ve always struggled with my weak nails. This cream solved the problem, and I am finally able to grow my nails, no breakage, no chipping. I highly highly recommend this product. I'm writing this review after two weeks of usage. I absolutely love it." —samarth

Price: $7.94+ (available in three sizes)

Promising review: "Love love love the colors in this palette! They are soft or you can create the drama! Lasts all day!" —Bonnie

Promising review: "I have the worst oily skin, and not only does this remove the oil, but it leaves my skin looking matte for hours. Even sweating profusely in the Midwest sun, it controls all the glistening on my face." —Sunshine

Promising review: "It’s really the only primer that I’ve ever used that helps control oil and gives me a matte finish. Highly recommend!" —Willow

Promising review: "I have hollow dark under-eye circles, and concealer never works for me because it just makes my under eyes dry and doesn’t conceal the darkness. THIS STUFF IS MAGIC. It has a very hydrating formula, and a tiny bit goes a very, very long way. I’m so impressed and incredibly happy with this purchase!" —Val

Promising review: "This little brush is a MUST have! For just $6 it makes all the difference when applying concealer and/or under-eye brightener! I had been using an appropriate sized eye shadow brush but this concealer brush was a game changer!!! It really blurred the concealer and keeps it from settling into fine lines. Best money I've ever spent!" —Florida Gardener

Promising review: "This is my first time trying Korean makeup, and I’m very happy with my purchase! It feels like nothing I’ve ever tried before. I have oily skin, and this isn’t a matte product, but it’s not dewy either, which I love. It’s moisturizing, but not oily at all. I think any skin type can use it. It’s literally perfect. The application and the cushion made it go on my skin flawlessly. I wish I could give this 10 stars; it really exceeded my expectations! It will definitely be a staple in my makeup routine now." —Cathy

Price: $18.75+ (available in two sizes, 40 shades, and matte or dewy finishes)

Promising review: "I love this! Just tried it for the first time today, and it really was 'glowy' all day. I was unloading a truck at a furniture store for two hours, no setting spray, and it stayed put through the light sweat. As mentioned, I didn't use a setting spray, so I'm not sure how that will affect the foundation's radiant appearance. I would recommend this to anyone who likes the glow-y kind of look *so everyone ;)*" —Heather

Promising review: "Laneige Lip Balm lives up to the TikTok hype. The Gummy Bear scent is awesome. You don't need to reapply because the formula is moisturizing constantly. Definitely will order other scents." —Charlotte T.

Price: $19 for grapefruit (available in more scents here)

Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove it. I am 500% completely happy and satisfied!" —Very Dissatisfied !!

Price: $4.97+ (available in four colors and multipacks)

And check out our full Essence Lash Princess Mascara review for more details.

Promising review: "Simply wow! I work for a tech retail store, and recently we had an event where we all had to work extended hours. It was a hectic day, when usually my makeup would melt off by midday. I used this powder and and it stayed in place without making me look shiny for over 12 hours! Additionally, it doesn’t make you look super matte or dry either. It gives you a slight blur effect. Truly amazing stuff! I received so many compliments about my makeup." —Damaris Nieves

Price: $25 (also available in sets and refills) 

Promising review: "I use this every day and love it! I prefer a natural-looking blush rather than something too bold, and this gives me the perfect amount of color and glow. I only need a tiny amount each time, so it lasts a long time. It's easy to build up if you want a stronger look, but even a light application looks beautiful and effortless. I also use this an eyeshadow and on my lips sometimes when i want that monochromatic effect." —Nikki

Promising review: "Just used this amazing little razor on my face for the first time and I am hooked! I am 58 years old and battle the peach fuzz especially on my lip and chin...this was super easy and effective! The exfoliation alone is fantastic! Grab some of these for your beauty arsenal!" —Cisami

Price: $5.94 for three (also available in nine-pack)

Promising review: "This is, I think, the best pencil I've ever used. It glides on so smoothly, it doesn't tug at my eyes at all when I'm using it. And I'm really horrible at using eyeliner, but it is helping me get better because it's so easy to use. Great colors too." —Mel

Promising review: "I’m honestly in love with this product! It feels super lightweight on my skin and gives such a natural, healthy glow. I love that it has SPF 50, so I’m protecting my skin while wearing makeup — it’s like skincare and foundation in one. The coverage is light but enough to even out my skin tone, and it doesn’t feel heavy or cakey at all. It also blends really easily and looks beautiful throughout the day. Definitely one of my favorites right now!" —Mah Mantoan

Promising review: "This polish is the best you can buy. Long-lasting, beautiful color payoff. The formula is perfect in terms of consistency, self-levels like a dream, and isn't runny. Literally have three polishes so far and plan to get as many as I can!" —McKenzie Willis

Get it from Amazon for $12.50 (available in over 300 shades).

Promising reviews: "Shape Tape is my absolute favorite concealer! It hides discoloration and keeps your eyes looking bright! It's easy to put on and blends extremely well." —Cherry L1

"There is a reason the Tarte Shape Tape Concealer has a cult following. It works. It does exactly what it’s supposed to do. The formula is perfect. It provides high coverage without requiring a heavy application of the product. Just a few dabs are usually enough to cover my entire face, but if I need more coverage, it’s buildable. It doesn’t feel heavy or cakey on my face, and it does not dry out." —Fancy Glasses

Get it from Amazon for $32 (available in 48 shades).

