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A blush stick that adjusts to your skin’s pH to create a unique shade for you?! Sign me the heck up!

I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process).

Promising review: "I haven't bothered with a lip liner in years, but this has become my new obsession. This liner is truly about the best I've ever used. It is creamy in texture and glides on with ease. After lining, I fill in my whole lip. I've been leaving my lip with just the liner, because the color is so pretty. I find that the liner lasts even after eating or drinking something. Of course, for added color depth, you'll want to touch up. I highly recommend." —Nancy

Get it from Amazon for $9.97 (available in eight shades). 

Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer

Get it from Amazon for $10.89+ (available in six shades). 

Promising review: "This is a great product. The color is beautiful, easy to apply, long-lasting on the skin, and easy to remove. I also see this product lasting a long time too and will be repurchasing again whenever needed." —Andrea DiGanci

Get it from Amazon for $12.99 (available in four shades).

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

BuzzFeed Shopping writer Emma Lord has this and says:

"HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricey compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $16.99+ (available in 12 shades). 

Promising review: "Great lip tint that's buildable. It dries soft to the touch with no transfer. Lasts for hours! Can be drying on the lips, so I put a lip oil over this lip tint — the tint doesn't budge or smear. I'm buying more of these!" —Abelle

Get it from Amazon for $7.50+ (available in six shades). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

"I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removers have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Promising review: "Blends so smoothly. It melts into your skin. Not too pigmented but definitely buildable. Looks very natural. The staying power is excellent! I put it on at 6 a.m., and at 9 p.m., it’s still holding strong. Best bang for your buck." —LAURA KASS 

Get it from Amazon for $6.16+ (available in seven shades). 

Promising review: "I absolutely love the Wonderskin pHlush Stick! The color it creates when it reacts with my skin's pH is beautiful and natural-looking — like a custom blush shade made just for me. One of my favorite things about this product is its versatility. I can use it on both my cheeks and lips, which makes it perfect for a quick, coordinated look. The formula is wonderfully moisturizing and glides on effortlessly without tugging or dragging. Unlike many cream blushes, it doesn't leave any residue, feels completely non-sticky, and blends beautifully. It also has a very light, refreshing minty sensation that feels pleasant on the skin, and I appreciate that it's essentially fragrance-free." —EnGee

Danessa Myricks Beauty is a Black woman–owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty free!

Promising review: "This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and eyeshadow. I have combination skin, and I have to say I’m pleased with how well this product wears. When applied, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey

Get it from Sephora for $22 (available in 40 colors and three finishes).

Check out a TikTok of the Blur-fection Longwear Loose Setting Powder in action! 

Promising review: "This stuff is AMAZING!!! I saw a demo on YouTube and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McG

Get it from Amazon for $12.71+ (available in four shades). 

Promising review: "I absolutely adore this tint, it's called a skin tint but honestly covers like a foundation with the skin tint feel, extremely lightweight and comfortable. Most of all, it gives the most beautiful finish, lasts all day, and I set it with L'Oréal setting spray. I had no issues with transfer or looking cakey throughout the day. Gives a very natural, smooth blurring finish. I have ance prone dry skin, and this does not cause me to break out either. Give it a try!" —Tiffany

Get it from Ulta for $35 (available in 24 shades).

Promising review: "Honestly, this is the BEST blush formula ever. As a blush lover (I have a huge blush collection, including Dior, Chanel, Westman, Hourglass, Glossier, Rhode, and Armani), I have eight shades of Mario blushes, and I can't wait to get more. Beautiful! Blendable! Comfortable! Durable! 10000/10" —juliamoura

Get it from Sephora for $34 (available in 10 shades).

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I'm just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It's perfect for days when I want a little something without doing a full face of makeup. Plus, it's great for touch-ups on the go." —J.P.

Get it from Amazon for $6.97 (available in 10 shades).

This starter stack comes with BB powder, concealer, bronzer, eyeshadow, lip and cheek, a dry brush cleaner, a four-piece brush set, a mirror lid, and a base with brush.

Promising review: "I finally found a makeup system that works for my lifestyle. Everything is labeled, organized, and travel-friendly. The shades match my complexion beautifully, especially the concealer, which looks natural without being too light or too orange." —Angel

Get it from Subtl Beauty for $99 (originally $176; each product is available in a variety of shades and can be purchased individually).

