BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Welcome to the 2026 Buzzy Awards! We here at BuzzFeed Shopping have been researching, vetting, and testing products for years. There are a lot of products out there, and it can be overwhelming to find the ones that are actually worth it and backed by (real) people who really stand behind them. We feel the same way, but we get to spend hours (upon hours) week in and week out poring over product listings, digging into reviews, looking into the little details, and trying things ourselves.

For our first-ever product awards, we have selected 100 tried-and-true products across a range of categories: beauty, gifting, home, pets, parenting, style, travel, and more, each that get the BuzzFeed Shopping stamp of approval.

What set this year's winners apart? They're beloved by reviewers, BuzzFeed Shopping staff, and our readers, and they solve everyday problems and bring a little bit of joy to day-to-day life.

Help your little one stay comforted throughout the night.

Any sleep-deprived new parent knows how hard it is to help babies get through the night, which is why it's so impressive that *thousands* of reviewers swear by this little tool to help their baby sleep more soundly. It uses rhythmic, human "shhh" sounds to help comfort newborns and ease them into bedtime routines. Plus, it's easy to travel with, so you never have to start at square one when you return home from a trip.

Staff review: "I thought this was a scam and a half when my mom suggested it to me — what is a machine going "shhhh" going to do that I can't?? — but oh, what a fool I was. This gizmo came into my home and is officially my co-parent now. My little guy was a super reflux-y, bad sleeper who was up literally every hour at night for the first three months, and it was hard to transfer him back into his bassinet. Once this little thing was introduced, it started calming him right away. There were nighttime wake-ups where I could literally just turn this on before he fully opened his eyes, and he'd let out a little sigh and go back to sleep. Absolute witchcraft. For me, it was a very handy tool for figuring out whether he was just having trouble connecting a sleep cycle and wanted to go back to sleep, or if he was genuinely hungry for a bottle (at which point the Baby Shusher wouldn't work, and I'd get up to feed him)." —Emma Lord

Get it from Amazon, Target, or Walmart for $34.99.

Consider these the new ~building blocks~ of creativity.

You've probably seen these everywhere and for good reason — not only do they keep kids ages 3-plus busy for hours, but they help encourage important developmental skills, like hand-eye coordination, fine motor skills, and of course creativity. Not to mention they know who they're working with (hello, toddlers) — and that's why they're designed to withstand lots and lots of playtime thanks to lattice material that's meant to prevent cracking and fastening rivets that keep the magnets safe and secure. Need to keep your kids entertained while traveling? These come in convenient metal tin packaging that are designed to be easy take anywhere. 

Get it from Amazon, Magna-Tiles, Target, or Walmart for $19.99.

Clean, sterilize, dry: check, check, check. 

When you bottle feed your baby, it quickly becomes apparent that handwashing bottles takes *significantly* too much of your extremely precious time and energy, and waiting until the rest of your dishwasher is full and ready to run is simply impractical. Enter this revelation: it fully washes, sterilizes, and dries bottles and pump parts while you go do literally anything else. Even if you're lucky to have lots of help, your helper's time will be better spent elsewhere if they can simply load this up, pop in a tablet, and press "start." 

Staff review: "I live in a tiny NYC apartment, so making space on the counter for this was a gamble, but oh my STARS, I would have been lost without it. As a first-time, very anxious solo mom who was deeply overwhelmed by the number of bottles my VERY HUNGRY late-term preemie went through, I was both on high alert about everything being perfectly sterilized and also the amount of upkeep bottles took. This bottle washer made everything a breeze. As soon as I hit four bottles, I just filled up the reservoir tank, plopped the bottles in with one of the detergent tablets, and watched all the bottles magically get taken care of in an hour without the hullabaloo of running the dishwasher or boiling water on the stove. I adore mine so much that I put stickers all over it to express my undying gratitude." —Emma Lord

Get it from Amazon or Momcozy for $299.99 (available in two finishes). 

Reach into baby's impossibly tiny ears and nose and get that dangling gunk on the first try with the help of this smartly-engineered loop-and-scoop. The little bear guides stop your sleep-deprived self before you accidentally push too deep, while the loop end grabs wet snot and the scoop end extracts dried boogers and earwax. No more wiping raw, booger-caked noses over and over with a tissue, the next time they have a daycare cold — gently and painlessly scoop the gunk off instead. Sweet relief! 

Get it from Amazon, Nordstrom, Target, or Walmart for $9.98+. 

Traveling just got so much more restful again.

If you're a parent who normally breaks into a sweat just thinking about trying to help your baby or toddler sleep anywhere other than your home, then this will be a very welcome addition to your life. Originally featured on Shark Tank, it was designed by a mother and daughter to create a space comforting and dark enough for little ones to finally fall asleep just about anywhere. Its breathable blackout fabric greatly reduces outside light to instantly create a cozy sleep environment, and fits most play yards, pack n plays, mini cribs, toddler cots, and inflatable toddler mattresses. Bonus: it fits in a carry-on suitcase, which means you *don't* have to add yet another suitcase to your travel load. 

Get it from Amazon, SlumberPod, Target, or Walmart for $199.99.

Travel both screen-free and stress-free by keeping their little hands busy.

Keeping kids busy while on the go or in public places can be... let's just say difficult. If you don't want to break out the iPad at every sign of boredom, these are a great (and mess-free!) way to keep them entertained. They can make whatever creations they decide, thanks to their soft, bendable texture, all without leaving sticky messes in their wake. The doctor's office has never been quieter.

Get it from Amazon, Walmart, or Target for $7.25+. 

Don't let the cute colors deceive you: These tumblers are perfectly put together to thwart any mess your toddler could conceive of. Screw-on lids won't pop off if the cup is squeezed or thrown. A two-part straw system allows for easy drinking with no spills, even if the cup's upside-down, and the top silicone straw part snaps securely in, so even tenacious tots can't pull them out. Kiddos love them too, because they come in over a dozen fun designs — perfect for giving them two closed choices! 

Staff review: "I didn't try many other cups for my toddler because these worked so well. We got our first two in December 2025, and they've held up beautifully as we've put them through the wringer. We now have a collection of them, and I anticipate several years of useful life from each. He can't pull the straw out (a problem with the honeybear cups he learned to use a straw with), they survive every toss and accidental roll across the room with minimal spilling, and the lids and cups dishwash effortlessly. One travels with us everywhere we go, and we've used them with smoothies, milk, water, and even cooled broth. The straw will occasionally spew out milk if it's left out to get too warm, but after cleaning that up a few times, I got in the habit of putting the milk back in the fridge, which is better for food safety anyway!" —Natalie Brown

Get them in packs of two from Amazon, Target, or Walmart for $12.49+ (available in up to 38 designs). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.