Promising review: "I have bought this foundation consistently for about four years (I think) now. It applies beautifully, has really good coverage, and lasts all day if done correctly. When used in conjunction with the same product line’s concealer, you get full coverage that somehow also looks natural. I love it and will continue using both for a very long time!!" —Knhottell

Promising review: "Love this mascara! It gives my lashes great length and definition without looking clumpy. The tubing formula wears really well throughout the day without smudging or flaking, and I love how easily it comes off at the end of the day. Definitely one I’ll continue to use!" —Gigi's Cozy Creations

Price: $15+ (available in two sizes and in six colors)

Promising review: "So natural looking, a beautiful berry tint. I love that I don’t need a mirror to apply this; I can swipe it on, and it doesn’t look messy or too strong; it just blends in beautifully. I don’t need to wear lip balm throughout the day because this is so moisturizing. I feel so happy because I feel like Arwen from The Lord of the Rings when wearing this. (It’s the color she wore!)" —Mindy Trinh

Promising review: "I work outside in the triple digit Texas heat and this mascara has held up beautifully. I have not had smears on either upper or lower lash area and it comes off clean with oil remover." —Mary L. Reynolds

Price: $14.90 (available in nine versions/shades)

Promising review: "I absolutely love this CC Cream! It glides on so smoothly and evenly, giving the skin a flawless, natural finish it never feels heavy or cakey, like a second layer. It stays in place all day and keeps my skin beautifully hydrated, so you don’t even need a moisturizer underneath if you don’t want to. The SPF is great, which makes it perfect for sunny Florida. Highly recommend!" —Isabelle

Promising review: "I’ve tried a lot of lip liners, and this one has quickly become my favorite for creating the perfect nude lip. It glides on so smoothly without tugging and applies evenly every time. I was impressed with how well it lasted — about three hours with normal daily activities, including eating and drinking, before I needed to touch it up. The color is beautiful, and it pairs well with so many lipsticks and glosses. If you’re looking for an easy-to-apply nude liner with good staying power, this is definitely worth trying." —Shannon

Promising review: "I love Buxom's plumping lip polish. It goes on smooth and really moisturizes my lips which get dry and chapped in the dry Arizona sun, especially on hot days or windy days. Because it's a gloss, you can put it on lightly for less color, or kind of layer it for more color. I bought it in two colors and love them both." —CraftyRider

Promising review: "I’ve been using the Ulike Air 10 for a little over a month, and I’m happy with the results. I’ve noticed that my hair grows back more slowly, and I don’t need to shave as often. It’s easy to use, and the cooling feature makes the sessions comfortable. I love being able to use it at home and on my own schedule. The changes have been gradual, but so far, I’m very satisfied with my purchase. 😍😍😍😍" —Dayan Zapata

Price: $349+ (available with a short- or long-handle razor)

Promising review: "I’ve been really enjoying this red color correcting cream. It helps reduce the appearance of redness and makes my skin look more even before applying makeup. The texture is smooth, blends easily, and doesn’t feel heavy on my skin. I like that it gives my complexion a more balanced look while still feeling comfortable to wear. It has become a helpful step in my routine, and I would recommend it to anyone looking for a product to help with redness." —Ebelis

Promising review: "Great brand. I have other colors in this line. Easy to apply exactly where you want. Stays on until you wipe it away before bed. Color saturated in a nice range." —Karen Liebmann

The top has a little hoop so you can put it on your keychain.

Promising review: "Smells good and makes my lips super soft. Would highly recommend also if you have dried and chapped lips" —NazunNiito

Price: $18.62+ (available in nine shades)

Promising review: "I was kind of nervous blind buying the product; it was on sale and the shades look lovely so I thought why not, and it did not disappoint. Glimmer is a lovely shade of muted pink, glide smoothly on my skin and so long lasting. It was so worth the money. Will be purchasing other shades when I got the chance." —Michelle Le

Promising review: "I’ve been using the Jerome Alexander MagicMinera every day, and I really love how easy it is to use. It gives my skin a smooth, natural-looking finish without feeling heavy or cakey. It’s perfect for my daily routine because it helps even out my complexion while still looking natural. I also love how quick and convenient it is, especially when I’m in a hurry. Overall, I’m very happy with this product and would definitely recommend it to anyone looking for an easy everyday makeup option." —Siura

Promising review: "I had low expectations for this product if I’m being honest, based on past purchases of other similar products, but I am so glad I went out on a limb to try! I loved the dual sides that overall create a natural-looking brow. I have areas that need lots of filling in, and areas that are more full but need some control, and this hit all of the marks! I can see being a loyal buyer of this one, because it really is the perfect tool if you need a lot of help in the brow department!" —Christopher C.

Price: $10.89+ (available in six shades)

Promising review: "I really love this lip balm. It has a smooth, creamy texture that keeps my lips hydrated for hours without feeling sticky. The plumping effect is subtle, with a light cooling sensation, and it leaves my lips looking glossy. The twist-up design is convenient and easy to carry in my bag. If you’re looking for hydration, shine, and a fuller-looking pout, this is a great product." —Aniuska Perez

Promising review: "I really love this lip treatment. It keeps my lips feeling moist and plump throughout the day. It really feels like a lip luxury. It’s not like a high shine gloss but a subtle shine with maximum moisture. It also helps my other lipsticks and glosses go on and stay on a lot nicer. Very happy." —Nikkia Chupp

Promising review: "This is my favorite brow powder ever! fills in the gaps fully and doesn’t require a lot at all. Great product. Lasts all day long! Perfect color matches as well." —Graham08

Price: $12.49+ (available in a two-pack, with or without a brush, and in four shades)

Promising review: "LOVE this sunscreen. Gives a nice natural no makeup glow. I’ve been wearing it and skipping my foundation which I did not used to leave the house without!" —Jessica McNamara

Price: $19+ (available in two sizes, packs of two, and four shades)

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Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.