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27 Beauty Products From Ulta That Are So Good You Might Shed A Tear When They Run Out
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More But if you do run out, you know where to get more. Ellie Rudy has been writing for BuzzFeed Shopping for three years, focusing on viral skincare trends, the best home goods finds, and the styles everyone is talking about. Promising review: "This has become a go-to in my haircare routine! I use it on damp hair before blow-drying to help with detangling, frizz, and heat protection. My hair feels smoother, softer, and more manageable, with a gorgeous rosy scent that lasts." —Candez Promising review: "This is my favorite self-tanner at the moment. I love how it applies, it's hydrating, and dries down super fast! This is hands down the most comfortable tan to sleep in and lounge in while you're waiting for it to develop! I usually just apply it at night and wash it off with water in the morning. The color is super natural, and you can apply it again the next day for a deeper result." —Frankie Promising review: "Love it!! It blends like a creamy powder and lasts all day!" —Julia Promising review: "I use this as a daily moisturizer, foundation with SPF. It works so well with my skin, I can't say enough good things about it. I was color-matched in the store, and I'm so glad I made this purchase." —Elvira Promising review: "The newest item going into my makeup routine is definitely this mist! Kept my makeup from caking all day long! Love this stuff!!" —squeb Promising review: "Doesn't dry out my hands, and the vanilla scent is one of my favorite smells! It's so nice and light and not overpowering! It's a little more expensive, but the reason for why is obvious, it's worth a little extra for all the good this sanitizer does!" —Anna Promising review: "Love this body oil, great for a just out of the shower moisturizer. The scent is clean, nice, and light. Love it so much I bought a few as gifts for friends." —Kat All Cosrx products are dermatologist-tested, cruelty-free, and are free from parabens, sulfates, and phthalates. Promising review: "I had a bad run-in with a La Roche Posay cleanser, and a friend gave me this to restore my skin barrier. I used this and a moisturizer, and everything was back to normal and IMPROVED! Went out and bought my own! I use this day and night. It's become a staple in my routine. Safe for dry, sensitive skin!!! Would inject it into my veins if I could!!!!!" —emmy Promising review: "This setting spray is a true game-changer! It locks my makeup in place all day without feeling heavy or sticky, and the natural finish keeps my skin looking fresh — not too matte, not too dewy. I love how it helps my foundation and blush stay put, even through heat and long hours. It feels lightweight, doesn't disturb my makeup when applied, and adds just the right amount of hydration. If you want your makeup to last while still looking like skin. This is definitely worth it! 🌟" —Kat Promising review: "I absolutely adore this hair oil. You get a very generously sized bottle that will last you a long time. The bottle feels heavy and luxurious, and the oil always fixes whatever frizz I've got going on and smells incredible. I'm on my third bottle already, and I will never stop. I will rebuy this until my last days. Worth every penny." —Kay Good Molecules is a small biz that creates simple, effective skincare products using science-backed ingredients. Promising reviews: "When I first bought this, I was worried it would pill or separate under my makeup, but I was wrong! It blended right in with my normal moisturizer, and didn't take long to dry. My concealer is water-based, and so is this eye gel, so I recommend getting this product if you use water-based products. :)" —kt "I love this gel! Works better than any I have tried. And the price is just as amazing! Tried it on a whim at the checkout at Ulta. It diminished my under-eye discoloration and completely took away any puffiness. This is a keeper!" —Linda Promising review: "Wow, this product is amazing!!! The formula is so soft and velvety, and it goes on perfectly!!! The glitter isn't too much, it's just right, and gives this beautiful iridescent look. I definitely would recommend and buy again!!" —Vane Blume is a POC woman-owned small biz based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care. Promising review: "I only started getting acne when I went to college, but when it came, it hit me pretty hard. Years later, I have a pretty solid regimen, but still get the occasional breakout. This oil has been a total game-changer in my skincare. I'm on my third bottle, and it truly has cleared up my skin better than anything else ever has. I apply a pump of product into my moisturizer day and night. I would love to see this in a larger size!" —Emily Promising reviews: "I received a sample of this with a purchase, and have used it for only two days so far, and my skin is transformed. My skin was looking dull