Promising review: "I've wanted to try this lip stain ever since I saw it on TikTok last year. It didn't disappoint either. The lip stain is thick, but goes on smoothly and leaves such a beautiful color. It will stain wherever it touches; keep that in mind when using it. I left mine on for a little longer than suggested, and it lasted into the next day. 10/10 highly recommend!" —murphlovesit

Get it from Amazon for $9.99 (available in five shades).

Promising reviews: "I absolutely looooooooove this product. It’s definitely long-lasting, lasts me all day. I’m a retail manager who works 10- to 12-hour shifts, no touch-ups needed, and I have very oily skin." —Erica Carr

"I’m super picky with setting sprays, and I really love this one!" —Hannah Rice

Get it from Amazon for $39+ (available in two sizes).

Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

"I love this product! This is the fourth one I have bought so far. It’s easy to use and lasts most of the day. Color will be stronger depending on how long the stain was left on. I personally like the XOXO color the best, it’s more natural than some of the other bolder colors. Highly recommend this product!" —C. Raburn

Get it from Amazon for $19.80+ (available in 16 shades).

Promising review: "Easy to apply! Nice bright colors for all skin types! I like how it gives you ideas for putting it on! Waterproof." —kathy pallaoro

Get it from Amazon for $9+ (available in four different palettes).

Check out Mikayla Nogueira's review of this foundation.

Pro tip: Some reviewers say the foundation can get cakey, but the key is to use a light hand when tapping the cushion. It may *appear* like there isn't any product on it, but there is.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and it went viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $20 (available in 40 shades, a mini size, and three other finishes: matte, semi-matte, and dewy).

Promising review: "If you do winged eyeliner and need to make corrections, this pen makes it so easy to correct! Or if you get a lot of fallout from eyeshadows, this is a lifesaver. Easy to use, no scent, works well, and is effective for the intended use! Strong makeup-removal formula without oiliness or greasy residue. I used to use the E.l.f. and Sephora brand eye makeup remover pens, but this is way better for the value." —Kimmy C

Promising review: "I really wanted to find an eyeshadow that was easy to put on, lasted, and did not crease. Well, I found it. Lasts all day and love the color, so I bought a second color as well." —Bridget Gwaltney 

Get it from Amazon for $20 (available in 41 shades). 

Promising review: "Just when I thought I didn’t have the patience for contouring, I stumbled across this. Easy to use and blends very well. And I only have to keep track of one thing. I use it for all parts of my face, every day. If you’re feeling particularly spicy, you can wrap it up with other makeup, but this is all you need on a day-to-day basis." —Heather

Get it from Amazon for $4.97+ (available in two shades). 

Watch one TikToker test it out here! Oh, and it comes with two stamp pens: one for each eye!

Promising reviews: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL, but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried; it saved me so much time rather than trying to make a winged one myself." —Linds

Get a set of two (both left and right wings) from Amazon for $17.99+ (available in three wing sizes and a combo set).

Promising review: "I’m not a makeup girly, but at the same time, I am very picky with the makeup that I do wear. This is by far the best cream bronzer I’ve used! This is my second time repurchasing it; it’s just that good." —JB

Get it from Amazon for $7.95+ (available in five shades).

Promising reviews: "This primer is very gentle on my eyes. Easy to use and it keeps my eye makeup on from the time I put it on until I get ready to take it off for bed." —Larry D Bush

"I have never been a big eyeshadow person, but have become one every once in a while. I've used this for about five months, and I am still on the first tube I ordered. A little bit goes a long way. You do have to rub it in; it is white. I can put my eye makeup on at 6 a.m. and take it off at 3 a.m., and it still looks like it was just applied. I bought it again because I'm running low. Can't imagine eyeshadow without it. Worth every penny." —Krisstina

Live Tinted is a South Asian woman–owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

Promising reviews: "This works really well. It's quick and easy to apply. I dab and blend the concealer right over it. It takes just a few minutes, and you get great coverage." —Mary M.

"I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

Get it from Ulta (available in five shades) or from Amazon (available in four shades) for $28.

Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people. 

Check out a TikTok of the Crease Piece in action!

Promising review: "I absolutely love my crease piece set and brush set! It’s so easy to use and creates the perfect almond eye shape for layering my eyeshadow! It’s by far the best makeup tool I own!" —Jessica

Get it from Crease Piece for $24.99 or from Amazon for $25.

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Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.