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Naturally dark hair to bright burgundy with no bleach required (!!!), claw clip ponytails, and sprays that shield your hair from humidity.

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

Promising review: "I’ve been using the Color Wow Dream Coat Supernatural Spray for a few weeks, and it’s honestly a game changer for controlling frizz in humidity. Just a few sprays on damp hair and my strands become instantly smoother. What I love most is that it creates a water-repellent, anti-humidity barrier without feeling heavy or sticky. My hair stays sleek and shiny all day, even in rainy or humid conditions. It also helps protect hair from heat damage when I style with a flat iron or blow dryer. Plus, it’s lightweight enough to use daily without buildup. If you struggle with frizz and want long-lasting smoothness, this spray is a must-have. It leaves hair feeling soft, glossy, and beautifully frizz-free." —Glendys Acuña Verdecia

Get it from Amazon for $14+ (available in two sizes).

And check out this version for curly hair!

Promising review: "Game changer. I have bleached, curly hair and have gone through some hair loss. Then, when it was growing back, I had so much breakage, I looked like I was getting my hair cut shorter and shorter — um, no, it was cutting itself. I started using this once a week for over a month, and I was shocked by how soft and less frizzy my curls were. My hairdresser, a week ago, said she is noticing how much more moisture and strength my hair has. I have tried every curly hair product on the market, and nothing impressed me more than this. Pricey, but worth it!" —cassiegirl

Get it from Amazon for $29+ (available in three sizes).

The Doux is a woman-owned small biz that specializes in professional-quality products for all hair types.

Promising review: "This was a game changer for my hair! All the coloring, chemicals, and things that we do to make our hair look good! This just magically put life back into my hair! It makes my hair soft and fluffy, and it smells so good! Game changer!" —The house of Juls

Promising reviews: "This is the first curl cream I bought. It is really good. I am nearly through my first bottle and definitely will be buying more. It transfers well to the hair. My hair feels softer and nicer after applying it. Very easy to use. I have used it on both wet and dry hair and no complaints." —SC

"It's a game changer for curly hair! This lightweight cream defines curls, tames frizz, and leaves hair feeling smooth and manageable." —Vafa

Get it from Amazon for $7.97 (also available in a two-pack).

Promising reviews: "I have a 3b-4a curl pattern that is prone to dehydration. I live in South Florida, so the weather doesn’t always help with all the humidity. This brand has helped SO much with frizz-control, softness, and manageability. It has a lot of slip and doesn’t weigh my curls down, which is amazing for air drying. The scent is light and clean — kind of reminds me of melons." —Silvana

"Smoothed out [my] 4c hair. My hair is very kinky and rarely shines. This was a game changer for my thirsty-looking hair. If you apply a generous amount and brush it in, it makes your hair texture smoother." —Alia

Get it from Amazon for $6.97+ (available in two sizes).

Promising review: "The Lottabody mousse is a fantastic product to have. I absolutely love this product. It’s become my go-to for defining my curls without weighing them down. The mousse has a light, airy texture that makes it super easy to apply and gives my curls that natural, bouncy look I love. I’ve noticed a huge difference in how moisturized my hair feels, thanks to the coconut and shea oils — it’s not just about the definition, but the hydration, too. It controls frizz perfectly, and my curls hold their shape all day without getting stiff or crunchy. Plus, the scent is amazing! It’s like a tropical treat for my hair every time I use it. If you’re looking for a product that gives you soft, defined curls with volume, I highly recommend this mousse. It’s truly a game changer!" —Khitanya Morrison

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising reviews: "OH MY GOD!!! Please, please, please do yourself a favor and buy this stuff! I used it for the first time tonight, and I am blown away. I was contemplating chopping inches off of my hair, since it's always so frizzy at the ends and never looks nice. I decided to give this stuff a try (since it's so inexpensive) and I am so glad I did. I noticed as soon as I took the towel off my head that it was a game changer. My hair is so soft and silky, and it smells amazing as well. My split ends are also unnoticeable, too. I am so glad I tried this stuff, and if anyone is on the fence about trying it, DO IT!!! I'M SO IN LOVE!!!" —Amazon Customer

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: "10,000/10. I’ve been using this shampoo for over a year. I had been really sick, and my hair started falling out and thinning. I tried EVERYTHING to help with no luck. Stumbled upon this, and when you consistently use this, it’s a game changer! My hairstylist was in awe at the change, and even coworkers have commented on how healthy my hair looks and how fast it’s growing. If you’re on the fence, I swear you won’t regret it! Buy iiiiiiit!" —Courtnie Solis

Get it from Amazon for $14.95+ (available in eight scents, four sizes, and in a two-pack).

