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34 New Beauty Products To Try This Fall
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Whether you’re in a cinnamon pumpkin pie body scrub mood or a “cloud cuff” hair tie vibe, your new autumn obsessions just dropped. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. You can also check out Clinique's entire Black Honey, Pink Honey, and Nude Honey collection on their Amazon homepage, and you can read my full review of Clinique Black Honey here! Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $9.99 (available in four colors). Promising review: "Worked very well in my dry, cracked heels. I have very sensitive skin and didn’t have any issues at all." —Tracy C I tried this right when it came out, and I am in love with it. I am someone who does not wear foundation anymore, both because I don't have the time to apply it nicely, and also because I've never found a foundation that doesn't cake in my pores. This glided seamlessly over my pores with so little effort, and while it evened my skin tone, it looked super natural, and gave the effect of a light foundation even though it isn't. I am so excited to finally find something that I feel confident wearing and putting on in a rush!! Even hours after I applied it, I looked so glowy that when I saw myself in the mirror, I was like ooooh, okay, girl, heyyyyyyy 😏😏😏. Get it from Amazon for $27 (available in 30 shades). Each set has a sample size of Moroccanoil Treatment, Hydrating Shampoo & Conditioner, All-in-One Leave-in Conditioner, Mending Infusion, and Shower Gel. Promising review: "I bought this set to see what all the hype was about, and I'm so glad I did! Every product smells amazing without being overpowering, and my hair felt noticeably softer, shinier, and much less frizzy after just a few uses. The travel sizes are perfect for vacations, the gym, or trying the line before committing to full-size products. Everything feels high quality, and a little goes a long way. This would also make a great gift. I'll definitely be purchasing the full-size versions of my favorites!" —Mary Touchland is a small business that specializes in hand sanitizers. I am a huge fan of all things Touchland. My hands never feel dry after using it, and the thing I love most about their scents is that I never feel weird spraying them in public — they smell more like a perfume than a sanitizer, so I'm not making everyone nearby go "ick!" from the intense sani smell. Get it from Sephora for $20 (available in 13 scents and four limited edition ones). Promising review: "It's a really good gel, especially for sensitive skin. It has an easy glide and works really well." —Radelyn Promising review: "My skin tends to look a little dull and uneven, but after this routine, it looks incredibly hydrated, plump, smooth, and glowing. The biggest thing I noticed is how much healthier and more refreshed my skin looks without makeup. I included before and after photos because the glow speaks for itself! Despite layering several products, my skin doesn’t feel dry or uncomfortable. I especially love the glass-skin finish it gives me. The packaging is beautiful too and makes the whole routine feel luxurious." —Alina Promising review: "Every Month Is Oktoberfest is exactly like the original! Love it so much! Always dry fast with a glossy coat!" —beesnacks "In the bottle, the polish looks dark red, but on, it's a gorgeous dark purple! I have both my finger and toenails done with this. It will especially be a wonderful fall and winter color." —Amy Anderson Get it from Amazon for $11.99 (available in nine other new OPI fall shades!). Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner Check out a TikTok of the Olay Super Body Oil in action. Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After ten minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi Okay, I'm gonna get real here: I typically don't love pumpkin scents or anything that runs on the "sweeter" side. But this Pumpkin Chai body lotion is the holy grail of pumpkin scents. It is somehow rich, warm, and light at the same time, and so perfectly balanced that the sweetness feels more like a top note than an overwhelming one. It smells strangely nostalgic?? Like, it smells like autumn personified, if all the best, most delicious, most cozy parts of it got combined. I am so picky that I was expecting to tolerate this at best, but I am going to mourn it deeply when pumpkin season is over!! And as always, this stuff packs a hydrating punch. My knees were super raw and dry for reasons unknown, but after putting this on twice a day for three days, they're good as new, and I'm not randomly itching them anymore. Promising review: "I absolutely fell in love with this body scrub. The scent immediately reminds me of fall — it smells so good without making the experience feel overwhelming. The exfoliating particles are small and feel gentle on my skin. It doesn’t feel harsh or painful when I use it, which I really appreciate. My favorite part is how my skin feels afterward: clean, noticeably soft, smooth, and with that cozy fall scent left behind. I use it about 2–3 times a week, and I especially love pairing it with the Dove Cinnamon Pumpkin Pie body wash. I would definitely get this scrub again." —Dania Get it from Ulta for $15 (available in seven shades). Promising review: "MCoBeauty really is becoming one of my favorite brands. For the product, packaging, and quality, the price cannot be beat. If one were to do a quick Google search, one would find that this brand is often recommended as a lower-cost alternative to many name-brand beauty products. Warm Terracotta is my new absolute favorite blush. The color gives me that 'just got back from the beach' look. The creamy formula blends out so easily, and I think the amount of product that is needed per use, this stick will last you forever." —Marissa Get