despite my usual skincare routine, but now it looks radiant, and my pores are less noticeable. I was so impressed with the changes it's made to my skin in such a short time, I came here to see about purchasing a full size, thinking a product like this HAD to be a million dollars, only to find out it's affordable too??" —AH27 "From someone with a ton of $$$ skincare, this stuff is the bomb! I use this twice a day to help with acne scarring, texture, breakouts, etc! If I go a couple of days without using it, I can immediately tell! I love it!" —LC Promising review: "This bubble bath smells amazing! This is my new go-to. It leaves your skin feeling so silky smooth, and will leave you smelling amazing for a long time afterward. Absolutely worth the money! 10/10. Would absolutely get again." —Tierra Price: $38 (also available in another scent) Promising review: "Love this product! The texture is smooth. Packaging is cute and durable. There is no funky scent. The color and pigmentation are strong and last. Highly recommend! A very versatile product." —Monica Get it from Ulta for $26.50 (available in six shades). Promising review: "The best setting spray! Great SPF protection! I don't like the feel of sunscreen on my face. This works very well. Spray on my face before heading poolside, going to fairs, or attending outdoor college football games! No sunburn or even redness on my face. I don't wear foundation or any other sun protection. Skin doesn't feel sticky afterwards. Smells great. Gives a great glow to the face, too!! I recommend to people all the time!!!!" —Danielle Promising review: "I just have to brag about this product. I have always applied eyeshadow by starting with concealer as a base, setting it with powder, and then applying eyeshadow. I broke my dominant arm a while back, and blending became very difficult for me. I had never used liquid shadow before because I assumed it would be difficult to work with — messy, sticky, and tacky, among other things. This product gave me the ability to apply eyeshadow again, despite having very limited mobility. I swear, you barely have to manipulate it for it to blend seamlessly. Anyone with any skill level can create a product that blends into the skin flawlessly. It doesn't dry too quickly, but once it does, it is totally dry and doesn't leave tackiness. While I was struggling with my limited mobility, this product allowed me to apply my makeup again and feel like myself with very little effort, which was all I could manage at the time. I am grateful to have had this product during one of the hardest times of my life. I was very dependent on others for almost every other thing I had to do, but with this product, doing my makeup was something I was capable of, and it made my healing journey more bearable." —carleyc Get it from Ulta for $17 (available in 26 colors). Promising review: "Came here to sing my praises of this product. I blindly bought the Crème Brûlée on a shopping trip to Ulta and tried it just now, and MY GOODNESS. Super hydrating. Thick, but not tacky. Slight buttery scent. I WILL be purchasing more." —Kennedy Price: $24 (available in seven colors/flavors) Promising review: "Love that it's super hydrating on my lips and it stays on all day. Love. The mauve and pink all together is super cute on my lips; I'm obsessed!! The packaging is super cute. Def great lipstick if you're on a budget!!! 10/10, highly recommend!!!!!!!!!!!!!!" —Aizag Promising review: "This is the only product I own that makes a difference in my skin after just one use. I will never not have this in my skincare routine!" —Neller Promising review: "I love these, they really do help with new pop-ups 10/10 would recommend. You can even see all the gunk it pulls out the next day." —Ashley Price: $11.99 (available in five colors) Promising review: "I really love this baked blush compared to its competitor. It is softer, creamier, and has better pigment. It gives a nice coat after you use it, so you don't even have to use a highlighter on your cheeks. This is definitely going to be a repurchase for me. Don't sleep on Milani." —Robin Price: $12.99 (available in eight shades) Promising review: "I've used every brand of eye patches on the market, and these are the best for my mature (50) eyes. I keep them in the fridge and use the Skyn Iceland Brightening Serum before putting on the patches. Reduced puffiness, reduced fine lines and wrinkles, and firmer undereyes. I use them almost every day. Totally worth it!" —Shannon Price: $22+ (available as a 4-pack, 8-pack, and a16-pack) * Beauty Products Reviewers Say They’ve Been Using For Over 5 Years * Easy Makeup Products That Won’t Require You To Watch Beauty TikTok Tutorials * Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP * TikTok-Approved Beauty Products That’ll Convince You That App Isn’t A Total Waste Of Time * Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews for this post have been edited for length and clarity.
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