I have this, and it's truly a 10/10. First of all, it smells heavenly, but like, duh, I haven't tried a Cécred product that didn't smell immaculate. I sprayed it all over my hair and took a deep sigh because I hadn't combed through my curls in about a week. I thought that detangling my hair was gonna be a painful nightmare, but that's where I was wrong. My brush glided through my hair so easily, I literally could not believe it. I have never detangled my curls faster, AND my curls were dry and hadn't been combed in a week! This stuff looked at the knots and tangles in my hair and said, "What knots and tangles?" I also tested it when I took out my Bora Bora braids earlier this year. IYKYK, the gel buildup is a nightmare to comb through... but not with Cécred!! I mean, they literally used this to comb out Jay-Z's locs. It's truly a little magical miracle worker. It became an immediate staple, and I haven't detangled my hair without it. 

Promising review: "I am a guy who plays college basketball, and I always get stitch braids. It's always a struggle to take them down, due to sweat, new growth, etc., but I was recommended this spray, and it really helped. 1000% no naps, no tangled hair, and none of my hair fell out due to the take down. This product is a game changer. Thank you, Bey." —EliJah

A slick-back ponytail hates to see me coming, for real. It's my go-to quick hairstyle. I have this, and seriously, it's probably one of the best gels I've ever used. My hair literally does not move until I make a valiant effort to make it move...the next day. Since I sleep with my silk bonnet, it literally stays neat overnight. I can wake up, wet my brush, add a bit more gel to brush down the inevitable flyaways from sleeping, and go about my day. I don't even take my hair tie out sometimes. It doesn't leave any residue, and it gels my hair down easily in about two minutes. It's the only gel that can keep my baby hairs slicked down in place, even when I'm sweating bullets from the heat and humidity. It's seriously unbeatable. It smells so dang good — like bananas — and it gets the job done with ease. 

Promising review: "This is a game changer if you have curly hair. I was skeptical, but since using this brush, people stop me on the street to compliment my hair. In the last 48 hours, I’ve been told that I look like a Disney princess and had a stranger ask to touch my hair. Those might not seem like the usual comments or compliments you look for, but I’ll take all compliments! This brush made my curls perfect!" —Lori

Get it from Amazon for $30 (available in four colors).

This also comes with two satin scrunchies. 

So, I bet you're thinking *how does this baby work?* Start with slightly damp hair. Position the curling rod in the middle of your head and secure it with a claw clip, then begin to wind one side around the curler. Once you get to the end of your hair, wind it with scrunchies and do the same on the other side. Take it out the next morning and enjoy your voluminous, gorgeous curls!

Promising review: "These are actually a game changer. I heard the hype and it absolutely lived up to it. Super easy to put in, and honestly, not as uncomfortable to wear at night as I expected. At first, it leaves the hair looking very curly, but within 30 minutes to an hour, it relaxes and looks very natural and lasts all day. I usually have the type of hair that does not hold a curl, but somehow I have seen these curls last up to two days. The only thing I regret is not buying this sooner. This is your sign to buy this!!!" —Mama N

Get it from Amazon for $13.99+ (available in 10 colors).

This one's *my* personal go-to. I love a good ponytail. This helps me to not put heat on my hair constantly when I've sweat my blowout out but don't wanna wash my hair yet. A little gel, slap this baby on, and I'm out the door. Quick, easy, and sooo cute. I did dye mine red because my hair's red! It keeps me looking put together without having to put in much work. 

Promising review: "Wow this hair piece is beautiful. Matched my hair perfectly. The hair quality is so natural. Really easy to wrap around my actual (very thin) pony. Game changer. It is pretty expensive, but worth it." —Val K

Get it from Amazon for $175+ (available in 11 colors) or Luxy for $220+ (available in two lengths and 17 colors).

Promising review: "I'm a theatrical wig master, and I usually dislike these claw clip extensions, but I gave it a shot and LOVE IT! Matches my color perfectly, as if my colorist made it. Looks perfect, and feels silky and real. You cannot tell from any angle that it's fake. I love it and just ordered a second one because I'm going on a trip and plan on wearing it the whole time! I am very impressed." —MeliZoops

Get it from Amazon for $19.99 (available in 22 colors).

