“Pulling up to the function with your hgs in the same fit like 👉🏾👈🏾”

Fenty Beauty was the first to poke fun at the situation, sharing a meme of its own.

"Pulling up to the function with your hgs in the same fit like 👉🏾👈🏾," Rihanna’s brand said in an Instagram post, prompting a response from Huda Beauty, which commented: "Great minds think alike 👀🩷".

So, there you have it: the great eye patch war of 2026 may have a surprisingly simple explanation. 

Until then, we’ll be watching closely to see who makes the next move – and, more importantly, whether that little slicey machine becomes the beauty world’s next must-have.

BuzzFeed reached out to Fenty Beauty, Huda Beauty, and Glow Recipe for comment