it from Amazon for $9.99 (available in two shades and a two-pack). Promising review: "This is perfect for anyone and everyone. I found it when my body wash, a sensitive-skin, fragrance-free product for babies, was no longer available, and initially despaired of finding something as gentle yet effective. I had confidence in Cetaphil products from way back in my teen years, finding Cetaphil to be one of the very few products that managed teen hormone acne without drying the skin. This is it, tops in gentleness, effectiveness, and is so concentrated that the bottle will last a long time. It's truly hydrating as well, so you don't feel dry after drying off. I highly recommend this product." —SusanK25411 Promising review: "Love all of Summer Fridays Lip Butter Balms! The toasted marshmallow is such a simple yet dainty color and super hydrating!" —Mandy S. I had the opportunity to sample these before the launch, and they are every bit as delicious as they sound. The Leite Cafe adds such a rich, milky depth to the brand's usual sweet scents and smells like waking up on a sunny, lazy weekend morning. The Leite Nectar really surprised me, because I typically don't like sweeter scents, but the coconut milk scent balances it beautifully and makes it smell creamy and bright. On a more vain note, the bottles are simply gorgeous. I love beholding them. Get them from Amazon: Leite Cafe for $26 and Leite Nectar for $26 Check out all of Kitsch's new releases on their Amazon storefront! Promising review: "I’ve been wanting a lymphatic face brush for a while, and since I’ve had great experiences with Kitsch products before, this one was an easy add-to-cart for me. I used it for the first time tonight after doing my skincare, and I was immediately impressed by how soft the bristles are. There was absolutely no tugging, scratching, or irritation, and my skin looked noticeably glowy afterward. I also felt like brushing after applying my skincare helped the products absorb really nicely. I didn’t notice a dramatic de-puffing effect after just one use, so I can’t speak to that yet, but I’m excited to keep using it consistently and see how it does over time. The fact that I’m already looking forward to using it again tomorrow morning says a lot. Really pleasant to use and feels much gentler than I expected. Definitely recommend!" —Kassi Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer Get it from Amazon for $10.99 (available in five shades). Promising review: "Love this eyeshadow stick. It’s the perfect color, blends out easily, and lasts all day." —Kristine Get it from Amazon for $26 (available in nine shades). Promising review: "I have to wear my hair up for work. These are great to dress up a simple pony! The colors are exactly as shown and go with a variety of outfits. The quality is top-notch." —SunnyStyle Get a set of two from Amazon for $8.99 (also available as single ties and in smaller sizes). You can check out the rest of Eucerin's Radiant Tone collection on Amazon! Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. Promising review: "I haven't bothered with a lip liner in years, but this has become my new obsession. This liner is truly about the best I've ever used. It is creamy in texture and glides on with ease. After lining, I fill in my whole lip. I've been leaving my lip with just the liner, because the color is so pretty. I find that the liner lasts even after eating or drinking something. Of course, for added depth of color, you'll want to touch up. I highly recommend L'Oreal Paris Blurfiller Lip Liner." —Nancy Get it from Amazon for $9.97 (available in eight shades). Londontown is a small business that specializes in nail care products. Promising review: "Of all the nail polishes I’ve used, this brand is the best. No base or top coats, just flawless, shiny finishes. One coat sheer color, two coats for more depth, or add a third for extra oomph. And it has staying power. Worth every penny. I’m looking for ease and beauty. This is it." —Gail E. Boynton Promising review: "It's a beautiful light nude coloring on the lips. It smells delicious and keeps my lips moisturized. It's not sticky, and I love the chunky applicator. I'll definitely be repurchasing. Maybe try the other scents as well. Good quality." —Kbabe Get it from Amazon for $9.03 (available in three other flavors). (It goes without saying that you don't need to lay your edges if you don't want to, but this is an option if you do.) Promising review: "Love this. I look like I walked out of a windstorm most days with my flyaways. Say goodbye to them. No greasy look. My hair is so thin I have to comb it a certain way to hide the thinness." —Marie Weir I am a big fan of all things Snoopy, so I came to this body wash with a clear bias, but I do genuinely love the scent on top of the VERY cute branding! It is delightfully autumnal and leans a little apple-y to me, in the coziest way. It is the perfect amount of sweet without being cloying and fresh without being sharp. My skin feels great after using it, and I love looking at the cute graphic whenever I'm in the shower!! Get it from Native for $11 (also available in two other Peanuts-inspired scents). Promising review: "I use Cerave's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer Get a four-pack from Amazon for $7.78. Starface World is a small business that specializes in skincare products. Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton Get a pack of 36 from Amazon for $13.99 (available in three styles). * Beauty Products Reviewers Say They’ve Been Using For Over 5 Years * Easy Makeup Products That Won’t Require You To Watch Beauty TikTok Tutorials * Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP * TikTok-Approved Beauty Products That’ll Convince You That App Isn’t A Total Waste Of Time * Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.
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