I've had this flat iron since 2018, and it really leveled up my results. I bought it because it's what my hairdresser used on my hair, and she always kept it looking teaaaa. It's worth every penny, works better than any flat iron I've ever used, and I have no regrets. In the GIF above, I had just straightened and curled my hair with this, and omg the shiiiiiine, the way my hair moves...it looked and felt exactly like when my hairdresser would do my hair. I love this thing. It gets hot quickly and gets my hair straight as a pin, too. It has made a HUGE difference in my results, and I recommend it to absolutely everyone. It takes me wayyy less time to straighten my hair now, and I can use it to curl and crimp my hair flawlessly. 

Promising review: "Do it. Spend the money. You won’t regret it. Total game changer. I don’t even blow-dry anymore because this straightens any hot mess in record time. Best purchase of my life." —Sarah

Get it from Amazon for $209.99+ (available in three sizes, four colors, and bundled with a mini version).

Promising review: "I’ve been using the Lilyeve Growturn Hair Growth Serum for a few weeks, and I’m genuinely impressed. The built-in brush makes application super easy and mess-free, helping distribute the serum evenly across my scalp. It feels lightweight, absorbs quickly, and doesn’t leave my hair greasy or weighed down. I love that it features heartleaf-derived exosomes, which feel soothing and refreshing on my scalp. My hair looks healthier, shinier, and feels stronger overall. I’ve also noticed less shedding and improved texture. It’s a great addition to your routine, especially if you’re looking for a gentle, Korean-inspired scalp care product." —Jen

Get it from Amazon for $29 (available in one other size and in multipacks).

Don't believe me? Watch this stylist dye their client's dark hair (with highlights) using this (and the red color) on TikTok!

I did it, y'all. I dyed my naturally dark hair red at home, and it didn't all fall out! I used this dye in magenta with some 30 Volume developer, and it worked like a charm! I've now been red for two years, the longest I've ever kept any color before going back to my natural color. I made my own color-depositing mask (by adding some semi-permanent dye to my favorite hair mask from Cécred) and bought a color sealer at Sally's to maintain the color and lock it in. I personally don't care if my roots are dark, so I only touch them up (using this, of course) every 4–5 months. It doesn't damage my hair, it was easy to do, and I seriously love my red. I get so many compliments, and people always tell me it makes me stand out, which I love. No regrets. I also use it on my extensions, and it works just as well!

Get it from Amazon for $14 (available in two other colors).

Promising review: "This was a game changer for me!! I have very thick 3b-ish hair. I use this after a leave-in conditioner. I use a generous amount until I can hear the squish when I’m scrunching, then use a curl brush, and finally, diffuse. It felt a bit sticky applying to my hair, so I was a little worried, but my curls dried soft, defined, bouncy, and shiny. The smell is also DIVINE." —Celiaejoy

Get it from Sephora for $18+ (available in two sizes).

I was in New York last week, and wow, this saved my hair so bad. The humidity really played with me, and of course, I didn't bring any curly hair stuff with me. But luckily (emphasis on LUCKILY), I had this! I literally looked like I'd been electrocuted and could barely brush through my hair. Sprayed this all over, brushed it through, then flat-ironed my hair, and it was good as new! It did poof right back up the next day once I stepped outside, but hey, at least I know that I can rely on this stuff once it's no longer hot and humid and I can walk outside without my hair immediately sweating out! This is the first dry shampoo I've ever used, actually, because I never thought that was a thing for my hair as a Black woman, but wow, was I wrong. 

Promising review: "I am officially obsessed with this dry shampoo. The scent alone is enough to keep me reaching for it several times a day. I'll literally refresh my hair just because it smells that good. It gives that clean, just-washed vibe without actually having to wash (which is a win in my busy life). It does a great job keeping oil under control and making my hair look fresh again. The only thing I'd note is that it's not big on adding volume, so if that's what you're looking for, you might need to pair it with something else. Overall, it's become a staple for me purely because of how amazing it smells and how well it revives my hair in between washes." —Chelsea

Rizos Curls is a Latine woman–owned biz!

Promising reviews: "I have 2b wavy curls, and this has saved my life. It does not weigh my hair down and defines and moisturizes my hair. I was looking for something that would give me mousse-type definition without feeling crunchy, and THIS IS IT. I have gotten compliments on my hair, and feel so much more comfortable wearing it down. Also, it smells godly." —mar

"This curl custard has been a game changer for me. The rich and light texture leaves my hair soft with defined curls. I definitely will be making this a staple in my hair care." —Tonya

Get it from Amazon for $22 or Ulta for $11+ (available in two sizes).

Promising review: "This stuff is incredible! The best hold I’ve ever seen from a mousse, I had almost no frizz! It delivers on the shine too; I’m so impressed. My hair is 2b/2c, and it defines my waves without a leave-in underneath and no gel needed on top. It is definitely a game changer. Also, my hair does not feel gritty and sticky after drying. Just soft, shiny, and defined." —TJ

Promising review: "I’m obsessed! Previously, I was using the Dyson Air Wrap with little to no success, and really thought a system like this just didn’t work on my hair, until I tried this! The ceramic barrel is a game changer." —CHICDOLL

Get it from Amazon or Sephora for $349.99.

Promising review: "I am a natural redhead, I've never used any dyes or tinted my hair in any way. I've always struggled with dry hair. I have a normal scalp, no dandruff, just occasional tightness in the skin. This product for me has been a game changer. I'm 55-years-young, so I've tried many different products, and this by far is the absolute chef's kiss I've needed all my life. It's very lightweight, the smell is lovely, and you can use it every day and never feel any buildup. I love this product so much that I have three extras. If your hair is dry, especially the ends, try this product; you won't be disappointed. Great for all hair types." —Sharneise

Get it from Ulta $22+ (available in two sizes).

Promising reviews: "I have wavy/loose curls, and I struggle to find products that don't weigh my hair down or leave a gross residue. This isn't sticky and is super light on my hair. It doesn't leave your hair feeling crunchy or gross, but very soft, and it is amazing to use daily! And the smell is amazing. It's easy to use, apply, and distribute in hair, and looks great whether air-drying or diffusing. I usually use this one daily, and it can definitely be used between hair wash days." —Ambyr Allen

"This has been a game changer for my curls!!! Saw someone use this in a video and decided to try it, and I am absolutely in love!! It gives them hold, but keeps them soft. I pair it with a gel that I got on here as well." —Meg Miller

Get it from Amazon for $19.97 (available in a two-pack).

Promising review: "I didn’t expect this to work because I’ve tried every hair product under the sun for my brittle/dry hair — hair oil, leave-in treatments, shampoo — from high-end brands to drug stores. I got the Pantene mist, and wow, it did wonders for my hair! From day one, it got rid of all the frizz that I’ve been battling for years, and I'm not exaggerating here. Totally a game changer! I spray it all over my hair after showering and leave it on for 20 minutes before blow drying. My hair has been smooth with moderate shine EVERY DAY ever since [I started using it]! Now, I can’t part ways with this little bottle, and will start stocking up year round. The spray is not the easiest to dispense evenly, but at the end of the day, it does the job, so I'm not complaining. I’ve never been this satisfied with how my hair looks. Try it!!" —Schinnie

Get it from Amazon for $30 (also available in a two-pack).

Promising reviews: "Obsessed with this product. It makes all the difference when I’m styling my curls. If you do your curly hair routine with mousse and gel, TRUST ME, you want this product. I put this curl cream in my hair before I add the mousse and gel, and it keeps my hair from getting crunchy. Plus, it smells amazing." —Malsim

"Adding this to my routine has changed the game. Somehow, day three natural curls are now probably my best hair days because of this." —Samantha M

Get it from Amazon for $16+ (available in two sizes).

Promising review: "I love this conditioner! I have relaxed hair, and it made my hair so shiny and bouncy! It looks great! I will definitely always use this along with the shampoo. It’s the best!" —CJ11

Promising review: "OMG!!! This product is AMAZING! I have been dyeing my hair red for about 10 years now, and it's definitely taken its toll. Red is super high-maintenance and often requires touch-ups and re-dyeing. Just in one wash, this conditioner made my hair look like I had just dyed it! It feels super soft, and I can't get over the color. This is a game changer for me because it will cut down on dyeing it so often! I can't emphasize how awesome this stuff is!" —Amazon Customer

Get it from Amazon for $19+ (available in 21 colors).

Be sure to check out the fullness guide to know how many packs you'll need!

Get them from Luxy for $155+ (available in two lengths and 16 colors).

The ONLY thing I miss about my natural hair color (my hair is currently burgundy) is these extensions. 😭 I wish they made them in burgundy SOOO bad, omg. Did they last? Of course not! They're synthetic. But they were cute to wear for about two weeks, and they're $20. When I clicked on these to put them in this article, it said that I've bought them five times in the past. FIVE. TIMES. They were extremely easy to clip into my head and go. I used one pack of the black/blonde mix and one pack of the plain black ones, but they're honestly so thick that I didn't really need the full second set. I only used a few pieces (of the black) to blend my natural hair color with the highlights better. The layers were so so perfect, the slightly curled ends is a look I try to recreate daily with my human hair extensions, and buying the black and blonde mix allowed me to add a pop of color to my hair without bleaching it. Oh, how I miss these. I never thought I'd love synthetic extensions so much, but these still have me in a chokehold, and I can't even wear 'em. I still refuse to throw them away. 1000% recommend. 

Get them from Amazon for $18.04+ (available in 16 colors).

Promising review: "Game changer!! I cannot believe how well this works for the price. Other (highly expensive) products I've used before were heavy, weighed my curls down, and made them stiff, hard, and crunchy. Plus, they never seemed to distribute evenly. This stuff is not sticky, it's lightweight, and has a satin-like texture that leaves my curls silky, full, and bouncy. The smallest amount takes away all the frizz. I'm sold on this product. It's my new go-to." —Darren R Smith

Get it from Amazon for $8.67 (available in multipacks).

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. And read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic.

Promising review: "I’ve been using Dr. Groot’s for a while now, and I can honestly say it’s been a game changer for my hair and scalp health. From the first few washes, I noticed a difference — not just in how clean my hair felt, but in how balanced my scalp became. My hair feels stronger, softer, and noticeably healthier. I’ve also seen less breakage and shedding over time, which was a huge concern for me before purchasing. Overall, Dr. Groot’s Hair Care has exceeded my expectations. If you’re struggling with dryness, thinning, or just want healthier-looking hair, I would absolutely recommend giving it a try." —Amazon Customer

I have these!! I got them maybe in May, and I'm obsessed with them. This is my favorite way to do my hair now. Omg, the volume?!?! I've gotten basically no pics whenever I've styled my hair with these because every time I stepped outside this summer, my hair would sweat out immediately. The video above is actually after a day of sweating, so it literally doesn't do it any justice (I'll have a better pic next time, pinky promise), but please, believe me, this is the top-tier way to style your hair. I can't wait to use 'em all fall and winter. My hair gives '90s blowout perfection every single time. These are a must-have.

Promising review: "Obsessed with the results!!! Not gonna lie, I was super on the fence with trying hot rollers, but I love my RevAir, so I wanted to give it a go. I'm sooo impressed!! Once you get the hang of rolling them, they're the best. Throw them in, do your face and outfit, and then pull them out for the perfect volumized blowout look without the brushing and pulling. I'm gonna keep playing with them for sure!!" —Kayla

Get them from Ulta for $118.30 (originally $169).

Promising review: "I recently purchased this, and it has been an absolute game changer for my hair routine. I have medium-length, wavy hair, and this brush effortlessly smooths and styles it in just a few minutes. The heating technology is fantastic — it warms up quickly and evenly, saving me time on busy mornings. The design is user-friendly with a comfortable grip and adjustable heat settings to suit different hair types. Whether I’m rushing out the door or getting ready for a special event, this heated hairbrush delivers salon-quality results every time. I highly recommend it to anyone looking for an efficient, versatile, and easy-to-use styling tool!" —Omar Ezzeldin

Get it from Amazon for $42.99+ (available in two sizes, four colors, and a two-pack).

Don't judge me, I got my uneven hair above trimmed right after this, lol. Anywho, this is literally my holy grail trio, I swear by this. My hair turns out so, so soft and silky every time. It is seriously bone-straight and looks and feels soooo healthy! Now, I am by no means a hairstylist, and nothing tops their magical hands, but these products blow my mind. This trio does what needs to be done. Nothing has ever made my hair look like this unless a stylist was styling my hair. My hair flows and bounces as if I have a personal fan in front of me. The shampoo and conditioner help remove ALLLL the product buildup from my hair and leave my scalp feeling squeaky clean. Then, I add a little bit of the serum before blow-drying, and BAM — I'm flawless. The combo of all three is just *chef's kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the BaByliss straightener! Now I always look like I just stepped out of the salon. I feel like I cracked a secret hair code for perfect locks.

* Products That’ll Make The Complicated World Of Haircare A Little Simpler

* If Your Hair Has Broken More Brushes Than You’d Like To Admit, Here Are 19 Detangling Products You Need To Check Out

* Products That Truly Understand The Assignment When It Comes To Keeping Your Hair Moisturized

* Hair Care Products That Require Little Effort But Give You Real Results

* Finds That’ll Make You Become #Obsessed With Your Hair

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.